What nRollTech does

PES Benefits (referenced under the nRollTech data set) is a privately held US benefits technology and administration company headquartered at 100 Challenger Rd, Suite 105, Ridgefield Park, NJ. The company operates a horizontal platform targeting insurance brokers and employer organizations, delivering an integrated suite spanning benefits technology, benefits administration, benefits education, employee advocacy, and ACA & HR compliance. A sub-brand, AllyHealth, extends the offering into virtual care for employer partner clients. The platform is SOC 2 (Type 2) compliant, with a dedicated trust portal, positioning the firm to serve buyers with sensitive employee data requirements.

The underlying technology stack is described in generic terms as a 'benefits technology platform with virtual care capabilities,' with no disclosed proprietary features, APIs, SDKs, or integrations in the source material. The 'decision support' positioning implies workflow tooling for brokers and HR teams navigating benefits selection and compliance, but no AI/ML, data assets, or technical differentiation are documented. No patents, trademarks, or research output are disclosed.

The business model is B2B, with a direct sales go-to-market labeled 'Partner With PES' aimed at enterprise and mid-market employers and brokers. No pricing is publicly disclosed, no revenue figures are available, no funding rounds are recorded, and no management team is identified in the source data. Marketing is conducted primarily through the corporate website, a maintained blog, and trust/compliance messaging. The company's differentiation rests on brand recognition (continuous quarterly Shortlister Top Vendor recognition since Q1 2021), SOC 2 compliance posture, and the breadth of its service suite rather than on disclosed proprietary technology.

Name

nRollTech

Legal name

PES Benefits

Website

https://nrolltech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

PES Benefits is a US-based, privately held benefits technology and administration platform serving insurance brokers and employer organizations with technology, administration, education, employee advocacy, ACA/HR compliance, and virtual care (via AllyHealth) solutions. SOC 2 Type 2 compliant.

Ownership category

akta.pro rank

Product category

Employee Benefits Technology

NAICS

Professional Employer Organizations (56133)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Benefits Administration & Enrollment Support (BPAAAIAB), Employee Benefits Brokerage & Consulting (FSAEADAC)

Keywords

• Benefits technology platform
• Employee benefits administration
• Benefits decision support
• Virtual care services
• ACA compliance software

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

PES Benefits provides an integrated benefits technology platform and service suite for insurance brokers and employer partners. Offerings span benefits decision support technology, benefits administration, benefits education, employee advocacy, ACA and HR compliance (eligibility tracking and calculators), and a virtual care solution delivered in partnership with AllyHealth.

Differentiator

Problem solved

Functional benefit

Brands

• AllyHealth: Virtual care solution partner mentioned in the navigation menu under Virtual Care service offering

Products and services

• Benefits Technology SOC 2 compliant benefits technology platform providing benefits decision support for insurance brokers and employer partners.
• Virtual Care (AllyHealth) Virtual care service delivered in partnership with AllyHealth, extending the benefits offering into employee well-being and telehealth for employer partners and their employees.
• Benefits Administration Benefits administration service for insurance brokers and employer partners, supporting ongoing management of employer benefits programs.
• Benefits Education Employee benefits education service designed to help employees understand and engage with their benefits offerings.
• Employee Advocacy Employee advocacy service providing employees with support and guidance as they navigate benefits-related decisions and issues.
• ACA & HR Compliance ACA and HR compliance solution with eligibility tracking and calculator tools (eligibilitytrackingcalculators.com) for employers and brokers managing regulatory compliance.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Emerging players

• Gusto: An HR, payroll, and benefits platform serving SMB employers with growing broker-distributed benefits administration — a younger but rapidly scaling peer in adjacent benefits technology territory.
• Nava Benefits: A modern benefits brokerage and technology platform targeting SMB and mid-market employers with decision-support tooling — an emerging competitor in the same broker-distributed benefits decision-support niche PES Benefits occupies.

Broad incumbents

• Justworks: A PEO that administers payroll, benefits (including health and ancillary), and HR compliance for SMB employers — overlapping benefits administration and ACA/HR compliance capabilities PES Benefits delivers to broker and employer partners.
• ADP TotalSource: ADP's PEO offering bundles benefits administration, compliance, payroll, and HR into a single solution for SMB and mid-market employers — a broader incumbent that overlaps with PES Benefits' benefits and compliance scope.
• Workday: A leading enterprise HCM platform that has expanded into benefits administration via Workday Benefits; competes with PES Benefits at the upper end of the market with a much broader product portfolio.

Direct peers

• bswift: An employee benefits administration and exchange platform offering enrollment, decision support, and ACA compliance — closely aligned with PES Benefits' full-stack benefits technology and administration suite.
• Benefitfocus: A long-standing benefits administration technology platform serving employers, brokers, and carriers with decision-support, enrollment, and analytics tools — directly comparable to PES Benefits' benefits technology and decision-support positioning.
• PlanSource: A cloud-based benefits administration platform focused on employers and brokers with decision-support and enrollment capabilities — a direct functional competitor in the same mid-market and broker-distributed segment.
• Empyrean Benefit Solutions: A benefits administration technology and services provider offering enrollment, ACA compliance, and HR support — overlapping PES Benefits' benefits administration and ACA/HR compliance offerings.
• OneDigital: A national benefits brokerage and consulting firm that pairs advisory services with technology platforms for employers — overlapping PES Benefits' broker-led benefits technology and decision-support value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nRollTech