The Purpose Project

What The Purpose Project does

The Purpose Project is a purpose-discovery coaching program owned and operated by Ergos Mind OPC, an Indian One Person Company founded in 2020 and headquartered in Deonar, Mumbai. Founded by Rajiv Chelladurai, a former CXO at a large conglomerate who left corporate life after his daughter's medical crisis, the company delivers a structured 4-step methodology: (1) an online purpose assessment quiz evaluating PERSON, POTENTIAL, PASSION, and PROBLEM dimensions; (2) an interactive online group workshop; (3) one-on-one counseling with a purpose counselor; and (4) access to an ongoing support group for accountability. The program is offered in four Indian languages (English, Hindi, Tamil, and Malayalam), with a specialized variant for couples.

The commercial offering is built on a standard WordPress/WooCommerce e-commerce stack, with no proprietary technology platform or mobile app. Products are sold as one-time purchases: the full workshop program at ₹999 (plus 18% GST), a standalone assessment at ₹399, regional language batches at ₹550, and scheduled in-person workshops at ₹635. Distribution is exclusively direct-to-consumer via the website (thepurposeproject.in), supplemented by blog content, email newsletter capture, and a "Purpose People" testimonial series. All seven named customers are individual consumers from Indian cities, and only 11 product-page reviews have been documented on the assessment listing.

The business is bootstrapped with no external funding rounds, no disclosed headcount beyond the founder, and no disclosed revenue. Operationally, the most recent verifiable commercial activity is a scheduled in-person workshop dated 25 June 2022 and a blog post from February 2021. The combination of low ticket prices, an OPC corporate structure, a self-serve WooCommerce storefront, and the absence of growth metrics indicates a small-scale, founder-led operation focused on the Indian individual purpose-discovery market.

Name

The Purpose Project

Legal name

The Purpose Project

Website

https://thepurposeproject.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Purpose Project is an Indian purpose-discovery coaching program owned by Ergos Mind OPC, offering a 4-step online assessment, workshop, counseling, and support-group process for individuals and couples, delivered in English, Hindi, Tamil, and Malayalam via a WordPress/WooCommerce storefront.

Ownership category

akta.pro rank

Product category

Life Coaching / Personal Development Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• Life purpose coaching
• Purpose discovery workshop
• Personal development program
• Online purpose assessment
• Spiritual life coaching

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Purpose Workshop Program: One-time fee for the full 4-step purpose discovery program including assessment, interactive workshop, one-on-one counseling session, and support group access.
2. Purpose Assessment: Standalone purpose assessment tool priced at ₹399, providing a directional guide to help users discover their unique purpose through evaluation of PERSON, POTENTIAL, PASSION, and PROBLEM dimensions.
3. Language-Specific Batches: Specialized workshop batches in regional Indian languages (Tamil, Malayalam, Hindi) at ₹550 per participant, enabling broader market reach across different language demographics.
4. In-Person Workshop Events: Scheduled in-person workshop events (e.g., Saturday sessions from 9:00 AM - 1:00 PM) priced at ₹635, offering face-to-face interactive purpose discovery experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Purpose Project sells a structured 4-step life purpose discovery program: (1) a brief online purpose assessment quiz, (2) an interactive online group workshop, (3) a one-on-one counseling session with a purpose counselor, and (4) access to a support group for ongoing accountability. The program is offered as a complete workshop package (₹999), as a standalone assessment (₹399), in regional Indian language batches (Tamil, Malayalam, Hindi at ₹550), and as a specialized version for couples, delivered via a WooCommerce-powered website.

Product overview

The Purpose Project is a life-coaching and self-discovery platform operated by Ergos Mind that offers a 4-step purpose discovery program. The core product is The Purpose Project Workshop (₹999), which combines an online assessment, interactive workshop, one-on-one counseling, and support group access. Additional standalone offerings include The Purpose Project Assessment (₹399) for purpose identification. The program is also available in multiple language variants: Tamil, Malayalam, and Hindi batches (₹550 each), as well as a specialized Couples version. The 4-step methodology includes: (1) Online Purpose Assessment quiz, (2) Interactive Online Group Workshop, (3) One-on-One Counseling with a purpose counselor, and (4) Support Group for accountability.

Differentiator

Problem solved

Functional benefit

Brands

• The Purpose Project Assessment: A directional guide that helps discover unique purpose by understanding PERSON, POTENTIAL, PASSION and PROBLEM aspects

Products and services

• The Purpose Project Workshop (Full Program) A comprehensive 4-step purpose discovery program for individuals that includes a personalized online assessment, an interactive in-person workshop, a one-on-one session with a purpose coach, and access to a support group for ongoing accountability.
• The Purpose Project Assessment A standalone directional assessment tool that takes about 15 minutes to complete and evaluates four aspects (Person, Potential, Passion, Problem) to generate a personalized purpose statement delivered as a report within 24 hours.
• The Purpose Project – Tamil Batch Purpose discovery program delivered in the Tamil language through an interactive online workshop format for Tamil-speaking participants.
• The Purpose Project – Malayalam Batch Purpose discovery program delivered in the Malayalam language through an interactive online workshop format for Malayalam-speaking participants.
• The Purpose Project – Hindi Batch Purpose discovery program delivered in the Hindi language through an interactive online workshop format for Hindi-speaking participants.
• The Purpose Project for Couples Specialized version of the purpose discovery program designed for married couples to explore and align their individual purposes and the shared purpose of their marriage together.

Quantifiable outcome

• The assessment provides a personalized purpose statement that helps direct life course and career decisions
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ergos MindcoreStrategic or Co-development PartnerErgos Mind OPC is the parent company that conceptualized and owns The Purpose Project. Founder Rajiv Chelladurai serves as both Founder of Ergos Mind and Founder of The Purpose Project, indicating integrated operations with Ergos Mind as the founding/organizational entity behind the program.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mindbodygreen: Digital wellness and personal development media brand with courses, content, and coaching programs. Comparable as a content-driven personal development platform with similar purpose/self-discovery thematic positioning, though operating as a broader wellness media brand.
• Headspace: Digital wellness and personal development platform with guided content, courses, and coaching. Comparable in the consumer self-improvement and personal growth space, though focused on mindfulness/wellness rather than purpose discovery specifically.

Direct peers

• Mind Tools: Online personal and professional development platform offering self-assessments, courses, and learning resources. Comparable to The Purpose Project in its use of structured assessment tools and skill-building content targeting individual self-improvement seekers.
• Mindvalley: Global online personal development and life purpose platform offering courses, coaching, and community programs. Directly comparable as a digital-first life-purpose/self-discovery learning business with cohort workshops, multi-language content, and premium pricing tiers similar to The Purpose Project.
• iPEC Coaching: Coaching education and personal development company offering coaching programs and certification. Comparable in the life/personal coaching training and personal development methodology space, with similar workshop-plus-counseling delivery architecture.
• CoachFoundation: Online life coach training and certification platform offering courses and educational programs. Comparable as a digital life coaching business with online courses, workshops, and personal development methodology similar to The Purpose Project's structure.
• The Life Coach School: Online life coaching education and personal development company offering courses, workshops, and certification programs. Comparable as a digital-first life coaching business with online workshops, course delivery, and personal transformation programs similar to The Purpose Project's 4-step methodology.
• Life Purpose Institute: Life purpose coaching training and certification organization offering courses and workshops. Directly comparable as a niche purpose-discovery coaching business with similar workshop-based methodology and target audience of individuals seeking purpose clarity.

Broad incumbents

• Landmark Worldwide: Global personal development and transformation program provider with in-person and online workshops. Comparable as a broad incumbent in the personal transformation space with similar workshop-based delivery model and purpose-discovery content.
• Tony Robbins (Robbins Research International): Global incumbent in personal development, life purpose, and performance coaching with seminars, books, and digital programs. Comparable as a broad incumbent in the purpose/self-discovery space, though operating at vastly larger scale and with broader portfolio than The Purpose Project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Purpose Project