What Saison Winery does

Saison Winery is a boutique, direct-to-consumer winery headquartered in Los Gatos, California, operating as a subsidiary of Saison Hospitality — a diversified hospitality group that includes two Michelin-starred Saison restaurant, one Michelin-starred Angler, a wine bar, a rare wine brokerage, and a wine club. The winery sources fruit from premium vineyard sites in the Santa Cruz Mountains, with a focus on Burgundy, Bordeaux, and Rhone varietals, and emphasizes small-lot production and single-vineyard expression. Founded by sommelier-turned-winemaker Mark Bright, the company applies a Burgundy-influenced lens to Santa Cruz Mountains terroir, reflecting Bright's two decades of sommelier experience and prior recognition by Wine and Spirits (2005) and Wine Spectator (2006). The winery operates with a headcount of 11–50 employees and no disclosed external funding.

The business generates revenue through four primary streams: tasting room sales at the downtown Los Gatos location (open Thursday–Sunday, 2–8pm), an online wine shop with California shipping and out-of-state fulfillment via Vinoshipper, a quarterly wine club membership delivering 3 bottles per shipment with a 20% member discount and exclusive release access, and curated private events for groups of 8–20 people both on-site and off-site. Tasting flights are priced at $15–$25 per person. Distribution is entirely direct-to-consumer, with no third-party retail or wholesale partners documented. The company serves wine enthusiasts and local consumers in the Bay Area and California, with a customer segmentation that is horizontal and persona-based rather than enterprise-driven.

The underlying business is a traditional craft producer with a tightly defined product surface (wine, tasting experiences, private events, and a subscription club) and no disclosed technology stack beyond a standard e-commerce storefront and mailing list / email communications. Strategic marketing is concentrated in owned channels (website, email newsletter, wine club notifications) and benefits from referral through sister Saison Hospitality restaurants. The enterprise is privately held, with no patents, certifications, or regulatory actions on record.

Name

Saison Winery

Legal name

Saison Winery LLC

Website

https://saisonwinery.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Saison Winery is a boutique Los Gatos winery and subsidiary of Saison Hospitality that produces small-lot, single-vineyard wines from Santa Cruz Mountains vineyards, selling directly to wine enthusiasts and local consumers through a tasting room, online shop, and quarterly wine club.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Small lot wines
• Santa Cruz Mountains vineyards
• Wine tasting flights
• Wine club membership
• Private wine events

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tasting Room Sales: Direct wine sales through the Los Gatos tasting room, offering tasting flights and wines by the glass or bottle. Tasting flights include three wines priced between $15-$25.
2. Wine Shop / Direct-to-Consumer Shipping: Online wine shop for purchasing bottles with shipping available within California and through Vinoshipper for out-of-state customers.
3. Wine Club Membership: Quarterly club releases with 3 bottles per shipment. Members receive 20% discount on wines, 2 complimentary tastings per visit, access to exclusive releases, and invitations to member-only events. Billing is automatic on a quarterly basis (February, May, August, November).
4. Private Events: Curated private events both on-site at the tasting room and off-site, hosting small groups of 8-20 people with educational wine tastings tailored to group preferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Saison Winery produces and sells small-lot, single-vineyard wines sourced from premium Santa Cruz Mountains vineyard sites, with an emphasis on Burgundy, Bordeaux, and Rhone varietals. The winery sells directly to consumers through its Los Gatos tasting room, online wine shop, a quarterly wine club, and curated private tasting events.

Product overview

Saison Winery is a boutique winery offering a unified portfolio of wine products and experiences. The core offering includes small-lot, single-vineyard wines sourced from Santa Cruz Mountains vineyards, available through direct-to-consumer channels. Customers can purchase wines by the glass or bottle at the Los Gatos tasting room or online, join the quarterly wine club for exclusive allocations and discounts, and book private events for tailored wine tasting experiences at the winery or offsite locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tasting Room Experience

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Saison HospitalityparentOthersSaison Winery is part of Saison Hospitality, an award-winning hospitality group including Michelin-starred restaurants Saison and Angler, wine bar Saison Cellar & Wine Bar, rare wine brokerage Saison Cellar, wine club Wines from the Hearth, Smokehouse BBQ popup, and Hearth Catered Events.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Arnot-Roberts: Highly regarded California boutique producer focused on single-vineyard, cool-climate wines from sites across Northern California including the SCM. Comparable on small-lot craft production, terroir-driven philosophy, and DTC-leaning distribution.
• Littorai Wines: Burgundy-inspired Sonoma Coast producer of single-vineyard Pinot Noir and Chardonnay from coastal California sites. Comparable on small-lot craft winemaking, Burgundy-driven philosophy, allocation-based mailing list, and premium DTC positioning.
• Bonny Doon Vineyard: Santa Cruz-based pioneer of Rhône-varietal winemaking in California, with a tasting room and DTC focus. Comparable as a SCM-area boutique producer with an idiosyncratic, terroir-driven brand and direct-to-consumer tasting experience.
• Walter Hansel Winery: Boutique Russian River Valley producer of small-lot Chardonnay and Pinot Noir with a Burgundy-inspired winemaking approach and tasting-by-appointment hospitality. Comparable on small-lot craft production, Burgundy stylistic focus, and DTC/appointment-driven sales model.
• Rhys Vineyards: Santa Cruz Mountains producer specializing in Pinot Noir and Chardonnay from multiple SCM vineyard sites with a strong Burgundy-inspired philosophy. Directly comparable on small-lot, single-vineyard, Burgundy-style SCM winemaking and allocation-based DTC sales.
• Ridge Vineyards: Iconic Santa Cruz Mountains producer (Monte Bello) focused on single-vineyard, terroir-driven Cabernet and Chardonnay. Directly comparable as a SCM small-lot, DTC-driven winery with a tasting program and wine club, and a benchmark for SCM premium positioning.
• Big Basin Vineyards: Santa Cruz Mountains producer of Rhône- and Burgundy-style varietals with a small-lot, single-vineyard focus and an on-site tasting program. Comparable as a SCM neighbor pursuing the same Burgundy/Rhône stylistic lens with DTC distribution.
• Failla Wines: Small-lot California producer of Pinot Noir, Chardonnay, and Syrah from coastal sites including the Sonoma Coast, with a tasting program and DTC mailing list. Comparable on small-lot craft production, single-vineyard focus, and Burgundy-influenced style.
• Mount Eden Vineyards: Estate Santa Cruz Mountains winery producing limited bottlings of Chardonnay, Pinot Noir, and Cabernet from a single estate vineyard. Comparable as a small-lot SCM producer with Burgundy/Cabernet focus and a tasting-by-appointment DTC model.

Others

• Saison Hospitality (parent group): Parent hospitality group that owns the winery, including two-Michelin-star Saison, one-star Angler, a wine bar, a brokerage, and a wine club. Not a direct competitor but the ecosystem that funds, cross-promotes, and sources brand equity for the winery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/saisonwinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saison Winery