The Interior Lab
The Interior Lab is a Singapore-based, bootstrapped interior design firm founded in 2013 that delivers residential (HDB, condo, landed) and commercial design-and-renovation services via three showrooms and a direct, inbound sales model.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Interior Lab does
The Interior Lab Pte Ltd is a Singapore-based interior design firm founded in 2013 that delivers residential and commercial interior design and renovation services. The company serves Singapore homeowners across HDB (BTO and resale), private condominium, and landed property segments, and also takes on commercial work for offices, retail, and F&B spaces. Its core offering is a full-service engagement — space planning, design conceptualization, material and carpentry specification, and project management — delivered through direct-to-customer channels via three showroom locations (Joo Chiat, Lavender, Jalan Pemimpin) and an online consultation funnel. The firm has executed 150+ projects and operates a style-specialized catalog spanning Japandi, Wabi Sabi, Modern Oriental/Peranakan, Scandinavian, Industrial, Modern Luxury, and Balinese aesthetics, alongside specialized kitchen design services.
The business model is professional-services/project-based: customers engage on multi-year contracts with project fees stratified across seven budget tiers from approximately S$10K–20K up to above S$200K, with revenue mechanics tied to property size, scope, and design complexity. Customer acquisition is sales-led and primarily inbound — website inquiry forms, WhatsApp, showroom appointments, and a broad social media presence across Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok — with SEO and content marketing supporting top-of-funnel discovery. The company is privately held, bootstrapped, and has not disclosed external funding, M&A activity, or executive leadership beyond named designers referenced in client testimonials. There is no disclosed app, API, proprietary technology platform, or AI/ML capability in the source material; "smart home integration" is referenced as a functional capability within design services rather than as a distinct AI offering. Geographic footprint is exclusively Singapore (city-state), and the company is currently active with no disclosed regulatory actions, certifications, awards, or partnership alliances.
The Interior Lab firmographics
Firmographics- Name
- The Interior Lab
- Legal name
- The Interior Lab Pte Ltd
- Website
- https://theinteriorlab.com.sg
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Interior Lab is a Singapore-based, bootstrapped interior design firm founded in 2013 that delivers residential (HDB, condo, landed) and commercial design-and-renovation services via three showrooms and a direct, inbound sales model.
- Ownership category
- akta.pro rank
The Interior Lab industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Custom Cabinet Design & Build (HSAPAIAA), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
Keywords
Where The Interior Lab is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
The Interior Lab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Interior Design & Renovation Services: Project-based fees for residential and commercial interior design services including space planning, design conceptualization, material selection, and renovation project management. Pricing varies based on property size, scope of work, and design complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Budget tiers ranging from S$10K to above S$200K based on project scope and property type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Interior Lab product offering
Product offeringCore offering
The Interior Lab is a Singapore-based interior design studio that delivers end-to-end residential and commercial interior design services. Offerings span space planning, design conceptualization, material selection, custom carpentry, kitchen design, and renovation project management across HDB flats, condominiums, landed properties, and commercial spaces in multiple aesthetic styles.
Product overview
The Interior Lab is a Singapore-based residential and commercial interior design firm offering comprehensive design services. The core offering consists of residential interior design covering HDB flats (BTO and resale), condominiums, executive condominiums, and landed properties, alongside commercial interior design for offices and retail spaces. Their portfolio spans multiple design style specializations including Japandi, Modern Luxury, Industrial, Wabi Sabi Minimalist, Modern Oriental/Peranakan, Scandinavian, and Balinese. Specialized services include kitchen interior design with smart storage solutions, and they serve as a one-stop solution from design conceptualization through project completion. The company operates multiple showroom locations across Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Interior Design Services Full-service residential interior design for HDB flats (3RM to 5RM), condominiums, executive condominiums, and landed properties in Singapore, covering space planning, design conceptualization, material selection, custom carpentry, and renovation project management.
- Commercial Interior Design Services Interior design services for commercial spaces including offices, retail shops, and F&B establishments in Singapore.
- Kitchen Interior Design Specialized kitchen design services including layout optimization, cabinetry, countertops (sintered stone, butcher block), smart storage solutions, and appliance integration.
- Japandi Design Style Japanese-Scandinavian fusion interior design style combining simplicity, functionality, natural materials, and minimal aesthetics.
- Modern Luxury Design Style Contemporary luxury interior design featuring neutral palettes, gold accents, marble textures, and sophisticated detailing.
- Industrial Design Style Industrial-themed interior design incorporating exposed elements, brick walls, metal fixtures, and raw materials.
- Wabi Sabi Minimalist Design Japanese-inspired minimalist design embracing imperfection, impermanence, and organic textures.
- Modern Oriental/Peranakan Design Cultural heritage-inspired interior design incorporating traditional Chinese and Peranakan motifs with contemporary execution.
- Scandinavian Design Style Nordic-inspired interior design featuring white hues, soft woody tones, minimalist aesthetics, and functional solutions.
- Balinese Design Style Tropical-inspired interior design incorporating natural materials, greenery, earthy colors, and resort-like ambiance.
Companies that use The Interior Lab
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Interior Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Interior Lab partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Interior Lab competitors and assessment
Company assessmentDirect peers
- Design 4 Space: Singapore interior design firm specializing in HDB, condo, and commercial interiors with multiple showrooms — directly comparable in property-type coverage, showroom retail model, and design-style diversification.
- Mr. Carpenter: Singapore-based residential interior design firm serving HDB, condo, and landed property owners with custom carpentry and full renovation services — directly comparable in target customer, service scope, and project-based pricing model.
- ID Gallery: Singapore interior design consultancy providing residential and commercial design across HDB, condo, and landed properties — directly comparable in customer segments, project-based fee structure, and Singapore-only geographic scope.
- Swiss Interior: Singapore interior design studio offering end-to-end residential design and renovation for HDB, condo, and landed properties — comparable in market positioning, Singapore-only geographic focus, and design-style portfolio approach.
- FiveSenses: Singapore interior design firm specializing in residential and commercial projects with a multi-style aesthetic portfolio — comparable in design style diversification, customer segment focus, and project-based execution model.
- Absolut Custom Furniture: Singapore custom carpentry and interior design firm serving residential homeowners — comparable in custom carpentry focus, HDB/condo/landed customer segments, and design-and-build service offering.
- Hutch Interior: Singapore interior design studio serving residential property owners across HDB, condo, and landed segments with full design-to-completion services — directly comparable in target customer, service scope, and Singapore-focused operations.
Regional players
- Livspace: Tech-enabled interior design marketplace and execution platform operating across India, Singapore, and Malaysia — comparable in core residential interior design services but with a technology-platform business model and broader regional scale.
- HomeLane: India-headquartered home interiors company offering modular interiors and end-to-end design services — comparable in residential interior design focus, project-based revenue model, and budget-tier segmentation, though operating in a different primary geography.
Broad incumbents
- Houzz: Global home design platform connecting homeowners with interior designers and offering design inspiration, product marketplace, and pro directories — comparable as a residential interior design ecosystem but operating at much larger scale with a marketplace rather than direct-services model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Interior Lab social profiles
Digital presenceThe Interior Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Interior Lab leadership team
Management profileNumber of profiles
The Interior Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Interior Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Interior Lab
What does The Interior Lab do?
The Interior Lab is a Singapore-based interior design studio that delivers end-to-end residential and commercial interior design services. Offerings span space planning, design conceptualization, material selection, custom carpentry, kitchen design, and renovation project management across HDB flats, condominiums, landed properties, and commercial spaces in multiple aesthetic styles.
Is The Interior Lab a public or private company?
The Interior Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Interior Lab founded?
The Interior Lab was founded in 2013. It employs 11 to 50 people.
Where is The Interior Lab based?
The Interior Lab is headquartered in Singapore, Singapore, in the Asia region.
How does The Interior Lab make money?
One revenue line is on record: interior Design & Renovation Services.
Who are The Interior Lab's main competitors?
Direct peers on record are Design 4 Space, Mr. Carpenter, ID Gallery, Swiss Interior, FiveSenses, Absolut Custom Furniture and Hutch Interior. Regional players are Livspace and HomeLane. Houzz is listed as a broad incumbent.
Does The Interior Lab have an API?
No public API is recorded for The Interior Lab.
What industry is The Interior Lab in?
The Interior Lab's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 54141.