Transaction
- Company typePrivate
- Founded2013
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Transaction firmographics
Firmographics- Name
- Transaction
- Website
- https://transaction.agency
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Transaction industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Commodity Contracts Brokers & Dealers (6221), Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Sportsbooks (Online & Mobile Operators)
Keywords
Where Transaction is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Transaction business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Betting Transaction Fees: Revenue is generated through betting transactions on football matches, where the platform takes a commission or spread from the odds offered to users.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Transaction product offering
Product offeringCore offering
Transaction operates soccergatestore.com, an online football betting platform that lets Thai users predict match outcomes, place wagers (handicap, single bets, parlays, over/under), and follow real-time match updates and statistics across multiple international leagues. The site pairs wagering with extensive Thai-language educational content on betting terminology, team form analysis, and live in-play strategy, and routes user registration through what999.mobi.
Product overview
The company's offering is a single online football betting platform that provides comprehensive match coverage across multiple leagues, real-time betting capabilities, and various wager types including handicap, single bets, and parlays.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Football Betting Platform (soccergatestore.com) Online football betting platform enabling Thai users to predict match outcomes and place wagers on multiple international leagues, with wager types including handicap, single bets, and parlays, plus real-time match tracking and Thai-language educational content on betting terminology, team form, and live in-play strategy.
Companies that use Transaction
Customer profileSegments1 record
Ideal customer profiles1 record
Transaction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Transaction partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Transaction competitors and assessment
Company assessmentBroad incumbents
- Bet365: One of the largest global online sportsbooks, offering football/soccer betting across hundreds of leagues with handicap, in-play, and parlay markets. While not Thailand-focused, it represents the licensed, full-service online sportsbook model the subject company aspires to compete against if Thailand legalizes.
- DraftKings: US-listed online sportsbook and DFS operator with expanding international footprint. Comparable as a regulated digital sportsbook with sophisticated content/SEO acquisition, but operates in licensed US states rather than gray markets.
- Betway: Global online sportsbook and casino operator with broad football coverage and multi-language localization. Comparable in product surface (football sportsbook, in-play, multiple bet types) but operates only in licensed jurisdictions.
- Betfair Exchange: The world's largest betting exchange, with deep football liquidity and Asian-handicap markets heavily used by professional and semi-professional bettors in Asia. Comparable end-user (sharp football bettors) and product category.
- William Hill (888/Evoke): Established UK-listed sportsbook (now part of Evoke plc) offering comprehensive football betting products globally. Comparable product set (handicap, in-play, accumulators) but with fully licensed, regulated operations contrasting with the subject's unlicensed model.
Direct peers
- Pinnacle: A licensed online sportsbook known for sharp odds, high limits, and reduced-vig pricing on football markets globally. Relevant as a benchmark for the type of licensed, odds-competing sportsbook the subject would need to evolve into to operate sustainably.
- Smarkets: Licensed betting exchange offering peer-to-peer football markets with low commission. Relevant as an alternative structural model (exchange vs. traditional sportsbook) that the subject's users may migrate to once licensed alternatives are available.
Regional players
- 1xBet: A major online sportsbook with deep penetration across CIS, Asia, and emerging markets, offering extensive football markets, multi-language support, and aggressive affiliate/SEO acquisition. Directly comparable business model and customer-acquisition playbook to a Thai-market gray-market sportsbook.
- SBOBet: An Asia-focused online sportsbook licensed in the Philippines/Isle of Man, popular with Thai and Southeast Asian football bettors. Closest functional peer — same target customer, same football handicap/Asian-odds product, similar acquisition channels.
Emerging players
- Asianodds88: An odds-comparison and information site focused on Asian handicap football markets serving the same Thai/Southeast Asian bettor segment. Comparable as a content/SEO-led acquisition model targeting the same persona, but operates in the information layer rather than taking bets directly.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights4 records
Customer concentration
Transaction social profiles
Digital presenceTransaction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transaction leadership team
Management profileNumber of profiles
Transaction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transaction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transaction
What does Transaction do?
Transaction operates soccergatestore.com, an online football betting platform that lets Thai users predict match outcomes, place wagers (handicap, single bets, parlays, over/under), and follow real-time match updates and statistics across multiple international leagues. The site pairs wagering with extensive Thai-language educational content on betting terminology, team form analysis, and live in-play strategy, and routes user registration through what999.mobi.
When was Transaction founded?
Transaction was founded in 2013. It employs 11 to 50 people.
Where is Transaction based?
Transaction is headquartered in Cleveland, United States, in the North America region.
How does Transaction make money?
One revenue line is on record: betting Transaction Fees.
Who are Transaction's main competitors?
Broad incumbents on record are Bet365, DraftKings, Betway, Betfair Exchange and William Hill (888/Evoke). Direct peers are Pinnacle and Smarkets. Regional players are 1xBet and SBOBet. Asianodds88 is listed as an emerging player.
Does Transaction have an API?
No public API is recorded for Transaction.
What industry is Transaction in?
Transaction's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 7132 and its SIC code is 6221.