Olhar Direto

What Olhar Direto does

Olhar Direto is a regional digital news portal headquartered in Cuiabá, Mato Grosso, Brazil, operated under the legal entity Internet News Network. Founded in 2002, the platform has continuously published for over 24 years and serves a general audience in Mato Grosso with coverage extending to Brazilian national and international news. The portal is organized across a main news section and several vertical editorial sub-brands — Olhar Agro & Negócios (agribusiness), Olhar Jurídico (judicial/legal), and Olhar Conceito (lifestyle/culture) — alongside a dedicated video section and the Estúdio OD/PodOlhar video and podcast hub. Core technology is a web-based news platform with multimedia content delivery, distributed through the company website, Spotify and other podcast platforms, and social media integration. No AI/ML, API, SDK, or proprietary technology layers are disclosed.

The business model is digital advertising: the portal generates revenue through banner ads, sponsored content, and anuncie (advertise) services, while remaining free to readers. Advertising rates are not publicly disclosed. The company has no disclosed parent company, external funding, subsidiaries, patents, awards, or partnerships. Distribution is direct-to-consumer and digital-first, with no mobile app presence. In May 2026, the company launched a redesigned portal layout with improved navigation and expanded social network integration, indicating continued reinvestment in the core platform. Operating geographies are Brazil/Mato Grosso; ownership and management structure details are not disclosed in the source data.

Name

Olhar Direto

Legal name

Internet News Network

Website

https://olhardireto.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Olhar Direto is a regional digital news portal based in Cuiabá, Mato Grosso, Brazil, founded in 2002. It publishes free news across politics, agribusiness, legal, and lifestyle verticals, monetizing through digital advertising and distributing content via web, podcast, and social channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Advertising: The platform generates revenue through digital advertising, including banner ads, sponsored content, and anuncie (advertise) services mentioned on the website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Olhar Direto operates a regional digital news portal based in Cuiabá, Mato Grosso, Brazil, providing real-time news coverage of local, national, and international events. The platform delivers content through a main news website plus specialized editorial sections (Olhar Agro & Negócios, Olhar Jurídico, Olhar Conceito) and a video/podcast hub (PodOlhar/Estúdio OD) distributed via the website and Spotify.

Product overview

Olhar Direto is a comprehensive digital news portal operating as a unified platform with multiple editorial sections. The main product is the Olhar Direto news portal itself, which provides real-time news coverage across diverse categories including politics, justice, agribusiness, cities, education, sports, and more. The portfolio includes specialized editorial sub-sections — Olhar Agro & Negócios (agribusiness), Olhar Jurídico (legal news), and Olhar Conceito (lifestyle/culture) — that function as distinct content verticals within the same platform. Additionally, the company produces video content through PodOlhar/Estúdio OD, a video/podcast hub producing original videocasts and interviews available via the website and Spotify. The Vídeos section provides on-demand video news coverage. The portal positions itself as a regional news leader for Mato Grosso with national and international coverage, operating under the Internet News Network brand.

Differentiator

Problem solved

Functional benefit

Brands

• Olhar Agro & Negócios: Editorial section covering agriculture and business news in Mato Grosso
• Olhar Conceito
• Olhar Jurídico
• PodOlhar / Estúdio OD

Products and services

• Olhar Direto News Portal The main digital news portal providing comprehensive coverage of events in Mato Grosso, Brazil, and the world, featuring multiple editorial sections and real-time news updates for general readers.
• Olhar Agro & Negócios Specialized editorial section focused on agribusiness, agriculture, and business news from Mato Grosso, covering soybean cultivation, agricultural policies, and rural developments.
• Olhar Jurídico Dedicated legal news section covering court decisions, criminal cases, civil litigation, and judicial proceedings in Mato Grosso, with sub-sections for civil and criminal law.
• Olhar Conceito Lifestyle and culture section covering entertainment events, cultural activities, social events, and lifestyle content in Mato Grosso.
• PodOlhar / Estúdio OD Video hub featuring videocasts, interviews, and podcast episodes including 'Inbox' and 'Papo Reto com Abilio', available on Spotify and other podcast platforms, producing original video journalism content.
• Olhar Direto Vídeos Dedicated video section aggregating news videos, documentary content, and video journalism covering events in Mato Grosso.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• UOL: UOL is one of Brazil's largest digital news and content portals, with national coverage and a strong regional section that includes Mato Grosso. Comparable as a large-scale digital advertising-supported news platform competing for the same audience and ad budgets.
• Estadão: Estadão is a major São Paulo-based Brazilian newspaper with a strong digital portal covering national and regional politics, business, and legal affairs. Comparable as a large-scale digital news competitor with similar editorial verticals (especially Olhar Jurídico overlap).
• Folha de São Paulo: Folha is a leading Brazilian newspaper with a major digital portal covering national politics, business, and regional affairs. Comparable as a digital-first news operation monetized through advertising and subscriptions targeting Brazilian audiences.
• G1 (Portal Globo): G1 is Globo's national digital news portal, covering politics, agribusiness, regional affairs, and more across Brazil. It competes with Olhar Direto for Mato Grosso readers and advertisers but operates at vastly larger scale as part of Grupo Globo.

Direct peers

• Só Notícias: Só Notícias is a regional news portal focused on Mato Grosso, covering politics, agribusiness, and local events. It is the closest direct competitor to Olhar Direto in the same geography and content verticals.
• Diário de Cuiabá: Diário de Cuiabá is a long-established Mato Grosso regional news outlet with both digital and legacy operations. It competes directly with Olhar Direto for Mato Grosso readers and local advertisers, particularly in politics and city coverage.

Emerging players

• Mídia Ninja: Mídia Ninja is a Brazilian independent digital media collective producing multimedia journalism distributed via social platforms and podcasts. Comparable as a digital-native, social-first news operation with video/podcast emphasis.
• Poder360: Poder360 is a Brazilian digital news outlet focused on politics, economics, and Brasília coverage, monetized through advertising and events. Comparable as a digital-first political/news brand with multi-channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/olhardireto
• Facebookfacebook.com/olhardiretoMT
• LinkedInlinkedin.com/company/olhar-direto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olhar Direto