Diário de Cuiabá

What Diário de Cuiabá does

Diário de Cuiabá is a regional Brazilian news publication headquartered in Cuiabá, Mato Grosso, serving local readers across the state with coverage of politics, cities, economy, police, sports, agribusiness, environment, Brazil, and entertainment. The publication operates a multi-format model consisting of a digital news platform (diariodecuiaba.com.br), a print edition, and presence on Facebook, Instagram, Twitter/X, and YouTube, including a video content channel.

The core product is a digital-first regional news website supplemented by a print edition, structured around conventional editorial desks covering state-level politics, municipal reporting, agribusiness (Mato Grosso's anchor economic sector), and sports. Social media properties function as audience distribution channels rather than standalone products. There is no disclosed proprietary technology stack, no paywall or subscription evidence, and no indication of automated or AI-driven editorial tooling in the input data.

The business model is display advertising on the website, with no disclosed subscription revenue, named advertiser relationships, paid content verticals, or commercial partnerships. The customer base is fragmented across two segments: end-consumer readers (free, ad-supported) and advertising clients whose identities and concentration are not disclosed. No funding rounds, acquisitions, leadership bios, or revenue figures were available in the provided data; source records also show conflicting founding-date signals (2018 copyright notice versus a 1968 reference in firmographic fields).

Name

Diário de Cuiabá

Legal name

Diário de Cuiabá

Website

https://diariodecuiaba.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Diário de Cuiabá is a regional Brazilian newspaper and digital news platform serving Cuiabá and Mato Grosso readers with coverage of politics, agribusiness, sports, and local affairs, monetized through website display advertising across print, web, and social channels.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

• Regional news publishing
• Local journalism
• Newspaper media
• Digital news
• Agribusiness coverage

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising: The newspaper generates revenue through display advertising on its website, featuring sponsored content sections and promotional materials from various advertisers including government institutions and private companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Diário de Cuiabá is a regional newspaper that publishes local news across politics, cities, economy, police, sports, environment, agribusiness, and entertainment for readers in Mato Grosso state, Brazil. It operates a digital news portal at diariodecuiaba.com.br and distributes a print edition, covering municipalities including Cuiabá, Rondonópolis, and Lucas do Rio Verde. The publication monetizes primarily through display advertising sold on its owned digital platform.

Product overview

Diário de Cuiabá is a regional newspaper website covering local news in Mato Grosso, Brazil. The site publishes news across multiple categories including Politics, Cities, Economy, Police, Sports, Brazil, Environment, Agribusiness, and Entertainment. It functions as a digital news portal with no distinct product modules, SaaS offerings, or technology products beyond its news publication platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Diário de Cuiabá Print Edition Physical newspaper distributed in Mato Grosso covering local and regional news across politics, cities, economy, police, sports, Brazil, environment, agribusiness, and illustrated/entertainment content. Targeted at readers in Cuiabá, Rondonópolis, Lucas do Rio Verde, and surrounding municipalities.
• Diário de Cuiabá Digital News Portal Web-based news portal providing online access to the publication's content across multiple news categories, with media assets delivered via DigitalOcean Spaces CDN. Targeted at Mato Grosso residents and anyone interested in regional news.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• O Globo: Major Brazilian national newspaper within the Globo media group, with strong political and economics coverage. Provides competing digital coverage of Mato Grosso and competes for the same advertising pools targeting regional decision-makers.
• G1 Mato Grosso: Globo network's Mato Grosso vertical, part of Brazil's largest media group. Competes with Diário de Cuiabá for state-level news consumption with the backing of Globo's national infrastructure, video production, and brand recognition.
• Folha de S.Paulo: Brazil's largest national newspaper with a successful paywall and significant digital subscriber base. Covers Mato Grosso politics and agribusiness at the national level, competing with Diário de Cuiabá for high-value readers and premium advertisers.
• Estadão (O Estado de S. Paulo): Major Brazilian national newspaper with broad political, economic, and agribusiness coverage. Competes for cross-state advertising pools and for the attention of Mato Grosso's political and business elite who read national press.

Regional players

• Gazeta do Povo: Established regional newspaper based in Paraná with strong agribusiness coverage. Operates a similar print + digital subscription model targeting regional readers, and is structurally comparable as a long-running Brazilian regional press outlet.
• Correio Braziliense: Regional newspaper serving the Federal District (Brasília) and surrounding areas with comprehensive politics and government coverage. Comparable as a long-established regional Brazilian newspaper with a print + digital model.
• Zero Hora: Major regional newspaper in Rio Grande do Sul with strong digital presence and a print edition. Comparable in operating a regional print + digital model serving a defined Brazilian state with comprehensive local coverage.
• Diário de Pernambuco: One of the oldest continuously published newspapers in the Americas, serving Pernambuco state. Comparable in business model (regional print + digital news, politics and cities focus) and historical positioning, though in a different Brazilian geography.

Direct peers

• Metropoles: Digital-first regional news operation that scaled rapidly in Brasília-DF, demonstrating the digital-native regional newspaper model. Comparable in being a strong regional digital news brand competing against national incumbents in a defined geography.
• Olhar Direto: Leading digital-first news portal based in Cuiabá, Mato Grosso, covering state politics, agribusiness, cities, police, and sports. Direct competitor to Diário de Cuiabá for the same Mato Grosso digital audience and regional ad budgets, with a similar content mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/diario_cuiaba
• YouTubeyoutube.com/@diariodecuiabajornal7212
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/jornaldiariodecuiaba.oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diário de Cuiabá