Great Estate

What Great Estate does

Great Estate Immobiliare s.r.l. is a privately held Italian luxury real estate brokerage founded in 2001 and headquartered in San Casciano dei Bagni, Siena. The company specializes in the sale and valuation of prestige properties — farmhouses, villas, castles, agritourisms — primarily in central Italy (Tuscany, Umbria, Lazio, with extension into Rome and Sardinia), serving both Italian sellers and international HNW buyers from markets including Australia, Hong Kong, France, Belgium, and the UK. It operates a network of 17 offices and more than 253 affiliated professionals (partner agents and consultants), with multilingual on-the-ground support in Italian, English, German, and Russian.

The business is built around three operating layers. First, the brokerage layer, supported by a proprietary real estate transaction and valuation system that reportedly achieved a 98.8% congruity margin between estimate and final sale price in 2022, and a comprehensive marketing apparatus that spans owned media (Great Mag), social channels, an active press office, and listings on international luxury platforms. Second, an ecosystem of wholly owned adjacent businesses: Great Stays (luxury short-term rental tour operator), Great Solution (post-sale property management), Great Mag (digital and print magazine), and Great Synergy (partner network with visibility packages). Third, a distribution layer comprising Italian partner agencies and international partner agencies that feed referrals in both directions.

Revenue is generated on a transaction-fee basis through real estate commissions on luxury sales, supplemented by short-term rental and property management fees from Great Stays and Great Solution. Pricing is not publicly disclosed and is negotiated per mandate. The company is founder-led under CEO Stefano Petri, with no institutional investors or parent company referenced and a closely held share capital of €28,000 fully paid.

Name

Great Estate

Legal name

Great Estate Immobiliare s.r.l.

Website

https://greatestate.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Estate is a privately held Italian luxury real estate brokerage, founded in 2001, specializing in prestige property sales and valuations across Tuscany, Umbria, and broader central Italy for international and domestic HNW clients, with adjacent rental, management, and media businesses.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Luxury & Estate Rentals (THAGANAF)

Keywords

• Luxury real estate
• Prestige properties
• Property valuation
• Holiday rentals
• Real estate brokerage

Headquarters

HQ city

Palazzone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Sales Commission: Great Estate earns commissions on the sale of luxury prestige properties across Italy. The company operates across Tuscany, Umbria, and broader Italian markets, with documented sales volumes in the millions of euros per year.
2. Holiday Rental Services: Great Stays, the group's tour operator, manages luxury short-term rentals of prestige properties, creating an additional revenue stream from vacation rental bookings.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Great Estate is a luxury real estate brokerage network that helps buyers find and sellers market prestige properties (farmhouses, villas, castles, farms, agritourisms) across central Italy, primarily in Tuscany and Umbria. The group also operates Great Stays for luxury short-term holiday rentals, Great Solution for post-sale property management, and Great Mag as a lifestyle and real estate media platform. Multilingual international consultants support cross-border transactions and remote assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Property Sales Brokerage Brokerage service for prestige property sales in central Italy, matching luxury property sellers with qualified domestic and international buyers through a network of 17 offices and 253+ professionals.
• Online Property Valuation Service Web-based property valuation tool for owners of prestige properties, providing data-driven price estimates using Great Estate's proprietary valuation system.
• Property Finder Service Property search and discovery service allowing buyers to find prestige properties for sale or rent in Italy, with advanced filters and personalized assistance from international property consultants.
• Great Stays Luxury Holiday Rentals Tour operator service offering luxury short-term rentals of prestige properties in central Italy, including Argentario coast, Umbrian borgos, and Tuscan hills with amenities such as smart-working spaces, pet-friendly options, and eco-friendly accommodations.
• Great Solution Property Management Post-sale property management service for Great Estate clients, providing ongoing support for prestige property owners including maintenance and management of their Italian real estate assets.
• Marketing Plans for Sellers Customized marketing plans and visibility packages for property sellers to promote prestige Italian properties to qualified domestic and international buyers.
• Sales Mandate Service Exclusive sales mandate service placing properties within the Great Estate network of 17 offices, 253+ professionals, and international partner agencies, with access to qualified domestic and international buyers.
• International Buyer Assistance Service Service for international buyers purchasing prestige properties in Italy, providing multilingual assistance, remote transaction support, and coordination with Italian notaries and legal advisors.

Quantifiable outcome

• 98.8% congruity margin between valuations and final sales prices in 2022

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Eletta Home Staging (Ilaria Peparaio)coreStrategic or Co-development Partner · 1 January 2019Ilaria Peparaio, consultant at Great Estate and owner of Eletta Home Staging, provides home staging services to property sellers. Home staging has played a determining role in many transactions closed in 2019, combining property type, renovation quality, and staging to achieve effective and rapid results.
• Rolling Hills (Alberto Zarro and Jacopo Menchicchi)coreStrategic or Co-development PartnerCo-founders of Rolling Hills and partner agents within the Great Estate network, specializing in the Val D'Orcia area. Alberto Zarro has been instrumental in multiple high-value property sales including La Torre Dello Scultore.
• Gruppo Immobiliare Monti (Andrea Monti)minorChannel Partner/ Reseller/ DistributorAndrea Monti, partner of the network, was interviewed by Corriere della Sera regarding the growth of the second home market in Bassa Piemonte.
• Rebhomes (Luca Bonifaci)minorChannel Partner/ Reseller/ DistributorLuca Bonifaci, owner of the Rebhomes agency, is responsible for Great Estate in the areas of Rome and Sardinia, achieving excellent results in 2018.
• Great SynergycoreOthersGreat Synergy is the partner network of Great Estate Group, offering visibility packages for companies, professionals, and property owners. It encompasses a wide range of service providers and agencies collaborating under the Great Estate umbrella.
• Great StayscoreStrategic or Co-development PartnerGreat Stays is the group's tour operator specializing in creating dream experiences at luxury properties for short-term rentals. It operates at prestigious locations including Argentario coast, Umbrian borgos, and Tuscan hills.
• Great SolutioncoreStrategic or Co-development PartnerGreat Solution is a structured and integrated property management service supporting Great Estate clients even after the sale, emerging from the Great Estate experience.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Idealista: Leading Southern European real estate listing platform heavily used in Italy; competes by aggregating listings and reaching mass-market and aspirational luxury buyers online.

Direct peers

• Lionard Luxury Real Estate: Italy-focused luxury real estate firm specializing in historic and prestige properties across Tuscany and Umbria, with a directly comparable inventory mix and buyer profile.
• Knight Frank: Global real estate advisor with residential luxury operations in Italy serving high-net-worth international clients, competing directly in Tuscany, Umbria, and broader Italian luxury markets.
• Christie's International Real Estate: Luxury brokerage affiliate network active in Italy, targeting the same high-net-worth buyer pool and prestige property inventory with international brand-driven marketing.
• Engel & Völkers: International luxury real estate network with strong Italian coverage and a comparable field-sales model; competes head-to-head for cross-border luxury buyers and sellers in central Italy.
• Sotheby's International Realty: Global luxury residential brokerage with active operations across Tuscany and Umbria, competing for the same international prestige buyers and prestige listings with a similarly commission-based model.
• Romolini Immobiliare: Italian agency specializing in luxury castles, vineyards, and prestige estates in Tuscany and Umbria, targeting the same international luxury buyer segment as Great Estate.

Broad incumbents

• Coldwell Banker Italy: Global residential real estate brand with established Italian operations serving both luxury and broader segments; competes on local coverage and brand recognition across Italy.
• Savills: International real estate advisor with a residential luxury arm active in Italy, competing in the prestige property market while also serving commercial and investment clients.

Emerging players

• James Edition: Global online luxury listings platform that Great Estate already uses as a distribution channel; competes for buyer mindshare and shifts discovery toward digital self-serve models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GreatEstateProperty
• Facebookfacebook.com/GreatEstate.ItalianProperties
• LinkedInlinkedin.com/company/greatestate-it
• Instagraminstagram.com/greatestate.it
• Xx.com/greatestateit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Estate