Advias
Advias is a UK FCA-regulated mortgage and property finance broker (founded 2021) serving self-employed, executive, professional, expat, HNW, and property developer clients with bespoke advice across 155+ lenders.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Advias does
Advias Ltd is a London- and Hitchin-based, FCA-regulated (reference 982478) property finance advisory firm incorporated in England and Wales in 2021. Operating as a credit broker (not a lender), the firm provides mortgage, bridging finance, development finance, securities lending, and personal and business life insurance brokerage services. Its core proposition is bespoke advisory for client segments that fall outside automated high-street mortgage systems — including self-employed individuals, executives with variable income, professionals, contractors, LLP equity partners, expatriates and foreign nationals, high-net-worth individuals, and property developers and investors. The firm advertises access to 155+ lenders including private banks, building societies, specialist lenders, and family offices, many of which are not publicly accessible.
Advias firmographics
Firmographics- Name
- Advias
- Legal name
- Advias Ltd
- Website
- https://advias.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Advias is a UK FCA-regulated mortgage and property finance broker (founded 2021) serving self-employed, executive, professional, expat, HNW, and property developer clients with bespoke advice across 155+ lenders.
- Ownership category
- akta.pro rank
Advias industry classification
Industry- Product category
- Mortgage Brokerage and Property Finance Advisory
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)
Keywords
Where Advias is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Advias business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Mortgage Commission: Advias earns commission from lenders after mortgage completion. Commission is typically a fixed percentage of the mortgage balance borrowed. The company states they are a credit broker and not a lender.
- Arrangement Fees: A fee is payable for arranging mortgages. Consultations are provided at no charge, with arrangement fees due upon proceeding with mortgage arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Arrangement Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Advias product offering
Product offeringCore offering
Advias is a UK-based property finance advisory firm that acts as a credit broker, arranging residential mortgages, specialist mortgages, bridging finance, development finance, and life insurance for clients. It leverages access to 155+ lenders and in-house analytics tools to source bespoke lending solutions for clients with complex income situations or non-standard property finance needs.
Product overview
Advias is an experienced and trusted UK property finance advisory firm offering a comprehensive suite of mortgage and finance products. The core offering consists of Premier Mortgages (self-employed, executive, professional, contractor, and equity partner mortgages), Bridging Finance, Development Finance, Large Mortgages, and Securities Lending. The firm also provides personal and business life insurance brokerage services. Supporting the advisory services are various online calculators (mortgage payments, self-employed mortgage, stamp duty, bridging loan, let-to-buy, and development finance) and educational knowledge resources. The company leverages technology to streamline processes for advisors while providing personalized, bespoke service to clients who don't fit within automated systems, working with 155+ lenders.
Differentiator
Problem solved
Functional benefit
Products and services
- Premier Mortgages Bespoke mortgage advisory service for self-employed, executive, professional, contractor, and equity partner clients who do not fit within automated high-street mortgage systems, with access to 155+ lenders.
- Bridging Finance Short-term property finance solutions for downsizing, upsizing, large bridging loans over £1,000,000, non-resident bridging, and light/heavy refurbishment scenarios.
- Development Finance Property development funding including ground-up new build schemes, mezzanine finance, light refurbishment, and heavy refurbishment finance from specialist lenders and family offices.
- Large Mortgages Specialist large mortgage solutions for clients with non-standard income, high loan-to-value requirements, high-value properties, and securities-based lending needs.
- Securities Lending Lending facilities secured against share portfolios (Lombard loans) or single listed company shares, offering faster and more flexible access to capital than real estate lending.
- Personal Life Insurance Life insurance brokerage offering level term assurance, decreasing term assurance, and policy placement in trust services for individuals and couples.
- Business Life Insurance Business protection insurance solutions including relevant life insurance, shareholder protection, key person insurance, and employee benefits.
- Expat and Foreign National Mortgages Mortgage solutions for expatriates, foreign nationals, and non-UK residents seeking to purchase UK property, including buy-to-let, second home, dependent mortgage, and expat mortgage products.
Quantifiable outcome
- Large bridging loans can be arranged and completed in matter of days, with most competitive loans taking 2-4 weeks
- +2 more outcomes
Companies that use Advias
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles5 records
Advias technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Advias partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EcologicoreAdvias has partnered with Ecologi to plant 10 trees per mortgage completion as part of their climate-positive initiative. This environmental partnership demonstrates Advias's commitment to sustainability and carbon offsetting, with trees planted contributing to global reforestation efforts.
- 155+ Lenders (including Private Banks, Building Societies, Specialist Lenders, Family Offices)coreAdvias has established relationships with over 155 lenders including private banks, building societies, specialist lenders, and family offices. Many of these lenders do not actively promote themselves to the public and work exclusively through selected broker partners, providing Advias clients access to products not available on the high street.
- Depaul UKminorAdvias supports Depaul UK, one of the largest youth homelessness charities in the UK, which supports around 3,000 young people experiencing or at risk of homelessness annually. Advias is committed to supporting Depaul's work helping young people see a path to a brighter future.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Advias competitors and assessment
Company assessmentDirect peers
- London & Country Mortgages: One of the UK's largest independent mortgage brokers, offering whole-of-market access and direct-to-consumer advice. Directly comparable to Advias on product breadth (residential, buy-to-let, bridging, specialist) and fee-based revenue model, though L&C operates at significantly greater scale.
- Habito: UK digital mortgage broker offering whole-of-market mortgage advice plus a proprietary online advice flow. Comparable to Advias as a UK mortgage broker intermediating between consumers and lenders, though Habito leans digital/self-serve whereas Advias focuses on complex, advisor-led cases.
- John Charcol: Long-established UK mortgage broker for self-employed, professional, contractor and complex-income borrowers. Comparable to Advias on niche customer focus, panel access and advisor-led fee-based model.
- Private Finance: UK whole-of-market mortgage broker with strong presence in HNW, self-employed and professional segments. Comparable to Advias on customer overlap, panel-of-lenders model and emphasis on large/complex mortgage placements.
- Clifton Private Finance: UK specialist mortgage and private finance broker focused on high-net-worth, complex income, bridging and development finance. Very close peer to Advias on product mix (mortgage, bridging, development) and customer profile.
- SPF Private Clients: Specialist UK mortgage broker serving professional, HNW, expat and non-standard-income clients. Comparable to Advias in targeting borrowers excluded by high-street lenders and using specialist/private bank lender panels.
- Enness Mortgages: UK specialist broker focused on high-net-worth, large and complex mortgage cases, including HNW exemptions, offshore buyers and non-standard income. Highly comparable to Advias in target customer, fee model and use of specialist/private bank panels.
Emerging players
- Octane Capital: UK bridging and development finance specialist that originates and arranges short-term property loans. Adjacent peer to Advias - Advias is the broker arranging the underlying products that lenders like Octane ultimately provide.
- Kuber Financial: UK specialist broker focused on bridging, development finance and short-term property lending. Comparable to Advias' bridging and development finance segments via the same specialist lender panels and similar developer/investor target market.
Broad incumbents
- Knight Frank Finance: Large UK residential and commercial property consultancy with an in-house mortgage/finance advisory arm serving HNW and prime property buyers. Comparable to Advias at the high end of the market with a much wider real estate services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Advias social profiles
Digital presenceAdvias compliance and trust
Trust signalCompliance1 record
Advias financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advias leadership team
Management profileNumber of profiles
Profiles7 records
Advias funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advias M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advias
What does Advias do?
Advias is a UK-based property finance advisory firm that acts as a credit broker, arranging residential mortgages, specialist mortgages, bridging finance, development finance, and life insurance for clients. It leverages access to 155+ lenders and in-house analytics tools to source bespoke lending solutions for clients with complex income situations or non-standard property finance needs.
Is Advias a public or private company?
Advias is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advias founded?
Advias was founded in 2021. It employs 1 to 10 people.
Where is Advias based?
Advias is headquartered in London, United Kingdom, in the Europe region.
How does Advias make money?
Two revenue lines are on record. Mortgage Commission is the primary driver. The others are arrangement Fees.
Who are Advias's main competitors?
Direct peers on record are London & Country Mortgages, Habito, John Charcol, Private Finance, Clifton Private Finance, SPF Private Clients and Enness Mortgages. Emerging players are Octane Capital and Kuber Financial. Knight Frank Finance is listed as a broad incumbent.
Does Advias have an API?
No public API is recorded for Advias.
What industry is Advias in?
Advias's product category is Mortgage Brokerage and Property Finance Advisory. Its primary akta.pro industry code is FSAEAMAA, Mortgage & Loan Introducers (Residential & Commercial). Its NAICS code is 522 and its SIC code is 6163.