What VVS does

VVS (Verkeers- & VeiligheidsSignalisatie nv, operating as VVSnv) is a Belgian distributor and manufacturer of traffic signaling equipment, street furniture, and public-space safety products, founded in 1978 by Willy Verjans and headquartered in Lokeren with a Limburg sales branch in Hasselt and a warehouse in Flémalle. The company operates a one-stop-shop portfolio across three core categories: signalisatie (traffic signs, anti-parking poles, flexible poles, speed information boards, LED displays, road markings), straatmeubilair (benches, picnic tables, waste bins, bike racks, bicycle shelters, smart parking), and veiligheidsmateriaal / werfsignalisatie (construction site safety equipment and barriers). Underlying technology is concentrated in proprietary flexible-pole products (Augustaflex, Rocycle Diamantkoppaal, Pole-Cone) made from vulcanized rubber and polyurethane that bend up to 90 degrees and return to shape, TÜV and CE certified, and tested to withstand 1,000 drive-overs by a 2-ton vehicle at 70 km/h; complementary offerings include FietsFlex solar-LED bike path poles, ParkOSign digital parking prohibition labels, Slowstop collision protection, DSD Flex speed and message displays, and DataCollect traffic monitoring. The business model is sales-led: direct sales to Belgian municipalities, cities, and government agencies (including City of Antwerp, City of Hasselt, Infrabel, and Municipality of Kraainem) with quote-based pricing, supplemented by a 24/7 Trafiroad-branded e-commerce webshop for smaller orders, professional installation services, and selective commercial supply to industrial customers (Agristo, Yazaki, KRC Genk). In February 2024 VVS was acquired by Trafiroad Group, with full legal merger completed in August 2025, after which VVS continues to operate under the Trafiroad brand and corporate structure.

Name

VVS

Legal name

Verkeers & VeiligheidsSignalisatie nv

Website

https://vvsnv.be

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

VVS (Verkeers & VeiligheidsSignalisatie nv) is a Belgian manufacturer and distributor of traffic signaling equipment, street furniture, and public-space safety products serving municipalities, government agencies, and select industrial customers across Belgium. The company operates as part of Trafiroad Group following a February 2024 acquisition and full August 2025 merger.

Ownership category

akta.pro rank

Product category

Traffic Safety Equipment

NAICS

Sign Manufacturing (33995)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

akta.pro secondary industries

Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC), Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD)

Keywords

• Traffic signaling equipment
• Street furniture
• Road safety products
• Public space infrastructure
• Construction site safety

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of traffic signaling equipment, street furniture, safety materials, and accessories to municipalities and government bodies in Belgium.
2. Webshop Sales: Online sales through their Trafiroad Webshop platform for 24/7 availability.
3. Service and Installation: Professional installation and placement services for their products, providing comprehensive solutions to customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VVS produces and distributes traffic signaling boards, street furniture, safety signage equipment, and accessories for Belgian public spaces. The company offers a one-stop-shop across three categories: Signalisatie (traffic signs, anti-parking poles, flexible bollards, speed displays, LED message boards, road markings), Straatmeubilair (benches, picnic tables, waste bins, bike racks, shelters), and Veiligheidsmateriaal (construction site safety equipment). It supplements product sales with professional installation services and 24/7 e-commerce ordering through the Trafiroad Webshop.

Product overview

VVS (Verkeers- & VeiligheidsSignalisatie) offers a comprehensive one-stop-shop product portfolio for organizing Belgian public spaces, consisting of three core product categories: Signalisatie (traffic and safety signaling including anti-parking poles, flexible poles, speed displays, LED boards, and road markings), Straatmeubilair (street furniture including benches, picnic tables, waste bins, bike racks, and shelters), and Veiligheidsmateriaal (construction site safety equipment). Key branded products include ParkOSign (professional parking prohibition system with label printer), Sphere (next-generation work lights), FietsFlex (solar LED bike path poles), Slowstop (collision protection), DSD Flex (combined speed information and message displays), DataCollect (traffic monitoring), and various flexible pole solutions (Rocycle, Pole-Cone, Augustaflex). The company distributes branded products from manufacturers like mmcité for street furniture while also producing own-brand signalization products. In 2024-2025, VVS operated as part of Trafiroad Group before full merger in August 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Trafiroad: The parent company brand under which VVS now operates following the merger

Products and services

• Signalisatie (Signaling) Traffic and safety signaling products including traffic signs, anti-parking poles, flexible poles, speed information boards, LED displays, and road markings for organizing and securing public spaces and roads. Targeted at Belgian municipalities, cities, and government agencies.
• Straatmeubilair (Street Furniture) Street furniture including Emau park benches, Strong picnic benches, Lena waste bins, bike racks, bicycle shelters, cycling parking solutions, and custom seating elements for public spaces. Distributed from manufacturers like mmcité. Targeted at municipalities and public space managers.
• Veiligheidsmateriaal / Werfsignalisatie (Construction Site Safety) Safety materials and construction site signaling including work site equipment, road safety barriers, and protective infrastructure for work zones and temporary road works. Targeted at construction contractors and municipal works departments.
• ParkOSign Professional parking prohibition sign system with weather-resistant self-adhesive labels, user-friendly label design software, and dedicated printer. Replaces handwritten paper notices with durable printed labels for parking enforcement. Targeted at municipalities and parking enforcement operators.
• Sphere Werflichten Next generation construction site work lights for illuminating work zones and temporary road work areas. Targeted at construction contractors and municipal works departments.
• FirstGard Collapsible/foldable traffic cone that can be easily stored and deployed for temporary traffic control. Targeted at contractors, event organizers, and municipal works departments.
• FietsFlex Flexible bike path poles with steel core and optional solar LED lighting for maximum visibility and cyclist safety. Targeted at municipalities building cycling infrastructure.
• Rocycle Diamantkoppaal Flexible anti-parking pole in diamond head design. Tested to withstand 1000 overdrives by a 2-ton vehicle at 70 km/h while returning to original shape. TÜV and CE certified. Targeted at municipalities and commercial property owners.
• Pole-Cone Flexible traffic pole in cone shape, designed to bend up to 90° and return to original form regardless of weather conditions. TÜV and CE certified. Targeted at municipalities and traffic safety managers.
• Augustaflex Flexible traffic pole made from vulcanized rubber and high-quality polyurethane, returns to original position after vehicle impact. TÜV and CE certified, tested for 1000 drive-overs by a 2-ton vehicle at 70 km/h. Targeted at municipalities and traffic safety managers.
• IPX Pointers Flashing/illuminating road pointer signs for enhanced visibility of road directions and warnings. Targeted at municipalities and road authorities.
• DSD Flex Combined speed information board and message display in one unit for traffic monitoring and communication with drivers. Targeted at municipalities and road safety authorities.
• SaveSign Digital parking prohibition sign system for clear and changeable parking regulations. Targeted at municipalities and parking enforcement operators.
• Slowstop Aanrijbeveiliging Collision protection system for protecting infrastructure, vehicles, and pedestrians from vehicle impacts in industrial and commercial settings. Targeted at industrial facilities, warehouses, and logistics operators.
• DataCollect Professional traffic monitoring solution for collecting and analyzing traffic data through LED speed displays. Targeted at municipalities and road authorities for traffic studies and safety enforcement.
• Thermoplasten Thermoplastic road markings for school environments, bike paths, and road surfaces. Targeted at municipalities and road authorities.
• Jislon Wegdekmarkeringen Solar-powered road surface markings for sustainable road visibility and guidance. Targeted at municipalities and road authorities.
• Parklio Slimme Parkeerbeugel Smart parking bracket with intelligent locking mechanism for bicycle parking security. Targeted at municipalities, property developers, and bicycle parking operators.
• Nightowl Traffic safety product designed for nocturnal visibility enhancement. Targeted at municipalities and road authorities for low-light traffic safety applications.
• High-Five Superheld Traffic safety product designed for school environments and child safety zones. Targeted at municipalities and school authorities.
• LED Tekstkar LED text board mounted on trailer for flexible deployment showing messages and traffic information at temporary work zones and events. Targeted at contractors, event organizers, and municipal works departments.

Quantifiable outcome

• Flexible posts remain functional after 1000 drive-overs by 2-ton vehicle at 70 km/h
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TrafiroadcoreStrategic or Co-development Partner · 1 February 2024Trafiroad acquired VVS in February 2024 and completed full merger in August 2025. VVS now operates fully under Trafiroad NV, combining 30+ years of VVS expertise in public spaces with Trafiroad's total solutions.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Signaux Girod: French manufacturer and installer of traffic signs, signaling equipment, and street furniture. Directly comparable on sign manufacturing and municipal customer base, with broader geographic reach.
• Aximum: French road safety and traffic management subsidiary of Colas (Bouygues), providing signage, road markings, traffic signals, and safety equipment. Comparable product set, larger scale, primarily French market.
• Saferoad Group: Pan-European traffic safety and road infrastructure group covering signage, barriers, work-zone safety, and street lighting. Broader portfolio than VVS but directly competes on work-zone signaling and roadside safety products.
• 3M Traffic Safety: Global division of 3M supplying road marking materials, retroreflective sheeting, and traffic safety products. VVS uses Jislon road-marking products and competes on thermoplastic and reflective markings.

Direct peers

• Swareflex: Austrian manufacturer of flexible traffic posts (Swareflex bollards) — a direct competitor to VVS's Augustaflex, Rocycle, and Pole-Cone lines, serving the same municipal traffic-safety use case across Europe.
• mmcité: Czech/European street furniture designer and manufacturer whose Emau benches, Strong picnic tables, and Lena bins VVS distributes in Belgium. Closely comparable on product category and customer base (municipalities and public spaces).
• Trafiroad: Belgian traffic signaling and street furniture provider that fully merged with VVS in August 2025. Operates the same one-stop-shop model for Belgian municipalities with overlapping product categories (signs, poles, street furniture).

Regional players

• Evalt Verkeerstechniek: Dutch supplier of traffic signaling, road markings, and street furniture products to Benelux municipalities. Regional peer with similar product mix, focused on the Netherlands market.
• Geveke Markeringen: Dutch road-marking and traffic-safety contractor serving the Netherlands with comparable thermoplastic road markings, signage, and work-zone safety products. Regional peer with overlapping offerings to a neighboring market.

Emerging players

• Rebloc: Austrian manufacturer of temporary and permanent vehicle restraint systems (safety barriers). Comparable on construction-zone safety and collision protection (VVS's Slowstop line), but with a narrower product focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnsgb18A_JyJnxrDaE2AMzA
• Facebookfacebook.com/VVSnv
• LinkedInlinkedin.com/company/vvsnv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VVS