Rede de Postos Sete Estrelas
Rede de Postos Sete Estrelas is a Brazilian privately held fuel station network founded in 1978, operating 70+ stations across São Paulo and Minas Gerais, serving retail motorists with fuels, GNV, convenience, and oil-change services, alongside enterprise fuel delivery and fleet-card management.
- Company typePrivate
- Founded1978
- HeadquartersSão José Dos Campos, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Rede de Postos Sete Estrelas does
Rede de Postos Sete Estrelas, operating through its legal entity Grupo Sete Estrelas Combustíveis TRR Brasil, is a privately held Brazilian fuel retail and enterprise fuel-distribution company founded in 1978 and headquartered in São José dos Campos. The group operates 70+ retail fuel stations across more than 20 cities in the Vale do Paraíba region of São Paulo state, with a secondary footprint in select Minas Gerais municipalities including Contagem, Itajubá, Estiva, Paraisópolis, and Sapucaí Mirim. The company is positioned as the largest fuel business group in the Vale do Paraíba region, supported by more than 40 years of operating history.
The product portfolio centers on regulated fuel categories — gasoline (standard and additive variants), hydrated ethanol, diesel (S10, S500, and additive formulations meeting PRONCOVE Phase 7 standards), and GNV (compressed natural gas) — sold through the company's proprietary QualiSete quality certification program that traces fuel integrity from Petrobras pipeline origin through to point of sale. Adjacent verticals include Seteexpress convenience stores, SetLub oil-change services with proprietary synthetic and mineral lubricants meeting SN quality standards, and TRR enterprise fuel delivery with on-site equipment installation under comodato (loan) arrangements.
The business model combines a direct-to-consumer retail motion across the physical station network with an enterprise field sales motion targeting B2B fuel volumes and a partnered fleet-card program (ValeCard) for centralized billing and consumption tracking. The company also integrates with Posto Prático for fleet control and operates iOS and Android mobile applications for customer-facing functionality. There are no disclosed investors, no M&A activity, and the company operates as a privately held family- or locally-owned entity with no public listing references.
Rede de Postos Sete Estrelas firmographics
Firmographics- Name
- Rede de Postos Sete Estrelas
- Legal name
- Grupo Sete Estrelas Combustíveis TRR Brasil
- Website
- https://gruposeteestrelas.com.br
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rede de Postos Sete Estrelas is a Brazilian privately held fuel station network founded in 1978, operating 70+ stations across São Paulo and Minas Gerais, serving retail motorists with fuels, GNV, convenience, and oil-change services, alongside enterprise fuel delivery and fleet-card management.
- Ownership category
- akta.pro rank
Rede de Postos Sete Estrelas industry classification
Industry- Product category
- Fuel Retail Stations
- NAICS
- Gasoline Stations with Convenience Stores (457110), Fuel Dealers (45721)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
- akta.pro secondary industries
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)
Keywords
Where Rede de Postos Sete Estrelas is headquartered
LocationHeadquarters
- HQ city
- São José Dos Campos
- HQ country
- Brazil
- HQ region
- Latin America
Offices21 records
Markets served
Rede de Postos Sete Estrelas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fuel Retail Sales: Retail sales of fuels including gasoline, ethanol (hydrated and anhydro), diesel (S10, S500, S100), and GNV (natural gas for vehicles) at company-owned and affiliated gas stations. Revenue generated from per-unit fuel sales to individual and fleet customers.
- Convenience Store (Seteexpress): Sales of convenience store products including snacks, beverages, and everyday items at gas station locations under the Seteexpress brand.
- SetLub Oil Change Services: Oil change and lubrication services for vehicles at gas station locations. Offers both synthetic and mineral oils meeting SN quality standards.
- TRR Enterprise Fuel Delivery: Tanker Refueling (TRR) services delivering fuel directly to enterprise clients. Equipment installed at client sites under comodato (loan) arrangement. Provides quality fuel and avoids contamination risk for business clients.
- Fleet Card Management (ValeCard Partnership): Fleet card administration partnership enabling companies to manage vehicle fuel consumption through virtual cards with real-time tracking and centralized billing.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Rede de Postos Sete Estrelas product offering
Product offeringCore offering
Rede de Postos Sete Estrelas operates a network of gas stations across the Vale do Paraíba region of São Paulo and parts of Minas Gerais, selling gasoline, hydrated ethanol, diesel (S10, S500, additive) and compressed natural gas (GNV). The stations are supplemented by Seteexpress convenience stores, SetLub oil change services, and a TRR enterprise fuel delivery program that installs equipment on-site at business clients under a loan (comodato) arrangement.
Product overview
Rede de Postos Sete Estrelas operates a network of fuel stations across the Vale do Paraíba region, offering a diversified portfolio centered on fuel products (gasoline, ethanol, diesel in multiple variants including S10/S500 with and without additives, and GNV), complemented by convenience store services (Seteexpress), oil change services (SetLub), and B2B enterprise fuel delivery (TRR). The company also provides fleet management solutions through ValeCard and Posto Prático integrations, supported by its proprietary QualiSete quality certification program. A mobile application is available for iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Seteexpress: Convenience store brand operating at Sete Estrelas fuel stations.
- SetLub
- TRR (TRR Brasil)
Products and services
- Gasoline (Gasolina) Standard gasoline fuel sold at retail pumps, composed of hydrocarbons with 27% ethanol added to increase octane rating, compliant with ANP technical standards. Sold to individual vehicle owners and fleet customers at company-owned and affiliated stations.
- Additive Gasoline (Gasolina Aditivada) Standard gasoline with an additional additive compound designed to keep engine internals clean, improve performance, and facilitate elimination of combustion particles through the exhaust. Sold at retail pumps for individual drivers seeking enhanced engine performance.
- Hydrated Ethanol (Etanol Hidratado) Hydrated ethanol fuel obtained from sugarcane fermentation, sold undiluted at fuel stations. Available to individual drivers of flex-fuel vehicles at company-owned and affiliated stations.
- Diesel S10 Low-sulfur diesel meeting PRONCOVE PHASE 7 standards for engines manufactured from January 2012, containing 11% biodiesel. Sold to individual drivers and fleet/enterprise customers.
- Diesel S500 Moderate-sulfur diesel containing 11% biodiesel for improved emission quality, sold at retail pumps for trucks, commercial vehicles and older engines.
- Additive Diesel (Diesel Aditivado) Standard diesel with an extra additive package for enhanced engine cleaning, performance improvement, and better exhaust particle elimination. Sold to fleet and individual diesel customers.
- CNG/GNV Fuel (Compressed Natural Gas) Compressed natural gas vehicle fuel offered as a lower-cost-per-kilometer alternative to gasoline, ethanol, and diesel. Available at GNV-equipped stations in the network for individual drivers and fleet operators.
- Seteexpress Convenience Store In-station convenience store offering snacks, beverages and everyday items to refueling customers at Rede Sete Estrelas gas stations under the Seteexpress sub-brand.
- SetLub Oil Change Service Oil change and lubrication service offered at gas station locations under the SetLub brand. Provides both synthetic and mineral motor oils meeting SN quality standard, designed for cold start capability and high temperature protection.
- TRR Enterprise Fuel Delivery B2B tanker refueling service that delivers quality fuel directly to enterprise clients and installs refueling equipment on the client site under a comodato (loan) arrangement. Targets industrial and commercial customers that need bulk fuel supply with reduced contamination risk.
- ValeCard Fleet Fuel Card Management Fleet card administration through the ValeCard partnership, providing fleet operators with virtual cards, real-time fuel consumption tracking, and centralized billing for vehicle fueling across the network.
- Grupo Sete Estrelas Mobile Application Mobile application for iOS and Android providing customers with station locations, service information and digital support channels across the Rede Sete Estrelas network.
Companies that use Rede de Postos Sete Estrelas
Customer profileSegments3 records
Ideal customer profiles2 records
Rede de Postos Sete Estrelas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rede de Postos Sete Estrelas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ValeCardcoreRede Sete Estrelas established a partnership with ValeCard to administer fuel cards for fleet management. The ValeCard system enables companies to manage and control vehicle fuel consumption with real-time tracking and centralized billing. The partnership transition does not incur costs to customers who only need to request card replacement through company recadastration.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Rede de Postos Sete Estrelas competitors and assessment
Company assessmentBroad incumbents
- Ipiranga: One of Brazil's largest fuel retail networks with thousands of branded stations and convenience stores. Directly comparable in product mix (gasoline, ethanol, diesel, GNV, lubricants) and convenience-retail attach, but operates at vastly larger national scale.
- Vibra Energia: Successor to BR Distribuidora (Petrobras's fuel distribution arm) and Brazil's largest fuel distributor. Comparable on core fuel retail and B2B distribution, with substantially greater scale, refiner relationships, and capital base than Sete Estrelas.
- Raízen: Shell-licensed fuel network in Brazil and one of the country's largest retailers, also active in convenience and lubricants. Competes in the same core fuel and forecourt-retail categories as Sete Estrelas but with national footprint and integrated refining.
- Tronox/Petrobras Distribuidora (legacy): Petrobras historically supplied fuel to the entire Brazilian retail market including Sete Estrelas's QualiSete chain. As the dominant refiner/wholesaler, its pricing and supply decisions directly shape Sete Estrelas's cost base.
Direct peers
- Ale Combustíveis: Brazilian regional fuel retailer with a multi-state network of branded stations and convenience stores. Highly comparable in operating model — independent regional fuel retail with convenience attach and B2B services — making it the closest peer for Sete Estrelas.
Others
- Ticket Log (WEX): Major Brazilian fleet fuel card and management platform. Competes with Sete Estrelas's ValeCard partnership on the fleet management layer that Sete Estrelas uses to monetize its B2B offering.
- GreenCard: Brazilian fleet fuel card provider accepted at thousands of stations nationwide. Adjacent competitor in the same fleet-card value pool where Sete Estrelas monetizes enterprise fuel volume.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rede de Postos Sete Estrelas social profiles
Digital presenceRede de Postos Sete Estrelas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rede de Postos Sete Estrelas leadership team
Management profileNumber of profiles
Profiles1 record
Rede de Postos Sete Estrelas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rede de Postos Sete Estrelas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rede de Postos Sete Estrelas
What does Rede de Postos Sete Estrelas do?
Rede de Postos Sete Estrelas operates a network of gas stations across the Vale do Paraíba region of São Paulo and parts of Minas Gerais, selling gasoline, hydrated ethanol, diesel (S10, S500, additive) and compressed natural gas (GNV). The stations are supplemented by Seteexpress convenience stores, SetLub oil change services, and a TRR enterprise fuel delivery program that installs equipment on-site at business clients under a loan (comodato) arrangement.
Is Rede de Postos Sete Estrelas a public or private company?
Rede de Postos Sete Estrelas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rede de Postos Sete Estrelas founded?
Rede de Postos Sete Estrelas was founded in 1978. It employs 101 to 250 people.
Where is Rede de Postos Sete Estrelas based?
Rede de Postos Sete Estrelas is headquartered in São José Dos Campos, Brazil, in the Latin America region.
How does Rede de Postos Sete Estrelas make money?
Five revenue lines are on record. Fuel Retail Sales are the primary driver. The others are convenience Store (Seteexpress), setLub Oil Change Services, TRR Enterprise Fuel Delivery and fleet Card Management (ValeCard Partnership).
Who are Rede de Postos Sete Estrelas's main competitors?
Broad incumbents on record are Ipiranga, Vibra Energia, Raízen and Tronox/Petrobras Distribuidora (legacy). Ale Combustíveis is listed as a direct peer. Others are Ticket Log (WEX) and GreenCard.
Does Rede de Postos Sete Estrelas have an API?
No public API is recorded for Rede de Postos Sete Estrelas.
What industry is Rede de Postos Sete Estrelas in?
Rede de Postos Sete Estrelas's product category is Fuel Retail Stations. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR). Its NAICS code is 457110 and its SIC code is 5500.