What HOSTELMARK does

HOSTELMARK (legal entity Instalaciones Hostelmark, S.L., trading also as Hostelmas) is a privately held Spanish e-commerce distributor of professional hospitality equipment, machinery, and spare parts. Founded in 2013 and registered in Valacloche, Teruel, the company operates a PrestaShop-based online storefront at hostelmark.com / hostelmas.com, selling industrial kitchens, professional ovens (including the proprietary mychef line), fryers, pizza preparation equipment, refrigeration furniture, stainless steel furnishings, and a deep catalog of brand-compatible spare parts covering OEMs such as Fagor, Hobart, Rational, Unox, Angelo Po, Bonnet, Electrolux, Giorik, Foinox, Lainox, Krupps, and GGMgastro.

The customer base comprises hospitality professionals — restaurant owners, bar operators, hotel kitchen managers, caterers, and maintenance technicians — primarily in Spain and Portugal, with delivery promised in under 72 hours. Product prices range from approximately €4.90 for individual shelves to €11,600 for professional ovens, with free shipping over €600 and a 15-day return policy. The spare parts division (heating elements, pumps, gaskets, hinges, thermostats, controllers) represents the operational backbone, positioning the company as a one-stop maintenance and replacement supplier for commercial kitchens.

The business model is direct-to-consumer / direct-to-SMB e-commerce with one-time product sales as the sole disclosed revenue stream. Go-to-market is product-led growth via SEO-optimized product pages and a maintenance/troubleshooting blog, supplemented by email support and phone lines. The company is bootstrapped, with no disclosed funding, no institutional investors, no M&A activity, and headcount in the 1–10 range, indicating a micro-distributor profile with niche Iberian reach rather than a scaling venture.

Name

HOSTELMARK

Legal name

Instalaciones Hostelmark, S.L.

Website

https://hostelmark.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

HOSTELMARK is a Spanish e-commerce distributor (operated by Instalaciones Hostelmark, S.L.) selling professional hospitality equipment, machinery, and brand-compatible spare parts to restaurant, bar, hotel, and catering operators in Spain and Portugal.

Ownership category

akta.pro rank

Headquarters

HQ city

Alayor

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time sales of hospitality equipment, machinery, and spare parts through the company's online store. Revenue generated from individual product transactions with prices displayed in euros including VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

HOSTELMARK operates an online store selling professional hospitality equipment and a broad spare parts catalog for commercial kitchens. The offering spans industrial kitchens, ovens, fryers, pizza ovens, dishwashers, blast chillers, vacuum packaging machines, food processors, refrigerated and stainless steel furniture, plus brand-compatible replacement parts (heating elements, pumps, closures, hinges, gaskets, thermostats) for major OEMs. The platform targets hospitality professionals and maintenance technicians across Spain and Portugal with a sub-72-hour supply commitment on parts.

Product overview

HOSTELMARK is an online B2B platform for professional hospitality equipment operating under the domain hostelmark.com (with hostelmas.com as the Spanish storefront). The company operates as a single unified e-commerce platform offering a comprehensive range of professional kitchen equipment, spare parts, and accessories. The core product portfolio includes mychef branded professional ovens (Concept and Evolution series), vacuum packaging machines (iSensor), and blast chillers (mychill). The platform organizes products into major categories: professional cooking equipment (industrial kitchens, ovens, fryers, pizza ovens), pizza preparation equipment (dough sheeters, formers, portioners), food preparation machinery (mixers, slicers, food processors), refrigeration equipment and furniture, stainless steel furniture and sinks, and a comprehensive spare parts division covering heating elements, pumps, closures, hinges, gaskets, and electronic controllers for all equipment types. The spare parts catalog includes brand-specific components for Angelo Po, Bonnet, Electrolux, Hobart, Giorik, Fagor, Foinox, Lainox, Rational, and Unox ovens, as well as compatible parts for GGMgastro, Krupps, Fagor dishwashers, and various pump brands (ALBA, FIR, Hanning, LGB, Olympia). The business model centers on both equipment sales and replacement parts, enabling maintenance and repair of professional kitchen infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• mychef Professional Ovens (Hornos Mychef) Professional ovens under the mychef brand, available in Concept and Evolution series, with GN Gastronorm compatibility, steam cooking capability, and capacities ranging from 4 to 10 trays designed for 20-300 servings per day. Targeted at restaurants, hotels, and catering operations.
• mychef iSensor Vacuum Packaging Machine Professional vacuum packaging machine from the mychef brand designed for food preservation and sous vide cooking applications in professional kitchens.
• mychef mychill Blast Chillers Blast chillers from the mychef brand for rapid cooling of cooked food to maintain food safety and quality standards in compliance with HACCP requirements.
• Industrial Kitchens (Cocinas Industriales) Professional industrial kitchens including gas cooktops with 1-6 burners and built-in ovens, constructed in stainless steel, ranging from compact table-top burners to full kitchen suites for restaurants and catering operations.
• Professional Ovens (Hornos Profesionales) Professional convection ovens with fans for air circulation and mixed ovens using steam to maintain food moisture, designed for high-demand restaurant and catering environments.
• Industrial Fryers (Freidoras Industriales) Industrial fryers with capacities from 8 to 40 liters, available in electric and gas variants, constructed in AISI 304 stainless steel for intensive professional use in hospitality, hospitals, and fast-food establishments.
• Pizza Ovens (Hornos de Pizza) Professional pizza ovens with refractory stone surfaces and stainless steel construction, available in compact and professional models for pizzerias, simulating traditional wood-fired cooking results.
• Ice Machines for Hospitality Ice machines for hospitality establishments producing ice for bars and restaurants.
• Refrigerated Furniture (Mobiliario Frigorífico) Refrigerated furniture including cooling and freezing cabinets, chest freezers and islands, and refrigerated preparation tables for professional kitchens.
• Stainless Steel Furniture (Mobiliario Inoxidable) Stainless steel furniture including work tables, heated tables, cabinets, sinks, shelving, extraction hoods, and modular furniture for professional kitchens.
• Industrial Stainless Steel Sinks Industrial stainless steel sinks available in various depths (500-700mm) and configurations, including basins with waste disposal holes for professional kitchen installations.
• Food Processors (Procesadores de Alimentos) Food processors including cutters, vegetable slicers, Robot Coupe discs, potato peelers, and Blixer machines for professional food preparation.
• Refrigeration Chamber Spare Parts Spare parts for refrigeration chambers including closures, hinges, gaskets, sliding mechanisms, electronic controllers, thermostats, legs, handles, wheels, fans, and protection systems for maintenance and repair.
• Industrial Dishwasher Spare Parts Spare parts for industrial dishwashers including heating elements (2500W-9000W, 230V/380V), pumps from ALBA, FIR, Hanning, LGB, and Olympia brands, programmers, and various compatible components.
• Professional Oven Spare Parts (Repuestos Hornos) Spare parts for professional ovens including heating elements, door gaskets, and brand-specific parts compatible with Angelo Po, Bonnet, Electrolux, Hobart, Giorik, Fagor, Foinox, Lainox, Rational, and Unox ovens.
• Industrial Fryer Spare Parts Spare parts for industrial fryers including baskets, heating elements, and thermostats.
• Extractor Hood Spare Parts Spare parts for extractor hoods used in professional kitchen ventilation systems.
• Hospitality Electrical Materials (Heating Elements and Thermostats) Electrical materials for hospitality including thermostats and industrial heating elements for dishwashers, ovens, bain-marie, coffee machines, contact toasters, and convection ovens.
• Ice Machine Spare Parts Spare parts for ice machines including pumps for ice production equipment.
• Pizza Preparation Equipment (Dough Sheeters, Portioners, Formers) Professional pizza dough sheeters with adjustable thickness 1-4mm and diameters 14-43cm, portioning machines (50-300 grams per portion), and dough formers with disc or roller systems for professional pizzerias.

Quantifiable outcome

• Equipment lifespan extension through quality spare parts
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Profesionalhosteleria: Spanish e-commerce platform selling professional kitchen equipment, small appliances, and hospitality supplies to restaurants, bars, and hotels. Direct competitor sharing the same Iberian niche e-commerce model and SMB hospitality customer base.
• Maxima Holland: Dutch professional kitchen equipment manufacturer and distributor selling across Europe. Comparable product range (cooking, refrigeration, stainless steel furniture) and European B2B hospitality customer base; broader scale and own-brand products make it a relevant larger-scale analog.
• Nisbets: UK-headquartered pan-European e-commerce retailer of catering equipment, supplies, and spare parts serving restaurants, bars, and hotels. Same e-commerce-first model, same target customer (hospitality SMBs), overlapping product catalog including ovens, refrigeration, and smallwares.
• Partstown: US-based e-commerce distributor of OEM replacement parts for commercial foodservice equipment, with cross-brand compatibility across hundreds of manufacturers. The closest large-scale analog to Hostelmark's spare-parts-led model.
• Hosteleria10: Spanish online retailer specializing in professional hospitality equipment, machinery, and accessories. Closely comparable to Hostelmark in geography, customer segment, and product mix (ovens, refrigeration, stainless steel furniture, spare parts).
• Webstaurant Store: Large US-focused e-commerce retailer of restaurant equipment, supplies, and replacement parts. Closely analogous business model to Hostelmark (online catalog of commercial kitchen equipment + parts) at much greater scale, validating the structural viability of the model.

Broad incumbents

• Hendi: Large European manufacturer and distributor of professional kitchen equipment, tableware, and buffet solutions sold through dealer networks. Overlapping product categories but operates primarily through B2B dealer channels rather than direct e-commerce, representing a different go-to-market for similar goods.
• Restaurant Depot: US membership-based wholesale club supplying restaurant operators with equipment, supplies, and replacement parts. Comparable customer base (independent restaurants and small hospitality operators) but very different distribution model (physical + online warehouse clubs vs. pure e-commerce).
• Hoshizaki: Major Japanese-headquartered global manufacturer of commercial refrigeration, ice machines, and professional kitchen equipment. A key OEM whose products Hostelmark distributes; relevant as a benchmark supplier and as a disintermediation threat if it builds direct Iberian e-commerce.
• Rational AG: Global market leader in combi ovens for professional kitchens, whose spare parts form a meaningful share of Hostelmark's catalog. Comparable from a customer-overlap standpoint (hosting chefs and kitchen operators) and represents the manufacturer-channel control risk for distributors like Hostelmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hostelmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOSTELMARK