Tonic Health
Tonic Health is a UK-registered community charity (Charity Number 1167453) founded in 2016, operating hubs in Spalding, Holbeach, and Boston. It delivers free or low-cost wellbeing, dementia, youth, and SEND support services to South Lincolnshire residents, funded by donations, grants, and community fundraising.
- Company typePrivate
- Founded2016
- HeadquartersSpalding, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tonic Health does
Tonic Health is a UK-registered community charity (Charity Number 1167453) founded in 2016 and headquartered in Spalding, Lincolnshire. The organisation provides non-clinical wellbeing, dementia, youth, and SEND (Special Educational Needs and Disabilities) support services through three physical hubs — Spalding Hub, Holbeach Hub, and Boston Youth Hub — plus satellite programmes such as the Gosberton Men's Project Café. Service lines include Wellbeing Support (including free washing and laundry facilities), FOCUS Day groups and Movement 4 Memory sessions for early-onset dementia, youth groups for ages 6–16, the Talk Stick mental health programme, and Adults with SEND support. Funded programmes include Wheels 4 Life (bicycle refurbishment), Tonic Bake Off (cooking skills), and the Empower youth employability course delivered with Boston College.
The technology footprint is modest: a WordPress website (tonic-health.co.uk) with a Mailchimp newsletter, Google Analytics, and Snowplow tracking, plus active organic social media accounts on Facebook, Instagram, X, LinkedIn, YouTube, and TikTok. There is no proprietary platform, mobile app, API surface, or AI/ML capability; service delivery is human-led and hub-based. Impact measurement is conducted via the Social Value Engine, which reported £905,517 in net social value and an £8.76 social return per £1 invested in FY ending May 2024, with 12,317 total attendees (up from 8,268) and 1,118 sessions delivered.
The business model is a non-profit charity revenue mix rather than a commercial go-to-market. Income is generated through donations (JustGiving page, South and East Lincolnshire Community Lottery), grants from bodies including SHDC, Active Lincolnshire, and Levelling Up, community fundraising events (e.g., charity dinner with Peter Shilton CBE), and room-hire revenue from the Tonic 44 Community Hub. Most services are free or low-cost to beneficiaries, with a nominal charge only on dementia support sessions to cover refreshments. GTM is community-led: referrals are driven by word-of-mouth, local partnerships, and direct outreach via social channels. The organisation is led by Founder and CEO Michael Morris (appointed first CEO in July 2024) and governed by a nine-member Board of Trustees chaired by Barrie Pierpoint, with 11–50 total staff and volunteers.
Tonic Health firmographics
Firmographics- Name
- Tonic Health
- Legal name
- Tonic Health
- Website
- https://tonic-health.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tonic Health is a UK-registered community charity (Charity Number 1167453) founded in 2016, operating hubs in Spalding, Holbeach, and Boston. It delivers free or low-cost wellbeing, dementia, youth, and SEND support services to South Lincolnshire residents, funded by donations, grants, and community fundraising.
- Ownership category
- akta.pro rank
Tonic Health industry classification
Industry- Product category
- Community Health and Wellbeing Services
- NAICS
- Social Assistance (624), Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGAEAH)
- akta.pro secondary industries
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Companion Care & Social Support (non-clinical) (HLADAGAB), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO), Stress Management & Burnout Prevention Coaching (HSADAGAD)
Keywords
Where Tonic Health is headquartered
LocationHeadquarters
- HQ city
- Spalding
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Tonic Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: Charity receives donations through JustGiving page, South and East Lincolnshire Community Lottery, and general fundraising activities. Events are used to raise funds for services.
- Room Hire: Tonic 44 Community Hub and other facilities are available for hire for wakes, christenings, birthdays, corporate meetings, activities, and other gatherings, generating rental income.
- Grants and Funding: Receives funding from organizations such as SHDC, Active Lincolnshire, Levelling Up, and other grant-making bodies to support specific programs and initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free community wellbeing services |
| Unit Pricing | Pay-as-you-go | Nominal charge for dementia support sessions |
| One time/ perpetual license | Pay-as-you-go | Room hire at Tonic 44 Community Hub |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tonic Health product offering
Product offeringCore offering
Tonic Health is a community-oriented charity operating physical wellbeing hubs in South Lincolnshire, delivering in-person peer-led support programmes covering general wellbeing, early-onset dementia, youth (ages 6–16), adults with SEND, and mental health. It also runs targeted initiatives such as bicycle refurbishment (Wheels 4 Life), cooking skills (Tonic Bake Off), an employability course (Empower), and a Men's Project Café, supplemented by bookable community space hire at Tonic 44. Services are delivered directly at Spalding Hub, Holbeach Hub, Boston Youth Hub, and partner satellite venues.
Product overview
Tonic Health is a community-oriented charity offering a unified set of wellbeing services focused on health and social support. The core offerings include Wellbeing Support (hubs at Spalding and Holbeach), Dementia Support (FOCUS Day and Movement 4 Memory groups), Youth Support (age-differentiated groups), Adults with SEND Support, and the Talk Stick mental health programme. Additional services include community hub room hire, the Wheels 4 Life bicycle refurbishment project, Tonic Bake Off cooking sessions, the Empower youth development programme, and the Men's Project Cafe. All services operate from multiple physical hub locations across South Lincolnshire.
Differentiator
Problem solved
Functional benefit
Brands
- Tonic 44 Community Hub: Community hub facility available for wakes, christenings, birthdays, corporate meetings, activities, groups, and other gatherings, offering buffets, a licensed bar, toilet facilities, open garden space, a hall for up to 80 people, and a kitchen.
- Talk Stick
- FOCUS Day Groups
- Movement 4 Memory
- Wheels 4 Life
- Elevenses
Products and services
- Wellbeing Support
Quantifiable outcome
- Helped over 29,500 people and delivered over 1,300 sessions in one year
- +3 more outcomes
Companies that use Tonic Health
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Tonic Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tonic Health partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Springfields Events CentreminorVenue for charity dinner event featuring Peter Shilton CBE, former England goalkeeper.
- Room2RewardminorProvided free nights away as rewards for volunteer recognition, honoring outstanding volunteer contributions such as Bernice Scott and Marion & John Dyson.
- Worldwide FruitminorLocal business partner highlighted for supporting Tonic Health's community initiatives.
- Holbeach United CharityminorCommunity partnership supporting local health and wellbeing initiatives.
- FlamingominorLocal business partner spotlighted for community support contributions.
- Bridge FarmminorContributing to the Movement 4Memory group through horticultural therapy, enhancing lives of individuals with memory challenges.
- Gosberton Baptist ChurchminorProvides venue for Gosberton Men's Project Café, offering kitchen and main room facilities for community gatherings.
- Tallington FarmminorLocal business spotlighted for supporting the community.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Tonic Health competitors and assessment
Company assessmentDirect peers
- Re-engage: UK charity tackling social isolation and loneliness among older people through community group activities and befriending — directly comparable to Tonic's wellbeing hub model targeting isolated and vulnerable community members through peer-led groups.
- Mind (Lincolnshire): Regional mental health charity providing community-based wellbeing support, peer groups, and signposting across Lincolnshire — directly overlapping with Tonic's Talk Stick mental health programme and general wellbeing hub services for the same population.
- Royal Voluntary Service: UK charity providing community-based wellbeing support, social activities, and practical help for older and isolated people through local hubs and volunteer networks. Directly comparable peer in community wellbeing hub delivery and volunteer-led service model.
- YMCA Lincolnshire: Community charity delivering youth programs, wellbeing activities, and community hub services across Lincolnshire. Directly comparable as a multi-site regional charity serving overlapping youth and community segments with physical hub delivery.
- Alzheimer's Society: UK national charity providing dementia support services, including day programs and carer respite, which directly overlaps with Tonic's FOCUS Day Groups and Movement 4 Memory sessions. Comparable as a peer in dementia-specific community support delivery.
- Age UK Lincoln & South Lincolnshire: Local Age UK branch delivering community support, wellbeing services, and dementia-related programs to older adults across the same South Lincolnshire geography as Tonic Health. Comparable as a regional charity offering social support and dementia services to overlapping beneficiary groups.
Emerging players
- Carers UK: National charity supporting unpaid carers, including those caring for individuals with dementia — directly relevant to Tonic's Movement 4 Memory and FOCUS programs that explicitly serve carers alongside dementia patients. Overlap on carer support, though focused nationally rather than regionally.
- Together UK (Mental Health): UK charity supporting people with mental health needs through community-based peer support and recovery-focused services. Comparable in peer-led mental health and wellbeing support, though operating more nationally than Tonic's hyperlocal South Lincolnshire focus.
Others
- Lincolnshire Community Foundation: Community foundation distributing grants across Lincolnshire and supporting local charities including mental health and wellbeing organizations. Comparable as a regional ecosystem participant and potential funding partner rather than direct service competitor.
Broad incumbents
- Lincolnshire Partnership NHS Foundation Trust: NHS provider of mental health, learning disability, and dementia services across Lincolnshire. Represents the larger statutory provider with overlapping service areas — Tonic operates as a non-clinical complement to LPFT's clinical services.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tonic Health social profiles
Digital presenceTonic Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tonic Health leadership team
Management profileNumber of profiles
Profiles11 records
Tonic Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tonic Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tonic Health
What does Tonic Health do?
Tonic Health is a community-oriented charity operating physical wellbeing hubs in South Lincolnshire, delivering in-person peer-led support programmes covering general wellbeing, early-onset dementia, youth (ages 6–16), adults with SEND, and mental health. It also runs targeted initiatives such as bicycle refurbishment (Wheels 4 Life), cooking skills (Tonic Bake Off), an employability course (Empower), and a Men's Project Café, supplemented by bookable community space hire at Tonic 44. Services are delivered directly at Spalding Hub, Holbeach Hub, Boston Youth Hub, and partner satellite venues.
Is Tonic Health a public or private company?
Tonic Health is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tonic Health founded?
Tonic Health was founded in 2016. It employs 11 to 50 people.
Where is Tonic Health based?
Tonic Health is headquartered in Spalding, United Kingdom, in the Europe region.
How does Tonic Health make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are room Hire and grants and Funding.
Who are Tonic Health's main competitors?
Direct peers on record are Re-engage, Mind (Lincolnshire), Royal Voluntary Service, YMCA Lincolnshire, Alzheimer's Society and Age UK Lincoln & South Lincolnshire. Emerging players are Carers UK and Together UK (Mental Health). Lincolnshire Community Foundation is listed as an others. Lincolnshire Partnership NHS Foundation Trust is listed as a broad incumbent.
Does Tonic Health have an API?
No public API is recorded for Tonic Health.
What industry is Tonic Health in?
Tonic Health's product category is Community Health and Wellbeing Services. Its primary akta.pro industry code is BPAGAEAH, Mental Health & Crisis Support Services, with a secondary code of HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services. Its NAICS code is 624 and its SIC code is 8300.