LDL

What LDL does

LDL Leadership Development Ltd is a UK-headquartered private professional training company that has been operating for over 40 years, specialising in sales training, leadership and management development, negotiation, and presentation skills. The firm serves enterprise organisations — including FTSE companies and multinational corporations across banking, retail, automotive, media, utilities, software, and insurance — alongside SMEs and individual professionals, and claims more than 600,000 participants trained globally across 100+ corporate clients.

The company's offering is anchored by proprietary methodologies including the Skill+Will™ framework, which combines practical skills development with confidence and motivation building, and the LACPOMAC® 8-Step Selling Model, which has been used to train over 100,000 salespeople. The product portfolio is broad: core sales programmes (Professional Selling Skills, Key Account Management, Sales Negotiation), leadership and management programmes (Introduction to Management, Senior Management Programme, Inspirational Leadership, Neuroscience for Leadership), negotiation, presentation skills, and specialist professional-services offerings such as fee negotiation for lawyers and accountants. Supporting tools include the Leadership 360 feedback instrument, Strength Deployment Inventory (SDI®), TetraMap, the Winner's Mindset programme, and FastLearn™ modular workshops. The firm is ISO 9001 certified and Investors in People accredited.

LDL generates revenue through five streams: bespoke in-company training programmes (primary), virtual open programmes priced per delegate (capped cohorts at £695–£1,595 +VAT), online self-paced training via ldlonlinetraining.com, one-to-one coaching, and a licensing and accreditation model for organisations with 200+ sales staff. Distribution operates through enterprise field sales supported by UK regional coverage (London, Birmingham, Scotland), inside sales for open programmes, and a self-serve online channel. The company is privately held, founder-led (Robin Fielder), and operates from Salisbury (registered office) and London, with international reach into EMEA and the Middle East/Far East via long-standing clients.

Name

LDL

Legal name

Leadership Development Limited

Website

https://ldl.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

LDL Leadership Development Ltd is a UK-based private training firm with 40+ years of operation delivering sales, leadership, negotiation, and presentation skills programmes to FTSE corporates, SMEs, and individual professionals using its proprietary Skill+Will™ methodology and LACPOMAC® selling framework.

Ownership category

akta.pro rank

Product category

Corporate Training and Professional Development Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Strategy, Instructional Design & Content Development (BPACANAG)

Keywords

• Sales training programmes
• Leadership development training
• Management training courses
• Negotiation skills training
• Presentation skills coaching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Company Training Programmes: Tailored training programmes delivered at client locations or virtually, customized for specific organizational needs, culture, and objectives. These represent the core revenue stream with pricing based on programme scope and duration.
2. Open Programme Courses: Public virtual training courses with set schedules and pricing. Participants enroll individually or in small groups, paying per delegate. Course fees range from £695 to £1,595 + VAT depending on programme duration.
3. Online Self-Paced Training: On-demand training programmes available through ldlonlinetraining.com for sales, leadership, and negotiation skills. Customers access interactive, bite-sized content independently.
4. One-to-One Coaching: Individual coaching sessions tailored to specific personal development needs, available as part of tailored solutions.
5. Licensing & Accreditation: For large organizations (200+), LDL develops bespoke licensed programmes that internal trainers can deliver after achieving LDL Accredited Trainer status. This enables scalable deployment of the methodology.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

LDL is a UK-based professional training company that delivers sales, leadership and management, negotiation, and presentation skills training to organisations and individuals. Programmes are delivered in-company (bespoke), as virtual open courses, via online self-paced modules, or through licensed accreditation, all built around its proprietary Skill+Will™ methodology.

Product overview

LDL (Leadership Development Limited) is a training and development company offering a comprehensive portfolio of professional training programmes. The offering is structured as a multi-product platform with distinct programme categories: Sales Training (including Professional Selling Skills, Key Account Management, Sales Negotiation, Telephone Selling, and Professional Sales Management), Leadership & Management Training (including Introduction to Management, Senior Management Programme, Inspirational Leadership, and Performance Coaching), Presentation Skills Training (including Presentation Skills, Pitching for Business, Executive Presentation Coaching, and Public Speaking), Negotiation Training (including Fee Negotiation and Negotiate To Win), and Tailored Solutions for in-company customisation. Additional offerings include online self-paced training (The New Rules of Selling, The Inspirational Leader, Negotiate To Win), diagnostic tools (TetraMap, Leadership 360, SDI), and FastLearn bite-sized workshops. The core methodology is the Skill+Will approach combining practical skills with confidence-building. Programmes are delivered in-person, virtually, or as blended learning solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Selling Skills Gold-standard foundation programme providing complete coaching in modern consultative-partner selling techniques for salespeople at all levels. Available as open course or tailored in-company programme.
• Key Account Management Advanced-level programme for experienced salespeople providing strategies for winning major sales with major customers, delivered as a one-day virtual open course or tailored in-company.
• Sales Negotiation High-impact, fast-moving workshop investigating negotiation tactics and how to handle them from the sales side.
• Professional Sales Management Programme showing how to improve sales results by combining performance improvement techniques with the correct leadership style, delivered as a two-day virtual open course or tailored in-company.
• The New Rules of Selling (Online Self-Paced) Self-directed, in-depth online sales training for anyone responsible for winning new business. Interactive, bite-sized, on-demand content accessible without sales consultation.
• Introduction to Management & Leadership Foundation course equipping managers and leaders with skills and confidence to excel in today's rapidly evolving workplace, delivered as a two-day virtual open course or tailored in-company.
• The Senior Management Programme Programme focusing on developing people, strategic planning and managing change for senior management, delivered as a two-day virtual open course.
• Inspirational Leadership One-day leadership programme giving managers modern strategies required to engage and inspire their teams, available as open course or tailored in-company.
• The Inspirational Leader (Online Self-Paced) Self-paced, on-demand leadership course for leading, engaging, motivating and inspiring a team.
• Presentation Skills Dynamic presentation skills training with emphasis on individual tuition and video coaching to help participants communicate naturally and effectively.
• Pitching for Business Training helping participants prepare for pitch presentations, craft compelling narratives, and deliver with presence.
• Executive Presentation Coaching One-to-one or small-group coaching for senior executives to polish content, delivery and confidence for high-stakes presentations.
• Public & Conference Speaking Programme preparing participants to structure compelling speeches, use presence and storytelling, manage stage anxiety, and connect with large audiences.
• Fee Negotiation for Lawyers & Accountants Specialist negotiation training programme for lawyers and accountants focused on fee pricing conversations with clients.
• Negotiate To Win (Online Self-Paced) On-demand online negotiation training programme accessible without sales consultation.
• Train the Trainer Workshop equipping participants to design and deliver powerful, participative training sessions.
• Team Development Programmes focused on building effective teams and achieving peak team performance through activities and workshops.
• Tailored In-Company Solutions Customised in-company training programmes built around specific business goals, culture and requirements, delivered in-person or virtually.
• Live Virtual Training Virtual instructor-led training delivered live online with real-time coaching and interaction.
• One-to-One Coaching Personalised coaching sessions for individual development, available as part of tailored solutions.
• Licensing & Accreditation Programme for large sales teams (200+) licensing bespoke sales training content and accrediting internal trainers to deliver LDL methodology at scale.
• FastLearn Workshops Range of high-impact, bite-sized leadership and sales training workshops completed in 90 minutes to half a day, accommodating up to 20 people per workshop for in-company delivery.
• Neuroscience for Leadership Programme giving management teams a competitive edge based on latest neuroscience discoveries applied to leadership skills, covering motivation, change management, decision-making, resilience and team dynamics. Delivered by Dr. Maryam Bigdeli.
• Leadership 360 Online 360-degree feedback tool enabling peers, managers and reports to give structured feedback based on eight actions in the Inspirational Leadership model.
• Strength Deployment Inventory (SDI®) Profiling tool helping colleagues understand and work with the strengths of others for improved team collaboration and productive disagreement.
• Project Management Programme providing practical grounding in concepts, tools and techniques of project management covering the entire project life cycle.

Quantifiable outcome

• Sales up 18%, profits up 23% reported by Global Sales VP at Ncomputing
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RAIN Group: Sales training and consulting firm offering customized sales programs, coaching, and a Top Sales Magazine. Closely comparable to LDL's enterprise field-sales motion and sales methodology approach.
• Sandler Training: Global sales training franchise built around a proprietary selling methodology (Sandler Selling System). Directly comparable to LDL's Professional Selling Skills and LACPOMAC-based sales training, serving mid-market and enterprise clients via certified trainers.
• DDI (Development Dimensions International): Global leadership and talent development firm specializing in leadership training, assessment, and selection. Comparable to LDL's enterprise leadership development and assessment-led programs like Leadership 360.
• Dale Carnegie Training: Long-established provider of sales, leadership and presentation skills training with a global franchise network. Overlaps directly with LDL's core offerings in sales, management, and presentation training for enterprise clients.
• FranklinCovey: Leadership, sales and productivity training firm built around proprietary frameworks (e.g., The 7 Habits, Leading at the Speed of Trust). Comparable to LDL in offering structured, IP-driven leadership and sales programmes to large enterprises.
• Huthwaite International: Sales, negotiation and persuasion training firm founded on SPIN Selling research. Highly comparable to LDL's sales and negotiation portfolio, with a similar emphasis on behavioral methodology and enterprise B2B delivery.
• Wilson Learning: Global provider of sales, leadership and employee development solutions with proprietary methodologies. Comparable to LDL's mix of bespoke enterprise training and IP-driven content.
• Miller Heiman (Korn Ferry): Enterprise sales training and methodology provider (Strategic Selling, Conceptual Selling) now part of Korn Ferry. Comparable to LDL as a methodology-led B2B sales training business targeting large enterprise accounts.
• The Ken Blanchard Companies: Leadership and management training company built around the SLII model and other proprietary frameworks. Directly comparable to LDL's Inspirational Leadership, Leadership 360 and SDI-based offerings.

Broad incumbents

• Skillsoft: Large-scale digital learning and corporate training platform offering thousands of off-the-shelf courses including sales, leadership and professional skills. Adjacent competitor to LDL's online self-paced training arm and a threat to bespoke enterprise training economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LDL_Learning
• YouTubeyoutube.com/user/watchrobinfielder/videos
• Facebookfacebook.com/ldl.learning
• LinkedInlinkedin.com/company/ldl---leadership-development-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LDL