Story Design

What Story Design does

Story Design is a private design and brand consultancy headquartered in Noida, India, with regional offices in Pune and Johns Creek, Georgia (USA), and a Dubai contact line. Founded in 2012, the firm offers end-to-end creative services across seven divisions: industrial and product design, branding and communication design (including packaging), UI/UX and digital design, performance and digital marketing, user-generated content production, exhibition design, and interior design. Its core methodology is a Design Thinking process covering research, concept, CMF strategy, prototyping, and Design for Manufacturing (DFM), with concurrent designer-engineer workflows to ensure market-viable output.

The firm serves enterprise OEMs and consumer brands across home appliances (Groupe SEB, Havells, USHA, Honeywell, Hindware, Panasonic), consumer electronics (Velmenni, Crompton, Carrier, Luminous, Microtek, Orient, Finolex), FMCG (Nestlé, Naturin, Flex Foods, Mother Food, Pan Vilas, Highfield Whiskey), and lighting (Philips/Signify, Andslite). Notable deliverables include world-first designs such as the Ecolink hollow ceiling fan for Signify and a LiFi internet device for Velmenni, alongside branded packaging, POS, and digital marketing assets. Over 9+ years the firm has completed 210+ industrial design projects, 170+ branding engagements, and 25+ UI/UX projects, with case studies hosted on its website.

Revenue is project-based professional services with quote-based pricing; the firm markets through its website, blog, and social channels (LinkedIn, Instagram, Facebook, YouTube, Twitter/X), engaging enterprise clients through consultative, direct sales across India, the USA, and the UAE. It is privately held with no disclosed venture or institutional capital, and operates as a founder-led firm with key personnel Reetesh (India) and Atul (USA) referenced in public contacts.

Name

Story Design

Legal name

Story Design

Website

https://storydesign.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Story Design is a Noida-headquartered industrial design and brand consultancy serving enterprise OEMs and consumer brands across home appliances, electronics, FMCG, and lighting with end-to-end product, branding, digital, and marketing design services delivered from India, the USA, and Dubai.

Ownership category

akta.pro rank

Product category

Industrial Design Consultancy

NAICS

Industrial Design Services (541420), Graphic Design Services (541430), Interior Design Services (541410)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Interior Design Services (BPAHAKAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Industrial design services
• Brand consulting
• Packaging design
• UI/UX design
• Digital marketing services

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Design Services: Industrial design, concept development, 3D rendering, prototyping, and design for manufacturing services for consumer products, home appliances, medical devices, lighting, and industrial products
2. Branding & Communication Design: Brand strategy, logo design, identity systems, packaging design, print collaterals, brochure design, and product graphics for B2B and B2C clients
3. UI/UX & Digital Design: User interface and user experience design, website design, mobile app design, e-commerce design, and digital marketing services
4. Digital Marketing & Social Media: Performance marketing, social media management, content creation, paid advertising campaigns on Meta, LinkedIn, and other platforms
5. UGC Content Production: Creator-led content for social media, ads, product demos, unboxing videos, and testimonial content for modern digital brands
6. Exhibition & Interior Design: Exhibition booth design, stall fabrication, 3D visualization, interior design, and product display solutions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Story Design is a global design, innovation, and brand consultancy that delivers industrial/product design, branding and communication design, UI/UX design, performance and digital marketing, UGC content production, exhibition design, and interior design services for enterprise clients. Its work spans home appliances, consumer electronics, lighting, FMCG, medical devices, and automotive, with 210+ industrial design projects, 170+ branding projects, and 25+ UI/UX projects completed over 9+ years.

Product overview

Story Design is a global design, innovation, and brand consultancy offering comprehensive creative services through multiple specialized divisions: Product Design (industrial design for home appliances, consumer electronics, medical devices, lighting), Branding & Communication Design (brand strategy, packaging, print collaterals), UI/UX Design (website and mobile app design), Performance & Digital Marketing (social media, paid advertising), UGC Content Services (creator-led video content), Exhibition Design, and Interior Design. The company has developed over 200 products over 9+ years for clients including Groupe SEB, Havells, USHA, Honeywell, Panasonic, Hindware, and others. Notable designed products include Li-Fi devices, air coolers, RO water purifiers, ceiling fans, GPS trackers, LED lights, medical devices, and mixer grinders. They also provide extensive branding services including logo design, packaging, POS materials, and marketing collaterals for FMCG, fashion, and lifestyle brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design / Industrial Design Comprehensive industrial design services covering design research, GAP analysis, mood boards, concept development, 3D CAD modeling, prototyping, CMF refresh, and Design for Manufacturing (DFM) for home appliances, consumer electronics, medical devices, lighting, and industrial products. Targeted at enterprise and mid-market manufacturers seeking differentiated, market-viable products.
• Branding & Communication Design Brand consulting, brand strategy and positioning, brand architecture, logo/identity design, packaging design, digital and print media creatives, communication design, social media creatives, product graphics, and brochure design. Targeted at B2B and B2C brands seeking category disruption and consistent brand communication.
• UI/UX Design Digital design strategy, user interface and user experience design, creative non-template-based website design, end-to-end UI design and development, and intuitive interface design for websites, mobile apps, e-commerce platforms, and applications. Targeted at brands seeking conversion-optimized digital experiences.
• Performance & Digital Marketing Research and competition GAP analysis, complete digital marketing strategy, creative campaign design, content marketing, SEO, Google AdWords, Facebook/Twitter/LinkedIn ads, PPC and conversion rate optimization for B2B/B2C lead generation, and digital PR and online reputation management. Targeted at brands seeking ROI-driven digital marketing outcomes.
• UGC Content Services Creator-led user generated content production including video ads, product demos, unboxing content, lifestyle content, and testimonial videos for social media advertising. Targeted at modern digital brands seeking authentic creator-driven video content.
• Exhibition Design Exhibition booth design, stall fabrication, 3D visualization, product display, and outdoor exhibition installations for trade shows and events. Targeted at brands seeking distinctive brand visibility and memorable trade show experiences.
• Interior Design Residential and commercial interior design services including living rooms, bedrooms, kitchens, restaurants, retail spaces, and offices with project management from concept to execution. Targeted at residential and commercial clients seeking end-to-end interior design.

Quantifiable outcome

• 200+ products developed in 9+ years (averaging 9+ products per year)
• +3 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elephant Design: India-based multidisciplinary design consultancy combining product, brand, and communication design for enterprise clients. Direct competitor in the Indian industrial and brand design space serving similar OEM and FMCG clients.
• Lollypop Design: India-based UX/UI and digital product design studio with global enterprise clients. Direct comparable in the UI/UX, website, and digital design service line of Story Design.
• Idiom Design (now part of Voltas): Indian product and industrial design studio serving consumer and industrial clients across appliances, mobility, and lifestyle products. Directly comparable on industrial design services, customer base, and India-centric delivery model.
• Tangerine Design: Delhi NCR-based industrial design firm specializing in consumer products and home appliances with multi-disciplinary capability. Closely comparable in geography, vertical focus, and end-to-end design delivery.

Broad incumbents

• frog (Capgemini Engineering): Global design and engineering firm offering product, brand, and digital design services to Fortune 500 clients. Direct overlap with Story Design's industrial design and design thinking services, at premium enterprise scale.
• Pentagram: Multidisciplinary design firm with strong identity, branding, and graphic design heritage. Comparable to Story Design's branding and communication design practice, though focused more on visual identity than industrial product design.
• IDEO: Globally recognized design and innovation consultancy pioneering design thinking methodology. Comparable on methodology and design thinking approach, but operates at vastly larger scale with global multi-studio presence.
• Ray+Keshavan / Landor India: Brand strategy and design consultancy network with strong India presence serving FMCG and large enterprise clients. Overlaps with Story Design's branding and packaging design services, but operates at significantly larger scale as part of a global network.

Emerging players

• Parallel (formerly Thoughtbot): Digital product design and development studio serving enterprise clients with UI/UX, brand, and product engineering services. Overlaps with Story Design's UI/UX and website design offerings, but is digital-first with no industrial design practice.
• Lunar (now Material): Product design and brand consultancy offering integrated industrial, digital, and brand design for global enterprise. Comparable end-to-end service model with stronger Scandinavian/US presence and similar mid-size positioning to Story Design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StoryDesign1
• YouTubeyoutube.com/channel/UCoK5xOJUhSXr_WvyKISvf5w/featured?view_as=subscriber
• Facebookfacebook.com/storydesignindia
• LinkedInlinkedin.com/in/storydesign2
• Instagraminstagram.com/storydesign.in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Story Design