What BTK does

BTK GmbH Büro für Textkomposition is a Bern, Switzerland–based professional copywriting and concept studio founded by Anton Neuenschwander in 1999 as a sole proprietorship and converted to a GmbH in 2005. The firm provides bespoke copywriting, concept development, naming, slogans, web texts, PR texts, radio and cinema scripts, direct mailings, annual reports, and campaign concepts across print, digital, and broadcast channels. It operates as a senior-only practice — Anton Neuenschwander is the named principal, Swiss Text Award winner (2003), multiple-time nominee (2004, 2009, 2013), certified PR editor (Dipl. PR-Redaktor SPRI), and AI Writer credential holder — with no trainees or interns on client projects.

The client portfolio spans 160+ Swiss B2B organizations across telecoms (Swisscom, since 2006, 150+ deliverables), postal/logistics (Schweizerische Post, including the "Gelb fährt grün" electro-mobility slogan), energy (BKW), public transport (Bernmobil, PostAuto), security (Securiton AG, since 2004), healthcare (Lindenhofgruppe, KlinikAward 2019 winner), industry (Glutz AG, 150-year chronicle), retail (Chinderbuechlade, Bäckerei Reinhard), and government (SP Kanton Bern election campaigns). Work is delivered directly to clients or via agency-pitch collaborations with a curated partner network (tasty graphics, Magma Branding, Ratundtat GmbH, Polyconsult, Triebhaus Kommunikation, and individual freelancers for design, photography, web, and translation).

BTK generates revenue through project-based quotations on a professional-services model; pricing is not publicly disclosed. New business is acquired via direct outreach, referrals, portfolio/proposal presentations, and agency pitch competitions, supported by an extensive portfolio website (b-t-k.ch), award credentials (Swiss Text Award, APG Poster Award, Internationaler KlinikAward 2019), and membership in Der Gewerbeverein. The firm is founder-owned (100% Anton Neuenschwander), privately held, headquartered at Luisenstrasse 14, CH-3005 Bern, and serves the German-speaking Switzerland / DACH market with no disclosed revenue, no external funding, and a headcount of 1–10.

Name

BTK

Legal name

BTK GmbH Büro für Textkomposition

Website

https://b-t-k.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

BTK GmbH Büro für Textkomposition is a Bern, Switzerland-based senior copywriting and concept studio providing advertising copy, web texts, campaigns, naming, PR, and editorial services to Swiss B2B clients across industries, operated as a solo principal practice by founder Anton Neuenschwander.

Ownership category

akta.pro rank

Product category

Advertising Copywriting Services

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Advertising copywriting services
• Concept development
• Brand naming slogans
• Web content writing
• PR editorial services

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional copywriting and concept services: BTK generates revenue by providing bespoke copywriting, concept development, and content creation services to B2B clients. Projects are scoped and quoted individually; pricing is not publicly listed. Revenue is project-based and recurring client relationships drive repeat business.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BTK is a Swiss copywriting and concept studio (Büro für Textkomposition) that conceives and writes persuasive texts and concepts across all media, including advertising copy, web texts, campaign concepts, PR texts, naming/slogans, radio and TV spots, direct mailings, annual reports, and print materials. The firm operates as a senior-only practice led by founder Anton Neuenschwander, delivering bespoke writing and concept work for B2B clients across Swiss industries.

Product overview

BTK is a professional copywriting and text composition agency (Büro für Textkomposition) based in Bern, Switzerland. The company does not offer a software product platform but rather provides creative writing services including advertising copy (Werbetexte), web texts, concepts, PR texts, naming/slogans, radio and TV spots, direct mailings, campaigns, annual reports, and editorial content. The services are delivered by owner Anton Neuenschwander as a sole proprietorship/GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• Copywriting Services (Werbetexte) Professional advertising copywriting services delivered across print, digital, and broadcast media for Swiss businesses and organizations.
• Web Texts (Webtexte) SEO-optimized and UX-oriented web content for client websites and digital platforms.
• Campaign Concepts (Kampagnen) Conception and execution of multi-channel advertising campaigns, delivered alongside graphic design and branding partners.
• Naming and Claims (Naming) Creation of product names, company names, slogans, and brand claims for B2B clients.
• Radio and TV Spots (Spots) Scriptwriting and concept creation for radio, TV, cinema, and viral video advertising spots.
• PR Texts Customer and employee magazines, success stories, specialist articles, and press releases for B2B clients.
• Print Materials (Print) Copywriting and concept work for posters, advertisements, flyers, and brochures.
• Annual Reports (Geschäftsberichte) Text, editing, and project coordination services for corporate annual reports and company chronicles.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• tasty graphicscoreStrategic or Co-development PartnerBTK's primary creative partner for graphic design, layout, and visual concept work. t-BTK collaborates on campaigns, brochures, direct mailings, and print materials.
• Gerhard BlättlercoreStrategic or Co-development PartnerFreelance designer specializing in web design and print, collaborator on campaigns including Bernmobil, BLS Schifffahrt, and others.
• Magma BrandingminorChannel Partner/ Reseller/ DistributorBrand agency that hired BTK for text work on the Vatter Business Center project (web texts).
• LangGysiKnoll (Lang Gysi Knoll)minorChannel Partner/ Reseller/ DistributorFull-service advertising agency for which Anton Neuenschwander worked part-time (2001–2005). BTK continues to collaborate on projects such as the Swisspatat campaign.
• Ratundtat GmbHminorStrategic or Co-development PartnerAgency partner on projects including Swisspor image brochure and Sammlung Rosengart website.
• PolyconsultminorChannel Partner/ Reseller/ DistributorAgency engaged by Swiss Post for the Info Post magazine, for which BTK provided content.
• Michael MeierminorStrategic or Co-development PartnerPhotographer collaborating with BTK on Swisscom success stories and Suter+Partner portfolio brochure.
• Triebhaus KommunikationminorChannel Partner/ Reseller/ DistributorAgency partner that won the 'Hallo Velo!' naming competition (BTK provided naming). Also partner on Velohauptstadt Bern 'Fair ufem Chehr' campaign.
• uptart/magma (uptart)minorChannel Partner/ Reseller/ DistributorDesign agency partner on SP Bern election campaign 'Köpfchen statt Köpfe' and Sinwel direct mailing.
• Aurel GergeyminorStrategic or Co-development PartnerGoogle Ads copywriter and naming co-creator for the SFERS naming project.

Scale indicators2 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Publicis Zürich: Major global network's Swiss operations offering full-service advertising and communications. Comparable as a B2B communications provider, though operating as a network incumbent rather than a boutique.
• Wirz Communications AG: One of Switzerland's largest independent advertising and communications agencies. Comparable in that it serves Swiss enterprise B2B clients across many sectors, though at considerably greater scale and breadth than BTK.
• Jung von Matt/Limmat: Large, established Swiss creative agency (Zürich). Overlaps with BTK on B2B advertising copy and campaign conceptualization, though at a much larger scale.

Direct peers

• Contexta AG: Swiss communications agency offering advertising, PR, and content services to B2B clients. Comparable as a similarly positioned Swiss communications boutique.
• Rod Kommunikation AG: Boutique Swiss communications and copywriting agency also based in Bern. Directly comparable as a similarly sized, Swiss-German-speaking creative/text agency serving B2B clients across sectors.
• Hotzstrasse AG: Zürich-based Swiss creative agency specializing in advertising copy, naming, and integrated campaigns. Directly comparable in scope and craft to BTK, with similar B2B positioning.
• am Fluss Kommunikation: Smaller Swiss communications and creative agency with comparable service offerings (advertising copy, PR texts, campaigns) for B2B clients in the German-speaking Swiss market.

Regional players

• Heimgartner Kommunikation: Bern-area Swiss creative and advertising agency. Comparable in geography and client mix though broader in services than BTK's pure copywriting focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTK