Subaru Motors Trading

What Subaru Motors Trading does

Subaru Motors Trading (legal entity: SUBARU MOTORS TRADING SRL) is the official Subaru importer, distributor, and dealer in Romania, operating from a single showroom and service center located at Bd. Theodor Pallady 47 in Bucharest. Incorporated in 2007 and registered with the Romanian Trade Register under J40/23070/2007 (fiscal code 17214459), the company sells new Subaru vehicles — the Forester (compact SUV with e-BOXER hybrid), Outback (mid-size crossover wagon), Crosstrek (compact hybrid crossover), and Solterra (100% electric SUV) — alongside pre-owned vehicles including the BRZ sports coupe. Pricing spans roughly €32,300 for the entry Crosstrek to over €53,990 for the Outback, with promotional discounts (e.g., €3,500 off Forester) and participation in the Romanian government's Rabla Plus EV subsidy scheme to support Solterra sales.

The company operates a multi-stream revenue model: new vehicle sales, used vehicle sales with warranty coverage, authorized service and maintenance (including free seasonal inspections), genuine Subaru parts and accessories, and bodywork and painting services. Vehicles feature Subaru Corporation's proprietary technology stack, including the horizontally-opposed Boxer engine, Symmetrical AWD with multiple variants (Active Torque Split, Variable Torque Distribution), Lineartronic CVT, the e-BOXER hybrid system integrating an electric motor into the transmission, and the EyeSight driver-assistance suite (stereo camera plus radar) providing pre-collision braking, adaptive cruise control, lane-keeping, and autonomous emergency steering.

Go-to-market is primarily direct-to-consumer through the Pallady showroom (open Monday–Friday 09:00–18:00, Saturday 09:00–16:00), supported by a content-and-commerce website (subarumotors.ro) with online shopping cart and test-drive booking, plus social channels (Facebook, Instagram). The firm holds ISO 9001:2015 quality certification, GDPR compliance registration, and offers an 8-year unlimited-kilometer warranty on new vehicles — the primary trust differentiators versus non-authorized resellers. Customer segments span individual consumers, outdoor/adventure enthusiasts, and EV adopters, with no B2B or fleet exposure disclosed.

Name

Subaru Motors Trading

Legal name

SUBARU MOTORS TRADING SRL

Website

https://subarumotors.ro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Subaru Motors Trading is the official Subaru importer and dealer in Romania, operating a single Bucharest showroom that sells new and used Subaru vehicles (Forester, Outback, Crosstrek, Solterra EV), alongside authorized service, parts, and bodywork services for individual retail customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Subaru vehicles including Forester, Outback, Crosstrek, and Solterra. Vehicles sold at various trim levels (FREE, STYLE, 4DVENTURE, PREMIUM) with different pricing tiers.
2. Used Vehicle Sales: Sales of pre-owned vehicles including Subaru BRZ and other used models with warranty coverage.
3. Vehicle Service and Maintenance: Full service center offering vehicle maintenance, repairs, and seasonal inspections. Provides free seasonal check-ups during October-November period.
4. Spare Parts Sales: Sales of genuine Subaru replacement parts and accessories.
5. Body Shop Services: Body and paint work services for collision repair and vehicle restoration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Subaru Motors Trading is the official Subaru importer and authorized retailer in Romania, operating a showroom in Bucharest. The company sells new Subaru vehicles (Forester, Outback, Crosstrek, Solterra), certified pre-owned vehicles, and genuine Subaru spare parts. It also provides authorized vehicle maintenance and repair, seasonal inspections, and bodywork and painting services.

Product overview

Subaru Motors Trading is an authorized Romanian Subaru dealership offering a portfolio of vehicles and services. The product lineup includes four core vehicle models: the Forester (compact SUV with e-BOXER hybrid), Outback (mid-size crossover wagon), Solterra (100% electric SUV), and Crosstrek (compact hybrid crossover), supported by a pre-owned BRZ sports coupe. Technology offerings include the proprietary e-BOXER hybrid system, EyeSight advanced safety suite, and Symmetrical AWD platform. Services encompass vehicle sales, authorized service and maintenance, genuine spare parts, bodywork and painting, immediate delivery vehicles from stock, and certified pre-owned vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Subaru Forester Compact SUV with e-BOXER hybrid technology, Symmetrical AWD, Lineartronic CVT transmission, and EyeSight driver assistance. Available in FREE, STYLE, 4DVENTURE, and PREMIUM trims starting from 37,500€.
• Subaru Outback Mid-size crossover wagon offering all-wheel drive capability, comfort-oriented design, and Symmetrical AWD for active lifestyle users. Starting from 53,990€.
• Subaru Crosstrek Compact crossover with e-BOXER hybrid powertrain, combining gasoline engine with electric motor for improved efficiency and AWD performance. Starting from 32,300€.
• Subaru Solterra 100% electric SUV with dual electric motors providing AWD capability, permanent magnet synchronous motor, lithium-ion battery, and advanced safety technologies. Starting from 41,480€.
• Subaru BRZ (Pre-owned) Pre-owned sports coupe with rear-wheel drive, 2.4L Boxer engine producing 234 HP, manual transmission, designed for driving enthusiasts. Priced at 37,500€.
• Vehicle Sales Service New vehicle sales with promotional pricing, trade-in options, and financing assistance for Subaru models, delivered through the Pallady showroom and online channel.
• Authorized Service & Maintenance Authorized Subaru service center providing vehicle maintenance, repairs, and free seasonal vehicle inspections (typically October-November).
• Genuine Spare Parts Sales of genuine Subaru replacement parts and accessories for all models.
• Bodywork & Painting Body repair and painting services for accident damage restoration using Subaru-approved techniques and materials.
• Used Vehicles Inventory Quality pre-owned Subaru vehicles with warranty coverage, including various models and specifications.
• Immediate Delivery Vehicles Pre-owned and new vehicles available for immediate delivery from current stock, including Subaru Crosstrek and Outback models in Premium trim.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Tiriac Auto: Largest multi-brand automotive retail group in Romania, operating dealerships, service centers, and used-car operations. Comparable as a Romanian auto retail peer at the multi-brand, multi-site level — illustrating the scale ceiling above single-brand dealers.
• Auto Italia: Multi-brand Italian-vehicle dealer group in Romania (Fiat, Jeep, Alfa Romeo, etc.). Comparable as a parallel authorized-importer retail operation with overlapping service, parts, and new-vehicle sales functions across multiple franchises.

Broad incumbents

• Toyota Romania: Official Toyota importer and dealer in Romania. Larger Japanese incumbent with overlapping hybrid (Toyota Hybrid) and AWD crossover offerings that directly compete for the same family/adventure buyer Subaru targets, plus a wider dealer footprint.
• Renault Romania / Dacia: Volume-leader OEM and dealer network in Romania. Although targeting a lower price band, the national multi-site dealer footprint and service infrastructure define the competitive benchmark for authorized single-brand retail in Romania.
• BMW Group Romania: Official BMW distributor in Romania. Broader premium incumbent offering overlapping premium SUV/crossover line and parallel service/parts operations; competes for the upper end of Subaru's buyer pool.

Direct peers

• Mitsubishi Motors Romania: Official Mitsubishi distributor in Romania, with comparable niche-brand positioning, AWD heritage, and crossover/SUV lineup that overlaps Subaru's adventure-oriented buyer base.
• Hyundai Auto Romania: Official Hyundai distributor in Romania. Comparable OEM-led retail operation with overlapping crossover/SUV lineup and parallel service-center, parts, and warranty operations, but with materially larger scale.
• Mazda Romania: Official Mazda importer and dealer in Romania. Comparable as another Japanese OEM distributor of similar scale, selling crossovers and sedans through a single-brand network with comparable service, parts, and warranty operations.
• Suzuki Romania: Official Suzuki distributor in Romania. Comparable single-brand Japanese OEM operation of similar scale, with crossover/SUV offerings, AWD variants, and parallel service and parts infrastructure.
• Honda Romania: Official Honda importer in Romania. Another Japanese OEM distributor of similar scale, with overlapping passenger-car and SUV offerings, parts-and-service operations, and a comparably niche brand position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Subaru.Romania
• Instagraminstagram.com/subaru.romania_smt.pallady
• LinkedInlinkedin.com/company/subaru-motors-trading

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subaru Motors Trading