Startupbootcamp Sport & EventTech Melbourne

What Startupbootcamp Sport & EventTech Melbourne does

Startupbootcamp is a global network of industry-specific startup accelerators headquartered in Amsterdam, Netherlands, founded in 2010 by Alex Farcet, Carsten Kolbeck, Patrick de Zeeuw, and Ruud Hendriks, and operating under the Rainmaking Innovation parent group. The company runs 3-month intensive accelerator programs across verticals including Sports & EventTech (Melbourne, launched April 2022), Food & AgriTech, Energy & Climate, AI & Web3 (AIvolution), DeepTech & Robotics, Health & Lifescience, Mobility, FinTech, and Momentum (female founders). Each cohort admits approximately 10 startups selected from thousands of applicants through Selection Days events, and SBC takes 6-8% equity in exchange for €15,000 in living expenses, six months of co-working space, over €450,000 in partner services, and access to 500+ mentors and 400+ investors at Demo Day.

The company monetizes through three primary streams: equity stakes in accelerated startups, corporate open innovation services (scouting, PoC/pilot programs, R&D accelerators, and deeper partnerships with Fortune 500 clients such as BNP Paribas, Rabobank, Mastercard, Visa, Siemens, Unilever, Heineken, Kraft Heinz, and Nestlé), and investor access fees including the world's first publicly traded accelerator portfolio via tokenized IPO on Nxchange in October 2019 (raising €2.325M for SBC Fintech Amsterdam 1921). SBC has accelerated over 1,600 startups across 20+ countries since inception, with a €5.6B aggregate portfolio valuation, 8.3x MOIC, and a 76% four-year startup survival rate. It has been named Europe's #1 Startup Accelerator by Financial Times & Statista in both 2024 and 2025.

The Sports & EventTech Melbourne program specifically targets early-stage sports and event technology startups and scaleups, providing access to SBC's global mentor and investor networks alongside industry-specific corporate partners and sporting bodies. Beyond accelerators, SBC operates the FUTRXPO tech innovation conference (2,000+ attendees), the Bold Action portfolio (90 impact-focused startups tradable on Nxchange), and the Bold 2 portfolio supporting AI & Web3, DeepTech & Robotics, and Food & AgriTech programs, with a stated mission to invest in 100,000 startups within ten years to advance UN Sustainable Development Goals.

Name

Startupbootcamp Sport & EventTech Melbourne

Legal name

Startupbootcamp

Website

https://startupbootcamp.org

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Startupbootcamp is a global network of industry-specific 3-month startup accelerators headquartered in Amsterdam, taking 6-8% equity in exchange for €15K, mentorship, and corporate network access. The Sports & EventTech Melbourne program, launched in 2022, accelerates sports technology startups with support from industry partners and investors.

Ownership category

akta.pro rank

Product category

Startup Acceleration Services

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Investment Advice (6282)

akta.pro primary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

akta.pro secondary industry

Corporate Accelerators & Startup Programs (FSANAHAD)

Keywords

• Startup accelerator programs
• Sports and event technology
• Corporate open innovation
• Startup mentorship networks
• Venture acceleration services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equity Investment in Startups: Startupbootcamp invests in startups by taking equity stakes (typically 6-8%) in exchange for the 3-month accelerator program, €15,000 living expenses, six months co-working space, and access to the network. The accelerator also raised €2.3 million through a tokenized IPO on Nxchange, becoming the world's first publicly traded accelerator.
2. Corporate Innovation Services: Provides open innovation programs for corporations including scouting, PoC/pilot programs, R&D accelerators, and deeper partnerships. Corporates pay for access to startup innovation, mentorship, and corporate-startup collaboration programs. Partners include Fortune 500 companies seeking to engage with startups through programs like Jumpstart Open Innovation.
3. Investment Returns: Realized and unrealized returns from portfolio companies. The portfolio has a MOIC of 8.3. Bold Action initiative trades on Nxchange stock exchange, enabling retail and professional investors to participate in startup investment through the accelerator's portfolio.
4. Investor Access Fees: Investors pay to access high-potential startups through the accelerator's portfolio. The network enables investors to deploy capital across the portfolio approach, which helps de-risk investment compared to individual startup investments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Startupbootcamp Sport & EventTech Melbourne is an industry-specific accelerator program that selects sports and event technology startups and provides a 3-month intensive program including €15,000 in living expenses, six months of co-working space, over €450,000 in partner services, and direct access to a global network of mentors, corporate partners, and investors. In exchange, the accelerator takes a 6-8% equity stake in selected startups. The program culminates in a Demo Day pitch event to 400+ investors.

Product overview

Startupbootcamp is a global network of industry-specific startup accelerators offering a portfolio of accelerator programs across multiple verticals. The core offering consists of intensive 3-month accelerator programs (including Sports & EventTech, Food & AgriTech, AI & Web3, DeepTech & Robotics, Energy & Climate, and Momentum for female founders) that provide startups with mentorship from industry experts, access to investor networks, over €500,000 in partner deals, and funding opportunities. These programs feed into investment portfolios (Bold Action and Bold 2) that are tradable on the stock exchange. Additional offerings include Open Innovation Services for corporate-startup collaboration, Selection Days events for startup evaluation, and the FUTRXPO tech conference. The company supports over 1,600 startups globally with a mission to invest in 100,000 startups.

Differentiator

Problem solved

Functional benefit

Brands

• Bold Action: A portfolio of 90 impact-focused startups tradable on the stock exchange Nxchange, part of Startupbootcamp's sustainability investment initiative aiming to invest in 100,000 startups to reach UN SDGs by 2030.
• Bold 2
• Sports & EventTech
• FUTRXPO
• FoodTech Tasmania
• EnergyNext

Products and services

• Sports & EventTech Accelerator A 3-month intensive accelerator program designed to empower sports and event technology startups and scaleups through mentorship, funding access, and network connections to relevant industry partners, investors, and corporate partners. Located in Melbourne, Australia.
• Bold Action Investment Portfolio A portfolio of 90 impact-focused sustainability startups tradable on the Dutch Nxchange stock exchange, designed to facilitate retail and professional investor access to startup investment through tradable depository receipts.
• Bold 2 Investment Portfolio

Quantifiable outcome

• 76% of startups survive four years post-acceleration
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Partnerships

37 partnerships are on record, tiered core.

• MetacoreStrategic or Co-development Partner · 1 August 2024Strategic AI partnership for Llama Design Drive program. Meta provides Llama 3.1 open-source LLM for MENA startup innovation. Startups fast-tracked into global Meta-sponsored programs with up to $500K funding opportunity.
• RTA (Roads and Transport Authority) DubaicoreStrategic or Co-development Partner · 1 August 2024MENA partner for Llama Design Drive defining design challenges in mobility sector.
• Chalhoub GroupcoreStrategic or Co-development Partner · 1 August 2024Luxury retail partner for Llama Design Drive program in MENA region.
• Dubai HoldingcoreStrategic or Co-development Partner · 1 August 2024UAE investment holding company partner for Llama Design Drive.
• AlliandercoreStrategic or Co-development Partner · 23 April 2024Dutch DSO operating energy networks. Partnership on 'Powered' startup collaboration program for energy system transition. Daan Schut serves as Chief Transition Officer. Focus on grid capacity utilization through PoC development.
• Money20/20coreGTM or Marketing Partner · 17 March 2024Strategic event partnership for Sustainable Fintech Demo Day at Money20/20 ASIA in Bangkok. Features 10 SBC fintech startups at Startups' Hangout.
• Tasmanian GovernmentcoreStrategic or Co-development Partner · 28 July 2023Government partner for FoodTech Tasmania accelerator in Launceston. John Perry serves as Coordinator-General. Partners include Aldi, Meat & Livestock Australia, and Alt Protein CRC.
• Southbridge A&IcoreStrategic or Co-development Partner · 22 June 2022Moroccan consulting firm co-developing Investing in Innovation (i3) program with SBC Afritech for African HealthTech startups.
• Salient AdvisorycoreStrategic or Co-development Partner · 22 June 2022Canadian partner co-developing i3 program with expertise in health supply chain innovation.
• AUDA-NEPADcoreStrategic or Co-development Partner · 22 June 2022Africa Union development agency sponsoring i3 program and health system innovation.
• WHO AFROcoreStrategic or Co-development Partner · 22 June 2022World Health Organization Regional Office for Africa sponsoring health innovation programs.
• Merck Group (MSD)coreStrategic or Co-development Partner · 22 June 2022Pharmaceutical sponsor for i3 program supporting health supply chain innovation.
• AmerisourceBergencoreStrategic or Co-development Partner · 22 June 2022Healthcare distribution partner sponsoring African health innovation initiatives.
• KISED (Korea Institute of Startup & Entrepreneurship Development)coreStrategic or Co-development Partner · 8 June 2022Government partner for South Korea Global Startup Academy accelerator program supporting D.N.A sector startups.
• KOSME (Korea SMEs and Startups Agency)coreStrategic or Co-development Partner · 8 June 2022Government agency partner for South Korea accelerator program.
• Enterprise SingaporecoreStrategic or Co-development PartnerGovernment partner supporting startup innovation and global expansion initiatives.
• BNP ParibascoreStrategic or Co-development PartnerMajor banking partner with multiple collaborations including Fin+Tech program, Jumpstart Open Innovation, and FinTech & Cybersecurity programs.
• RabobankcoreStrategic or Co-development PartnerDutch banking partner involved in FinTech accelerator and Rabo&Crowd funding platform powering Nxchange IPO.
• AllianzcoreStrategic or Co-development PartnerInsurance partner supporting corporate innovation initiatives.
• McKinsey & CompanycoreStrategic or Co-development PartnerManagement consulting partner providing strategic expertise and corporate connections.
• UnilevercoreStrategic or Co-development PartnerConsumer goods giant partner through Innoleaps collaboration on FUTRXPO and corporate innovation programs.
• JTI (Japan Tobacco International)coreStrategic or Co-development PartnerCorporate partner for Jumpstart Open Innovation program. External Innovation & Tech Scouting Manager Ali-Murat Saygili engaged with SBC programs.
• HeinekencoreStrategic or Co-development PartnerBrewery giant participating in open innovation programs. Innovation Director Santiago Murphy learned agile startup methodologies.
• Kraft Heinz CompanycoreStrategic or Co-development PartnerFMCG partner collaborating on open innovation services. Marcus Alves led partnership exploring startup collaborations.
• NestlécoreStrategic or Co-development PartnerGlobal food and beverage company collaborating on innovation initiatives.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner providing startup credits and technical support.
• IBMcoreTechnology or IntegrationTechnology partner providing cloud and AI solutions for startups.
• MastercardcoreStrategic or Co-development PartnerFintech and payments partner supporting startup ecosystem.
• PwCcoreImplementation/ SI/ Consulting PartnerProfessional services partner providing advisory and consulting support.
• ToyotacoreStrategic or Co-development PartnerAutomotive partner supporting mobility and transportation innovation.
• VisacoreStrategic or Co-development PartnerPayments technology partner for fintech acceleration.
• SiemenscoreStrategic or Co-development PartnerIndustrial technology partner for mobility and deeptech programs.
• InnoleapscoreStrategic or Co-development PartnerCorporate innovation partner collaborating on FUTRXPO conference and open innovation programs. Elena Massucco serves as contact for open innovation programs.
• Fintech DistrictcoreStrategic or Co-development PartnerItalian fintech ecosystem partner for Fin+Tech acceleration program with CDP Venture Capital.
• Digital MagicscoreStrategic or Co-development PartnerItalian tech partner for Fin+Tech acceleration program.
• NexicoreStrategic or Co-development PartnerEuropean payments technology partner for Fin+Tech program.
• CredemcoreStrategic or Co-development PartnerItalian banking partner for Fin+Tech and embedded finance programs.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Seedstars: Swiss-based emerging markets startup accelerator and venture fund running programs across Africa, Asia, MENA, and Latin America. Comparable in emerging-market focus and development-partner-funded accelerator model (e.g., i3 program parallels).

Direct peers

• Techstars: Global network of industry-vertical and geography-specific startup accelerators with mentorship-driven 3-month programs and corporate partnerships. Closely comparable in business model, cohort structure, and corporate-startup engagement model.
• Plug and Play: Global startup accelerator and venture platform running industry-specific programs (fintech, health, retail, sports) with deep corporate partner networks (Visa, Mastercard, Mercedes). Highly comparable in vertical-focused accelerator model and corporate-startup PoC facilitation.
• Wayra (Telefónica): Corporate-backed global startup accelerator network tied to Telefónica's innovation strategy, with vertical-specific programs and PoC/pilot facilitation. Comparable in corporate-sponsored vertical accelerator model and geographic breadth.
• Y Combinator: The benchmark global accelerator offering standardized seed funding and equity in exchange for participation. Comparable as an investor-operated accelerator, though SBC differentiates via industry verticals and corporate partner integration rather than broad horizontal cohorts.
• SOSV: Multi-stage venture capital operating accelerator programs (HAX, IndieBio, dlab) with vertical specialization and global cohorts. Comparable in industry-specific accelerator methodology and global program footprint.
• Founders Factory: Global accelerator and venture builder operating vertical programs (fintech, health, retail) with corporate partners (L'Oréal, Aviva, Kraft Heinz). Closely comparable in vertical accelerator model with corporate-sponsored equity-tied structures.
• Antler: Global early-stage investor and accelerator operating across 25+ cities with residency programs, mentorship, and pre-seed investment. Comparable in global multi-vertical accelerator model with strong corporate and government engagement.
• 500 Global (500 Startups): Global venture firm and accelerator running programs across multiple geographies with seed investment, mentorship, and corporate partnerships. Comparable in scale, multi-region operations, and growth-stage accelerator model.
• MassChallenge: Global non-equity and equity-light startup accelerator with industry-specific verticals and corporate partnerships (enterprise tech, healthtech, fintech). Comparable in vertical accelerator structure and corporate-startup collaboration focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Sbootcamp
• YouTubeyoutube.com/startupbootcampglobal
• LinkedInlinkedin.com/company/startupbootcamp
• Instagraminstagram.com/startupbootcamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Startupbootcamp Sport & EventTech Melbourne