Vauxhall City Farm

What Vauxhall City Farm does

Vauxhall City Farm is a registered charity (Charity No 281512) operating an urban farm and education centre in Vauxhall, central London, on a 1.5-acre site within earshot of Big Ben and the London Eye. Founded in 1976 (registered as a charity in 1977, originally as Jubilee City Farm), the organisation now welcomes over 60,000 visitors annually and houses more than 100 animals including pigs, alpacas, goats, sheep, rabbits, guinea pigs, and aviary birds. It functions as a community anchor in Lambeth, the 5th most densely populated local authority in England and Wales, providing free public access to nature, green space, and animals in one of London's most deprived boroughs.

Name

Vauxhall City Farm

Legal name

Vauxhall City Farm

Website

https://vauxhallcityfarm.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Vauxhall City Farm is a registered London charity operating a 1.5-acre urban farm and education centre in Vauxhall, welcoming 60,000+ visitors annually and delivering school workshops, youth programmes, mobile farm outreach, and animal experiences to local schools and community groups.

Ownership category

akta.pro rank

Product category

Community Education Farm

NAICS

Support Activities for Animal Production (1152), Support Activities for Animal Production (115210)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

akta.pro secondary industries

Horse Boarding, Livery & Stable Operations (AFAEAGAG), Animal Boarding (Kennels, Catteries) (AFAEALAA), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Urban farm education
• Animal encounter experiences
• Community gardening programs
• Youth wellbeing activities
• Charitable community services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Visitor Donations: Free entry with suggested donation of £4 per visitor. Groups of 10+ pay structured fees: £65 for 10-20 people or £105 for 21-30+ people (inc VAT). This forms the primary non-commercial revenue source.
2. Cafe Operations: The Old Dairy Cafe serves hot and cold food, drinks, snacks, and pastries. Open Tuesday to Sunday, 10:30am to 4:00pm. Also serves catering for corporate events and room hire bookings.
3. Animal Experiences: Meet & Greet experiences priced at £32.50 for one or two people (20-minute session). Additional people £12 each. Animal adoption packages range from £24-46 depending on animal. Farmer for a Day experience priced at £212 for two people.
4. Birthday Parties: Fun-filled birthday party packages inclusive of all activities. Adults can order from a separate catering menu. Additional revenue through bookings and catering.
5. Animal Boarding: One of London's most popular small animal hotels. Provides boarding services for rabbits, guinea pigs, and other small animals while owners are away.
6. Filming and Photography Location Hire: Location hire for fashion shoots, film, theatre, TV productions. Animals available for on-site or off-site hire with handlers. Additional spaces for unit base, green room, wardrobe, makeup. Catering available.
7. Trust, Foundation and Corporate Grants: Supported by a wide range of funders including Berkeley Foundation, National Lottery Community Fund, Garfield Weston Foundation, City Bridge Trust, Sport England, and numerous other charitable trusts and foundations.
8. Animal Adoption and Sponsorship: Animal adoption packages allow supporters to sponsor farm animals, covering costs of feed, bedding, and veterinary care. Adoption packages include digital materials and make meaningful gifts.
9. Room and Venue Hire: Two meeting rooms and an arena available for hire seven days a week. Used for meetings, functions, corporate events, and workshops. Catering services available.
10. Corporate Volunteering: Corporate volunteer days where teams participate in farm activities such as building enclosures, gardening, event preparation. Includes catering options.
11. Legacy Giving: Partnership with Make a Will Online to encourage supporters to leave legacy gifts in wills. Inheritance tax benefits for gifts exceeding 10% of estate to charity.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Vauxhall City Farm is a registered charity operating a 1.5-acre urban farm in central London with over 100 animals, offering free public entry supported by donations. It sells animal experiences (Meet & Greet sessions, Animal Adoption packages, Farmer for a Day), educational workshops for schools and youth programmes, mobile farm outreach, hospitality (cafe and bar), animal boarding, venue hire, and filming location services.

Product overview

Vauxhall City Farm is a charity operating an urban farm in central London offering a diverse portfolio of visitor-facing services and experiences. The core offering centres on animal interactions including Meet & Greet Animal Experiences and Animal Adoption Packages. Educational services include School Workshops, Youth Programmes (Young Farmers, City Sprouts, Afterschool Club), and a Summer Camp for children. The farm provides Mobile Farm services for off-site events, Self-Guided Tours, and Birthday Party packages. Hospitality offerings comprise The Old Dairy Cafe and Faith's Place Bar. Additional services include Animal Boarding, Room and Venue Hire for corporate events, Filming and Photography Location hire, Community Garden access, Corporate Volunteering team-building, and a Farm Shop. The farm operates a Riding School (currently paused), Volunteering programmes, and a monthly membership called 'Join the Herd'. Entry is donation-based for general visitors, with group bookings required for 10+ people.

Differentiator

Problem solved

Functional benefit

Products and services

• Meet & Greet Animal Experience 20-minute animal meet and greet sessions with alpacas, goats, sheep, chickens, rabbits, and guinea pigs. Priced at £32.50 for one or two people and £12 per additional person; vouchers valid for one year.
• Animal Adoption Packages Adoption packages for farm animals covering the cost of feed, bedding, and veterinary care. Includes rabbits (£24), pygmy goats (£46), alpacas, pigs, sheep, goats, guinea pigs, ducks, chickens, and ferrets. Adoption supports the entire animal group.
• School Workshops Educational workshops for schools covering Meet the Animals, Land to Lunchbox, Plant Life, Sustainability, Minibeasts, and Habitats. Group pricing £65 for 10-20 people or £105 for 21-30+.
• Mobile Farm Mobile farm service bringing animals to schools, nurseries, festivals, corporate events, birthday parties, and private residences across London. Licensed under Performing Animals Licence LBL22/007.
• Self-Guided Tours Self-guided group tours of the farm including a health and safety briefing and animal feed. Structured group fees for 10+ visitors.
• Farmer for a Day Full-day farm experience where participants join the farm team for animal care activities including feeding, mucking out, and enrichment. Priced at £212 for two people.
• Birthday Parties Fun-filled birthday party packages inclusive of animal interaction activities for children. Separate catering menu available for adults.
• Animal Boarding Boarding services for small animals including rabbits, guinea pigs, and other small pets while owners are away. Described as one of London's most popular small animal hotels.
• The Old Dairy Cafe On-site cafe serving hot and cold food, drinks, snacks, and pastries with outdoor seating overlooking the farm pond. Open Tuesday-Sunday 10:30am-4:00pm. Also provides catering for events and room hire.
• Faith's Place Bar Bar offering live sports, comedy nights, live music, quiz nights, and outdoor seating in the Pleasure Gardens. Described as London's only farm bar.
• Room and Venue Hire Hireable spaces including meeting rooms, arena, and cafe for corporate events, workshops, presentations, and product launches. Two meeting rooms and an arena available seven days a week with catering options.
• Filming and Photography Location Hire Location hire for film, television, fashion shoots, and photography productions. Animals and handlers available for on-site or off-site hire. Additional spaces for unit base, green room, wardrobe, and makeup.
• Corporate Volunteering Corporate team building and volunteering days with activities including animal care, building enclosures, gardening, and farm maintenance. Catering options available.

Quantifiable outcome

• 60,000 visitors welcomed annually
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Make a Will OnlineminorGTM or Marketing PartnerPartnership allowing supporters to make free wills online. Farm covers costs on supporters' behalf. Promotes legacy giving and estate planning services.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mudchute Park & Farm: Largest city farm in London located on the Isle of Dogs, offering animal interactions, education, and riding. Direct peer as a London urban farm charity with similar educational and community programming, though larger in footprint.
• Stepney City Farm: East London city farm offering educational visits, animal experiences, and community gardening. Direct peer with comparable scale, educational focus, and charitable operating model.
• Kentish Town City Farm: North London city farm charity offering animal experiences, education, and community engagement. Direct peer operating at similar scale with comparable volunteer and donation-based operating model.
• Surrey Docks Farm: South East London city farm charity providing educational programs, animal care, and community engagement. Direct peer operating with similar mission and revenue model (donations, workshops, school visits) in a comparable urban setting.
• Hackney City Farm: Another London-based urban city farm charity offering animal experiences, educational programs, and community engagement. Directly comparable as a peer nonprofit city farm operating in an inner London borough with similar visitor, education, and volunteer-based models.
• Deen City Farm: South West London city farm offering animal interactions, educational programs, and special needs services. Direct peer with similar free-entry model, education focus, and community impact mission.
• Freightliners City Farm: North London city farm charity providing animal care, education, and community programs. Direct peer with similar operations, scale, and reliance on volunteer labor and charitable donations.
• Spitalfields City Farm: East London city farm charity offering animal care, educational workshops, and community programs. Direct peer in scale, mission, and operational model with comparable reliance on donations, volunteers, and educational programming.

Broad incumbents

• Kids Country: UK-based educational charity focused on food, farming, and countryside education for children. Comparable as a broader agricultural education charity targeting schools with workshops and events, though operating at larger scale across East Anglia.
• Farms for City Children: UK charity founded by Michael Morpurgo offering immersive farm experiences for urban children. Comparable as a charity delivering farm-based educational experiences for inner-city youth, though operating residential farms rather than urban day-visit model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vauxhallfarm
• YouTubeyoutube.com/@vauxhallcityfarm
• Facebookfacebook.com/vauxhallcityfarm
• Instagraminstagram.com/vauxhallfarm
• TikToktiktok.com/@vauxhallfarm
• LinkedInlinkedin.com/company/vauxhall-city-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vauxhall City Farm