Mother Earth
Mother Earth is a New Zealand better-for-you snack and honey brand (founded 1974) owned by Arnott's Group, selling nuts, bars, snacks, nut butters, and UMF-certified Mānuka honey through supermarket chains in New Zealand, Australia, and 10+ export markets.
- Company typePrivate
- Founded1974
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Mother Earth firmographics
Firmographics- Name
- Mother Earth
- Legal name
- Prolife Foods Limited
- Website
- https://motherearth.co.nz
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mother Earth is a New Zealand better-for-you snack and honey brand (founded 1974) owned by Arnott's Group, selling nuts, bars, snacks, nut butters, and UMF-certified Mānuka honey through supermarket chains in New Zealand, Australia, and 10+ export markets.
- Ownership category
- akta.pro rank
Mother Earth industry classification
Industry- Product category
- Packaged Snack Foods
- NAICS
- Snack Food Manufacturing (31191), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
Keywords
Where Mother Earth is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Mother Earth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Snack foods retail: Revenue generated from the sale of packaged snack products including nuts, bars, snacks, peanut butter, natural nut butter, and honey through retail and export channels.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mother Earth product offering
Product offeringCore offering
Mother Earth manufactures and sells packaged better-for-you snack foods under its own brand, including snack nuts and nut mixes, snack bars (protein, baked oat, gluten-free, functional wellbeing), savoury snacks, natural peanut butter and almond butter, and New Zealand honey including UMF-certified Mānuka honey. Products are sold through supermarket chains in New Zealand and Australia and exported to multiple international markets.
Product overview
Mother Earth is a New Zealand food company offering a diversified portfolio of better-for-you snacks and spreads. The core product lines include Nuts (single varieties, flavoured nuts, nut mixes, and on-the-go snacks), Bars (Protein Oat Bakes, Baked Oaty Slices, Protein Bars, Fruit & Vege Sticks, Wellbeing Bars, and Nuts About gluten-free bars), Snacks (savoury crispy mixes and chickpea snacks), Natural Peanut Butter (various textures and specialty variants), Honey (liquid, multifloral, and premium UMF™/MGO Mānuka honey), and Natural Nut Butter (almond butter). The brand positions itself around natural ingredients, no artificial additives, and wholesome nutrition, marketed under sub-brands like Flavours of the World, Nutty Sensations, and Wellbeing Bars to address different consumer occasions and health needs.
Differentiator
Problem solved
Functional benefit
Brands
- Nuts About: An affordable gluten free snack bar that delivers on taste, packed with the natural goodness of nuts. Available in three delicious flavours including Almond, Cranberry, and Dark Chocolate.
- Cranberry Nuts About
- Dark Chocolate Nuts About
- Basil McNuts
- Crunch Soy Mix
- Crispy Mix
Products and services
- Nuts Premium quality snack nuts including single varieties (almonds, brazil nuts, cashews, macadamias, pistachios, walnuts), Nutty Sensations flavoured cashews and almonds, Mixes with dried fruits and chocolate, Flavours of the World international-inspired mixes, and on-the-go single-serve packs. Targeted at consumers seeking better-for-you snack nuts with no artificial colours or flavours.
- Bars Range of baked and snack bars covering Protein Oat Bakes, Baked Oaty Slices, Protein Bars, Fruit & Vege Sticks, Wellbeing Bars, and the Nuts About gluten-free nut bar range. Marketed to families, health-conscious consumers and gluten-free shoppers as lunchbox and on-the-go snacks.
- Savoury Snacks Savoury snack range including crispy mixes (BBQ and Chilli with peanuts, noodles, and corn), crunchy chickpea mixes (BBQ and Oregano & Thyme flavours), and pretzels. All free from added MSG, artificial colours, flavours and preservatives.
- Natural Peanut Butter Natural peanut butters made from high oleic peanuts in Crunchy, Smooth, Unsalted Crunchy and Unsalted Smooth varieties, plus specialty variants with Chia seeds, LSA (linseed, sunflower, almonds) and Sesame seeds. Targeted at health-conscious consumers seeking clean-label spreads.
- Natural Nut Butter Plant-based nut butters including Smooth Almond Butter made from 100% roasted almonds with no added salt, sugar, oils or preservatives, providing protein, Vitamin E, Vitamin B3 and phosphorus. Vegan-friendly.
- Almond Butter Smooth almond butter made from 100% roasted almonds with no added salt, sugar, oils or preservatives. Vegan-friendly plant-based spread providing protein, Vitamin E, Vitamin B3 and phosphorus. Targeted at consumers seeking clean-label plant-based spreads.
- Honey New Zealand honey range including Liquid Honey in upside-down squeeze bottle, Multifloral creamed honey, Native New Zealand Multifloral honey, UMF™-certified Mānuka honey in ratings 5+, 10+, 15+ and 20+, and MGO30+ Mānuka honey. Targeted at households and premium honey buyers domestically and in export markets.
- Liquid Honey Versatile liquid honey blend from clover, pasture and bush flowers packaged in an innovative upside-down squeeze bottle with a special dispenser that leaves no drips or mess. Targeted at household users seeking convenient, mess-free honey dispensing.
- UMF™ Mānuka Honey Premium Mānuka honey certified by the UMF™ Honey Association (Licence 1027) and independently lab-tested for four key markers: Leptosperin (authenticity), MGO (potency), DHA (shelf life) and HMF (freshness). Available in UMF™ ratings 5+, 10+, 15+ and 20+. UMF™ 10+ won gold at the 2024 London International Honey Awards. Targeted at premium honey buyers in NZ and export markets.
- Protein Bars Protein-enriched bars made with roasted nuts dipped in chocolate, in Apple Crumble (yoghurt choc), Cookies & Cream (white choc) and Rocky Road (dark choc with strawberry flavoured chips) flavours. Targeted at consumers seeking higher-protein snack options.
- Wellbeing Bars Baked oat bars with micronutrients from natural sources: Chocolate Brownie Bliss (natural source of magnesium supporting psychological function), Mixed Berry Boost (natural source of iron to reduce tiredness), and Dark Chocolate and Blood Orange Nourish (natural source of Vitamin E antioxidant). Targeted at functional nutrition consumers.
- Nuts About (gluten-free bars) Affordable gluten-free snack bars packed with the natural goodness of nuts, available in Almond, Cranberry and Dark Chocolate flavours, made in a gluten-free facility. Targeted at gluten-intolerant consumers and shoppers seeking affordable gluten-free snacks.
- Flavours of the World nut and snack mixes International-inspired nut and snack mixes including New York Buffalo and Ranch, Thai Chilli and Lime, and Tex Mex Smokey BBQ variants. Targeted at consumers seeking bold, internationally-inspired better-for-you snack flavours.
Quantifiable outcome
- Mother Earth Mānuka Honey UMF™ 10+ awarded gold quality award at the 2024 London International Honey Awards, judged on taste, appearance, odour, texture, flavour and mouth-feel against hundreds of the world's best honeys.
Companies that use Mother Earth
Customer profileSegments5 records
Ideal customer profiles5 records
Mother Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mother Earth partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EnviroschoolscoreMother Earth has been an official sponsor of Enviroschools since 2012, supporting young people to learn about their environment and develop skills to make a positive difference. The programme is active in over 1,100 schools and early childhood education centres, reaching an estimated 260,000 young people, whānau and teachers across New Zealand.
- Sanctuary Mountain MaungatautaricoreMother Earth proudly supports Sanctuary Mountain Maungatautari, a 3,400-hectare ecological sanctuary surrounded by a 47km pest-proof fence, home to many of New Zealand's most endangered species. The partnership supports conservation education programmes reaching over 4,500 students and teachers annually. Mother Earth also launched a limited edition product range donating 10 cents per pack to help create a new habitat for the critically endangered kākāpō (only 210 birds alive).
- Love NZ Soft Plastics ProgrammeminorMother Earth is a proud supporter of the Love NZ Soft Plastics Programme, which enables New Zealanders to recycle soft plastic packaging. Plastic wrappers from most Mother Earth bars are recyclable through the programme. The company has supported this initiative to help keep plastic bags and packaging out of landfill.
- Waikato Rugby UnionminorMother Earth is a sponsor of the Waikato Rugby Union, supporting the regional representative team. The Waikato rugby team has inspired generations of young grassroots rugby players since 1921. Mother Earth has been a sponsor for a number of years.
- Trade Partners NetworkcoreMother Earth products are distributed internationally through trade partners and retailers in China, Hong Kong, Singapore, Taiwan, United Arab Emirates, USA, Fiji, and Tahiti. Key retail partners include Metro, Ole, Carrefour, City Super, HKTV Mall, Park n Shop, Cold Storage, Fairprice Finest, NTUC Fairprice, Amazon, Trader Joe's, and more.
- Basil McNuts (mascot programme)minorBasil McNuts is Mother Earth's mascot who attends events around the country, connecting with the community and handing out Mother Earth bars. The mascot programme is part of Mother Earth's community engagement strategy.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mother Earth competitors and assessment
Company assessmentDirect peers
- Carman's: Australian better-for-you brand offering muesli bars, snacks, and breakfast products. Comparable to Mother Earth across the bar and snack categories, with similar natural ingredient and wellness positioning in the Australia/NZ region.
- Fix & Fogg: New Zealand craft peanut butter brand with multiple flavours and natural ingredients. Comparable to Mother Earth in the natural peanut butter and nut butter category, with export presence and premium retail positioning.
- Bounce: Australia-based better-for-you ball and protein snack brand. Comparable to Mother Earth in the protein snack and bar category, with similar export markets and premium positioning.
- Proper Crisps: New Zealand premium natural crisps brand with export presence. Comparable to Mother Earth's savoury snack product line, sharing the better-for-you positioning and UK/ANZ distribution footprint.
- Arataki Honey: One of New Zealand's largest honey producers, including Mānuka honey. Directly comparable to Mother Earth as a New Zealand honey brand with owned beehives and international distribution.
- Pic's Peanut Butter: New Zealand premium natural peanut butter brand sold through supermarket and export channels. Directly comparable to Mother Earth across the natural peanut butter category and better-for-you positioning.
- Comvita: New Zealand-based Mānuka honey producer and exporter with UMF™ certified honey products sold globally. Directly comparable to Mother Earth's honey business, competing in the same premium Mānuka honey category across international markets.
Broad incumbents
- RXBAR: US protein bar brand owned by Mars Inc. Comparable to Mother Earth in the protein bar and clean-label snack category, representing international competitive pressure in functional nutrition snacks.
- Kind Snacks: Global better-for-you snack brand (bars and clusters) owned by Mars Inc. Comparable to Mother Earth as a global benchmark in the better-for-you bar/snack category, with broader distribution scale and brand recognition.
Regional players
- That's Right Foods: New Zealand better-for-you snack brand with bars and snacks. Comparable to Mother Earth as a domestic NZ competitor in the natural snack and bar categories, though operating primarily in the New Zealand market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mother Earth social profiles
Digital presenceMother Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mother Earth leadership team
Management profileNumber of profiles
Mother Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mother Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mother Earth
What does Mother Earth do?
Mother Earth manufactures and sells packaged better-for-you snack foods under its own brand, including snack nuts and nut mixes, snack bars (protein, baked oat, gluten-free, functional wellbeing), savoury snacks, natural peanut butter and almond butter, and New Zealand honey including UMF-certified Mānuka honey. Products are sold through supermarket chains in New Zealand and Australia and exported to multiple international markets.
Is Mother Earth a public or private company?
Mother Earth is a private company. It is classified as corporate owned and is currently operating.
When was Mother Earth founded?
Mother Earth was founded in 1974. It employs 11 to 50 people.
Where is Mother Earth based?
Mother Earth is headquartered in Auckland, New Zealand, in the Oceania region.
How does Mother Earth make money?
One revenue line is on record: snack foods retail.
Who are Mother Earth's main competitors?
Direct peers on record are Carman's, Fix & Fogg, Bounce, Proper Crisps, Arataki Honey, Pic's Peanut Butter and Comvita. Broad incumbents are RXBAR and Kind Snacks. That's Right Foods is listed as a regional player.
Does Mother Earth have an API?
No public API is recorded for Mother Earth.
What industry is Mother Earth in?
Mother Earth's product category is Packaged Snack Foods. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing. Its NAICS code is 31191 and its SIC code is 2000.