The Vet Group

What The Vet Group does

The Vet Group is a private, multi-clinic veterinary practice headquartered in Warrnambool, South West Victoria, Australia, with origins dating to circa 1957 at its Allansford clinic. The group operates 7 clinics spanning South West Victoria and Tasmania, employing 51-100 staff and serving 29,000+ registered clients across two distinct segments: companion animal owners and dairy/livestock production farms in a region that produces roughly 25% of Australia's milk.

The practice delivers veterinary professional services through its clinic network and on-farm visits, supplemented by specialized branded herd-health programs (CalfWise, HerdWise, HeiferWise, Milk Quality) that codify dairy and livestock advisory workflows into repeatable service packages. Underlying commercial infrastructure includes a client/POS database, an online store for direct product sales, and partnership integrations with animal-health and agricultural input suppliers (Zoetis for Teatseal recycling; Notman Pasture Seeds; Cows-R-Us).

Revenue is generated through four mechanics: professional service fees across clinics, product sales via the online store and in-clinic dispensary, the VIP Health Club subscription for companion animals, and farm service contracts for production-animal clients. Geographic expansion into Tasmania, subscription pricing, e-commerce, and partner-led ecosystem buildout suggest an active diversification of revenue streams beyond traditional fee-for-service veterinary work, although no financial scale figures are disclosed.

Name

The Vet Group

Legal name

The Vet Group

Website

https://thevetgroup.com.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

The Vet Group is a regional Australian veterinary practice operating 7 clinics across South West Victoria and Tasmania, serving 29,000+ companion-animal and dairy/livestock clients via professional services, subscription plans, an online store, and specialized herd-health programs.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940), Support Activities for Animal Production (1152)

SIC

Agricultural Services (700)

akta.pro primary industry

Food Animal (Bovine/Dairy/Beef) Veterinary Services (HLAMABAA)

akta.pro secondary industries

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB), Nutrition & Production Medicine Advisory (Transition Cow, Performance Optimization) (AFACADAI), Diagnostics & Laboratory Services (Sampling, Necropsy, Disease Investigation) (AFACADAF)

Keywords

• Veterinary services
• Companion animal care
• Production animal health
• Dairy herd management
• Calf rearing support

Headquarters

HQ city

Warrnambool

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Professional Services: Consultations, vaccinations, surgeries, dental procedures, microchipping, X-ray, pregnancy testing, disease investigation, and herd health management delivered at clinic locations and on-farm.
2. Product Sales (Online Store): Sale of animal health products through the e-commerce store, including The Perfect Udder Colostrum Management System, DairyTech Pasteurisers, Brix refractometers, calf coats, CalfWise Field Guide, and NexGard SPECTRA.
3. VIP Health Club Subscription: Monthly subscription health club for pets offering proactive preventative care, with monthly payment option.
4. Farm Service Contracts: Ongoing farm service relationships covering herd health, calving support, disbudding, and training programs for dairy clients in the South West Victoria region.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Vet Group provides integrated veterinary care for companion animals (consultations, vaccinations, surgery, dentistry, microchipping, X-ray, preventive health) through seven clinic locations, and for production animals (dairy, beef, equine) through on-farm field services and dedicated programs such as CalfWise, HeiferWise, HerdWise, and the Milk Quality Program. The group also runs the VIP Health Club pet wellness subscription and an online store selling related animal health and calf rearing products including the Perfect Udder Colostrum Management System, DairyTech Pasteurisers, Brix refractometers, calf coats, the CalfWise Field Guide, and NexGard SPECTRA.

Product overview

The Vet Group offers a unified veterinary service model built around preventative-based medicine delivered through consultative advice and education. The portfolio consists of two primary service categories (Companion Animals and Farm Services), supported by an e-commerce Online Store. Farm Services include specialized programs such as Calf Rearing (CalfWise), HeiferWise, HerdWise, and Milk Quality Services. Companion animal services are complemented by the VIP Health Club loyalty program. The company also sells related products including The Perfect Udder Colostrum Management System, DairyTech Pasteurisers, Brix Refractometers, calf coats, and the CalfWise Field Guide publication. The offering follows a full-service model with clinic-based consultations, farm visits, and an online retail channel.

Differentiator

Problem solved

Functional benefit

Brands

• CalfWise: Calf rearing support program including colostrum management, monitoring blood antibody levels, training programs, and calf nutrition advice.
• HerdWise
• HeiferWise
• VIP Health Club

Products and services

• Companion Animal Veterinary Services Full veterinary care for household pets including consultations, vaccinations, desexing, soft tissue and orthopaedic surgery, dentistry, microchipping, X-ray imaging, and emergency care, delivered at the group's regional clinics for pet owners across South West Victoria.
• Farm Services (Production Animal Veterinary Services) Veterinary services for dairy, beef, and equine producers covering large animal consultations, herd health management, disease investigation, cattle pregnancy testing, on-farm training, disbudding with sedation and pain relief, and equine services, delivered via on-farm field visits and at Allansford, Timboon, Heywood, Simpson, Portland, and Smithton Tasmania clinics.
• CalfWise Calf Rearing Program Comprehensive calf rearing support package for dairy farmers covering pre-calving vaccinations, colostrum management, blood antibody monitoring, feeding programs, disease diagnosis and pneumonia management, delivered through farm visits and training workshops.
• HeiferWise Heifer Development Program Structured heifer management and development program focused on raising healthy replacement heifers for dairy herds.
• HerdWise Herd Health Management Program Comprehensive herd health management program providing disease investigation, ongoing health monitoring, and production optimisation services for dairy farms.
• Milk Quality Services Dairy milk quality assessment and improvement services that help farmers optimise milk production quality and standards.
• VIP Health Club Pet wellness membership program offering enrolled pets regular preventive health monitoring, with monthly (and annual) payment options and record transfer services; also referenced as the Very Important Pet Health Club.
• Online Store E-commerce storefront at store.thevetgroup.com.au selling animal health, calf rearing, and pet care products including The Perfect Udder Colostrum Management System, DairyTech Pasteurisers, Brix refractometers, calf coats, the CalfWise Field Guide, and NexGard SPECTRA.
• The Perfect Udder Colostrum Management System Colostrum collection, storage, and feeding system for hygienic management of colostrum on dairy farms; sold via the CalfWise section of the online store.
• DairyTech Platinum Series Pasteurisers Colostrum pasteurisation equipment that heat-treats colostrum to inactivate pathogens while maintaining antibody levels, sold to dairy farmers via the online store.
• Disbudding Services Calf disbudding service performed using sedation, local anaesthesia, and hot gas iron with long-acting pain relief, including health checks for extra teats, hernias, and bull calf management.
• NexGard SPECTRA Pet Care Offer Promotional offer on NexGard SPECTRA parasite prevention medication for pets; purchase a 3 or 6 pack and receive 1 pack free for a limited time.

Quantifiable outcome

• Over 29,000 registered clients across the region

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ZoetiscoreStrategic or Co-development PartnerThe Vet Group has partnered with Zoetis on the recycling of Teatseal syringes. Farmers are encouraged to bring back used Teatseal syringes to The Vet Group clinics, and with assistance from Zoetis, these are forwarded to appropriate recycling companies so the plastics can be re-used. This demonstrates The Vet Group's commitment to sustainability.
• Notman Pasture SeedsminorChannel Partner/ Reseller/ DistributorThe Vet Group's Timboon clinic acts as a depot for Notman Pasture Seeds dairy nutritional and pasture products, making these products accessible to farmers in the region.
• Cows-R-UsminorChannel Partner/ Reseller/ DistributorThe Vet Group's Timboon clinic acts as a depot for Cows-R-Us dairy nutritional products, providing local farmers with access to dairy nutrition solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Greencross Vets: Australia's largest veterinary group, operating a national network of clinics and specialty hospitals. Comparable as a multi-clinic mixed animal practice operator in Australia, though Greencross is heavily urban and companion-animal focused versus The Vet Group's regional, dairy-led profile.
• VetPartners: One of Australia's largest veterinary groups, acquiring regional and rural mixed-practice clinics. Highly comparable as a consolidator of regional Australian vet clinics; competes directly with The Vet Group for both customers and clinical talent.
• Petstock Vet: Retail-anchored veterinary network owned by Petstock, combining pet retail with in-clinic services. Comparable as an Australian multi-clinic veterinary operator, particularly in regional catchments that overlap with The Vet Group's territory.

Others

• Zoetis: Global animal health pharmaceutical and biologics company, and an existing partner of The Vet Group on Teatseal syringe recycling. Comparable as a supplier and strategic partner ecosystem participant for Australian mixed-practice clinics.
• Provet (Henry Schein Animal Health): Major veterinary product distributor and practice solutions provider. Comparable as a key supplier of pharmaceuticals, equipment and consumables to clinics of The Vet Group's scale.
• IDEXX Laboratories: Global leader in veterinary diagnostics, laboratory services and practice software. Comparable as the dominant provider of diagnostic infrastructure and practice management software used by clinics like The Vet Group.

Emerging players

• SmartVet: Emerging Australian veterinary group with a regional mixed-practice footprint across several states. Comparable as a younger consolidator targeting similar regional, mixed-practice clinics to The Vet Group.

Direct peers

• Apiam Animal Health: ASX-listed Australian animal health services company focused on production animals and mixed rural practice, including dairy. The closest publicly traded comparable to The Vet Group's dairy-anchored, regional mixed-practice model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thevetgroup.farm.services
• Instagraminstagram.com/thevetgroupfarmservices
• LinkedInlinkedin.com/company/the-vet-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Vet Group