Alpha Charge
Alpha Charge is a Japanese EV charging infrastructure provider that sells, installs, and operates 6kW cloud-connected chargers at commercial facilities, hotels, residential complexes, and public venues across Japan, using a subsidy-driven zero-cost installation model and a driver-facing mobile app.
- Company typePrivate
- Founded2022
- HeadquartersHigashi, Japan
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alpha Charge does
Alpha Charge Co., Ltd. (アルファチャージ株式会社) is a Japanese EV charging infrastructure provider founded in December 2022 as a 100% subsidiary of Alpha Group Co., Ltd., a TSE Standard-listed environmental sustainability group. The company sells and installs 6kW standard EV chargers (JARI-certified, PSE-compliant, IP44/IP55-rated, 5-year warranty) at commercial facilities, hotels and ryokan, residential complexes, public facilities, coin parking, golf/leisure venues, and corporate offices/factories across Japan. Its core technology is a cloud-connected charging platform with three proprietary control modes — rotating (maximizes chargers within facility capacity), priority (front-loads power to earlier sessions for fleet use), and equal distribution (shared-load simultaneous charging) — paired with a driver-facing iOS/Android app supporting QR activation, reservations, and multi-payment (credit cards, PayPay, d払い, au PAY).
Alpha Charge monetizes through three streams: (1) hardware sales and installation services to property owners, materially offset by national and local government subsidies that can reduce installation cost to ¥0 for eligible facilities; (2) per-session charging transaction fees from drivers; and (3) professional services including subsidy application, documentation, and project management. The go-to-market is hybrid: sales-led for property owners (inbound-driven consultation) and product-led for drivers (self-serve app). Distribution is augmented by two strategic partnerships — Nikken Sangyo (日旅産業) for hospitality and UPDATER (Minna Denryoku) for renewable-energy-aligned corporate customers. The company is headquartered in Shibuya, Tokyo, and led by Representative Director and CEO 岡山 伸一郎 (Yoshioka Shinichiro).
Alpha Charge firmographics
Firmographics- Name
- Alpha Charge
- Legal name
- アルファチャージ株式会社
- Website
- https://alpha-charge.co.jp
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Alpha Charge is a Japanese EV charging infrastructure provider that sells, installs, and operates 6kW cloud-connected chargers at commercial facilities, hotels, residential complexes, and public venues across Japan, using a subsidy-driven zero-cost installation model and a driver-facing mobile app.
- Ownership category
- akta.pro rank
Alpha Charge industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)
Keywords
Where Alpha Charge is headquartered
LocationHeadquarters
- HQ city
- Higashi
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Alpha Charge business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- EV Charging Fees: Drivers pay per charging session via the mobile app. Fees vary by location and are determined by the property owner. Payment is processed through credit cards. This is a usage-based, per-transaction revenue stream.
- EV Charger Sales & Installation: Sale of 6kW EV charging hardware and installation services to property owners. While subsidies can make the installation free for eligible facilities, hardware and engineering services are the primary commercial offering.
- Subsidy Application & Project Management Services: Alpha Charge handles subsidy application, document preparation, and project management on behalf of property owners, providing a full-service installation experience from pre-survey to post-installation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Zero-Yen Installation Plan (0円導入プラン) |
| Usage-based | Pay-as-you-go | EV Charging Fee ( charged to drivers per session) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Alpha Charge product offering
Product offeringCore offering
Alpha Charge provides a one-stop EV charging service for Japanese property owners, combining 6kW JARI-certified charger hardware, professional installation, full government subsidy application management, and a cloud-connected charging control system with three proprietary modes (rotating, priority, equal distribution). EV drivers access chargers via a free iOS/Android app that supports map search, QR code activation, reservation, and multi-payment options. The company handles end-to-end deployment from pre-survey through post-installation operation support.
Product overview
Alpha Charge operates as a one-stop EV charging service provider offering both hardware (6kW standard chargers) and software (smartphone app and charging control systems). The core offering combines EV charging equipment installation with subsidy support, the Alpha Charge smartphone app for driver access, and three charging control modes (rotation, priority, and equal distribution) for different facility types. The company provides end-to-end service from pre-survey through installation and ongoing operation support, with 24/7 customer support and a 5-year warranty on equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpha Charge EV Charging Service (アルファチャージ EV充電サービス) One-stop EV charging service providing equipment installation, subsidy application support, charging control systems, and post-installation support for facilities including commercial buildings, hotels, and public parking. Targeted at property owners and facility managers across Japan.
- 6kW Standard EV Charger (6kW 普通充電器) JARI-certified and PSE-compliant 6kW EV charger with IP44/IP55 dust and water protection, 5-year warranty, 5.5m standard cable (7m optional), designed for wall or stand mounting in indoor/outdoor environments (-20°C to +40°C). Sold and installed for property owners including hotels, commercial facilities, condominiums, and public facilities.
- Alpha Charge Smartphone App (アルファチャージ スマホアプリ) Free smartphone application for EV drivers enabling map-based charger search, QR code scanning for charging initiation, output adjustment for light EVs (down to 3kW), payment via credit card (Visa, MasterCard, JCB, AMEX, Diners) or electronic money (PayPay, d払い, au PAY), charging reservation, and usage history tracking. Available on iOS App Store and Google Play.
- Cloud Charging Control System (充電制御システム) Cloud-connected charging control system with three proprietary modes: Rotating Control Mode (maximizes chargers within facility's electrical capacity for commercial facilities), Priority Control Mode (allocates more power to earlier-starting vehicles for office/factory use), and Equal Distribution Control Mode (distributes power equally across all active chargers for multi-vehicle charging scenarios). Provides facility managers with peak power suppression and idle capacity configuration.
- Subsidy Application & Project Management Services (補助金・助成金サポート) Full-service subsidy application and project management for property owners, including pre-survey, documentation preparation, subsidy paperwork filing, construction management, and post-installation support. Alpha Charge handles all administrative burden on behalf of the property owner, enabling zero-cost installation for eligible facilities under national and local government subsidy programs.
Quantifiable outcome
- 6kW charging output — approximately 2x faster than standard household outlets
- +2 more outcomes
Companies that use Alpha Charge
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles5 records
Alpha Charge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Alpha Charge partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- 株式会社UPDATER (みんな電力)coreAlpha Charge entered a strategic business partnership with UPDATER (Japan's largest renewable energy platform, led by CEO Eiji Oishi) to offer 100% renewable energy-powered EV charging installations. The partnership enables Alpha Charge to market its chargers as zero-CO2 charging solutions, contributing to carbon neutrality goals. The service launched on December 1, 2023, targeting corporate EV charging infrastructure across Japan.
- 株式会社日旅産業coreAlpha Charge partnered with 日旅産業, a company specializing in sales to hotels and ryokan, to promote EV charging equipment installation across Japan's hospitality sector. The partnership aims to expand EV charging infrastructure at accommodation facilities nationwide, contributing to carbon neutrality and supporting EV-traveling customers.
- アルファグループ株式会社 (Alpha Group Co., Ltd.)coreAlpha Group Co., Ltd. is the 100% parent company of Alpha Charge. It is listed on the Tokyo Stock Exchange Standard Market (東証スタンダード) and operates environmental sustainability businesses under the philosophy of '人に、よりよく' (Better for People). Alpha Charge was established on 2022-12-12 as a specialized subsidiary to rapidly expand EV charging services.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Alpha Charge competitors and assessment
Company assessmentDirect peers
- ユビ電 (Ubi-den): Japan-focused EV charging service providing subsidized charger installation to commercial and residential facilities. Another direct horizontal competitor in the same zero-cost install model.
- ChargePoint: Global EV charging network operator with hardware, software, and subscription services for commercial properties. Closest international comparable in the B2B charging-network business model.
- Terra Charge: Japanese EV charging service provider offering subsidized, turnkey installations for commercial facilities, hotels, and apartments. Most direct head-to-head competitor in the same zero-cost / horizontal segmentation model.
- プラゴ (Plugo): Operates one of Japan's largest destination EV charging networks across condominiums, hotels, and commercial facilities with subsidy-supported installation. Directly competes in the same B2B install-led segment with a similar app-based driver experience.
- ENECHANGE (エネチェンジ): Operates EV charging platforms and energy-management software in Japan, including charger search/booking apps. Competes on the software/driver-experience layer that complements Alpha Charge's app.
- WeCharge Japan: Japanese EV charging network targeting commercial facilities and multi-family housing with cloud-managed chargers. Operates in the same B2B install + app segment.
Broad incumbents
- ENEOS: Japan's largest petroleum company and a major EV charging network operator with extensive fast-charging infrastructure at gas stations and retail sites. Overlaps with Alpha Charge in commercial-property charging but operates at vastly greater scale and capital depth.
- ABB E-mobility: Global manufacturer of AC and DC EV charging hardware plus network software. Broad incumbent in the charger equipment category that Alpha Charge's hardware competes against.
- e-Mobility Power (eMP): Joint venture of TEPCO Power Grid and other utilities operating a national EV charging network. A broad incumbent with utility-grade infrastructure competing for the same destination-charging demand.
Emerging players
- Wallbox: Designer and manufacturer of smart EV chargers with bidirectional and energy-management features. Comparable as a smart-charger OEM with a software/services layer, though its geographic mix differs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alpha Charge compliance and trust
Trust signalCompliance3 records
Alpha Charge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpha Charge leadership team
Management profileNumber of profiles
Profiles3 records
Alpha Charge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpha Charge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpha Charge
What does Alpha Charge do?
Alpha Charge provides a one-stop EV charging service for Japanese property owners, combining 6kW JARI-certified charger hardware, professional installation, full government subsidy application management, and a cloud-connected charging control system with three proprietary modes (rotating, priority, equal distribution). EV drivers access chargers via a free iOS/Android app that supports map search, QR code activation, reservation, and multi-payment options. The company handles end-to-end deployment from pre-survey through post-installation operation support.
Is Alpha Charge a public or private company?
Alpha Charge is a private company. It is classified as corporate owned and is currently operating.
When was Alpha Charge founded?
Alpha Charge was founded in 2022.
Where is Alpha Charge based?
Alpha Charge is headquartered in Higashi, Japan, in the Asia region.
How does Alpha Charge make money?
Three revenue lines are on record. EV Charging Fees are the primary driver. The others are EV Charger Sales & Installation and subsidy Application & Project Management Services.
Who are Alpha Charge's main competitors?
Direct peers on record are ユビ電 (Ubi-den), ChargePoint, Terra Charge, プラゴ (Plugo), ENECHANGE (エネチェンジ) and WeCharge Japan. Broad incumbents are ENEOS, ABB E-mobility and e-Mobility Power (eMP). Wallbox is listed as an emerging player.
Does Alpha Charge have an API?
No public API is recorded for Alpha Charge.
What industry is Alpha Charge in?
Alpha Charge's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of IMACACAE, EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers). Its NAICS code is 22112 and its SIC code is 4911.