SED Group
SED Group is a Shenzhen-headquartered landscape architecture design firm founded in 2000, serving major Chinese real estate developers and government clients across six service categories including urban planning, commercial real estate, residential community, and pension real estate design, with seven branch offices across China.
- Company typePrivate
- Founded2000
- HeadquartersShenzhen, China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SED Group does
SED Group (SED新西林景观国际) is a privately held, B2B landscape architecture design firm headquartered in Shenzhen, China, founded in 2000. The firm provides professional landscape architecture design services across six core categories: Urban Planning, City & Public Space, Commercial Real Estate, Hotel & Resort, Pension Real Estate & Featured Industrial Park, and Residential & Community Design. Underlying capabilities include sustainable-design expertise, sponge city / ecological drainage design, wetland and rain garden engineering, and senior-living specialized design, all delivered through a human-driven design process rather than a technology platform. The firm holds the Grade A Qualification of National Landscape Architecture Engineer Design and ISO9001 (Hong Kong/Britain) certification, and operates a 'headquarters + branch offices' model with seven locations across China (Shenzhen HQ, Chengdu, Shanghai, Xinjiang, Hong Kong, Changsha, Wuhan).
SED's revenue model is project-based professional services: design fees are quoted per project based on scope, complexity, and requirements, with revenue not publicly disclosed. The go-to-market is enterprise field sales targeting major Chinese real estate developers (China Overseas, Vanke, Poly Group, China Resources/CR Land, Longfor, CITIC, Zhongzhou) and government/municipal bodies, acquired through competitive bidding, design competitions, and long-term partnership relationships. Brand is built through a public project portfolio, industry awards (Kinpan Awards, Architecture MasterPrize 2022, Global Future Design Awards 2020, ICSC Silver Award 2015, International Design Awards 2020), and media publicity. The firm is ranked No. 3 among landscape design enterprises in China and has been recognized under the sub-brand 'SED+' for advanced design projects.
Leadership is founder- and principal-managed: Huang Jianfeng serves as General Manager and Chief Design Director; William Huang as Managing Director and Chief Designer; Kevin Li and Li Xuehong as Executive General Managers; and Pattanasart Ingkayaku (Zor) as Design Director of the Hong Kong office. Ownership is concentrated among founding principals and management with no disclosed external investment, parent company, or funding rounds. No subsidiaries, app, public API, or technology integrations are disclosed.
SED Group firmographics
Firmographics- Name
- SED Group
- Legal name
- SED新西林景观国际
- Website
- https://en.sedgroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SED Group is a Shenzhen-headquartered landscape architecture design firm founded in 2000, serving major Chinese real estate developers and government clients across six service categories including urban planning, commercial real estate, residential community, and pension real estate design, with seven branch offices across China.
- Ownership category
- akta.pro rank
Where SED Group is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
SED Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Landscape Architecture Design Services: Professional landscape architecture design services provided to real estate developers, government entities, and property owners. Services include urban planning, residential community design, commercial real estate landscape, hotel and resort design, and public space design. Revenue is generated through project-based design fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SED Group product offering
Product offeringCore offering
SED Group is a landscape architecture design firm providing diversified high-quality design services for urban living environments across China. The company delivers project-based landscape design services across six core categories: Urban Planning, City & Public Space, Commercial Real Estate, Hotel & Resort, Pension Real Estate & Featured Industrial Park, and Residential & Community design. Services are sold via project contracts to enterprise clients including major real estate developers (China Overseas, Vanke, Poly, CR Land, Longfor) and government/municipal bodies.
Product overview
SED Group (新西林景观国际) is a landscape architecture design firm providing diversified high-quality design services for urban living environments in China. Founded in 2000 and headquartered in Shenzhen, the company operates under the '3T+' service concept combining Team Work, Technology, and Thinking to create sustainable living environments. The company offers six core design service categories: Urban Planning Design, City & Public Space Design, Commercial Real Estate Design, Hotel & Resort Design, Pension Real Estate & Featured Industrial Park Design, and Residential & Community Design. With branch offices across China (Chengdu, Shanghai, Xinjiang, Hong Kong, Changsha, Wuhan) and Grade A Qualification of National Landscape Architecture Engineer Design certification, SED serves major real estate developers including China Overseas, Vanke, Longfor, and Poly Group.
Differentiator
Problem solved
Functional benefit
Brands
- SED+: Design studio associated with advanced landscape projects including the Grand Canal Milestone project with Sino-Ocean Group
Products and services
- Urban Planning Design Services Professional landscape architecture planning services for city development, aimed at understanding, controlling, and driving urban spaces towards better development with cultural and international design elements. Targeted at municipal planning departments, government bodies, and large-scale developers.
- City & Public Space Design Landscape design services that fill urban "negative space" with functional and qualitative changes, creating dynamic public spaces that bring positive transformations to citizens. Targeted at municipal clients and developers of public-facing urban projects.
- Commercial Real Estate Design Design of commercial complexes as optimized combinations of architectural forms and living spaces coexisting in an organic, interdependent system to deliver multi-functional and high-efficiency outcomes. Targeted at commercial real estate developers.
- Hotel & Resort Design
Companies that use SED Group
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
SED Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SED Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BRC Ecological & Environment Industry Co., Ltd. (BRC-BEEI)coreSED became the first strategic partner of BRC-BEEI in building ecological industry development cluster. The partnership focuses on accelerating China's ecological industry development, combining SED's landscape architecture expertise with BRC-BEEI's three stereo residential eco-systems (eco-family, eco-community, eco-city). The cooperation aims to improve living and ecological environment in China through green intelligent decoration, exquisite landscape architecture, ecological restoration, and environmental management.
- China Overseas GroupcoreLong-term strategic partner providing landscape design services for multiple major projects including Manor Ninth, The Paragon, Glory City, Uni Park, Ludan Luxury Mansion, and various residential and commercial developments. The partnership spans multiple cities including Beijing, Shenzhen, Chengdu, and Xinjiang.
Scale indicators4 records
Recent moves12 records
Expansion highlights5 records
SED Group competitors and assessment
Company assessmentEmerging players
- Hassell: International design practice with a Shanghai studio working across landscape architecture, urban design, and architecture. Comparable to SED in pursuing mixed-use, public realm, and waterfront landscape projects in China, though with a smaller dedicated landscape team.
Direct peers
- EDSA: Established landscape architecture, urban design, and planning firm with extensive China and Asia-Pacific operations, serving hospitality, residential, and resort developers. Comparable to SED because it competes for the same China-based resort, hotel, and master-planned community landscape design mandates.
- SWA Group: Internationally renowned landscape architecture, urban design, and planning firm with projects across Asia. Comparable to SED as a pure-play landscape design firm competing for premium urban, resort, and residential mandates for major developers in China and the broader Asia-Pacific region.
- Sasaki Associates: Multidisciplinary design practice integrating landscape architecture, urban planning, and architecture with active work in China. Directly comparable to SED in offering high-end urban planning, public space, and campus landscape design for institutional and developer clients.
- OLIN: US-based landscape architecture, urban design, and planning firm with international work in Asia. Comparable to SED as a high-end landscape design practice competing for premium urban, public space, and residential projects for global developers active in China.
- Belt Collins: Asia-Pacific-focused landscape architecture, planning, and environmental design firm with a long track record in Hong Kong, China, and Southeast Asia. Comparable to SED in serving real estate developers on residential, resort, and master-planned community landscape projects across Greater China.
- Turenscape (土人设计): Leading Chinese landscape architecture firm founded by Yu Kongjian, focused on ecological infrastructure, sponge city, and waterfront design. Most direct domestic competitor to SED in ecological and urban landscape design, with similar project typologies and Chinese municipal/government client base.
Broad incumbents
- AECOM: Global design, engineering, and construction services firm with a major Landscape Architecture practice serving Chinese developers and municipal clients. Comparable because it competes head-to-head with SED for premium urban, residential, and commercial landscape mandates across China, but at much larger scale and with a broader multi-disciplinary offering.
Regional players
- Archiland (北京土人城市规划设计): China-based landscape and urban design firm with deep municipal government relationships in mainland China. Comparable to SED as a domestic competitor for urban planning and public space landscape design mandates, with stronger government relations but narrower commercial developer reach.
- Land Design (蓝海设计): China-based landscape design firm serving residential, commercial, and urban development clients. Comparable to SED as a domestic peer competing for the same mid-to-premium Chinese developer landscape design mandates, though typically at smaller project scale and brand profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SED Group compliance and trust
Trust signalCompliance2 records
SED Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SED Group leadership team
Management profileNumber of profiles
Profiles5 records
SED Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SED Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SED Group
What does SED Group do?
SED Group is a landscape architecture design firm providing diversified high-quality design services for urban living environments across China. The company delivers project-based landscape design services across six core categories: Urban Planning, City & Public Space, Commercial Real Estate, Hotel & Resort, Pension Real Estate & Featured Industrial Park, and Residential & Community design. Services are sold via project contracts to enterprise clients including major real estate developers (China Overseas, Vanke, Poly, CR Land, Longfor) and government/municipal bodies.
Is SED Group a public or private company?
SED Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SED Group founded?
SED Group was founded in 2000. It employs 11 to 50 people.
Where is SED Group based?
SED Group is headquartered in Shenzhen, China, in the Asia region.
How does SED Group make money?
One revenue line is on record: landscape Architecture Design Services.
Who are SED Group's main competitors?
Hassell is listed as an emerging player. Direct peers are EDSA, SWA Group, Sasaki Associates, OLIN, Belt Collins and Turenscape (土人设计). AECOM is listed as a broad incumbent. Regional players are Archiland (北京土人城市规划设计) and Land Design (蓝海设计).
Does SED Group have an API?
No public API is recorded for SED Group.