East West Banking

What East West Banking does

East West Banking Corporation (EastWest Bank) is a Philippine universal bank founded in 1994, headquartered in Bonifacio Global City, Taguig, and listed on the Philippine Stock Exchange. The bank is a subsidiary of the Filinvest Group, controlled by the Gotianun family, and serves retail consumers, small and medium enterprises, and corporate clients across the Philippines. As of Q3 2025, EastWest reported total assets of PHP 691.74 billion, total equity of PHP 74.73 billion, a loan portfolio of PHP 412.74 billion, and deposits of PHP 533.40 billion, with a 14.30% capital adequacy ratio and a non-performing loan ratio that improved to 0.89% from 1.65% a year earlier.

The bank distributes a full universal banking product set, including deposit accounts, Visa and Mastercard credit cards, auto and mortgage loans, personal loans, SME and corporate lending, wealth management, UITFs, and bancassurance, through a physical network of 466 branches and 1,120+ ATMs, of which 112 branches are operated under the EastWest Rural Bank brand. Digital channels include the EasyWay mobile app for consumers, the EasyBiz app for businesses, internet banking, and Komo, a digital bank, with feature coverage including cardless ATM withdrawal, mobile check deposit, online account opening, and online corporate loan application. Partnerships with SSS for pension loans, PayMongo for merchant acquiring, and Singapore Airlines for co-branded cards, together with Garmin, Apple, and Google integrations, extend distribution beyond the proprietary footprint.

Revenue is generated principally from net interest income on the loan book, fee and interchange income from cards and transaction banking, and commissions from insurance and investment distribution. The bank reported PHP 28.15 billion in 9-month 2025 revenues and PHP 6.62 billion in 9-month attributable net income, up 13.81% year-on-year, with Q3 2025 net income of PHP 2.48 billion (up 6.25% YoY). AI is deployed in the form of the ESTA customer service chatbot and AI-based fraud detection, supporting servicing and risk functions rather than serving as the core product proposition.

Name

East West Banking

Legal name

East West Banking Corporation

Website

https://eastwestbanker.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

East West Banking Corporation (EastWest Bank) is a Philippine universal bank serving retail, SME, and corporate clients through 466 branches, 1,120+ ATMs, and digital platforms including EasyWay, EasyBiz, and Komo, offering deposits, loans, credit cards, insurance, and wealth management.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

Keywords

• Retail banking services
• Corporate banking solutions
• Credit card products
• Consumer lending loans
• Wealth management investments

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Net Interest Income: Interest income from lending activities including personal loans, auto loans, home loans, SME loans, and corporate banking loans. Interest expense paid on deposits.
2. Credit Card Fees: Annual membership fees from credit cards ranging from PHP 1,200 to PHP 5,000 depending on card tier. Cash advance fees, foreign transaction fees, late payment charges, and over-limit fees.
3. Transaction & Service Fees: Fees from various banking services including InstaPay/PESONet transfers, ATM withdrawals, account maintenance, card replacement, and other service charges.
4. Deposit Account Fees: Fees from savings, checking, and time deposit accounts including minimum balance requirements and service charges.
5. Investment Products Distribution: Distribution fees and commissions from Unit Investment Trust Funds (UITF), fixed income securities, and trust products including Investment Management Accounts.
6. Insurance Distribution: Commission revenue from EastWest Insurance Brokerage Inc. offering motor car, fire, marine, personal accident, bonds, and Contractors All Risk insurance products.

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels9 records

Core offering

East West Banking Corporation is a Philippine universal bank that provides retail and corporate banking services through a multi-channel platform. Its core offering spans deposit accounts (savings, checking, time, foreign currency), credit and debit cards, consumer and business loans, investment products (UITFs, fixed income, trust services), cash management for businesses, insurance brokerage, and rural banking through its EastWest Rural Bank subsidiary. The bank delivers these services via the EasyWay mobile app, EasyBiz Online corporate portal, physical branches, and ATM network.

Product overview

EastWest Banking Corp. operates a comprehensive, multi-channel banking platform offering retail and corporate banking services across the Philippines. The core product portfolio spans deposit products (savings, checking, time deposits, tiered deposits, and foreign currency accounts), credit cards (over 15 distinct cards including co-branded offerings with Singapore Airlines, foodpanda, and Puregold), loan products (auto, home, personal, SME, and corporate banking), investment products (UITF funds, fixed income securities, trust services, and PERA retirement accounts), and digital banking platforms (EasyWay mobile app, EasyBiz Online for businesses, and ESTA chatbot for customer service). The bank also provides business services including cash management, forex services, insurance brokerage, and acquired assets (pre-owned autos and properties). EastWest serves retail customers through its main banking channels and priority banking division, while offering specialized services for SMEs and corporate clients. The digital-first strategy includes partnerships with PayMongo for merchant payments, Garmin Pay for wearables, and government programs like the MySSS Card through its rural bank subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• EasyWay: Digital banking mobile application for personal banking services
• Komo
• EastWest Priority
• EasyBiz
• Horizons Club
• EastWest Insurance Brokerage Inc.
• Trust and Asset Management Group

Products and services

• EasyWay Mobile Banking App Mobile banking application that enables personal banking customers to manage accounts, perform fund transfers via InstaPay/PESONet, pay bills, generate OTPs for secure transactions, and access credit card services. Available on iOS, Android, and Huawei AppGallery.
• EasyBiz Online Digital banking platform for corporate and SME clients offering cash management (collections, disbursements, liquidity management, payroll), business loan applications, and deposit account management.
• ESTA (EastWest System Tech Assistant) AI-powered chatbot providing 24/7 customer service for credit card balance inquiries, rewards redemption, transaction-to-installment conversions, and general account management.
• Savings Accounts Range of savings products including Regular Savings, Passbook Savings, Kiddie Savings, and Save & Pawtect with varying features and interest rates for different customer segments including families and children.
• Checking Accounts Transaction accounts including Regular Checking, ChequeMax, and Super Checking for everyday banking needs and business operations.
• Time Deposits and Foreign Currency Deposits Fixed-term deposit products and foreign currency savings accounts in Philippine Peso, US Dollar, Chinese Yuan, Euro, Australian Dollar, Singapore Dollar, Japanese Yen, Hong Kong Dollar, British Pound, and New Zealand Dollar.
• Tiered Deposits (SuperSaver, US Dollar SuperSaver) SuperSaver and US Dollar SuperSaver products offering tiered interest rates based on deposit amounts.
• Auto Loans Vehicle financing solutions with competitive rates and flexible payment terms for individual consumers.
• Home Loans Mortgage financing for residential property purchases with various term options and competitive interest rates.
• Personal Loans Multi-purpose, non-collateralized personal loans for various financial needs including home improvements, education, medical expenses, and major purchases.
• SME and Corporate Banking Loans Working capital financing for small and medium enterprises (revolving credit and term loans) and comprehensive banking services for corporate clients and large businesses.
• UITF (Unit Investment Trust Funds) Pooled investment funds including Money Market Funds, Bond Funds, Equity Funds, and Multi-Asset Funds managed by EastWest's Trust and Asset Management Group.
• Fixed Income Securities Government securities and corporate bonds for investors seeking fixed-income returns.
• Trust Products and Services Investment Management Accounts, Escrow Agency services, and corporate investment management for institutional and high-net-worth clients.
• PERA (Personal Equity and Retirement Account) Voluntary, portable, and tax-incentivized personal pension savings product launched to expand retirement investing access for Filipinos.
• Singapore Airlines KrisFlyer World Mastercard Premium co-branded credit card with Singapore Airlines offering KrisFlyer miles earning on travel and daily spending, complimentary airport lounge access via Mastercard Travel Pass, and comprehensive travel insurance up to Php 20 Million.
• Singapore Airlines KrisFlyer Platinum Mastercard Travel-focused credit card enabling accelerated KrisFlyer miles earning for frequent travelers with premium benefits and lifestyle privileges.
• Platinum Mastercard Premium credit card with free lifetime membership, Priority Pass membership, EastWest Platinum Virtual Card, and Comprehensive Travel Accident & Inconvenience Insurance up to Php 20 Million.
• Priority Visa Infinite Top-tier credit card for priority banking clients offering premium benefits, elevated priority banking privileges, and exclusive lifestyle experiences.
• Visa Platinum Credit card earning up to 8.88% Cash Reward on purchases with a versatile rewards program and lifestyle privileges.
• JCB Platinum Premium credit card bringing exclusive Japan-focused benefits for travel, shopping, and dining in Japan and worldwide.
• EveryDay Titanium Mastercard Cashback credit card offering up to 5% cash rebate on supermarket, gas, and drugstore purchases for everyday spending optimization.
• Dolce Vita Titanium Mastercard Premium lifestyle credit card with exclusive shopping and pampering perks for discerning cardholders.
• Gold Mastercard and Gold Visa Entry-level rewards credit cards enabling Limitless Rewards voucher redemption for merchandise or gift certificates at partner establishments.
• Privilege Visa and Privilege Mastercard Mid-tier credit cards earning 1 Rewards Point per Php 100 spent, convertible to eGift Rewards, Limitless Rewards Vouchers, Miles, or Cash Rebates.
• Puregold Always Panalo Visa Co-branded credit card with Puregold supermarket earning 1 Rewards Point for every Php 30 spent at Puregold, convertible to Puregold P-Wallet at 1 point = Php 1.
• foodpanda Visa Co-branded credit card with foodpanda offering exclusive dining rewards and discounts on food delivery orders.
• Visa Debit Card Family Visa debit cards (Standard, Platinum, Infinite, and Sustainable) providing direct access to deposit funds with worldwide acceptance at Visa-accepting merchants and ATMs.
• Visa Prepaid Card Prepaid card with no maintaining balance requirement, easy reloading via EasyWay, and worldwide acceptance.
• Travel Money Card Multi-currency prepaid card with locked-in exchange rates, supporting up to 6 different currencies for secure international travel transactions.
• Cash Management Solutions Comprehensive business banking solutions including Collections, Disbursements, Liquidity Management, Payroll Solutions, and Government Payments for corporate and SME clients.
• Forex Services Foreign exchange services for business clients managing multi-currency transactions and international trade.
• Insurance Solutions (EastWest Insurance Brokerage Inc.) Insurance brokerage services offering Motor Car Insurance, Fire Insurance, Bonds, Personal Accident Insurance, Marine Insurance, and Contractors All Risk coverage for business clients.
• EastWest Priority Banking Premium banking service for affluent clients offering Relationship Privileges, Wealth Management Solutions, Lifestyle Exclusives, and dedicated priority centers.
• Horizons Club Wealth management program for emerging affluent Filipinos offering exclusive banking privileges and lifestyle benefits.
• MySSS Card (EastWest Rural Bank) First rural bank-issued MySSS Card serving as both official SSS ID and debit card, enabling daily financial transactions and benefit disbursements for SSS members in rural areas through EastWest Rural Bank's 112 branches.

Quantifiable outcome

• 13.81% year-on-year increase in nine-month attributable net income to PHP 6.62 billion as of 2025
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Social Security System (SSS)coreStrategic or Co-development Partner · 18 March 2026Partnership to make EastWest Rural Bank (EWRB) the first rural bank issuer of the MySSS Card, expanding financial inclusion to unbanked members in rural areas. Cards distributed through EWRB's 112 branches nationwide, with first phase focusing on Mindanao and Visayas regions. Cards serve as both official SSS ID and debit card for daily financial transactions and benefit disbursements.
• PayMongo PhilippinescoreTechnology or Integration · 9 January 2026Partnership to offer corporate and SME clients preferential merchant discount rates on online payment gateways, enabling acceptance of credit cards, e-wallets, and other digital payment channels. Collaboration also covers exploration of blockchain-backed stablecoins and interoperable APIs for future payment solutions.
• Mastercard / DragonPasscoreTechnology or IntegrationMastercard Travel Pass (MTP) provided by DragonPass offers airport lounge access - complimentary 10 lounge accesses annually for KrisFlyer World Mastercard holders, plus access to 1,300+ airport lounges globally and Plaza Premium Group partnership.
• Singapore Airlines / KrisFlyercoreGTM or Marketing PartnerCo-branded credit cards (KrisFlyer World Mastercard and KrisFlyer Platinum Mastercard) enabling cardholders to earn KrisFlyer miles on spending. Cards designed for travelers with preferential earn rates on Singapore Airlines, Scoot, hotels, and travel agencies.
• Department of Education (DepEd)minorStrategic or Co-development PartnerEastWest Rural Bank partnerships with DepEd for back-to-school readiness initiatives supporting educational access in rural communities.
• Various Merchant Partners (Abenson, La-Z-Boy, Shopee, Gaisano Malls, Asian Home Appliance, etc.)coreGTM or Marketing PartnerPromotional partnerships offering credit card installment promos, Buy Now Pay Later options, discounts, and freebies to drive card usage and merchant sales. Includes 0% installment offers, cashback promotions, and exclusive merchant discounts.
• Bangko Sentral ng Pilipinas (BSP)coreStrategic or Co-development PartnerRegulatory partnership aligned with BSP's digital payments policy push to encourage wider adoption of inclusive digital payments. Bank joins other Philippine banks in waiving InstaPay fees and supporting PESONet transfers.
• Bangko Sentral ng Pilipinas (BSP) - Digitalization InitiativecoreStrategic or Co-development PartnerBSP Assistant Governor Arifa Ala emphasizes digitalization as national imperative. EastWest Bank participates in industry discussions on AI and blockchain for financial security. Philippine Bureau of Treasury exploring blockchain for tokenized government bonds.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Metropolitan Bank & Trust Company (Metrobank): Another top-tier Philippine universal bank with overlapping retail, SME, corporate, and credit-card franchises; competes directly with EastWest for mass-affluent and corporate customers nationwide.
• Bank of the Philippine Islands (BPI): Direct peer as a top-tier Philippine universal bank offering retail deposits, credit cards, loans, wealth, and SME banking. Jointly recognized alongside EastWest at The Asian Banker Philippine Awards 2025 for digital SME and consumer lending capabilities.
• UnionBank of the Philippines: Philippine digital-first universal bank known for aggressive digital transformation; directly competes with EastWest's EasyWay and EasyBiz platforms for tech-savvy retail and SME customers.
• Philippine National Bank (PNB): State-linked universal bank offering similar retail, corporate, and treasury services with nationwide branch coverage; competes with EastWest for government and SME segments.
• Security Bank Corporation: Mid-tier Philippine universal bank with retail, commercial, and wealth management businesses directly overlapping with EastWest's segments, including credit cards and SME cash management.
• Rizal Commercial Banking Corporation (RCBC): Mid-tier Philippine universal bank with comparable retail deposits, credit cards, and SME offerings; competes for mass-affluent and small-business customers in similar geographies.
• China Banking Corporation (Chinabank): Mid-to-large Philippine universal bank with comparable product breadth in deposits, cards, and SME lending; recognized alongside EastWest and BPI at The Asian Banker Philippine Awards 2025.

Emerging players

• Maya Bank: Digital-only Philippine neobank offering mobile-first deposits, cards, and payments; emerging competitor to EastWest's EasyWay platform for younger, digital-native Filipino customers.
• Tonik Digital Bank: Philippine digital challenger bank targeting mass-market retail deposits and consumer loans; competes with EastWest on customer acquisition in the underserved and emerging-affluent segments.

Broad incumbents

• BDO Unibank: The largest Philippine bank by assets and deposits; competes with EastWest across retail deposits, credit cards, SME, and corporate banking — though at significantly greater scale and with broader product reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eastwestbanker
• Facebookfacebook.com/EastWestBanker
• LinkedInph.linkedin.com/company/east-west-banking-corporation
• Instagraminstagram.com/eastwestbanker
• TikToktiktok.com/@eastwestbanker

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East West Banking