HomeField
HomeField Onsite Environmental is a U.S. national franchise network that delivers residential and commercial septic pumping, installation, repair, inspection, and design services through local partner operators, with subscription-based Advantage Plans and remote system monitoring layered on top.
- Company typePrivate
- Founded2024
- HeadquartersGilbert, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HomeField does
HomeField Onsite Environmental, operated by FH Franchising LLC, is a U.S. national franchise network of local septic service companies serving residential and commercial property owners with septic systems. The company was launched nationally in 2024 and is headquartered in Hewitt, Texas, with co-founder Jay Holland identified in leadership data. HomeField's product portfolio spans five core services — septic pumping, installation, repair, inspection, and system design — delivered separately for residential and commercial customers, supplemented by subscription-based Residential and Commercial Advantage Plans that bundle ongoing maintenance with predictable pricing.
The underlying technology stack includes remote aerobic septic system monitoring with SMS-based appointment, alert, and billing notifications, alongside multi-control system integration support (Classic, Classic Connect, Smart Connect, Dual Alternating, Lift Station, and Classic Bluetooth controls). The company states it operates as the first national brand in a septic industry it characterizes as 'fractured,' combining local operator expertise with centralized branding, systems, training, and support.
HomeField's business model blends four revenue streams: transactional service fees for individual septic jobs (quote-based by region and complexity), recurring Advantage Plan subscriptions, recurring monitoring service subscriptions, and franchise/licensing fees from local partner operators joining the network. Distribution is exclusively domestic via direct local service delivery, a self-serve website location finder, and franchise recruitment. No external institutional investment is documented, and the legal entity is a Texas LLC operating as the franchisor.
HomeField firmographics
Firmographics- Name
- HomeField
- Legal name
- FH Franchising LLC
- Website
- https://homefieldonsite.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HomeField Onsite Environmental is a U.S. national franchise network that delivers residential and commercial septic pumping, installation, repair, inspection, and design services through local partner operators, with subscription-based Advantage Plans and remote system monitoring layered on top.
- Ownership category
- akta.pro rank
Where HomeField is headquartered
LocationHeadquarters
- HQ city
- Gilbert
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomeField business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Service Fees: Individual service charges for septic pumping, installation, repairs, inspections, and system design. Services are priced quote-based, varying by region, system type, and complexity. Commercial services command higher rates due to scale.
- Advantage Maintenance Plans: Recurring maintenance agreement fees offering discounted services, regular maintenance, and peace of mind. Plans include annual and monthly rate options. Provides predictable revenue stream from existing customers.
- Monitoring Services: Monthly or periodic monitoring fees for septic system monitoring, maintenance coordination, remote notifications, and customer portal access.
- Partnership/Franchise Fees: HomeField operates as a franchise network, generating revenue through local partner operators who join the network for branding, systems, training, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Service Pricing |
| Subscription | Monthly | Residential Advantage Plan |
| Subscription | Monthly | Commercial Advantage Plan |
| Subscription | Monthly | Monitoring Fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HomeField product offering
Product offeringCore offering
HomeField is a national franchise network that delivers comprehensive septic system services — pumping, installation, repair, inspection, and design — to residential and commercial customers through local partner operators. The company bundles these services with optional recurring Advantage Plans (residential and commercial) that provide scheduled maintenance and predictable pricing, supported by remote monitoring technology and SMS-based customer notifications.
Product overview
HomeField is a national septic service network offering comprehensive septic system services through local partner operators. The product portfolio includes five core septic services: Pumping, Installation, Repairs, Inspection, and Design & Planning, offered to both residential and commercial customers. These services are available as standalone offerings or bundled with Advantage Plans (Residential and Commercial), which provide ongoing maintenance coverage with discounted services and predictable pricing. The company operates as a franchise network model (FH Franchising LLC dba HomeField Onsite Environmental), providing septic services across multiple U.S. states with local expertise and national brand support.
Differentiator
Problem solved
Functional benefit
Brands
- HomeField Advantage Plans: Maintenance plans for residential and commercial septic customers offering predictable pricing and ongoing care for septic systems.
Products and services
- Residential Septic Pumping
Quantifiable outcome
- Reduced septic emergencies through proactive maintenance
- +2 more outcomes
Companies that use HomeField
Customer profileSegments2 records
Ideal customer profiles2 records
HomeField technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HomeField partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FH Franchising LLCcoreParent company operating as DBA HomeField Onsite Environmental. FH Franchising LLC is the franchising entity behind the HomeField national septic service brand.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
HomeField competitors and assessment
Company assessmentOthers
- Neighborly (formerly Dwyer Group): Franchise platform consolidating multiple home-services brands, including several in plumbing, drainage, and maintenance. Highly relevant as a potential strategic acquirer or model for scaling a multi-brand home services franchise portfolio.
- Authority Brands: Multi-brand franchisor of home services including plumbing and drain categories. Comparable as a strategic home-services franchise consolidator and a potential capital partner or acquirer for HomeField's network.
Broad incumbents
- Roto-Rooter: Long-standing, large-scale plumbing and drain service franchise network that also services septic systems. Operates a similar franchise model and adjacent service mix, but is much broader than HomeField's septic specialization.
- American Residential Services (ARS) / Rescue Rooter: Large private-equity-backed home services platform offering plumbing, drain, and septic services across the U.S. Directly comparable national footprint and service mix, with greater scale and capital resources than HomeField.
- Benjamin Franklin Plumbing: Established national plumbing franchise providing septic-related services under a recurring-service and subscription model. Comparable franchise structure and customer base, with overlap in residential maintenance contracts.
- ServiceMaster (Frontdoor): National home services and home warranty platform with overlapping services in plumbing, septic, and home maintenance. Represents a broader, tech-enabled incumbent that could compete for the same recurring-service customer wallet.
- Mr. Rooter Plumbing: National plumbing franchise whose service line includes septic pumping, maintenance, and repair. Highly comparable franchise GTM and residential/commercial customer base, though positioned as a broad plumbing brand rather than a septic specialist.
Direct peers
- Wind River Environmental: Largest direct U.S. competitor focused on residential and commercial septic, grease, and wastewater services. Closest pure-play comparable to HomeField's full-service septic model and a benchmark for what a scaled, nationalized septic services platform looks like.
Regional players
- AAffordable Septic Service: Regional septic services provider with a similar full-service menu (pumping, installation, repair, inspection). Useful as a smaller-scale operating model comparable to a single HomeField franchise territory.
- Septic Blue: Regional multi-state septic services provider offering pumping, repair, and installation to residential and commercial customers. Directly comparable service model and target customer, though more limited geographic footprint than HomeField's national ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HomeField social profiles
Digital presenceHomeField financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeField leadership team
Management profileNumber of profiles
Profiles1 record
HomeField funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeField M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeField
What does HomeField do?
HomeField is a national franchise network that delivers comprehensive septic system services — pumping, installation, repair, inspection, and design — to residential and commercial customers through local partner operators. The company bundles these services with optional recurring Advantage Plans (residential and commercial) that provide scheduled maintenance and predictable pricing, supported by remote monitoring technology and SMS-based customer notifications.
Is HomeField a public or private company?
HomeField is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomeField founded?
HomeField was founded in 2024. It employs 11 to 50 people.
Where is HomeField based?
HomeField is headquartered in Gilbert, United States, in the North America region.
How does HomeField make money?
Four revenue lines are on record. Service Fees are the primary driver. The others are advantage Maintenance Plans, monitoring Services and partnership/Franchise Fees.
Who are HomeField's main competitors?
Others on record are Neighborly (formerly Dwyer Group) and Authority Brands. Broad incumbents are Roto-Rooter, American Residential Services (ARS) / Rescue Rooter, Benjamin Franklin Plumbing, ServiceMaster (Frontdoor) and Mr. Rooter Plumbing. Wind River Environmental is listed as a direct peer. Regional players are AAffordable Septic Service and Septic Blue.
Does HomeField have an API?
No public API is recorded for HomeField.