Unifertil

What Unifertil does

Unifertil – Universal de Fertilizantes LTDA is a Brazilian fertilizer manufacturer founded in 1972 and headquartered in Canoas, Rio Grande do Sul. The company formulates, produces, and commercializes a portfolio of blended NPK, nitrogen, micronutrient-coated, and organic/humic-substance fertilizers under multiple proprietary lines — UNI, Premium, Premium Max, NMAX, FULL, FULL NMAX, and Ferti Organic Humics — together with agricultural limestone products via its wholly owned subsidiary Unical (Universal de Calcários). Its primary production facility in the Rio Branco neighborhood of Canoas has an installed blending capacity of 150,000 tons per year, complemented by branches in Santa Cruz do Sul, Cachoeira do Sul, Camaquã, and a port-adjacent operational site in Rio Grande.

The company sells into the major southern Brazilian crop segments — rice, corn, wheat, soybeans, and pasture — with formulations calibrated to the agronomic conditions of Rio Grande do Sul and Santa Catarina (RS alone accounts for 44.5% of national rice production). Its go-to-market runs through two channels: a directly managed network of 22 regional sales supervisors that provides on-farm technical recommendations, and a reseller/dealer network (Rede de Revenda) for smaller producers. Demand is supported by trade-show engagement at Expodireto Cotrijal and Show Tecnológico Copercampos, technical bulletins, and Agrolive live events on Facebook. Distribution and producer credit are reinforced by long-tenured financial partnerships with Banco Bradesco (FINIMP import financing dating to 1974) and Banrisul (R$ 15 million credit line signed in 2018 for cooperative member input financing).

Differentiated technology includes Premium Max micronutrient granule coating (ensuring all granules carry micronutrients for uniform agronomic delivery) and a dual urease inhibition system (NMAX/FULL NMAX) combining cationic action with NBPT to protect applied nitrogen from volatilization and leaching regardless of weather conditions. The family-owned business is currently led by second-generation directors Luiz Felipe Schiavon and Marcelo Schiavon, has held ISO 9001 certification since 2007, and operates an in-house quality control laboratory established in 1976. Unifertil maintains direct strategic relationships with global inputs players including K+S, Ameropa, and Best Sign.

Name

Unifertil

Legal name

UNIFERTIL – UNIVERSAL DE FERTILIZANTES LTDA.

Website

https://unifertil.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Unifertil is a Brazilian fertilizer manufacturer, founded 1972 and headquartered in Canoas, Rio Grande do Sul, producing NPK, nitrogen, micronutrient-coated, and organic fertilizers for agricultural producers in southern Brazil (Rio Grande do Sul and Santa Catarina), distributed via 22 regional sales supervisors and a dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Nitrogenous Fertilizer Manufacturing (325311), Phosphatic Fertilizer Manufacturing (325312), Lime and Gypsum Product Manufacturing (3274)

SIC

Agricultural Chemicals (2870), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)

akta.pro secondary industries

Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate) (AFABABAA), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH)

Keywords

• NPK fertilizers
• Agricultural limestone
• Nitrogen fertilizers
• Crop nutrition
• Soil amendments

Headquarters

HQ city

Canoas

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertilizer Sales: Sale of NPK fertilizers, nitrogen fertilizers, and specialty products for agricultural crops including rice, corn, wheat, soybeans, and pastures. Products include UNI base fertilizers, PREMIUM, PREMIUM MAX, NMAX, FULL, FULL NMAX, and Ferti Organic Humics lines.
2. Agricultural Limestone (Unical): Sale of two types of agricultural limestone through subsidiary Unical: Unical B (selected raw materials, longer residual effect, better cost-benefit) and Unical C (extra fine filler for rapid soil reaction).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Unifertil manufactures and commercializes mineral NPK and nitrogen fertilizers, organic humic-based fertilizers, and agricultural limestone for major crops including irrigated rice, corn, wheat, soybeans, and pastures. The company sells under multiple proprietary product lines such as UNI, PREMIUM, PREMIUM MAX, NMAX, FULL, FULL NMAX, FERTI ORGANIC HUMICS, and UNICAL, focusing its commercial coverage on the states of Rio Grande do Sul and Santa Catarina in Southern Brazil.

Product overview

Unifertil is a fertilizer manufacturer offering a comprehensive portfolio of products across multiple lines: UNI (base fertilizers with various NPK formulations), PREMIUM and PREMIUM MAX (complete nutrition with macro and micronutrients), N MAX and FULL NMAX (high-efficiency nitrogen fertilizers with urease inhibition technology), FULL (nitrogen-sulfur-potassium fertilizers), FERTI ORGANIC HUMICS (sustainable organic fertilizers with humic substances), and UNICAL (agricultural limestone products). The products serve major crops including rice, corn, wheat, and soybeans, with formulation versatility for both base and coverage applications.

Differentiator

Problem solved

Functional benefit

Brands

• Unical: Agricultural limestone products (Calcário Unical B and Calcário Unical C) for soil correction, providing calcium and magnesium benefits.

Products and services

• UNI

Quantifiable outcome

• Triple initial production capacity by 1975 through technology and machinery investment
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• CotrijalcoreStrategic or Co-development Partner · 7 March 2022Unifertil participates in Expodireto Cotrijal since the first edition, showcasing products, innovation, and technology. The event is a major agribusiness showcase where Unifertil receives clients, closes business deals, and builds partnerships.
• CopercamposcoreStrategic or Co-development Partner · 24 February 2022Unifertil has an important business partnership with Copercampos cooperative. The cooperative is in constant expansion and is responsible for agribusiness development in various regions of Santa Catarina and Rio Grande do Sul. Unifertil participates annually in the 26th Show Tecnológico Copercampos with demonstration fields and commercial team.
• K+ScoreStrategic or Co-development Partner · 13 February 2020K+S CEO Dr. Burkhardt Lohr, VP Agriculture Dr. Josef Wiebel, and Director of K+S Brasil Dr. Knut Clasen visited Unifertil facilities. The relationship is described as honoring and proud, with long-term partnership significance.
• AmeropamajorStrategic or Co-development Partner · 7 November 2019Ameropa representatives (Erik Schoen - Head Ameropa Brasil, Edouard Saunier - Head de Sulfato Global Ameropa, Chongyang Liu - Gerente Ameropa Beijing) visited Unifertil facilities. They reviewed factory structure and discussed business cooperation.
• Best SignmajorTechnology or Integration · 7 November 2019Gregory Lu from Best Sign visited Unifertil alongside Ameropa representatives to review factory facilities and discuss business relations.
• Unical (Subsidiary)coreOthersUnical is the limestone agricultural products company within the Unifertil group, producing Unical B and Unical C limestone products for soil correction and agricultural use.

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Broad incumbents

• Yara International: Global nitrogen and NPK producer with one of the largest fertilizer footprints in Brazil, including compound fertilizers and specialty plant nutrition. Comparable as a direct supplier of nitrogen and complete NPK products to Brazilian row-crop farmers.
• EuroChem Group: Global nitrogen, phosphate and potash producer with a Brazilian commercial footprint. Comparable as a broad-line fertilizer multinational competing for the same Brazilian grower customers with NPK and specialty products.
• Nutrien: World's largest fertilizer producer (potash, nitrogen, phosphate) with retail Loveland Products specialty plant nutrition. Comparable as a global-scale, broad-line fertilizer incumbent with significant Brazil exposure.

Direct peers

• K+S: German potash and specialty fertilizer producer with Brazilian operations and a documented strategic relationship with Unifertil. Comparable in the sulfur/potash/nitrogen specialty plant nutrition category, including products tailored to Brazilian soil and crop conditions.
• Timac Agro Brasil: Brazilian subsidiary of Groupe Roullier, focused on specialty and enhanced-efficiency fertilizers (including humic/granulated products). Comparable in Ferti Organic Humics-style humic-substance and crop-nutrition technology positioning.
• Galvani: Brazilian family-owned phosphate and fertilizer producer with national distribution. Comparable as a regional/domestic Brazilian competitor in phosphate-based fertilizers and soil correction products.
• Fertilizantes Heringer: Brazilian compound NPK fertilizer manufacturer with national distribution. Directly comparable in product mix (formulated NPK blends), customer base (Brazilian growers), and channel model (dealer/retail + direct).
• ICL Group: Global specialty fertilizer producer (potash, phosphate, micronutrients) with a Brazilian presence. Comparable as a supplier of enhanced-efficiency and specialty plant nutrition products in row crops.
• The Mosaic Company: Global phosphate and potash producer with a major Brazilian footprint (including the Heringer business). Comparable as a manufacturer of phosphate-based and specialty crop nutrition products sold to Brazilian row-crop farmers.
• Cibra (formerly Bunge Fertilizantes): Brazilian fertilizer distributor and blender with nationwide reach. Comparable as a competitor in NPK blends and specialty fertilizers, leveraging a similar dealer and direct-to-farmer go-to-market in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oficialunifertil
• Instagraminstagram.com/unifertilfertilizantes
• LinkedInlinkedin.com/company/unifertil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unifertil