Yasuragi

What Yasuragi does

Yasuragi is a privately held Japanese-inspired spa hotel located at Hasseludden in Nacka, approximately 20 minutes from central Stockholm, Sweden. Founded in 1997 on land originally acquired by the Swedish Trade Union Confederation (LO) in 1970 and operated as part of the Nordic Hotels & Resorts collection (legal entity Yasuragi Hasseludden AB), the property combines traditional Japanese bathing culture with Scandinavian archipelago nature. Core infrastructure includes a Japanese bathhouse with onsen-style hot springs, cold baths, carbonated baths, multiple saunas, indoor and outdoor pools, and meditation spaces; 191 hotel rooms with 422 beds, all designed by Japanese architect Yoji Kasajima; 23 meeting rooms for 2–400 people including themed rooms (Teien, Manga, Kabuki, Shibuya) and a 400 sqm Fuji room; three restaurants (Restaurant Minamo, Teppanyaki Kiri, Sushi Bar Namiyama); a cocktail bar with own-brewed sake and a 500 sqm rooftop terrace; spa treatment rooms; a Japanese garden; and the Yasuragi Shop retail line. The facility is Swan-labeled and operates fossil-fuel free, using 129 kW of rooftop solar (Eneo Solutions), geothermal and air heat pumps, and Boo Energi-supplied renewable electricity, and is also Svenska Möten certified for meetings and GOTS-certified for textiles.

Yasuragi generates revenue across six streams: spa packages (12H, 24H, and 48H Reset packages starting at SEK 1,190 per person), hotel accommodation, food and beverage across its three restaurants, conference and meeting services (day meetings from SEK 2,150 per person plus tailored packages like Tokyo Style, Kyoto Happening, Onsen Feeling), spa treatments, and gift cards valid for two years, with the Yasuragi Shop adding retail. Go-to-market is hybrid: direct-to-consumer via a responsive website booking engine and phone reservations for individual and group guests, paired with a dedicated enterprise sales team (Director of Sales and Sales Manager handling [email protected] inquiries) for corporate meetings. Primary customer segments are individual wellness guests seeking stress relief and digital detox, corporate and meeting clients integrating Japanese bathing into work retreats, and families during defined summer periods (Yasuragi Kids). Distribution is reinforced by the Nordic Hotels & Resorts network and a Waxholmsbolaget boat partnership that makes the property accessible as a 30-minute ferry destination from Strömkajen.

The 2017 Japanese bathhouse reconstruction is described as the largest single investment in the company's history and was designed by DAP arkitekter after a study trip to Japan to deepen the cultural authenticity of the onsen experience. The property holds consecutive Sweden's Best Hotel Spa awards from the World Spa Awards (2019, 2020, 2022, 2023, 2024) and multiple Haute Grandeur Global Spa Awards, and is operated as a private company within the Nordic Hotels & Resorts group with no disclosed funding events. Headcount sits in the 101–250 range, and the company has no mobile app, no public API, and no disclosed AI or machine learning capabilities.

Name

Yasuragi

Legal name

Yasuragi Hasseludden AB

Website

https://yasuragi.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Yasuragi is a privately held Japanese-inspired spa hotel in Stockholm's archipelago (Hasseludden, Nacka) operating 191 rooms, 23 meeting rooms, three restaurants, and an onsen-style bathhouse as part of the Nordic Hotels & Resorts group, serving individual wellness guests, corporate conference clients, and families.

Ownership category

akta.pro rank

Product category

Spa Hotel & Wellness Resort

NAICS

Traveler Accommodation (7211), Accommodation (721), All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Wellness & Spa All-Inclusive Resorts (THAGAKAE), Destination Spas & Spa Resorts (HSALAFAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Spa hotel services
• Wellness retreats
• Japanese bathhouse
• Conference facilities
• Hotel accommodation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Spa Packages: Day spa and overnight spa packages combining Japanese bath access, activities, meals, and accommodation. Includes 12H Reset, 24H Reset, 48H Reset packages with varying inclusions.
2. Hotel Accommodation: 191 hotel rooms with 422 beds in Japanese-inspired design. All rooms have views over Höggarnsfjärden and Stockholm archipelago entrance. Breakfast buffet included with packages.
3. Food & Beverage: Three restaurants: Minamo (Japanese à la carte), Teppanyaki Kiri (teppanyaki grill, 7-course menu), Sushi Bar Namiyama. Cocktail bar with own sake, rooftop terrace (500 sqm). Lunch, dinner, energy breaks, and catering services.
4. Conference & Meeting Services: Meeting packages including rooms, Japanese bath access, activities, meals. Various themed conference packages (Tokyo Style, Kyoto Happening, Onsen Feeling) and day meetings with treatment. 23 different meeting rooms for 2-400 people.
5. Treatments: Spa treatments including massages, facial treatments, body treatments. Seasonal special treatments aligned with nature. Available as add-ons to packages or standalone bookings.
6. Gift Cards: Gift cards valid for 2 years, available in digital format. Can be redeemed for stays, packages, dining, and treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Yasuragi is a Japanese-inspired spa hotel operating a 191-room property with a traditional Japanese bathhouse (onsen-style hot springs, saunas, cold baths), spa treatments, three restaurants, cocktail bar with rooftop terrace, and 23 meeting rooms. The company sells overnight and day spa packages, corporate conference packages that combine meetings with wellness experiences, and standalone activities such as yoga, meditation, and Japanese cultural workshops.

Product overview

Yasuragi is a Japanese-inspired spa hotel in Stockholm (Hasseludden, Nacka) combining traditional Japanese bathing culture with modern Scandinavian design. The core offering centers on the Japanese Bath (onsen-style hot springs, saunas, cold pools, bathing rituals) and spa treatments, complemented by three restaurants (Restaurant Minamo à la carte, Teppanyaki Kiri, Sushi Bar Namiyama), cocktail bar with rooftop terrace, and 191 hotel rooms. Conference facilities include 23 meeting rooms (capacity 2-400) with themed rooms, and tailored conference packages combining work with spa experiences. Additional offerings include activities (meditation, yoga, Japanese crafts, team building), retail shop (Kimochi/Yasuragi Shop), gift cards, bath cards, and family programs (Yasuragi Kids). The property opened in 1997 with major expansion in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Japanese Bath (Japanska badet) The heart of Yasuragi featuring traditional Japanese bathing culture with hot springs (onsen), cold baths, saunas (including sleep sauna, aroma sauna, steam sauna with salt), carbonated bath, and bathing introduction rituals. Open daily 8:00 AM to 10:30 PM.
• Spa Treatments (Behandlingar) Wellness treatments including massages, facial treatments, body treatments, and seasonal special treatments designed to harmonize with nature's shifting energies. Available as add-ons to packages or standalone bookings.
• Hotel Accommodation (Rum & Sviter) 191 hotel rooms with 422 beds in Japanese-inspired design, all with views over Höggarnsfjärden and Stockholm archipelago. Includes standard rooms, junior suites, and rooms with traditional Japanese-style low beds. Breakfast buffet included with packages.
• Restaurant Minamo À la carte restaurant inspired by Japanese cuisine. Lunch served daily 11:30-14:00 with main course and dessert. 2-course dinner included in spa packages.
• Teppanyaki Kiri Teppanyaki grill restaurant where chefs cook 7-course set menu in front of guests at hot plates. Features 12 teppanyaki tables, each seating 8 people. Open Thursday-Sunday.
• Sushi Bar Namiyama Sushi restaurant located by the Japanese bath, offering freshly prepared sushi dishes.
• Cocktail Bar & Rooftop Terrace Cocktail bar featuring classic cocktails, organic wines, own brewed sake, and mocktails. 500+ sqm rooftop terrace with panoramic views over Stockholm's inlet. Sunday-Monday 2PM-11PM, Tuesday-Saturday 2PM-12AM.
• Meeting Rooms & Conference Facilities 23 different meeting rooms including: Fuji (400 sqm, holds 400 people), 4 themed rooms (Teien, Manga, Kabuki, Shibuya), large rooms (30-100 people, 90 sqm), medium rooms (10-30 people, 56 sqm), and small rooms (2-8 people, 18 sqm). Features include projectors/LED screens, speakers, and some with terrace access.
• Conference Packages Tailored conference packages combining meeting facilities with spa experiences. Options include: Meeting with Accommodation, Day Meeting with Japanese Baths (from 2150 SEK), Tokyo Style, Kyoto Happening, Onsen Feeling, and Day Meetings with Treatment (20-min treatment per participant). All include Japanese bath access, energy breaks, lunch, yukata loan, and swimwear.
• Spa Packages (Overnight and Day/Evening) Spa packages including 12H Reset (from 1190 SEK, 12 hours), 24H Reset (from 2010 SEK), and 48H Reset (30% discount). Also includes day and evening spa packages for visits without overnight stay. All packages include Japanese bath access, activities, meals in restaurants, and hotel accommodation where applicable.
• Activities & Wellness Programs Standalone bookable activities including Japanese Radio Gymnastics, Zazen meditation, Do-In self-massage, Yin Yoga, Sound Journey, Sauna Meditation, Breathwork, Origami, Calligraphy, Mizuhiki, Karaoke, Kendo, Shinrin-yoku (forest bathing), Tabata, Sushi School, and team activities like RIB Archipelago Masters, Kayaking, and Orienteering. Seasonal activity programs offered.
• Yasuragi Shop (Kimochi) Retail shop selling own Swan-labeled body care products (soap, shampoo, conditioner, lotion), Hada skincare brand (used in treatments), yukata kits, and spa merchandise. Available on-site and online at yasuragishop.se.
• Bath Card (Badkort) Prepaid bath cards with 10 visits to the Japanese bath for regular spa guests.
• Gift Cards (Presentkort) Gift cards valid for 2 years, available in digital format. Can be redeemed for stays, packages, dining, and treatments.
• Japanese Garden Harmonious Japanese garden for peaceful walks and mindfulness practice. Features The Walk and Garden of Stillness with interpretive brochure available at reception. Includes outdoor gym clearing.

Quantifiable outcome

• Reduced stress hormones (cortisol, norepinephrine, adrenaline) and increased oxytocin during warm water immersion
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Min Stora DagminorStrategic or Co-development Partner · 1 January 2022Nationwide charity organization fulfilling wishes for children with serious illnesses. Yasuragi donates spa stays for children wishing for spa experiences or Japanese culture.
• UNHCRminorStrategic or Co-development Partner · 1 January 2022Donated to UNHCR's work for refugees in Ukraine in December 2022. Started fundraiser in 2023 for UNHCR's education efforts for children on the run.
• Nordic Hotels & ResortscoreStrategic or Co-development PartnerYasuragi is owned and operated as part of the Nordic Hotels & Resorts collection. Benefits include shared booking platform, central accessibility improvements, brand association, and network-wide marketing.
• Eneo Solutions ABcoreTechnology or IntegrationSwedish solar energy company operating Yasuragi's 129 kW solar power plant on rooftops, producing approximately 119 MWh of green solar power annually, equivalent to electricity for 24 houses or 20 million iPhone charges.
• Boo EnergiminorOthersLocal energy company providing purchased electricity mix consisting mainly of electricity from sun, wind, and water sources.
• WaxholmsbolagetcoreChannel Partner/ Reseller/ DistributorBoat transportation partner providing regular ferry service from Strömkajen at Grand Hôtel (30 min) and Gåshaga pier (5 min) to Hasseludden pier. Makes Yasuragi accessible as a unique boat destination.
• CWS (Laundry Service)minorOthersCertified laundry service by Svanen handling hotel textiles. Old and worn textiles are sold to reusedremade.com for circular economy.
• Ett Hjärtligt VärmdöminorStrategic or Co-development PartnerFoundation uniting local residents, businesses, and municipality to create meaningful leisure time. Provides children and families in Värmdö municipality in financial/social need with recreational opportunities.
• Julklappshjälpen Värmdö (Christmas Gift Help Värmdö)minorStrategic or Co-development PartnerNon-profit group mediating Christmas gifts in Värmdö municipality for economically disadvantaged families. Yasuragi provides relaxing stays for selected families.
• Inner Development GoalsminorOthersOrganization referenced for lectures and workshops on inner development goals. Used as resource for professional speakers helping teams develop.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Selina: Global wellness- and experience-led hospitality brand with hotels, co-working, and activities targeting wellness-minded travelers. Comparable in the wellness-anchored hospitality positioning, though at a much lower price point and broader geographic footprint.

Direct peers

• Aire Ancient Baths: Urban thermal bath experience operator in multiple European cities focused on hot/cold bathing rituals in atmospheric historic settings. Comparable to Yasuragi's Japanese bath product as a premium bathing-led spa experience.
• Copperhill Mountain Lodge: Swedish design hotel and mountain resort in Åre with spa, restaurants, and conference facilities. Comparable as a Swedish premium resort offering spa + accommodation + corporate meetings in a nature setting.
• Brenners Park-Hotel & Spa: Luxury hotel and spa in Baden-Baden, Germany offering rooms, multiple restaurants, a renowned spa/wellness center, and event facilities. Directly comparable on the luxury hotel + spa + meeting + F&B mix.
• Blue Lagoon Iceland: Iconic geothermal destination spa in Iceland combining natural hot springs, hotel accommodation, restaurants and treatments. Comparable to Yasuragi as a Nordic destination spa resort anchored by a signature bathing experience and premium pricing.
• Lanserhof Tegernsee: European luxury medical wellness resort (Germany/Austria) combining hotel, spa, treatments, and healthy cuisine. Comparable as a multi-day premium wellness destination resort with strong brand and pricing power.
• SHA Wellness Clinic: Destination wellness resort in Spain combining integrative medical/wellness programs, healthy cuisine, and premium accommodation. Comparable as a high-end international destination wellness resort with multi-day reset packages.
• Adler Spa Resort Sicilia: Italian luxury resort with extensive spa, multiple restaurants, and wellness programs. Comparable as a European luxury resort with integrated spa, F&B, and multi-night wellness package model similar to Yasuragi's 12H/24H/48H Reset.

Regional players

• Sturebadet: Historic luxury day spa and bathhouse in central Stockholm. Comparable on the premium bathhouse/spa product and Stockholm customer base, but serves a day-spa/urban clientele rather than Yasuragi's destination resort positioning.

Others

• Nordic Hotels & Resorts: Parent collection/management group of upscale Nordic hotels of which Yasuragi is part. Comparable as the network that handles distribution, marketing, and brand-level support for Yasuragi.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yasuragi-hasseludden
• Xx.com/yasuragisweden

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yasuragi