What Union Adventist University does

Union Adventist University is a private, non-profit Seventh-day Adventist institution of higher learning located in Lincoln, Nebraska, founded in 1891 as Union College and rebranded to Union Adventist University in the 2020s. The university enrolls students across six primary segments — undergraduate, graduate, high school dual-enrollment, international, first-generation and low-income, and adult learners — and offers 50+ majors, minors, and emphases spanning 27 fields, plus graduate degrees including a Master of Science in Leadership, Master of Science in Nursing, Master of Occupational Therapy, and Master of Public Health. It also operates workforce development certificate programs and dual-enrollment/summer courses targeted at high school students.

Revenue is generated through four streams: tuition and fees (including the Baccalaureate Bonus at half tuition for second-degree seekers), auxiliary services (residence halls, dining, wellness center, campus store), philanthropy and donations managed by the Advancement office, and workforce development certificates. A $33.5M endowment and nearly $118M in cumulative philanthropic support over 34 years supplement tuition. The institution is governed by a Board of Trustees, led by President Yami Bazan, and operates within the global Seventh-day Adventist education network including the Adventist Colleges Abroad exchange program.

Core technology is built on a small stack of vendor platforms rather than proprietary systems: Canvas LMS for course delivery, a web-based Student Portal for registration and payments, the ALEKS adaptive math placement tool, and the Acadeum network for online course sharing. The university holds multi-layer accreditation (HLC institutional, CSWE for Social Work, and the MOT program's longest possible accreditation term) and operates the George Stone Elementary community school, the Reiner Wellness Center, and an International Rescue and Relief program. Marketing and recruitment are driven through the Seventh-day Adventist church network, high school outreach, athletic recruiting, campus events, and digital channels managed by an in-house Integrated Marketing Communications office.

Name

Union Adventist University

Legal name

Union Adventist University

Website

https://uau.edu

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

251–500 employees

Short description

Union Adventist University is a Seventh-day Adventist higher education institution in Lincoln, Nebraska, founded in 1891, offering 50+ undergraduate majors and graduate degrees in nursing, occupational therapy, leadership, and public health, plus workforce certificates, to traditional, first-generation, international, and adult students.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

akta.pro secondary industries

University/College Continuing Education (Extension) Programs (EDAAAEAA), Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Workforce development certificates
• Christian university education

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, including special programs like Baccalaureate Bonus at half tuition
2. Auxiliary Services: Campus Store, Residence Halls, Campus Dining (Union Market), Reiner Wellness Center memberships, Campus Health services
3. Philanthropy and Donations: Advancement office manages alumni giving, planned giving, capital campaigns, and the Union Fund. LuAnn Davis led efforts resulting in nearly $118 million in philanthropic support over 34 years.
4. Workforce Development Certificates: Revenue from workforce development programs and certificates offered through workforce.uau.edu

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Union Adventist University is a private, non-profit Seventh-day Adventist institution of higher learning delivering more than 50 undergraduate majors, minors, and emphases across 27 fields of study, plus graduate programs in Leadership, Nursing, Occupational Therapy, and Public Health. Auxiliary offerings include workforce development certificates, dual enrollment for high school students, summer courses, and a portfolio of student success services (academic and life coaching, tutoring, TRiO Student Support Services, disability services). Campus life is supported by residence halls, the Campus Store, the Reiner Wellness Center, Campus Health, and 40+ weekly spiritual life and service activities.

Product overview

Union Adventist University is a higher education institution offering a comprehensive portfolio of academic programs and student services. The core products include undergraduate programs with 50+ majors across 27 fields of study, and graduate programs including master's degrees in Leadership, Nursing, Occupational Therapy, and Public Health. Supporting offerings include workforce development certificates, dual enrollment for high school students, and summer courses. Student success services encompass the Student Success Center with coaching and tutoring, TRiO Student Support Services, and ALEKS math placement testing. Campus infrastructure includes the Campus Store, Student Center, and residence halls. Technology platforms include Canvas LMS for course delivery and the Portal for registration and payments. The university serves students from diverse backgrounds, including first-generation college students, with targeted support programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs Union Adventist University offers 50+ majors, minors, and emphases across 27 fields of study for traditional undergraduate students, including programs in business, science, healthcare, education, and liberal arts. Bachelor's and associate degrees are available to residential and online learners.
• Graduate Programs Graduate-level degree programs including Master of Science in Leadership, Master of Science in Nursing, Master of Occupational Therapy, and Master of Public Health, designed for working professionals and recent undergraduates seeking advanced credentials.
• Workforce Development Certificates Professional certification and certificate programs for career advancement, offered through workforce.uau.edu to working adults and adult learners seeking flexible professional development.
• Dual Enrollment for High School Students High school juniors and seniors can earn university credit at half price through online and in-person courses during summer terms, providing a head start on college and reduced tuition costs.
• Summer Courses Summer course offerings for enrolled Union students (at half price) and high school students, including online and in-person options delivered via Canvas LMS and Acadeum partnership.
• Student Success Center Comprehensive support services including academic and life coaching, tutoring, disability services, career services, and TRiO Student Support Services for enrolled Union students. Located inside the library in the Don Love Building.
• TRiO Student Support Services Federal grant-funded program providing free academic services to first-generation, low-income, and students with disabilities, including tutoring, coaching, career support, and emergency financial aid, funded at $272,364 annually for five years.
• Campus Store University-owned bookstore providing textbooks, merchandise, and mailroom services to students, staff, and the broader community. Located on the lower level of the Don Love Building with MBS online ordering integration.
• Student Center Renovated campus facility with game rooms, study rooms, lounge area, televisions, Cooper's Corner convenience store, and recognition wall, serving as a central student life hub. Located in the upper level of the Don Love Building.
• Reiner Wellness Center On-campus wellness facility offering memberships, facility rentals and parties, and swimming lessons to students, staff, alumni, and the broader Lincoln community.
• Baccalaureate Bonus Program Half-tuition pricing program for qualified students with a prior bachelor's degree, making a second undergraduate degree more affordable. Does not apply to lab fees, professional phases of Health Science, Nursing, IRR programs, clinical coursework, or off-campus courses.
• Residence Halls and Campus Housing On-campus residence halls and campus apartments, plus dining services through Union Market, supporting residential undergraduate students at the Lincoln, Nebraska campus.
• Social Work Program (CSWE-Accredited) CSWE-accredited Social Work Program offering undergraduate and graduate social work education, with graduates achieving 97-98% competency in Ethical and Professional Behavior. Provides internship sites with partners such as CEDARS Home for Children.
• Master of Occupational Therapy Program Master of Occupational Therapy (MOT) program awarded the longest possible accreditation status in June 2025, representing top programmatic accreditation achievement in the health sciences.
• George Stone Elementary School Community school operated by Union Adventist University providing K-6 educational services to local students in the Lincoln, Nebraska community, distinct from the university's higher education offerings.

Quantifiable outcome

• #25 Midwest regional colleges ranking by US News
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Eagle Fire and RescuecoreStrategic or Co-development Partner · 10 February 2026Eagle Fire and Rescue provides fire prevention, rescue and emergency medical services to the Village of Eagle near Lincoln. They have provided training and support to Union's International Rescue and Relief (IRR) Program through donations of older equipment, expired medications for student practice, and hands-on training opportunities. Received Community Partnership Award in 2026.
• Clements Noyes GallerycoreStrategic or Co-development Partner · 10 February 2026Clements Noyes Gallery, founded by Julia Noyes in 1993 in Lincoln's Haymarket, provides a venue for local and upcoming artists. Julia Noyes served as long-time adjunct professor teaching watercolor, acrylic and oil painting for Union's Art and Design Program. The gallery supports Union students during First Friday events, providing their first gallery exhibition experiences. Received Valued Partner Award in 2026.
• Council on Social Work Education (CSWE)coreOthersThe Union Adventist University Social Work Program holds accreditation from CSWE, the premier accrediting body for social work education programs in the United States.
• AdventHealthcoreStrategic or Co-development PartnerMajor healthcare partner. CEO David Banks received 2026 President's Award from Union. Multiple alumni work for AdventHealth system. Terry Forde (Class of 1993) serves as CEO of Adventist Healthcare in Maryland.
• George Stone Elementary SchoolminorStrategic or Co-development PartnerCommunity school operated by or affiliated with Union Adventist University, providing educational services to the local community.
• Adventist Colleges Abroad (ACA)coreStrategic or Co-development PartnerInternational exchange program network allowing Union students to study at affiliated Adventist institutions abroad as part of their degree program.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Oakwood University: Historically Black Seventh-day Adventist university in Huntsville, Alabama. Comparable as a denominationally affiliated residential university serving a defined faith-based community with similar program breadth and reliance on denominational recruitment channels.
• Washington Adventist University: Smaller Seventh-day Adventist university in Takoma Park, Maryland. Comparable as a denominationally affiliated private university competing in a similar segment, with overlapping Adventist academy feeder schools and parallel tuition-discount structures.
• Loma Linda University: Seventh-day Adventist health-sciences university in Loma Linda, California. Comparable as a denominationally affiliated institution with strong healthcare programs (Nursing, Allied Health, Public Health), overlapping recruitment of Adventist students and alumni outcomes in Adventist hospital systems like AdventHealth.
• Andrews University: Seventh-day Adventist institution in Berrien Springs, Michigan, offering undergraduate and graduate programs across multiple schools including health, education, and theology. Closest peer because both are mid-size Adventist residential universities with comparable academic breadth, denominational recruitment, and healthcare-adjacent programs.
• Southern Adventist University: Seventh-day Adventist university in Collegedale, Tennessee, offering undergraduate and graduate programs with strong health sciences and business offerings. Comparable because both are faith-affiliated residential universities with healthcare programs (Nursing, Allied Health), similar US News regional college positioning, and overlapping Adventist recruitment pipelines.
• Southwestern Adventist University: Smaller Seventh-day Adventist university in Keene, Texas. Comparable as a denominationally affiliated private university with a similar mix of liberal arts and pre-professional programs, drawing from the same Adventist academy pipeline with overlapping financial aid models and tuition pricing.
• Walla Walla University: Private Seventh-day Adventist university in College Place, Washington, offering bachelor's and master's programs. Directly comparable as a denominationally affiliated residential university of similar size, geographic isolation from urban centers, and recruiting base among Adventist academies and churches.
• Pacific Union College: Seventh-day Adventist college in Angwin, California. Directly comparable as a denominationally affiliated liberal arts and pre-professional institution with parallel curricular structure, Adventist recruitment network, and small-residential-campus economics.

Broad incumbents

• Calvin University: Christian Reformed private university in Grand Rapids, Michigan. Comparable as a faith-affiliated residential institution with parallel US News Midwest regional rankings, denominational recruitment base, and similar mix of liberal arts and pre-professional programs.
• Wheaton College: Larger evangelical Christian liberal arts college in Wheaton, Illinois. Comparable as a faith-affiliated residential undergraduate institution with similar emphasis on spiritual formation, top-tier US News regional college positioning, and traditional-age residential campus model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ucollegene
• YouTubeyoutube.com/@unionadventistlive
• Facebookfacebook.com/unionadventist
• Instagraminstagram.com/unionadventistuniversity
• LinkedInlinkedin.com/company/unionadventist

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Adventist University