Veracross
Veracross is a PE-backed SaaS company providing a single-record, web-based school information system for 3,300+ private and independent K-12 schools across 70+ countries, with integrated modules for academics, admissions, development, accounting, tuition, health, behavior, marketing, and portals.
- Company typePrivate
- Founded2002
- HeadquartersWakefield, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Veracross does
Veracross is a private, PE-backed SaaS company that builds a single-record, web-based school information system (SIS) purpose-built for private and independent K-12 schools, with secondary coverage of boarding, international, and parochial institutions. Founded in 2002 by Elliott Breuer and headquartered in Wakefield, Massachusetts, the company operates regional hubs in London (EMEA) and Miami, Queensland (APAC), and serves 3,300+ schools across 70+ countries. The Veracross 360 platform is anchored by a proprietary one-person, one-record database hosted on AWS, with a 99.9% uptime SLA, that synchronizes data in real time across every school department.
The product surface comprises nine integrated modules — Academics & Student Life, Admissions & Enrollment, Development, Accounting, Tuition Management (VCPay), Student Health & Wellness (Magnus Health), Student Behavior & Motivation (ePraise), Marketing (Digistorm websites/apps/Funnel), and Portals — supplemented by VC Studio (an AI-powered NLP reporting studio), a Veracross Directory mobile app, and an Open API with 200+ integration partners covering LMS, admissions, HRIS, safety, analytics, and payment categories. Acquisitions of Magnus Health and Digistorm extend the platform into health records and school marketing respectively, and the company holds GDPR, CCPA, and EU-U.S. Data Privacy Framework certifications to support multi-region enterprise sales.
The business model is enterprise SaaS subscription, billed annually with quote-based pricing tailored to school size and module mix, augmented by transaction-fee revenue through VCPay tuition payments and professional services delivered via Approved Services Partners. Distribution is direct enterprise field sales with custom demos, supplemented by a 200+ partner referral network, conference participation (NBOA, TABS, NYSAIS, GISA), and an extensive content and webinar program (CONNECT series). The customer base is highly distributed across thousands of schools globally, with no single customer appearing to represent material concentration risk.
Veracross firmographics
Firmographics- Name
- Veracross
- Legal name
- Veracross LLC
- Website
- https://veracross.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Veracross is a PE-backed SaaS company providing a single-record, web-based school information system for 3,300+ private and independent K-12 schools across 70+ countries, with integrated modules for academics, admissions, development, accounting, tuition, health, behavior, marketing, and portals.
- Ownership category
- akta.pro rank
Veracross industry classification
Industry- Product category
- School Information Systems (K-12 Education Software)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Parent/Student Portals, Communications & Consent Management (EDAFAEAK)
- akta.pro secondary industry
- Student Health, Immunization, Nursing & Wellness Records (EDAFAEAH)
Keywords
Where Veracross is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Veracross business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (SIS Platform): Subscription-based pricing model for access to the Veracross 360 platform including all modules (academics, admissions, development, accounting, tuition management, health, portals, marketing, and integrations). Pricing is quote-based and not publicly disclosed.
- Professional Services: Implementation, consulting, and support services provided through Approved Services Partners for data migration, system configuration, and technical assistance
- Tuition Management (VCPay): Payment processing functionality integrated into the platform for managing tuition payments, enrollment fees, and incidental billing with live payer support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription for private K-12 schools |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Veracross product offering
Product offeringCore offering
Veracross sells a unified, web-based SaaS school information system (Veracross 360) purpose-built for private and independent K-12 schools, organized around a single-record database that powers Academics, Admissions, Development, Accounting, Tuition Management, Student Health, Behavior Management, Marketing, and Portals modules. The company also offers the AI-powered VC Studio reporting tool, the Magnus Health student health records solution, the Digistorm family of school websites and mobile apps, the ePraise behavior management platform, and an Open API connecting to 200+ education technology partners.
Product overview
Veracross is a one-person, one-record school management platform designed exclusively for private and independent K-12 schools. The platform operates as a unified system with a single database serving all departments, eliminating data silos. The core Veracross 360 platform includes foundational modules for Academics & Student Life, Admissions & Enrollment, Development, Accounting, Tuition Management, Student Health & Wellness, Student Behavior & Motivation (ePraise), Marketing (Digistorm suite of websites and apps), and Portals. Additional offerings include the AI-powered VC Studio for natural language reporting, Magnus Health for student health records (acquired in 2015), the Open API with 200+ integration partners, and mobile applications. All modules share a single database architecture enabling real-time data consistency across the entire school community.
Differentiator
Problem solved
Functional benefit
Brands
- VC Studio: AI-powered studio built on the Veracross platform, designed to help schools create, analyze, and explore data using natural language queries. Delivers trusted answers in minutes without technical expertise, grounded in Veracross's unified one-person, one-record database.
- ePraise
Products and services
- Veracross 360 Core one-person, one-record school management platform for private and independent K-12 schools that unifies academics, admissions, development, accounting, tuition, health, behavior, marketing, and portals on a single database.
- VC Studio AI-powered reporting studio built on the Veracross platform that uses natural language queries and K-12-specific context intelligence to generate custom reports, dashboards, and predictive insights on school data.
- Magnus Health Student health record management solution acquired by Veracross, providing comprehensive health documentation and tracking integrated with the Veracross SIS for K-12 schools.
- ePraise Award-winning student behavior management and motivation platform from Veracross that helps schools track positive and negative behavior, award points and rewards, collect student concerns, and communicate with families.
- Digistorm Subsidiary providing website and mobile app solutions for K-12 schools, including Digistorm Websites, Digistorm Apps for family communications, and Digistorm Funnel for enrollment management.
- VCPay Integrated tuition and fee payment processing capability within the Veracross platform, supporting tuition, enrollment fees, and incidental billing with live payer support via third-party processors.
- Veracross Open API & Integrations Open API and integration program enabling two-way data synchronization between the Veracross platform and 200+ education technology partners, including LMS, admissions, health, emergency management, and matching gift solutions.
- Veracross Directory for Admins Mobile application for iOS and Android that provides Veracross school administrators with directory access and functionality.
Quantifiable outcome
- Data consolidated from multiple disconnected systems into single source of truth
- +3 more outcomes
Companies that use Veracross
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Veracross technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability6 records
Feature6 records
Veracross partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered featured partner, core partner and subsidiary.
- Intellischoolfeatured partnerIntellischool is a featured partner that empowers schools to pull data from current systems, automate data analysis, identify student performance variations, and generate automatic watch lists for pastoral and attendance issues.
- Martian Logiccore partnerHRIS SaaS provider offering All-In-One CoreHR, Payroll, WFM and LMS solutions integrated with Veracross for schools like Shore School, Trinity Grammar School, and Rose Bank.
- RelyOncore partnerStudent safety and emergency response platform integrated with Veracross, uniting students' classes, calendars, assignments, and grades while adding real-time messaging and security features.
- Firefly Learningcore partnerFirefly LMS brings all tools into one secure space, saving teachers time managing classes, tracking progress, and sharing student activities online.
- Double the Donationcore partnerMatching gift identification platform that helps nonprofits and educational institutions identify match-eligible donors, driving 20-50% increase in matching giving revenue.
- Epraisecore partnerStudent well-being and behavior management platform that captures well-being data, proactively identifies trends, and celebrates positive behavior.
- DigistormsubsidiarySubsidiary providing school websites, mobile apps, and enrollment solutions (Funnel) for K-12 schools with over 10 years of experience in the sector.
- Authentica Solutionscore partnerEducation intelligence platform enabling districts to manage, validate, and share data across institutional systems with Grade Passback synchronizing assignments and grades.
- Education Modifiedcore partnerStudent Support platform powered by ethical AI that replaces spreadsheets and paper files with real-time access to plan data and accommodations.
- Homeroomcore partnerAll-in-one registration platform for schools to manage auxiliary programs including summer camps, enrichment, extended care, athletics, and facility rentals.
- SocialArchivecore partnerArchival and engagement platform that saves social media history for posterity while driving engagement with prospective students, staff, parents, students, and alumni.
- Clipboardcore partnerPlatform for schools of all sizes to schedule and manage extracurricular and co-curricular programs, revolutionizing the experience for students, parents, and staff.
- Ruvnafeatured partnerEmergency management and safety partner co-hosting 'Connect Systems, Safer Schools' event with Veracross for enhanced school safety solutions.
- Todd lecore partnerSchool management and communication platform partner mentioned as having Veracross at the forefront of their partnerships approach.
- Canvas (Instructure)core partnerLearning Management System integration partner among the 200+ native integrations available on the Veracross platform.
- Google Classroomcore partnerLearning Management System integration partner among the 200+ native integrations available on the Veracross platform.
- Ravennacore partnerAdmission and enrollment solution integration partner among the 200+ native integrations available on the Veracross platform.
- SchoolAdmincore partnerAdmission and enrollment solution integration partner among the 200+ native integrations available on the Veracross platform.
- Pixevetycore partnerMedia management solution partner integrated with Veracross for digital asset management, featured in Oregon Episcopal School case study.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Veracross competitors and assessment
Company assessmentBroad incumbents
- PowerSchool: PowerSchool is the largest K-12 SIS provider in North America, serving public and private districts with a broad portfolio spanning SIS, learning, talent, and finance. Comparable to Veracross as a comprehensive K-12 SIS incumbent, though Veracross is purpose-built for the private/independent segment while PowerSchool's center of gravity is public K-12.
- Blackbaud: Blackbaud provides education and nonprofit management software including SIS, tuition management, fundraising, and alumni engagement for independent schools. Comparable to Veracross in serving private schools with development and admissions modules, though Blackbaud is a much broader portfolio across the nonprofit and education sectors.
Direct peers
- FACTS (Renaissance): FACTS, part of Renaissance, provides SIS, tuition management, and learning solutions tailored to private and faith-based K-12 schools. It is the most direct private-K-12 SIS competitor to Veracross, with overlapping modules for admissions, tuition, and development.
- Finalsite: Finalsite offers school websites, mass communications, enrollment, and marketing tools for private and independent K-12 schools. Comparable to Veracross's Digistorm subsidiary in the marketing, communications, and enrollment funnel layer of the private-school tech stack.
- Gradelink: Gradelink is a web-based SIS focused on private and independent K-12 schools, covering admissions, academics, billing, and parent/student portals. It competes with Veracross for the same private-school customer profile, particularly smaller institutions.
- Sycamore Education: Sycamore Education provides a K-12 SIS for private and faith-based schools, with modules for gradebook, admissions, billing, and parent communication. Comparable to Veracross as a purpose-built SIS for the private/faith-based segment.
- Faria Education Group (OpenApply / ManageBac): Faria's OpenApply and ManageBac products serve international schools with admissions, SIS, and curriculum tools, including IB curriculum support. Comparable to Veracross's international-schools segment, especially in EMEA and APAC.
- MySchoolWorx: MySchoolWorx offers a cloud-based SIS and school management platform targeting small-to-mid-sized private and faith-based K-12 schools. Comparable to Veracross for the lower end of the private-school market where Veracross's enterprise pricing may be less competitive.
Emerging players
- Alma: Alma is a modern SIS and learning platform built for K-12 schools, with a focus on private and charter schools. Comparable to Veracross in its SIS + gradebook + parent portal positioning, but more recently launched and emerging as a design-forward alternative.
Others
- TeachPoint: TeachPoint provides teacher observation and evaluation software commonly used by independent and private schools. Comparable to Veracross as an adjacent K-12 software layer often used by the same school buyers, though not a direct SIS competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Veracross social profiles
Digital presenceVeracross compliance and trust
Trust signalCompliance4 records
Veracross financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veracross leadership team
Management profileNumber of profiles
Profiles2 records
Veracross subsidiaries and ownership
Company hierarchySubsidiaries2 records
Veracross funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veracross M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veracross
What does Veracross do?
Veracross sells a unified, web-based SaaS school information system (Veracross 360) purpose-built for private and independent K-12 schools, organized around a single-record database that powers Academics, Admissions, Development, Accounting, Tuition Management, Student Health, Behavior Management, Marketing, and Portals modules. The company also offers the AI-powered VC Studio reporting tool, the Magnus Health student health records solution, the Digistorm family of school websites and mobile apps, the ePraise behavior management platform, and an Open API connecting to 200+ education technology partners.
Is Veracross a public or private company?
Veracross is a private company. It is classified as private equity controlled and is currently operating.
When was Veracross founded?
Veracross was founded in 2002. It employs 101 to 250 people.
Where is Veracross based?
Veracross is headquartered in Wakefield, United States, in the North America region.
How does Veracross make money?
Three revenue lines are on record. SaaS Subscription (SIS Platform) is the primary driver. The others are professional Services and tuition Management (VCPay).
Who are Veracross's main competitors?
Broad incumbents on record are PowerSchool and Blackbaud. Direct peers are FACTS (Renaissance), Finalsite, Gradelink, Sycamore Education, Faria Education Group (OpenApply / ManageBac) and MySchoolWorx. Alma is listed as an emerging player. TeachPoint is listed as an others.
Does Veracross have an API?
Yes. The Veracross Open API enables schools to build a cohesive software ecosystem directly connected to the proprietary single-record architecture. It offers two-way sync to easily get data in and out of Veracross. The Veracross Partner Portal serves as a one-stop shop for integration partners to sign agreements, view scopes, find documentation, and communicate with integration experts. Schools can choose from a robust library of 200+ integration partners or add their own based on their school's requirements. Developer documentation is at www.veracross.com/integrations-2.
What industry is Veracross in?
Veracross's product category is School Information Systems (K-12 Education Software). Its primary akta.pro industry code is EDAFAEAK, Parent/Student Portals, Communications & Consent Management, with a secondary code of EDAFAEAH, Student Health, Immunization, Nursing & Wellness Records. Its NAICS code is 5132 and its SIC code is 7370.