Peak Sports

What Peak Sports does

Peak Sports is a Chinese sportswear and footwear manufacturer founded in 1989 and headquartered in Quanzhou, with a global workforce in the 5,001–10,000 range. The company designs and produces athletic footwear across four core categories — basketball, running, leisure, and accessories — and distributes a portion of its output through Peak Sport Shop, a proprietary direct-to-consumer e-commerce storefront built on the Magento platform. The product portfolio is anchored by the Taichi cushioning platform (versions 1.0 through 6.0 plus Flash variants), the Surging Triangle and Streetball Master basketball lines, and a 3D Printing footwear range, with the brand extending into lifestyle co-branded editions (Louvre Museum, IDX) and a separate accessory line covering basketballs, apparel, caps, and fitness equipment.

The business operates a dual-channel go-to-market: an established manufacturing base in China supplying the broader market, and a controlled international DTC retail surface at peaksportshop.com that ships to consumers across North America (US, Canada), Europe (UK, France, Italy, Netherlands, Finland), the Middle East (Israel), and Asia-Pacific (Taiwan, Philippines). Pricing is unit-based across a wide $9.90–$429.99 band, with premium tiers concentrated in NBA-athlete signature lines (Andrew Wiggins AW1, Tony Parker 7, Louis Williams Streetball Master) and mid-range tiers across core Taichi and basketball product. Marketing is conducted through owned channels — Facebook (facebook.com/361peakstore), TikTok/Instagram (@hi_basketball_shoes), and a brand blog — supplemented by a roster of GTM partnerships with NBA players (Andrew Wiggins, Tony Parker, Dwight Howard, Louis Williams, Nick Young, OJ Mayo, Matthew Dellavedova, Jose Alvarado) and the Brazil National Basketball Team. The company is privately held, with no parent, subsidiary, or institutional ownership structure disclosed.

Customer segments are entirely consumer-facing — primary persona is basketball players purchasing performance footwear, with secondary segments of runners/fitness enthusiasts and casual/lifestyle buyers — and there are no enterprise or B2B anchor customers. The company remains private with no disclosed revenue, funding history, or financial statements in the available data, which materially limits revenue and growth triangulation.

Name

Peak Sports

Legal name

Peak Sport Shop

Website

https://peaksportshop.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Peak Sports is a Chinese sportswear and footwear manufacturer founded in 1989 in Quanzhou, producing basketball, running, and leisure shoes under the Taichi and signature-athlete lines, and selling internationally through its Magento-based DTC e-commerce storefront at peaksportshop.com.

Ownership category

akta.pro rank

Product category

Athletic Footwear

NAICS

Shoe Retailers (4582), Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Basketball Footwear & Apparel Retail (CRAMACAB)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA), Basketball Equipment Retail (CRAMAEAB)

Keywords

• Basketball footwear
• Running shoes
• Athletic apparel
• Signature sneakers
• Sports accessories

Headquarters

HQ city

Quanzhou

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Peak Sport Shop generates revenue through direct e-commerce sales of Peak branded sports footwear and accessories to consumers worldwide. Products include basketball shoes, running shoes, leisure shoes, and sports accessories sold at various price points ranging from $9.90 to $429.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peak Sports manufactures and sells branded athletic footwear and accessories through its direct-to-consumer e-commerce platform, Peak Sport Shop. The product portfolio spans basketball shoes (including NBA athlete signature lines such as Andrew Wiggins, Tony Parker, Louis Williams, Dwight Howard, Nick Young, OJ Mayo, Matthew Dellavedova, and Jose Alvarado), running shoes built on Taichi cushioning technology, casual/lifestyle footwear, and sports accessories. The company positions itself as an authorized Peak direct dealer shipping internationally to customers in North America, Europe, the Middle East, and Asia Pacific.

Product overview

Peak Sports is a Chinese sports footwear and apparel company operating through Peak Sport Shop, an e-commerce platform. The product portfolio centers on basketball and running shoes organized into distinct lines: the Signature Shoes series featuring NBA athletes (Andrew Wiggins, Tony Parker, Louis Williams, Nick Young, Dwight Howard, Jose Alvarado, Matthew Dellavedova), the core Taichi series (versions 1.0 through 6.0 plus Flash variants), basketball-specific lines (Surging Triangle, Streetball Master, Referee Series, Lightning, Killer Whale, Speed, 3D Printing, Sonic Boom, Hunting Shadow), running performance (Taichi Fun-Running, Taichi 6371, P-ULTRALIGHT, Slider, Taichi UP 30), and lifestyle/leisure wear (Taichi Journey, Ling Yue, TAICHI Shaft 910). The company also offers accessories including fitness equipment, apparel, and sports caps. Peak serves as a direct dealer ensuring 100% authentic products.

Differentiator

Problem solved

Functional benefit

Brands

• Peak Taichi: Running and lifestyle shoe line featuring cushioning technology
• Peak Basketball
• Peak Running
• Peak Leisure
• Peak Accessory
• Peak x Signature Shoes

Products and services

• Peak x Signature Shoes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• Louvre MuseumcoreStrategic or Co-development Partner · 1 January 2021Peak collaborated with the Louvre Museum on a joint series with the theme 'I CAN PLAY!' featuring Peak Taichi 6371 x Louvre and Peak Taichi x Louvre collections. The collaboration was showcased at 751D·PARK Beijing Fashion Design Plaza.
• Andrew WigginscoreGTM or Marketing PartnerNBA player Andrew Wiggins has a signature shoe line with Peak (AW1 series and Triangle series). Products include Peak Andrew Wiggins AW1 Men's Low Basketball Shoes and Peak Andrew Wiggins Triangle Men's High Basketball Shoes featuring Warriors theme.
• Tony ParkercoreGTM or Marketing PartnerFormer NBA champion Tony Parker has a signature shoe collaboration with Peak including Peak Tony Parker 4 and Peak Tony Parker 7 basketball shoes.
• Louis WilliamscoreGTM or Marketing PartnerNBA player Louis Williams endorses Peak with signature Streetball Master and Lightning basketball shoes, including multiple colorways and special editions.
• Dwight HowardcoreGTM or Marketing PartnerNBA player Dwight Howard has a signature shoe line with Peak under the Peak x Signature Shoes collection.
• Nick YoungcoreGTM or Marketing PartnerNBA player Nick Young collaborates with Peak on signature Taichi Cloud RI running shoes and basketball footwear.
• OJ MayocoreGTM or Marketing PartnerNBA player OJ Mayo has a signature shoe line with Peak under the Peak x Signature Shoes collection.
• Matthew DellavedovacoreGTM or Marketing PartnerNBA player Matthew Dellavedova (Delly) has a signature Taichi Dellavedova Delly 1 shoe with Peak.
• Jose AlvaradocoreGTM or Marketing PartnerNBA player Jose Alvarado has a signature shoe collaboration with Peak under the Peak x Signature Shoes collection.
• Brazil National TeamcoreGTM or Marketing PartnerBrazil National Basketball Team collaborates with Peak on team-branded products including Brazil National Team x PEAK Quick dry T-shirt and Brazil National Team x PEAK TAICHI 1.0 Mens Running Shoes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Puma: Puma competes in basketball (signature deals with LaMelo Ball and others) and running footwear with comparable mid-tier price positioning and growing presence in lifestyle/culture collaborations.
• Skechers: Skechers is a broad athletic and casual footwear incumbent with comparable value-tier pricing strategy and growing performance running line that overlaps with Peak's affordable running offerings.
• Under Armour: Under Armour is a U.S. sportswear brand with strong basketball and running footwear lines that compete for the same athletic consumer as Peak's signature and performance categories.
• Adidas: Adidas is a global incumbent with deep basketball heritage, signature athlete programs (James Harden, Damian Lillard), and broad running/lifestyle lines that directly overlap with Peak's product categories.
• New Balance: New Balance competes in running and lifestyle athletic footwear with comparable mid-tier pricing, growing basketball presence, and similar international D2C e-commerce emphasis.
• Nike: Nike dominates the global basketball footwear category that Peak targets, with far larger marketing budgets, signature athlete portfolios, and retail distribution — making it the dominant incumbent competing for the same consumer wallet share.

Direct peers

• Li-Ning: Li-Ning is a direct Chinese-headquartered competitor offering basketball, running, and lifestyle footwear with NBA athlete endorsements (Dwyane Wade, Jimmy Butler) and similar price architecture across premium and value tiers.
• Anta Sports: Anta is one of China's largest sportswear companies with comparable basketball and running footwear lines, signature athlete deals (Klay Thompson, Gordon Hayward), and similar domestic + international e-commerce distribution strategy.
• Xtep International: Xtep is a Hong Kong-listed Chinese sportswear brand focused on running and basketball footwear with comparable e-commerce distribution and price-tier positioning to Peak's core lines.
• 361 Degrees: 361 Degrees is a Chinese sportswear competitor with a near-identical name to one of Peak's social handles, offering basketball and running footwear with international sponsorships and similar mass-market price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/361peakstore
• Instagraminstagram.com/sneakers066
• TikToktiktok.com/@hi_basketball_shoes
• LinkedInlinkedin.com/company/peak-sport-products-co-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak Sports