InnoLeaps
InnoLeaps is an Amsterdam-based corporate innovation firm founded in 2014 that sells end-to-end business-building, growth, R&D, venture, and open-innovation services to multinational corporations, with a strong concentration in FMCG/CPG clients such as Nestlé, Kraft Heinz, Unilever, and FrieslandCampina.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InnoLeaps does
InnoLeaps is an Amsterdam-headquartered corporate innovation and business-building firm founded in 2014 that sells end-to-end innovation services to large multinational corporations, with a particular concentration in the FMCG/CPG vertical. Its core service portfolio spans five lines structured around the three-horizon innovation framework: Business Transformation (C-level strategy work grounded in a six-pillar methodology), Growth Battle (Horizon 1, 12-14 week growth optimization sprints on existing core products), R&D Accelerator (Horizon 2, renewing core business models with new product formats), Venture Building (Horizon 3, building and launching new ventures beyond the core), and Open Innovation (corporate-startup collaboration programs such as the Powered program with Alliander). Supporting capabilities include a Validation Factory, Innovation Accounting, Innovation Masterclasses, and the 13-week Corporate Accelerator Program and Moonshot Campaign formats.
The technology stack is consulting-led rather than product-led, with AI appearing in two partnership-mediated deployments: an AI-powered Outfit Configurator for luxury menswear built with Bigthinx (computer vision plus recommendation algorithms) and generative AI for FMCG innovation portfolio management delivered via Vizologi. The company describes no proprietary platform, no patents or trademarks, and no published research; the closest thing to a proprietary asset is the six-pillar innovation methodology and a startup scouting process anchored on viability, feasibility, and desirability.
The revenue model is professional services, multi-year enterprise contracts on quote-based pricing, with no publicly disclosed pricing tiers or revenue figures. The company has named more than 15 large enterprise clients across food and beverage (Nestlé, Kraft Heinz, FrieslandCampina, JDE, Unilever, Reckitt, Mars, Danone, Asahi), energy (Alliander), consumer electronics (Philips), automotive/leasing (Athlon), enterprise software (Unit4), and financial services (Rabobank). Operations span Amsterdam HQ plus regional offices in Milan and Melbourne, with international reach extended via partnerships to China and South-East Asia (Chaoly, 2022) and the United States (Full Funnel Growth). InnoLeaps maintains a sister-company relationship with Startupbootcamp, sharing CEO Patrick de Zeeuw across both entities, and counts 250+ cumulative corporate ventures launched across its ten-year operating history.
InnoLeaps firmographics
Firmographics- Name
- InnoLeaps
- Legal name
- Innoleaps
- Website
- https://innoleaps.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InnoLeaps is an Amsterdam-based corporate innovation firm founded in 2014 that sells end-to-end business-building, growth, R&D, venture, and open-innovation services to multinational corporations, with a strong concentration in FMCG/CPG clients such as Nestlé, Kraft Heinz, Unilever, and FrieslandCampina.
- Ownership category
- akta.pro rank
InnoLeaps industry classification
Industry- Product category
- Corporate Innovation Consulting
- NAICS
- Other Scientific and Technical Consulting Services (54169), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where InnoLeaps is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
InnoLeaps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consulting & Advisory Services: End-to-end business building services including business transformation, growth optimization, R&D acceleration, venture building, and open innovation programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
InnoLeaps product offering
Product offeringCore offering
InnoLeaps is an end-to-end corporate business builder that helps world-leading corporations innovate, grow, and launch new ventures by combining their corporate assets with an entrepreneurial methodology. Its service portfolio covers Business Transformation (executive-level innovation strategy), Growth Battle (Horizon 1 core optimization in 12-14 weeks), R&D Accelerator (Horizon 2 core renewal), Venture Building (Horizon 3 new market ventures), and Open Innovation (startup-corporate collaboration). Supporting offerings include accelerator programs, innovation masterclasses, validation factory services, and AI-enabled modules such as the outfit configurator for luxury retail clients.
Product overview
InnoLeaps is an end-to-end corporate business builder offering a portfolio of innovation services including Business Transformation, Growth Battle, R&D Accelerator, Venture Building, and Open Innovation. These services address different innovation horizons: Growth Battle optimizes existing core business (Horizon 1), R&D Accelerator renews core business models (Horizon 2), and Venture Building builds new businesses beyond core (Horizon 3). Supporting these are capability-building programs like Innovation Masterclasses, the Validation Factory for pipeline management, and Innovation Accounting for impact measurement. InnoLeaps also operates accelerator programs (Corporate Accelerator, Moonshot Campaign), open innovation initiatives like the Powered program, and provides technology-enabled solutions such as AI-powered outfit configurators for luxury retail. The company supplements its services with free resources including The Innovators Handbook, sector-specific ebooks, and innovation tools like the 10X Growth Machine Canvas.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Transformation
Quantifiable outcome
- 70% of POCs developed during open innovation programs completed successfully
- +5 more outcomes
Companies that use InnoLeaps
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
InnoLeaps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
InnoLeaps partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ChaolycorePartnership to bring corporate innovation services to China and South-East Asia FMCG markets. Chaoly provides growth hackers, designers, leadership coaches, and data analytics tools to support clients on the ground.
- VizologicorePartnership with Vizologi, an AI-powered business strategy platform for managing innovation portfolios. Brings generative AI capabilities to InnoLeaps' FMCG sector clients for innovation portfolio management.
- Cibus NexumcorePartnership with food manufacturing firm Cibus Nexum to allow more clients in the FMCG market to outsource product development and production.
- Full Funnel GrowthminorUS-based company partnership to bring InnoLeaps and its global clients closer to the booming US market. Strategic expansion move internationally.
- StartupbootcampcoreSister company and accelerator program. InnoLeaps CEO Alceo Rapagna serves as Founder & CEO of both companies. Shared innovation ecosystem and alumni network of 2000+ startups.
- RabobankminorJoint Moonshot campaign with Rabobank to create Rabobank's own startups and learn how to innovate. Launched March 2017 in Amsterdam.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
InnoLeaps competitors and assessment
Company assessmentDirect peers
- Board of Innovation: Antwerp-based corporate innovation consultancy that helps large corporates build new ventures and run growth programs; direct competitor on the same Horizon 1-3 service stack targeting multinational clients.
- Mach49: Silicon Valley corporate venture builder that partners with Fortune 500 companies to launch growth and adjacency ventures; highly comparable venture-building business model and methodology.
- Fahrenheit 212: Innovation consultancy focused on growth strategy and new venture creation for Fortune 500 companies; directly comparable offering with a similar enterprise target buyer.
- IDEO: Design-led innovation consultancy helping corporates develop new products, services and ventures; comparable methodology, multinational client base and innovation-program delivery model.
Broad incumbents
- Garage (Bain & Company): Innovation and venture-building arm of Bain & Company; competes for the same enterprise innovation mandates but operates at far larger scale as part of a global strategy consultancy.
- BCG X: Boston Consulting Group's tech-build and venture-building unit; offers overlapping corporate venture-building, AI, and product innovation services to multinational clients.
- frog (Capgemini Invent): Global design and innovation consultancy now part of Capgemini Invent; competes for corporate innovation and venture design mandates across multinational sectors.
- McKinsey Leap: McKinsey's build-and-launch venture studio helping corporations create new businesses; directly comparable service offering within a much larger global strategy house.
Emerging players
- Lunar Strategy: Corporate venture builder specializing in launching and scaling startups inside established enterprises; comparable venture-building service but with a smaller, more specialized footprint.
Others
- Startupbootcamp: InnoLeaps' sister company and global accelerator network; adjacent rather than competitive, but shares leadership and the startup ecosystem that feeds InnoLeaps' open innovation pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InnoLeaps social profiles
Digital presenceInnoLeaps financial estimates
Financial estimateRevenue estimate
Valuation estimate
InnoLeaps leadership team
Management profileNumber of profiles
Profiles18 records
InnoLeaps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InnoLeaps M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InnoLeaps
What does InnoLeaps do?
InnoLeaps is an end-to-end corporate business builder that helps world-leading corporations innovate, grow, and launch new ventures by combining their corporate assets with an entrepreneurial methodology. Its service portfolio covers Business Transformation (executive-level innovation strategy), Growth Battle (Horizon 1 core optimization in 12-14 weeks), R&D Accelerator (Horizon 2 core renewal), Venture Building (Horizon 3 new market ventures), and Open Innovation (startup-corporate collaboration). Supporting offerings include accelerator programs, innovation masterclasses, validation factory services, and AI-enabled modules such as the outfit configurator for luxury retail clients.
Is InnoLeaps a public or private company?
InnoLeaps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InnoLeaps founded?
InnoLeaps was founded in 2014. It employs 11 to 50 people.
Where is InnoLeaps based?
InnoLeaps is headquartered in Amsterdam, Netherlands, in the Europe region.
How does InnoLeaps make money?
One revenue line is on record: consulting & Advisory Services.
Who are InnoLeaps's main competitors?
Direct peers on record are Board of Innovation, Mach49, Fahrenheit 212 and IDEO. Broad incumbents are Garage (Bain & Company), BCG X, frog (Capgemini Invent) and McKinsey Leap. Lunar Strategy is listed as an emerging player. Startupbootcamp is listed as an others.
Does InnoLeaps have an API?
No public API is recorded for InnoLeaps.
What industry is InnoLeaps in?
InnoLeaps's product category is Corporate Innovation Consulting. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs). Its NAICS code is 54169 and its SIC code is 8742.