Inter Cultural Education

What Inter Cultural Education does

Inter Cultural Education Limited (ICE) is a Hong Kong-based social enterprise founded in 2009 that delivers intercultural education programmes to schools, universities, and youth in Hong Kong. Its core products are Global Week Programmes (whole-school cultural weeks with international guests), TED-Style Speaking and Model United Nations training, Multi-Day immersive experiences, and tailored university facilitation. Supporting sub-brands include ICE Membership (subscription community for youth), the Global Cultural Ambassador Scheme (a volunteer network of internationals who deliver in-class sessions), and DiverCity (a student-led secondary-school youth club). A newer line, the Global Perspective Dialogue, is delivered both commercially and free of charge through charitable funding.

The business model is predominantly professional services revenue from quote-based school and university programme fees, supplemented by subscription revenue from ICE Membership and philanthropic funding from partners such as Beyond Borders Academy, which subsidises free delivery to schools. The company has served 150+ Hong Kong partner schools and facilitated 4,000+ cross-cultural sessions over 15+ years, with measured outcomes including a 10.3% average increase in student English language confidence and a 7.6% improvement in cross-cultural connection. Distribution is direct and relationship-driven: interest forms, WhatsApp, and phone engagement with school principals, plus referral partnerships with AIESEC Hong Kong for youth leadership events.

ICE does not operate a proprietary technology platform. Its stack is composed of third-party SaaS tools, including Google Workspace for internal document and email management, Monday.com for CRM and project workflow, MailerLite and Ghost (hosted on MagicPages) for email and website distribution, and Eventbrite for community event registration. Data processing is governed under Hong Kong's Personal Data (Privacy) Ordinance. The company is privately held, founder-led by Director Till Kraemer, and operates exclusively within Hong Kong with no disclosed geographic expansion.

Name

Inter Cultural Education

Legal name

Inter Cultural Education Limited

Website

https://icehongkong.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Inter Cultural Education (ICE) is a Hong Kong social enterprise founded in 2009 that delivers intercultural education programmes, including Global Week workshops, MUN training, and youth leadership experiences, to 150+ Hong Kong schools, universities, and youth communities.

Ownership category

akta.pro rank

Product category

Intercultural Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAKAB

Cultural Adjustment & Intercultural Training Programs

Education/International Education & Study Abroad/International Student Support & Cultural Integration Services

SECONDARYEDALANAD

Cultural Adjustment & Integration Services (intercultural programs, community connection)

Education/Student Services & Campus Operations/International Student Services & Immigration Support

SECONDARYEDAIAHAD

Short-Term Secondary Immersion & Cultural Exchange Trips

Education/International Education & Study Abroad/Overseas Secondary School Programs (Boarding, Exchange, Summer)

Keywords

• Intercultural education
• Cultural sensitivity training
• Cross-cultural workshops
• Global citizenship education
• Youth soft skills training

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. School Programme Fees: Fees charged to schools for intercultural programmes including Global Week, TED-Style Speaking, MUN training, and multi-day immersions. Programmes are tailored and quote-based.
2. University Programmes: Tailored intercultural facilitation and programmes for higher education partners.
3. ICE Membership: Membership programme for youths and young adults with community events and leadership opportunities.
4. GCAS Fixed Subsidy: Fixed transportation and food subsidies provided to Global Cultural Ambassador volunteers per session attended.
5. Charitable Partnership Funding: Funded by Beyond Borders Academy charity to provide Global Perspective Dialogue to schools at no cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Inter Cultural Education designs and delivers intercultural education programmes that bring international guests into Hong Kong schools and universities for cross-cultural dialogue, global perspective building, and skills training. Core paid offerings include Global Week Programmes, TED-Style Speaking and Model UN training, multi-day immersions, university-level programmes, and the Global Cultural Ambassador Scheme (GCAS), supported by a separate ICE Membership community for young people.

Product overview

Inter Cultural Education (ICE) is a Hong Kong social enterprise operating a portfolio of intercultural education programmes for schools, universities, and youth. The core offering spans four programme types: Global Week Programmes (whole-school cultural weeks with in-class dialogue, country booths, and assemblies), TED-Style Speaking & Model UN Training (public speaking and diplomatic debate programmes at multiple intensity levels), Multi-Day Programmes (extended immersive experiences), and For Universities (tailored higher-education facilitation). Supporting sub-brands include ICE Membership (community membership for youths), the Global Cultural Ambassador Scheme (GCAS, a volunteer culture-sharing programme), and DiverCity (a student-led secondary-school youth club). The Global Perspective Dialogue (GPD) is a specific in-class dialogue product offered both commercially and through charitable partnerships. The overall portfolio is organised into three programmatic pillars — Immerse (cultural workshops, Global Village), Connect (Global Dialogue, cultural seminars), and Empower (MUN, TED-style, SDG, service learning) — catering to students across academic backgrounds from F1–F6 through university level.

Differentiator

Problem solved

Functional benefit

Brands

• DiverCity: A student-led youth club for secondary school students to learn about cultures and solve global problems, supported by Inter Cultural Education.
• Global Cultural Ambassador Scheme (GCAS)
• ICE Membership

Products and services

• Global Week Programmes
• TED-Style Speaking and Model UN Training
• Multi-Day Programmes
• University Programmes
• ICE Membership
• Global Cultural Ambassador Scheme (GCAS)
• DiverCity Dialogue Programme

Quantifiable outcome

• 10.3% average increase in English language confidence among students
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• AIESEC in Hong KongminorGTM or Marketing PartnerICE serves as community supporter and referral partner for Youth to Sustainability Summit 2026 (YS26). ICE shares programme with school community and provides referral codes for discounted HK$850 rate (standard HK$950). Not affiliated with AIESEC operations.
• AIESEC in Hong KongminorGTM or Marketing PartnerAIESEC Hong Kong runs annual youth leadership conference. ICE shares YS26 programme with school community. ICE is not responsible for programme operations.
• HKCCCU Logos Academy (Secondary Section)minorStrategic or Co-development PartnerSponsored venue for ICEMUN 2024 inaugural Model United Nations event. Contributed to democratising MUN experience for local schools.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AIESEC: AIESEC operates global youth leadership and cross-cultural exchange programmes targeting university students. ICE is an existing AIESEC Hong Kong referral partner, operates a similar youth audience, and runs comparable leadership/intercultural offerings, making it a directly overlapping youth-intercultural peer.
• Restless Development: Restless Development (formerly Students Partnership Worldwide) runs youth-led community programmes globally with a strong Asia presence. ICE's DiverCity youth-club model mirrors Restless's student-led activism approach to global citizenship.
• iEARN (International Education and Resource Network): iEARN is a global K-12 intercultural project-based learning network connecting schools across countries. ICE's Global Week and Global Perspective Dialogue serve Hong Kong schools with cross-country connections, comparable to iEARN's school-to-school collaboration model.
• AFS Intercultural Programs: AFS is the global benchmark for intercultural exchange and education programmes, running school-based cultural programmes worldwide for 100+ years. ICE replicates AFS's school-engagement model in Hong Kong with live-facilitator delivery, making it the closest global comparable in product and customer base.
• Generation Global (Tony Blair Institute): Generation Global provides cross-cultural dialogue programmes for upper secondary students worldwide, with similar teacher-resource and SDG alignment. ICE competes head-to-head for the same intercultural-dialogue slots in school curricula.
• Soliya: Soliya runs facilitated cross-cultural dialogue programmes for university students globally using trained facilitators. ICE's Global Dialogue and Global Perspective Dialogue share Soliya's dialogue-based pedagogical approach, though ICE delivers to school-age students and Soliya targets universities.
• Global Citizen Year: Global Citizen Year runs immersion and leadership programmes for youth focused on intercultural competency and global citizenship. ICE's Multi-Day Programmes and DiverCity youth club share the same youth-intercultural-leadership value proposition and outcome metrics.

Broad incumbents

• Up with People: Up with People runs long-running global citizenship and intercultural leadership programmes for youth. While its cast-tour format differs from ICE's in-class facilitator model, both compete for the same school assembly/global-week budget lines focused on youth global awareness.
• CIEE (Council on International Educational Exchange): CIEE is an established US-headquartered intercultural exchange and education organisation with a broad portfolio spanning high-school exchange, study abroad, and teacher training. It overlaps with ICE on the school-level intercultural programmes but operates globally and at much greater scale.
• World Learning: World Learning operates School for International Training and a suite of international exchange and intercultural programmes. It overlaps with ICE on programme design and global-citizenship outcomes but operates as a much larger organisation with global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/interculturaleducation
• Facebookfacebook.com/icehongkong
• Instagraminstagram.com/interculturaleducation
• Xx.com/icehongkong
• LinkedInlinkedin.com/company/icehongkong

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inter Cultural Education