What Trafiroad does

Trafiroad NV is a Belgian infrastructure services company headquartered in Lokeren, Belgium, operating as the flagship entity of the family-owned G-Force Group BV holding company. Founded in 1984, the company manufactures traffic signs in its own Lokeren facility and provides a turnkey service portfolio across six divisions: signaling (production, sale, rental, and installation of traffic signs compliant with regional Belgian standards SB250, G2000, and Brussels), street furniture (Travenue brand benches, bicycle infrastructure, canopies, smart-city solutions), road markings (including the proprietary Trafigrip anti-slip system), traffic technologies (traffic lights, public lighting, cameras, detection, information boards), construction techniques (concrete repairs, bridge renovation, waterproofing, road maintenance), and total solutions for verticals such as industry, education, healthcare, and safety services.

The company runs an in-house manufacturing operation with proprietary features including solvent-free digital printing on reflective stickers, advanced nesting systems that minimize material waste, powder-coating finishing, and three grades of retroreflective foil (Diamond, High Intensity, Engineer). It also distributes partner products such as Datacollect traffic monitoring hardware, Visualo smart info pillars, mmcité designer street furniture, and — exclusively — Reacct rechargeable block batteries built from repurposed e-bike cells. Distribution is primarily through consultative direct sales with dedicated project leaders serving government clients across Belgium, supplemented by an e-commerce webshop for smaller transactions; revenue is generated via one-time product sales, usage-based rentals of temporary signage, and professional services for installation, maintenance, and civil works.

Commercial activity is anchored in public-sector procurement (municipalities, cities, and public authorities in Flanders, Wallonia, and Brussels) with secondary exposure to industrial sites, educational campuses, healthcare facilities, and architects/engineering firms. Trafiroad NV is consolidated within G-Force Group, which comprises approximately ten entities including VVS nv, Poncelet Signalisation, Lambert Marquages, AD Groenonderhoud, Schrauwen Groen, Segro, Seru, and the recently acquired Heyrman-De Roeck NV and Arel BV; the group is targeting combined revenue of approximately EUR 200 million in 2026, with Trafiroad NV contributing nearly EUR 100 million.

Name

Trafiroad

Legal name

Trafiroad NV

Website

https://trafiroad.be

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Trafiroad NV, a Belgian Lokeren-based company and flagship of family-owned G-Force Group, manufactures traffic signs and provides turnkey road-marking, street-furniture, traffic-technology, and construction services to Belgian municipalities, public authorities, and industrial clients.

Ownership category

akta.pro rank

Product category

Traffic Signs and Road Safety Infrastructure

NAICS

Sign Manufacturing (339950)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

akta.pro secondary industries

Pedestrian Safety Infrastructure (Crosswalks, Refuge Islands, Ped Signals, Sidewalk Safety Treatments) (TLAJAGAE), Traffic Engineering, Wayfinding & Curb/Loading Zone Management (EDALAKAK), Road & Highway Authorities (Planning, Construction, Maintenance) (BPAIALAA)

Keywords

• Traffic signage manufacturing
• Road marking services
• Street furniture solutions
• Traffic infrastructure installation
• Civil engineering works

Headquarters

HQ city

Lokeren

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product sales - Traffic signage: Production and sale of traffic signs and road markings compliant with Belgian standards (SB250 for Flanders, G2000 for Wallonia, Brussels standards). Includes custom-made signs.
2. Product sales - Street furniture: Sale of street furniture products including benches, bike racks, waste bins, shelters, planters, and smart city solutions.
3. Rental services: Rental of temporary signage and traffic solutions for construction sites and events.
4. Installation and placement services: Professional installation and placement services by specialized teams with well-equipped vehicle fleet.
5. Maintenance services: Ongoing maintenance services for traffic lights and other traffic infrastructure.
6. Construction techniques services: Civil engineering and road works including concrete repairs, bridge renovation, waterproofing, and road maintenance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Trafiroad manufactures traffic signs and related road infrastructure products at its Lokeren facility, and provides turnkey road safety solutions across Belgium through five divisions: signalisatie (signage production, sale, rental, and installation), straatmeubilair (street furniture), wegmarkeringen (road markings including anti-slip Trafigrip), verkeerstechnieken (traffic lights, public lighting, camera and detection systems), and bouwtechnieken (construction techniques such as concrete repair, bridge renovation, and waterproofing). The company sells both its own manufactured products and distributed partner brands to municipalities, industries, and public-sector clients across Flanders, Wallonia, and Brussels.

Product overview

Trafiroad is a comprehensive infrastructure and road safety company operating as a full-service provider with six core divisions: (1) Signalisatie (Signaling) - production, sale, rental, delivery and installation of traffic signs including SB250/G2000 standard-compliant signs, custom signs, digital traffic solutions, and signage accessories; (2) Straatmeubilair (Street Furniture) - Travenue brand benches, bicycle parking (X-Last, FietsFlex), canopies (KLN, PIN, Edge), waste bins, smoking areas, tree protection, custom solutions; (3) Wegmarkeringen (Road Markings) - cold plastic, tape, thermoplast, Trafigrip anti-slip marking, paint, preformed thermoplast, water jetting; (4) Verkeerstechnieken (Traffic Technology) - traffic lights, public lighting, camera systems, detection, information boards including Datacollect traffic monitoring solutions (DSD speed displays, SDE traffic meters, myTrafficData platform); (5) Bouwtechnieken (Construction Techniques) - concrete repairs, bridge renovation, waterproofing, road maintenance; (6) Totaaloplossingen (Total Solutions) - sector-specific solutions for industry, healthcare, education, and safe school environments. Additional distributed products include Visualo smart info pillars, distriSPOT smart lockers, Reacct rechargeable batteries, mmcité street furniture (Morse seating, PORT swivel chairs), Nightowl traffic beacons, and Bi-flash detection systems. The company operates its own factory in Lokeren, offers webshop for product purchases, and serves markets including government, industry, safety services, architects, and education.

Differentiator

Problem solved

Functional benefit

Brands

• Travenue: Street furniture brand offering benches, bike racks, waste bins, shelters, and urban infrastructure products.
• Trafigrip
• Reacct

Products and services

• Traffic Signs (Verkeersborden) - SB250 / G2000 Compliant In-house manufactured traffic signs conforming to Flemish SB250, Walloon G2000, and Brussels regional standards, using Diamond Grade (Class 3), High Intensity (Class 2), and Engineer Grade (Class 1) retroreflective films on aluminum plates with powder coating and solvent-free digital printing.
• Custom Traffic Signs (Maatwerk) Custom-made traffic signs including small flat aluminum signs, large highway signs, reflective signs for visitor/chauffeur information, and foldable signs, supported by a graphic design department providing proof prints before production.
• Traffic & Signage Accessories Range of traffic materials and signage accessories including reflectors, mirrors, anti-parking poles, Slowstop impact protection, traffic humps, speed bumps, traffic plateaus, cable protectors, traffic islands, and center guides.
• Construction Site Fencing & Work Zone Signage Work zone closure solutions including nadars, construction site fences, barrier tapes, site boards, cones, and work lights that clearly delineate work zones and communicate safety rules.
• Digital Traffic Solutions Digital traffic solutions including speed information boards, traffic meters, warning systems, LED traffic signs, text trailers, information displays, and vehicle signage for real-time communication.
• LED Text Trailer (LED Tekstkar/Trailer) Mobile LED text trailer for traffic signage and real-time messaging at temporary or permanent locations.
• Signage Rental (Verhuur Signalisatie) Rental service for temporary signage including DIS, DRIP, full-color, and MRI text trailers for construction sites, events, and temporary traffic management.
• Signage Installation Service (Plaatsing Signalisatie) Professional installation services for traffic signs and road signaling delivered by specialized teams with a well-equipped vehicle fleet across Belgium.
• Travenue Street Furniture Brand Street furniture brand encompassing benches, bicycle racks, smoking area solutions, waste bins, and related urban equipment.
• Pavement Markers (Markeernagels) Discrete pavement markers for delineating parking spaces, separating lanes, marking walking routes or terraces. Available in RVS, Corten steel, aluminum, and Alubrons, with custom logos possible.
• KLN Canopy (KLN Overkapping) Versatile canopy structure for bicycle shelters, bus stops, smoking areas, waiting houses, and parking/payment machine protection. Modular steel construction with standard hardened safety glass side/rear walls.
• PIN Canopy (PIN Overkapping) Modular architectural canopy with refined beam structure, configurable in square, round, rectangular, or irregular shapes. Used for bus shelters, smoking zones, bicycle parking, covered walkways, restaurant terraces, and info kiosks.
• Edge Bicycle Canopy (Edge Fietsoverkapping) Modern bicycle canopy with foundation work, placement, and integrated energy-efficient LED lighting for bicycle parking.
• Travenue Brutus Bench (Travenue Brutus Zitbank) Sustainable bench with feet made from recycled plastic and bamboo beams for seating and backrest. Available in custom lengths up to 4 meters with ergonomic armrests, designed for cemetery and garden environments.
• Morse Seating Elements (Morse Zitelementen) Modular seating elements by mmcité (designed by Studio Segers) with backs, armrests, tables, and integrated lighting for outdoor terraces.
• PORT Swivel Chairs (PORT Draaistoelen) Innovative swivel chairs by mmcité combined with concrete seating for residential and public areas, adding playful and dynamic elements to outdoor spaces.
• Crystal Sorting Bins (Crystal Sorteerafvalbakken) Sleek and functional sorting bins by mmcité for selective waste collection in campus and public space settings, designed for accessibility and visibility.
• Pole Cone Flexible Poles (Pole Cone Flexibele Palen) Range of flexible delineator poles including Ro-Cycle, PoleCone, and X-Last brands for road narrowing, bicycle paths, parking zones, and work zones. Maximum safety without infrastructure damage.
• Slowstop Dynamic Impact Protection Dynamic impact protection system including impact posts, bollards, column and corner protectors, and safety brackets. Protects vehicles, workers, and infrastructure.
• Park-Stop Wheel Stops (Park-Stop Wielstops) Wheel stops made from recycled and vulcanized rubber for neat and controlled vehicle positioning on parking areas, preventing damage to infrastructure, vehicles, and greenery.
• Road Markings (Wegmarkeringen) Comprehensive road marking services including cold plastic, tape, thermoplast, Trafigrip anti-slip, paint, preformed thermoplast, and water jetting applications.
• Trafigrip Anti-slip Road Marking High-quality anti-slip road marking using strong epoxy binding applied to asphalt and sprinkled with durable aggregates. Creates wear-resistant anti-slip layer for vehicles and cyclists at intersections, roundabouts, bridges, bicycle paths, and dangerous curves.
• Traffic Techniques (Verkeerstechnieken) Traffic technology solutions including traffic lights, public lighting, camera systems, detection, and information boards for installation and maintenance along public roads in Flanders and Wallonia.
• DSD Speed Information Display (DSD Snelheidsinformatiebord) Speed display board from Datacollect that increases awareness for speed adjustment and contributes to higher traffic safety. Collects valuable traffic data and can be set up/read via smartphone, tablet, handheld, or PC with optional GPRS.
• DSD Flex Speed & Message Display Combined speed display and message display in one unit from Datacollect, displaying speed warnings, traffic alerts, roadworks, and local event advertising. LTE/GPRS modem for always-on access.
• SDE Traffic Meter (SDE Verkeersmeter) Versatile contactless, self-calibrating traffic data collection device producing reports on vehicle count, speed, vehicle length, date and time. Setup via smartphone or remote with optional GPRS.
• myTrafficData Platform Communication platform from Datacollect for managing DSD and SDR radar speed displays, handling setup files, visualization of graphs/statistics/reports, system management, and external data format processing. No subscription costs and no software installation required.
• Construction Techniques (Bouwtechnieken) Construction services including concrete repairs, bridge renovation, bridge joints, facade renovation, cast asphalt, green maintenance, injections, shotcrete, structural reinforcement, joint fillings, waterproofing, and road maintenance, with 30+ years of civil engineering references.
• Reacct Rechargeable Block Batteries (Reacct Herlaadbare Blokbatterijen) Rechargeable block batteries for road signage made from repurposed e-bike battery cells, offered exclusively through Trafiroad. Features LED charge indicator, at least 2x longer life than disposable batteries, constant light intensity, and circular economy benefits.
• distriSPOT Smart Distribution Points (distriSPOT Slimme Distributiepunten) Smart locker system enabling safe delivery and pickup of goods, documents, or orders via a central distribution point in public space. Provides 24/7 self-service access, reduces logistics movements and delivery traffic, and supports sustainable urban development.
• Visualo Smart Info Pillar (Visualo Slimme Informatiezuil) Smart info pillar from Visualo for digital communication in public spaces, offered to municipalities as part of a digital network of info screens for cities.
• Bi-flash Detection System (Bi-flash Detectiesysteem) System that detects approaching cyclists, pedestrians, and other vulnerable road users and warns motorized traffic with flashing lights. Solar-powered or connected to the electrical grid.
• Hoppin Pillar (Hoppin Zuil) Modern mobility point serving as a central hub for the integration of various transport options, enabling easy access to public transport, shared mobility, and other mobility services with real-time information.

Quantifiable outcome

• Rechargeable batteries provide at least 2x longer runtime than disposable batteries
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor.

• Heyrman-De Roeck NV (Beveren)minorStrategic or Co-development Partner · 1 January 2026Specialized in nature development and hydraulic engineering works. New acquisition by G-Force Group complementing Trafiroad's services. Nearly 75 years of expertise in the water sector including dredging, revetment works, nature area development, and waterfront management.
• Arel BV (Balen)minorStrategic or Co-development Partner · 1 January 2026EN1090 certified steel fabricator producing road infrastructure and custom steel constructions. Enables vertical integration for Trafiroad by manufacturing steel structures like portals, signal bridges, and poles for traffic technology systems.
• VVS nvminorOthersSubsidiary company within G-Force Group portfolio
• Poncelet SignalisationminorOthersSubsidiary company within G-Force Group portfolio
• Lambert MarquagesminorOthersSubsidiary company within G-Force Group portfolio
• AD (Groenonderhoud Laarne)minorOthersSubsidiary company within G-Force Group portfolio specializing in green maintenance
• Schrauwen GroenminorOthersSubsidiary company within G-Force Group portfolio
• SegrominorOthersSubsidiary company within G-Force Group portfolio
• SeruminorOthersSubsidiary company within G-Force Group portfolio
• mmcitéminorChannel Partner/ Reseller/ DistributorPartner/supplier providing designer street furniture products including Morse seating elements, PORT swivel chairs, and Crystal sorting bins for distribution through Trafiroad.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SWARCO: Austrian-headquartered global leader in traffic systems, signage, road marking and smart mobility — directly comparable to Trafiroad across signage, markings, traffic light maintenance and intelligent transport systems for public authorities.
• Lacroix Group: French group with a Lacroix City / Lacroix Signalisation division producing traffic signs, street furniture, and connected mobility hardware for municipalities — closely comparable product mix and customer base to Trafiroad.
• Saferoad Group: European road safety infrastructure provider of barriers, signage, lighting and marking — comparable to Trafiroad's road safety infrastructure portfolio and turnkey public-sector delivery.
• Geveko Markings: Danish-headquartered specialist in road marking materials including thermoplastics and preformed markings — a focused peer to Trafiroad's Wegmarkeringen division.
• Ennis-Flint: Global manufacturer of road marking paints, thermoplastics and preformed symbols serving highway agencies and municipalities — directly comparable to Trafiroad's road marking and Trafigrip offerings.
• Hess GmbH: German manufacturer of street furniture, bus shelters and urban infrastructure — competes with Trafiroad's Straatmeubilair and Travenue product lines for European municipal tenders.
• Streetlife: Dutch designer-manufacturer of street furniture and public-space solutions — directly overlaps Trafiroad's Travenue benches, bicycle racks and urban furniture for Benelux municipalities.
• Nissen (Nissen-Werke): German traffic signage and workzone protection specialist producing road signs, barriers and portable traffic equipment — closely comparable to Trafiroad's sign production and rental activities.
• Wera (Welser Profile): Austrian manufacturer of traffic signs, sign supports and related road infrastructure products, with comparable municipal and highway-agency focus in the DACH / Benelux region.

Broad incumbents

• Aximum (Colas): Road safety, signage and traffic management subsidiary of Colas (Bouygues) — a much larger incumbent operating the same product categories as Trafiroad, particularly road markings and traffic equipment for public works.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wesignforsafety

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trafiroad