What Cotrijal does

Cotrijal is a Brazilian agricultural cooperative headquartered in Não-Me-Toque, Rio Grande do Sul, founded in 1957, operating with 1,001–5,000 employees. Per firmographics, it produces and distributes diverse agricultural products through supermarkets and wholesalers. The detailed operational data available covers Cotrijal Supermercados, the cooperative's retail grocery arm (legal name: COTRIJAL COOP. AGROP. E INDUSTRIAL), which operates a single physical store — Supermercado Sede at Rua Dr Liberato Salzano, 5, Centro — and an e-commerce storefront at super.cotrijal.com.br. Both channels serve consumers in the urban perimeter of Não-Me-Toque/RS, with no documented operations outside this catchment.

The e-commerce platform, built on the Osuper storefront technology and hosted on Amazon AWS with SSL encryption, spans 14 product categories including beverages, meats, frozen foods, specialty/dietary items, hygiene and beauty, fresh produce, infant products, dairy and cold cuts, cleaning supplies, grocery staples, bakery, pet shop, and household utilities. Pricing is uniform across physical and digital channels, with a minimum online order of R$30.00 and an additional location-based delivery fee; deliveries are scheduled in approximately 2-hour intervals and an in-store pickup option exists at the Sede location. Payment is processed through integrated gateways supporting Visa, MasterCard, Elo, and American Express with anti-fraud controls, and the company maintains LGPD compliance with a designated data protection officer ([email protected]).

Revenue is generated exclusively through retail grocery sales (point-of-sale, both in-store and online) under a one-time/perpetual-license pricing model; revenue figures are not disclosed. The broader cooperative's agricultural production and wholesale distribution activities are referenced in firmographics but are not documented in the operational data. No funding rounds, M&A activity, leadership changes, or external expansion signals are recorded, consistent with a long-established, member-governed cooperative that has, to date, confined its supermarket operations to a single municipality.

Name

Cotrijal

Legal name

COTRIJAL COOP. AGROP. E INDUSTRIAL

Website

https://cotrijal.com.br

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cotrijal is a Brazilian agricultural cooperative founded in 1957 and headquartered in Não-Me-Toque, Rio Grande do Sul. Its documented operations include a single physical supermarket and e-commerce platform (Cotrijal Supermercados) serving consumers in the Não-Me-Toque urban perimeter via Osuper-powered online ordering and AWS-hosted infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Não-me-toque

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Traditional retail model selling groceries and household items through physical stores and online platform. Revenue generated from point-of-sale transactions for a wide range of product categories including beverages, meats, frozen foods, produce, dairy, bakery, cleaning supplies, and pet products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Cotrijal is a Brazilian agricultural cooperative that produces and distributes agricultural products. Through its Cotrijal Supermercados arm, it operates both a physical supermarket (Supermercado Cotrijal Sede) and an e-commerce grocery platform (super.cotrijal.com.br) selling groceries, household items, fresh produce, meats, dairy, beverages, bakery, cleaning supplies, hygiene products, pet supplies, and baby products to local consumers in Não-Me-Toque, Rio Grande do Sul, Brazil. The platform supports home delivery within the urban perimeter and in-store pickup, with a minimum order of R$ 30.00 and acceptance of major credit cards.

Product overview

Cotrijal Supermercados operates a single e-commerce grocery platform (Cotrijal Supermercados Online) that serves as the online storefront for the cooperative's supermarket. The platform allows customers to shop across 13 main product categories including Beverages, Meats, Frozen Foods, Special/Dietary, Hygiene and Beauty, Fresh Produce, Baby/Infant, Dairy and Cold Cuts, Cleaning, Grocery staples, Bakery, Pet Shop, and Utilities. The platform offers home delivery within the urban perimeter of Não-Me-Toque/RS and store pickup options, with a minimum purchase requirement of R$ 30.00.

Differentiator

Problem solved

Functional benefit

Products and services

• Cotrijal Supermercados Online

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• OsupercoreTechnology or IntegrationOsuper provides the e-commerce platform technology powering the Cotrijal online supermarket (super.cotrijal.com.br). The platform enables product catalog management, online ordering, customer accounts, and payment processing for the supermarket's digital operations.
• Amazon AWScoreTechnology or IntegrationAmazon AWS provides cloud hosting infrastructure for the Cotrijal e-commerce platform. Data servers are located in São Paulo (Brazil) and the USA, providing security and speed for the online store's operations.
• Payment Gateway ProviderscoreTechnology or IntegrationPayment processing partners including Visa, MasterCard, Elo, and American Express enable credit card transactions for online purchases. Anti-fraud systems and payment gateways process transactions securely.

Recent moves5 records

Direct peers

• Coop (Cooperativa de Consumo): Brazilian consumer cooperative operating supermarkets and e-commerce. Comparable to Cotrijal as another cooperative-backed grocery retailer in Brazil with both physical and online operations.
• Angeloni: Regional supermarket chain headquartered in Santa Catarina with multiple stores and online grocery. Comparable as a mid-size Brazilian regional grocery retailer with omnichannel operations.
• Giassi Supermercados: Regional supermarket chain in Santa Catarina operating physical stores and e-commerce. Comparable to Cotrijal as a mid-tier Brazilian regional grocery retailer with omnichannel presence.
• Condor Super Center: Regional supermarket chain headquartered in Curitiba, Paraná. Comparable to Cotrijal as a Brazilian regional grocery retailer serving a defined geographic market with both physical and online channels.
• Super Muffato: Regional supermarket chain based in Londrina, Paraná, operating physical stores and online grocery. Comparable to Cotrijal as a Brazilian regional grocery retailer with broad assortment and omnichannel capabilities.
• Zaffari: Regional supermarket chain based in Porto Alegre, Rio Grande do Sul—same state as Cotrijal. Directly comparable as a Brazilian regional grocery retailer with physical stores and e-commerce in the same state.
• Koch Hipermercado: Regional hypermarket chain headquartered in Santa Catarina with both physical stores and online operations. Comparable to Cotrijal as a Brazilian regional grocery retailer with multi-format offerings.
• Supermercados BH: Regional supermarket chain based in Minas Gerais with strong physical store presence and online grocery. Comparable to Cotrijal as a Brazilian regional grocery retailer serving a defined local market.

Broad incumbents

• Carrefour Brasil: National multi-format retailer operating hypermarkets, supermarkets, and online grocery across Brazil. Comparable as a grocery incumbent in the same industry, but at much larger scale than Cotrijal's single-store operation.
• Pão de Açúcar (GPA): National premium supermarket chain under GPA with stores across Brazil and online grocery. Comparable as an established grocery incumbent in the same industry, but with significantly broader scale and premium positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cotrijalcooperativa
• LinkedInlinkedin.com/company/cotrijalcooperativa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cotrijal