Wimbledon Brewery Company

What Wimbledon Brewery Company does

The Wimbledon Brewery Company Limited is a privately-held, single-site craft brewery headquartered at Unit 8, College Fields Business Centre, Wimbledon (SW19 2PT), London. The company traces its brand lineage to the Original Wimbledon Brewery founded by William Cook in 1832, which was destroyed by fire in 1889; the modern entity has revived the brewing tradition under a registered, trademarked brand. Core production centres on a small portfolio of traditional English and modern style beers — Wimbledon IPA (6.2% ABV), Wimbledon Westie (5.5% West Coast IPA), Wimbledon Pale Ale (4.2%), Wimbledon Lager (4.8%, Helles-style), and Common Pale Ale — brewed using English malts (including Maris Otter) and traditional techniques by Master Brewer Derek Prentice. The range extends into 5L mini-kegs, cask ale polypins, a premium XXXK Vintage Ale tier (10.5% ABV), Wimbledon Garden Gin, and Wimbledon sparkling wines.

Distribution operates across three channels: a Shopify-powered direct-to-consumer e-commerce storefront offering home delivery UK-wide; an on-site taproom at the brewery for collection and experiences (including brewery tours); and a separate trade/wholesale enquiry channel for hospitality and retail accounts. A core commercial partnership with AFC Wimbledon produces Plough Lane Pale Ale, with 10% of sales passed to the football club, anchoring a community-driven recurring demand base. The company also runs an annual Wimbledon Beer Festival (2026 edition scheduled 4–6 September) and sells experience bundles (tours, vertical tastings) that monetize brand equity beyond unit beer sales.

The business model is fundamentally a transactionally-priced craft goods retailer: unit-priced cans (£45–£55 per 24-can case), mini-kegs (£27.50–£29.50), polypins (from £45), specialty bottles (from £25.95), and festival tickets (£7.50–£15.75). There is no disclosed subscription, no recurring contract revenue model, and no external institutional funding; the company operates on cash economics from a small team of 11–50 employees with only one currently listed recruitment (Brewery Driver).

Name

Wimbledon Brewery Company

Legal name

The Wimbledon Brewery Company Limited

Website

https://wimbledonbrewery.com

Company type

Private

Founded year

1832

Operating status

Operating

Headcount range

11–50 employees

Short description

Wimbledon Brewery Company is a privately-held, single-site craft brewery in Wimbledon, London, producing traditional English and modern style beers, gin and sparkling wine. It sells directly to consumers via a Shopify storefront, taproom and trade channel, with a flagship AFC Wimbledon partnership product.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Local brewery
• Cask ale
• Beer e-commerce
• Brewery tours

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beer product sales: Direct sales of canned, bottled, and kegged beer products to consumers through e-commerce and taproom. Core products include Wimbledon IPA (6.2%), Wimbledon Pale Ale (4.2%), Wimbledon Lager (4.8%), Wimbledon Westie (5.5%), and seasonal specials.
2. Cask ale and polypins: Fresh cask ale sold in polypins for home dispensing, with up to 14-day shelf life.
3. Gin and wine sales: Small batch Wimbledon Garden Gin and Wimbledon Champagne/sparkling wine products.
4. Merchandise and gifts: Sale of glassware, merchandise, gift boxes, and bundles.
5. Event tickets: Beer festival tickets (early bird from £7.50, regular from £15.75) and tour bundle packages (£30.00).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wimbledon Brewery Company is a London-based craft brewery that produces and sells a portfolio of traditionally-brewed beers — including IPA, West Coast IPA, Pale Ale, Helles Lager, cask ales, and a vintage ale — alongside small-batch gin and sparkling wines. Products are sold directly to consumers in cans, bottles, 5L mini-kegs, and polypins through an e-commerce site, on-site taproom, brewery tours, an annual beer festival, and a wholesale/trade channel for hospitality venues.

Product overview

Wimbledon Brewery Company is a local brewery established in 1832, offering a portfolio of beer products centered around its core brands: Wimbledon IPA (6.2% ABV English IPA), Wimbledon Westie (5.5% ABV West Coast IPA), Wimbledon Pale Ale (4.2% ABV), Wimbledon Lager (4.8% ABV Helles style), and Common Pale Ale. Products are sold across multiple formats including 24-can cases (330ml), 5L mini-kegs, bottles, and polypins. The company also produces specialty items like XXXK Vintage Ale (10.5% ABV), Wimbledon Garden Gin, and wines including Wimbledon White Grand Cru Champagne. Bundle offerings include mixed cases, the Lager Plus Beer Bundle, and the Wimbledon Tour Bundle which includes brewery tour vouchers. The company operates an e-commerce storefront integrated with Shopify, offers taproom experiences, brewery tours, and annual beer festival events (September 4-6, 2026).

Differentiator

Problem solved

Functional benefit

Products and services

• Wimbledon IPA 24 x cans (330ml) An 1800s-style India Pale Ale at 6.2% ABV, brewed by Master Brewer Derek Prentice with 50 years of experience, featuring fruity, spicy, floral hop aromas leading to a full fruit-cake middle palate with a clean, dry bitter finish; sold as a 24 x 330ml can case for £55.50 to adult craft beer enthusiasts.
• Wimbledon Westie 24 x cans (330ml) A 5.5% ABV classic West Coast IPA brewed with Maris Otter and Extra Pale Malt and US hops (Chinook, Columbus, Cascade, Centennial) for bold pine, resin, and citrus notes; sold as a 24 x 330ml can case for £54.50 to craft beer drinkers.
• Wimbledon Pale Ale 24 x cans (330ml) A 4.2% ABV sessionable pale ale with a zesty, smooth and juicy finish, brewed with English Maris Otter and Cara malt; sold as a 24 x 330ml can case for £51.50 to consumers seeking an everyday craft pale ale.
• Wimbledon Lager 24 x cans (330ml) A 4.8% ABV crisp, golden Helles-style lager brewed with a blend of classic and contemporary German hop varieties, with hints of melon and stone fruits; sold as a 24 x 330ml can case for £53.00 to craft lager drinkers.
• Wimbledon Lager 5L Mini Keg Wimbledon Helles-style Lager packaged in a 5L mini-keg format for home dispensing and entertaining; priced at £29.50 per keg.
• Wimbledon Pale Ale 5L Mini Keg Wimbledon Pale Ale packaged in a 5L mini-keg format for home dispensing and entertaining; priced at £28.95 per keg.
• Common Pale Ale 5L Mini Keg A burnished-gold cask pale ale named after Wimbeldon's historic Common, with spicy orange notes and light malt fruitiness; up to 14-day shelf life; sold as a 5L mini-keg (£27.50) for home dispensing and entertaining.
• SW19 Blonde 5L Mini Keg A blonde ale part of the SW19 local-postcode series, packaged in a 5L mini-keg format (£28.50) for home dispensing.
• Plough Lane Pale Ale A 4.2% ABV sessionable, zesty pale ale brewed with English Maris Otter and Cara malt, sold in AFC Wimbledon colours with 10% of all sales donated to AFC Wimbledon; for fans of the club and local consumers wanting to support it.
• Plough Lane Pale Ale 5L Mini Keg Plough Lane Pale Ale packaged in a 5L mini-keg format for home dispensing by AFC Wimbledon supporters and consumers.
• Cask Ale Polypins Fresh cask ale packaged in a polypin format for home dispensing, with up to 14-day shelf life; from £45.00 per polypin; targets cask ale enthusiasts and home entertainers.
• Wimbledon 24 Can Mixed Cases A mixed-case bundle of Wimbledon Lager, Pale, English IPA, and Westie (West Coast) IPA cans, offered in taster (6 of each), 12 Lager + 12 Pale, or Experience Box variants from £54.50; for consumers wanting to sample the range.
• Lager Plus Beer Bundle A curated beer bundle in an 8-4-2-2 format containing 8 Helles Lager, 4 Pale, 2 Westie, and 2 IPA cans, priced at £39.32; for consumers seeking a variety pack of the brewery's core styles.
• Wimbledon Tour Bundle An experience gift bundle containing 3 x 330ml Wimbledon Lager cans, 3 x 330ml Wimbledon Pale Ale cans, and a brewery tour voucher, priced at £30.00; for gift buyers seeking a premium beer experience present.
• XXXK 2025 Vintage Ale A limited vintage ale at 10.5% ABV sold in 75cl bottles from £25.95, part of the XXXK vertical tasting collection; aimed at premium beer enthusiasts and gift buyers.
• XXXK Vertical Tasting Trio A vertical tasting set of XXXK vintage ales priced at £85.00, enabling consumers to compare successive vintages side by side; targeted at premium beer enthusiasts.
• Wimbledon White Grand Cru Champagne A Grand Cru Champagne-style white sparkling wine sold in bottles from £40.00; for celebratory gifting and special-occasion consumers.
• Wimbledon Pink NV Sparkling Wine A non-vintage pink sparkling wine sold in bottles; for celebratory gifting and special-occasion consumers.
• Wimbledon Garden Gin A small-batch, handcrafted gin with a finely balanced mix of local Wimbledon botanicals; for craft gin enthusiasts and gift buyers.
• Wimbledon Beer Festival Tickets Tickets for the annual Wimbledon Beer Festival held 4-6 September 2026, with early-bird from £7.50 and regular pricing from £15.75 including festival glass, beer tokens, and printed programme; for local craft beer enthusiasts.

Quantifiable outcome

• 10% of Plough Lane product sales donated to AFC Wimbledon

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• AFC WimbledoncoreGTM or Marketing PartnerPartnership product Plough Lane Pale Ale sold in AFC Wimbledon colours. Wimbledon Brewery passes on 10% of all Plough Lane product sales to the football club, allowing customers to enjoy local beers while supporting the club.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camden Town Brewery: London-based craft brewery offering a comparable portfolio of IPAs, pale ales and lagers, distributed through UK on-premise and off-premise channels. Closest direct competitor to Wimbledon Brewery in terms of geography, product mix and taproom-led DTC model.
• The Kernel Brewery: Bermondsey-based craft brewery with a strong heritage-style range and traditional brewing ethos. Comparable as a London craft peer emphasising quality, tradition and on-site cask/bottle offerings.
• Partizan Brewing: South London craft microbrewery focused on small-batch IPAs and specialty beers with a taproom. Comparable scale and stylistic overlap, particularly in hop-forward products.
• Five Points Brewing: East London craft brewery producing core IPA, pale ale and lager ranges with taproom and UK distribution. Comparable in scale, product mix and DTC/wholesale channel mix.
• Anspach & Hobday: South London craft brewery producing IPAs, pales and porters with a London taproom and DTC e-commerce. Comparable size, geography and product range, including can and keg formats similar to Wimbledon Brewery.
• Beavertown Brewery: North London craft brewery known for IPAs and pale ales with a strong taproom and brand-led marketing approach. Highly comparable in style range, customer profile (London craft enthusiasts) and experiential retail focus.
• Brew By Numbers (BBNo): London craft brewery offering an experimental range of IPAs, pales and lagers through London on-premise and DTC channels. Comparable as a London-based small-scale craft competitor targeting similar beer enthusiasts.

Regional players

• Tiny Rebel Brewing Co. Welsh craft brewery with a comparable IPAs-and-pales range, UK-wide distribution and taproom presence. Relevant regional peer demonstrating a similar craft-plus-experiential model outside London.

Broad incumbents

• Lagunitas Brewing Company (UK): US-originated craft brand (now Heineken-owned) operating in the UK with IPAs and pale ales. Comparable product category at a larger, incumbent scale; relevant for benchmarking pricing and channel competition.
• Sharp's Brewery: Established Cornish brewery (now part of Molson Coors) producing Doom Bar and a wider portfolio. Comparable as a UK ale manufacturer with broader distribution and significantly more resources, representing the incumbent tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wimbledonbrew
• Facebookfacebook.com/wimbledonbrewery
• LinkedInlinkedin.com/company/the-wimbledon-brewery-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wimbledon Brewery Company