Ebin.ro

What Ebin.ro does

Ebin.ro (legal entity S.C. Ebin Online S.R.L.) is a Romanian e-commerce retailer of tools, construction accessories, and lifting equipment, founded in 2014 and headquartered in Cluj-Napoca. The company operates a direct-to-consumer online storefront at ebin.ro offering more than 20,000 products across roughly twelve categories, including electric power tools, auto-service and tire-shop equipment, garden machinery, pneumatic tools, welding machines, hand tools, personal protective equipment, construction equipment, measuring instruments, fasteners, and — more recently — photovoltaic solar panels. The catalog aggregates brands such as Einhell, Yato, Raider, Dewalt, Leica, Telwin, BGS Technic, Rubi, Jasic, and Intensiv, indicating a multi-brand distribution model rather than private-label manufacturing.

The underlying technology is a standard e-commerce platform with product catalog, shopping cart, and online payment processing; no proprietary systems, AI/ML components, APIs, or mobile applications are disclosed. Distribution is exclusively online, supplemented by the Romanian SICAP public procurement system for government and institutional buyers, and the company supports transactions with phone-based technical consultation and a 14-day return policy. Free delivery applies above a 500 lei order threshold, and products are priced individually from roughly 12 lei to over 2,400 lei.

The business model is straightforward hardware resale: revenue is generated through one-time unit-priced transactions, with no subscription, recurring, or service-based revenue stream disclosed. The company serves two primary segments — DIY consumers and homeowners undertaking home improvement, and professional tradespeople plus SMBs in construction, auto service, and metalworking — together with government buyers via SICAP. Marketing is conducted through organic search and a content/blog channel; no paid acquisition, social media presence, or partnerships beyond supplier-brand relationships are disclosed. The operation is small (1-10 employees), privately held, with no disclosed investors, funding, M&A, or leadership changes in the source data.

Name

Ebin.ro

Legal name

S.C. Ebin Online S.R.L.

Website

https://ebin.ro

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ebin.ro is a Romanian e-commerce retailer, founded 2014 in Cluj-Napoca, selling over 20,000 SKUs of tools, construction, and lifting equipment to DIY consumers, professional tradespeople, SMBs, and government buyers via SICAP procurement.

Ownership category

akta.pro rank

Product category

Tools & Equipment Retail

NAICS

Hardware Retailers (44414), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Power tools retail
• Construction equipment supply
• Hand tools online
• Welding equipment shop
• Garden tools store

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct product sales of tools and equipment through the ebin.ro online store. Products are sold at fixed prices with occasional promotional discounts. Revenue is generated through one-time transactions rather than subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ebin.ro is an online Romanian retailer selling more than 20,000 tools and equipment products spanning electric power tools, auto-service tools, garden equipment, pneumatic tools, welding machines, hand tools, measuring instruments, personal protective equipment, construction equipment, tool accessories, fasteners, and photovoltaic solar panels. The company operates as a multi-brand e-commerce storefront (brands include Einhell, Yato, Raider, Dewalt, Leica, Telwin, Jasic, Rubi, BGS Technic, and Intensiv), offers technical consultation by phone, and also enables institutional purchases via the Romanian SICAP public procurement system.

Product overview

Ebin.ro is a Romanian e-commerce platform and online marketplace selling over 20,000 tools and industrial/bricolage equipment products. The platform offers a comprehensive range of product categories including electric tools (drills, grinders, saws), auto service equipment, garden tools (chainsaws, pumps), pneumatic tools, welding machines, hand tools, measuring instruments, personal protective equipment, construction equipment, tool accessories, and photovoltaic solar panels. The company operates as a multi-brand retailer offering products from brands like Einhell, Yato, Raider, Dedra, Detoolz, and others. Ebin.ro provides technical consultation and operates a loyalty points program.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Power Tools and Accessories (Scule electrice si accesorii) Electric power tools and accessories including drills, grinders, jigsaws, circular saws, multifunctional tools, sanders, planers, and electric motors for DIY users and professionals.
• Auto Service and Tire Shop Tools (Scule service auto si vulcanizari) Tools for automotive service and tire shops, including bodywork tools, torque wrenches, car lifts, diagnostic equipment, oil-change equipment, tire changers, brake service tools, hydraulic presses, and engine stands.
• Garden Tools and Accessories (Unelte gradinarit si accesorii) Garden tools and accessories including chainsaws, grass cutters, tillers, water pumps, irrigation systems, trimmers, leaf blowers, motor-driven sprayers, log splitters, snow blowers, hedge shears, and other manual garden implements.
• Pneumatic Tools and Accessories (Scule pneumatice si accesorii) Pneumatic (compressed-air) tools including air guns, pneumatic grinders, nailers, staple guns, and pneumatic drills for workshop and construction use.
• Welding Machines and Accessories (Aparate de sudura si accesorii) Welding equipment including electrode welders, MIG/MAG welders, TIG welders, plasma cutters, and welding masks.
• Hand Tools (Diverse scule de mana) Hand tools including wrenches, screwdrivers, pliers, hammers, measuring tools, and tool sets for general and professional use.
• Personal Protective Equipment (Echipamente protectia muncii) Personal protective equipment including safety clothing, gloves, helmets, safety glasses, and protective footwear for workplace safety.
• Construction Equipment (Echipamente constructii) Construction equipment including concrete mixers, plate compactors, vibrators, and lifting equipment for construction sites.
• Measuring Equipment (Echipamente pentru masurat) Measuring equipment including spirit levels, laser levels, rulers, calipers, micrometers, and multimeters.
• Tool Accessories (Accesorii scule) Consumables and replacement accessories for tools, including drill bits, saw blades, grinding discs, sanding paper, and replacement parts.
• Photovoltaic Solar Panels (Panouri fotovoltaice) Photovoltaic solar panels and related accessories for residential and small-commercial solar energy systems.
• Fasteners and Assembly Hardware (Organe de asamblare) Fasteners and assembly hardware including screws, bolts, nuts, washers, and rivets.

Quantifiable outcome

• Over 20,000 products available for purchase
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• RubiminorOthersTool brand available through Ebin.ro catalog, specializing in tile cutters and equipment for ceramic installation.
• TelwinminorOthersItalian manufacturer of welding equipment and battery chargers available through Ebin.ro.
• BGS TechnicminorOthersBrand of hand tools and workshop equipment available through Ebin.ro.
• LeicaminorOthersPremium measuring equipment brand including laser levels available through Ebin.ro.
• IntensivminorOthersTool brand available through Ebin.ro catalog.
• RaiderminorOthersProfessional power tools brand available through Ebin.ro with multiple product lines including Industrial and Profesional series.
• YatominorOthersPolish manufacturer of hand tools and power tools available through Ebin.ro.
• EinhellminorOthersGerman power tools and garden equipment brand available through Ebin.ro.
• DewaltminorOthersProfessional power tools brand available through Ebin.ro.
• JasicminorOthersWelding equipment manufacturer available through Ebin.ro.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• eMAG: Romania's leading general e-commerce marketplace, with a substantial tools, garden, and auto-service assortment. Comparable to Ebin.ro as an online-first multi-category retailer, though eMAG's assortment is much broader beyond tools.
• Dedeman: Romania's largest home improvement and DIY retailer, with an expanding online channel. Directly comparable as a multi-category tools, construction, and garden equipment retailer targeting the same DIY and professional tradesperson customers in Romania.
• Brico Depot: DIY and home improvement retail chain owned by Kingfisher, operating in Romania. Comparable to Ebin.ro in serving DIY and professional customers across tools, garden, construction, and related categories.
• ManoMano: European online marketplace specializing in DIY, home improvement, and gardening products. Directly comparable to Ebin.ro as a pure-play online tools/hardware retailer; ManoMano operates in Romania (manomano.ro) and serves the same DIY and professional tradesperson segments with a multi-brand catalog.
• Leroy Merlin (Romania): Global home improvement and DIY retailer with Romanian stores and online channel. Comparable to Ebin.ro across power tools, hand tools, garden, construction, and DIY categories.
• Hornbach (Romania): German DIY and construction retailer with Romanian operations. Comparable to Ebin.ro in serving serious DIYers and tradespeople with a deep tools, construction equipment, and garden assortment.
• Praktiker (Romania): DIY and home improvement retailer with Romanian operations. Comparable to Ebin.ro in serving DIY and semi-professional customers with tools, garden equipment, and household improvement supplies.
• Mathaus: Romanian home improvement and construction materials retailer with both physical stores and e-commerce. Comparable to Ebin.ro in targeting construction professionals and DIY customers with tools, building materials, and garden equipment.

Broad incumbents

• Toolstation: European trade-focused tools and hardware retailer (Travis Perkins subsidiary). Comparable to Ebin.ro as a multi-brand tools and hardware retailer targeting tradespeople, though primarily UK-focused with limited Romanian presence.

Regional players

• Altex (Romania): Romania's largest electronics and appliance retailer with an expanding tools and small equipment assortment. Comparable to Ebin.ro as a Romanian e-commerce multi-category retailer, though its core strength is electronics rather than professional tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ebin-online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebin.ro