Rundown Creator
Rundown Creator, Inc. is a bootstrapped, US-based SaaS company, founded in 2008, that provides web-based, real-time collaborative broadcast rundown and script software for TV, radio, internet/streaming show producers, and educational institutions, with deep integrations to NewTek TriCaster, Ross Video XPression, Chyron, and Autoscript WinPlus.
- Company typePrivate
- Founded2008
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Rundown Creator does
Rundown Creator, Inc. is a privately held US software company founded in 2008 that operates a web-based SaaS platform for collaborative broadcast rundown and script creation, primarily serving TV, radio, and internet/streaming show producers. The product runs entirely in the browser and supports real-time multi-user collaboration on rundowns, scripts, and chat, with built-in tooling including a web-based teleprompter, script editor with automatic timing and version history, front-time/back-time automation, CSV export, role-based user permissions (Viewer, Writer, Producer, Administrator), and a tablet/mobile script viewer. The platform's core differentiator is its deep integration ecosystem with dominant broadcast hardware and software vendors — NewTek TriCaster (via a Playout Controller plugin supporting 10+ TriCaster models), Ross Video XPression, Chyron character generators (via a Node.js relay server using the Chyron Intelligent Interface protocol), and Autoscript WinPlus (via a Windows plugin) — positioning Rundown Creator as the orchestration layer between scripting and on-air playout equipment.
The company monetizes exclusively through tiered recurring subscriptions: Basic (starting at $40/month for 1 user), Pro (starting at $90/month for 5 users, including all hardware integrations), and Educational (annual billing only, Pro features at discounted pricing for schools and universities, up to 1,000 users). Distribution is entirely direct via the company's website with a self-serve free two-week trial; there are no channel partners, resellers, or marketplace listings. GTM motion is sales-led/self-serve PLG, with credit card, check, and wire transfer as payment options (no PayPal). The company also publishes a public REST API enabling programmatic management of rundowns, scripts, objects, layouts, user accounts, and chat via HTTPS GET/POST returning JSON. With 1-10 employees, no disclosed external funding, and continuous operation since 2008, Rundown Creator appears to be a bootstrapped, founder-led micro-SaaS operating in a niche vertical of the broadcast production software market.
Rundown Creator firmographics
Firmographics- Name
- Rundown Creator
- Legal name
- Rundown Creator, Inc.
- Website
- https://rundowncreator.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rundown Creator, Inc. is a bootstrapped, US-based SaaS company, founded in 2008, that provides web-based, real-time collaborative broadcast rundown and script software for TV, radio, internet/streaming show producers, and educational institutions, with deep integrations to NewTek TriCaster, Ross Video XPression, Chyron, and Autoscript WinPlus.
- Ownership category
- akta.pro rank
Rundown Creator industry classification
Industry- Product category
- Broadcast Production Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)
Keywords
Where Rundown Creator is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rundown Creator business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Software Subscription - Basic: Core rundown and scripting functionality for TV, radio, and internet shows. Tiered pricing based on number of users from 1 to 400+ users.
- Software Subscription - Pro: Basic plan plus TriCaster, XPression, Chyron, and Autoscript integration. Tiered pricing based on number of users.
- Software Subscription - Educational: Pro plan features heavily discounted for schools and universities. Annual billing only, tiered pricing from 25 to 1000 users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rundown Creator Basic - 1 to 400+ users |
| Subscription | Monthly | Rundown Creator Pro - 5 to 400+ users |
| Subscription | Annual | Rundown Creator Educational - 25 to 1000 users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rundown Creator product offering
Product offeringCore offering
Rundown Creator provides a fully web-based, real-time collaborative software platform that enables broadcast teams to create rundowns and write scripts for television, radio, and internet shows directly in a browser. The platform combines rundown management, script editing with auto-timing, a built-in teleprompter, and direct integrations with major broadcast equipment including NewTek TriCaster, Ross Video XPression, Chyron character generators, and Autoscript WinPlus. It is sold as tiered SaaS subscriptions (Basic, Pro, Educational) plus a developer REST API.
Product overview
Rundown Creator is a web-based broadcast television rundown software platform for creating TV, radio, and internet show rundowns and scripts collaboratively in real-time. The platform consists of three subscription tiers: Basic (starting at $40/month), Pro (starting at $90/month with TriCaster/XPression/Chyron/Autoscript integrations), and Educational (Pro features at discounted pricing for schools). Core features include rundown creation, script editing with version history, timing and countdown timers, a built-in web-based teleprompter, tablet script viewer, chat, user management with role-based permissions, and CSV export. The platform integrates with NewTek TriCaster via the TriCaster Playout Controller, Ross Video XPression, Chyron character generators, and Autoscript WinPlus teleprompter systems. A REST API provides programmatic access to all core functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Rundown Creator (Basic) Entry-level subscription plan providing rundown creation, scripting, timing, teleprompter, and basic integrations for TV, radio, and internet shows. Tiered pricing from 1 to 400+ users starting at $40/month.
- Rundown Creator Pro Professional subscription tier with all Basic features plus direct integrations with NewTek TriCaster, Ross Video XPression, Chyron character generators, and Autoscript WinPlus. Required for TriCaster Playout Controller and Character Generator Controller features. Tiered pricing from 5 to 400+ users starting at $90/month.
- Rundown Creator Educational Pro plan features at heavily discounted annual pricing for schools and universities teaching broadcast journalism. Annual-only billing, tiered from 25 to 1000 users, starting at $660/year.
- Rundown Creator API
Companies that use Rundown Creator
Customer profileSegments4 records
Ideal customer profiles3 records
Rundown Creator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
Rundown Creator partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NewTekcoreRundown Creator integrates directly with NewTek's TriCaster multi-camera video production system through the TriCaster Playout Controller plugin. Supports TriCaster Mini, 410, 455, 460, 855, 860, 8000, TC-1, IP Series, 2 Elite, and 1 Pro.
- Ross VideocoreDirect integration with Ross Video's XPression character generator for lower-thirds, fullscreen graphics, over-the-shoulder boxes. Requires XPression Studio, Prime, or BlueBox software.
- ChyroncoreCharacter Generator Controller supports Chyron character generators (requires Lyric or Lyric PRO) through the Chyron Intelligent Interface protocol.
- AutoscriptcoreDirect integration with Autoscript's WinPlus prompter software. Hit save in Rundown Creator and it shows up in WinPlus in real-time.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Rundown Creator competitors and assessment
Company assessmentBroad incumbents
- NewTek (Vizrt Group): NewTek's TriCaster is the central integration target for Rundown Creator's Pro tier. NewTek (now under Vizrt) operates a broad broadcast production portfolio that overlaps with Rundown Creator's customer base and could compete if bundling rundown features.
- Autoscript (Videndum): Autoscript provides teleprompter solutions for broadcasters with WinPlus software, which Rundown Creator integrates with. Autoscript's broader teleprompter workflows overlap with Rundown Creator's built-in teleprompter feature.
- Chyron (ChyronPRISM, Camio): Chyron's character generators and newsroom graphics systems overlap with Rundown Creator's character generator integration. Chyron is also an integration partner, making them both ally and adjacent competitor in broadcast workflows.
Direct peers
- Avid iNEWS: Avid's iNEWS is a flagship newsroom computer system used by broadcasters for rundowns, scripts, and editorial workflow — directly competing with Rundown Creator's core rundown-and-script functionality for TV stations.
- Octopus Newsroom: Octopus Newsroom systems is a direct competitor offering rundown creation, scripting, and newsroom collaboration tools for broadcast television stations globally.
- Cinegy News (Cinegy Air): Cinegy provides newsroom, playout, and MAM tools for broadcasters; its NRCS and rundown workflows compete head-to-head with Rundown Creator for broadcast TV customers.
- Dalet News (Dalet Galaxy): Dalet's newsroom solutions provide collaborative rundowns, scripting, and news production workflows for broadcasters and is a primary incumbent in the same competitive set as Rundown Creator.
- ENPS (now Grass Valley/Imagine Communications): ENPS is one of the most widely deployed newsroom production systems in US broadcast television, providing rundowns, scripts, and assignment workflows targeted at the same broadcast TV customer base as Rundown Creator.
- Ross Video Inception: Ross Video's Inception is a newsroom rundowns and scripts platform for TV broadcasters. Ross Video is also a key integration partner of Rundown Creator (XPression CG), making them both partner and competitor.
Emerging players
- Singular Live: Singular Live is a cloud-based live graphics and broadcast overlay platform. While focused on graphics, it intersects with Rundown Creator's character generator controller functionality for internet/streaming producers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rundown Creator social profiles
Digital presenceRundown Creator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rundown Creator leadership team
Management profileNumber of profiles
Profiles1 record
Rundown Creator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rundown Creator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rundown Creator
What does Rundown Creator do?
Rundown Creator provides a fully web-based, real-time collaborative software platform that enables broadcast teams to create rundowns and write scripts for television, radio, and internet shows directly in a browser. The platform combines rundown management, script editing with auto-timing, a built-in teleprompter, and direct integrations with major broadcast equipment including NewTek TriCaster, Ross Video XPression, Chyron character generators, and Autoscript WinPlus. It is sold as tiered SaaS subscriptions (Basic, Pro, Educational) plus a developer REST API.
Is Rundown Creator a public or private company?
Rundown Creator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rundown Creator founded?
Rundown Creator was founded in 2008. It employs 1 to 10 people.
Where is Rundown Creator based?
Rundown Creator is headquartered in Santa Monica, United States, in the North America region.
How does Rundown Creator make money?
Three revenue lines are on record. Software Subscription - Basic is the primary driver. The others are software Subscription - Pro and software Subscription - Educational.
Who are Rundown Creator's main competitors?
Broad incumbents on record are NewTek (Vizrt Group), Autoscript (Videndum) and Chyron (ChyronPRISM, Camio). Direct peers are Avid iNEWS, Octopus Newsroom, Cinegy News (Cinegy Air), Dalet News (Dalet Galaxy), ENPS (now Grass Valley/Imagine Communications) and Ross Video Inception. Singular Live is listed as an emerging player.
Does Rundown Creator have an API?
Yes. Rundown Creator's API allows developers to integrate with Rundown Creator through standard HTTPS requests using GET or POST methods. It returns JSON-formatted responses. The API provides methods for managing rundowns, folders, rows, scripts, objects (CG, graphics, audio, video), chat messages, script following, columns, layouts, user management, script templates, search, and trash operations. Authentication uses API key/token pairs. HTTP status codes: 200 (OK), 400 (Bad request), 401 (Unauthorized), 500 (Internal server error). All dates are Unix timestamps and booleans are 1's and 0's. Developer documentation is at rundowncreator.com/api.
What industry is Rundown Creator in?
Rundown Creator's product category is Broadcast Production Software. Its primary akta.pro industry code is MPAHAKAJ, Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways). Its NAICS code is 5132 and its SIC code is 7372.