What Outlaw Graphics does

Outlaw Graphics is a family-owned, full-service sign and graphics company headquartered in Crossville, Tennessee. The company produces custom signage, vehicle and trailer wraps, commercial and fleet lettering, banners, magnetics, custom decals, logo design, and motorsports graphics, including specialized kits for MX, ATV, and UTV vehicles. Its operations trace back more than 20 years to motorsports lettering before expanding into broader commercial and consumer signage work.

The underlying technology is digital printing combined with bespoke graphic design and installation services. Production is project-based rather than productized, with custom kitting for motorsports vehicles (wrap-style graphics and protective designs) representing a specialized niche that grew out of the company's origins. The offering is a portfolio of standalone services unified by shared printing and design capabilities, applied across commercial, fleet, and recreational vehicle segments.

The business operates on a direct-to-consumer model through a physical retail showroom (1261 Dooley St., Crossville, TN) with stated business hours of Monday–Friday, 8am–5pm, supplemented by a website with an online order form. No standard pricing is published; all work is quoted per project. Customers are described as a local and regional mix of small businesses, fleet operators, and individual motorsports enthusiasts, with no institutional customers, partnerships, or awards disclosed.

Name

Outlaw Graphics

Website

https://outlawgraphicstn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Outlaw Graphics is a family-owned, full-service sign and graphics company in Crossville, Tennessee, producing custom signage, vehicle wraps, fleet lettering, banners, decals, and motorsports graphic kits for local businesses and individual consumers via a retail showroom and website.

Ownership category

akta.pro rank

Headquarters

HQ city

Crossville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Graphics and Signage Services: Project-based revenue from custom graphics and signage production including vehicle wraps, fleet lettering, banners, decals, and motorsports graphics kits. Revenue is generated through one-time project fees for custom work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Outlaw Graphics is a family-owned sign and graphics shop that designs, prints, and installs custom signs, vehicle and trailer wraps/lettering, commercial fleet lettering, banners, magnetics, custom decals, logo designs, and motorsports graphic kits for dirt bikes (MX), ATVs, and UTVs. The business combines in-house graphic design with physical production (digital printing, vinyl cutting) and installation services for individual enthusiasts and commercial customers.

Product overview

Outlaw Graphics is a family-owned, full-service sign and graphics company offering a comprehensive portfolio of visual branding and signage products. The company provides individual services (logo design, custom decals, banners, magnetics) alongside large-format installation services (vehicle wraps, fleet lettering). Their motorsports division specializes in vehicle graphics and ATV/UTV graphic kits, representing their historical roots in the industry. The offering is a collection of standalone services rather than a unified software platform, unified by their design and printing capabilities and applied across commercial, fleet, and recreational vehicle segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Signs Custom-designed and fabricated signs for residential and small business customers, tailored to specific dimensions, materials, and brand requirements.
• Vehicle and Trailer Wraps/Lettering Full or partial vinyl wraps and applied lettering for cars, trucks, and trailers, targeting individual vehicle owners seeking personalization and small businesses seeking mobile branding.
• Commercial and Fleet Lettering Lettering and graphics applied to commercial vehicle fleets for businesses needing consistent branding across multiple vehicles.
• Banners Custom printed banners for events, promotions, and storefronts, produced to specified sizes and designs.
• Magnetics Custom vehicle magnets that serve as removable signage for personal or business branding on metal surfaces.
• Custom Decals Custom-cut decals for vehicles, equipment, windows, and other surfaces, sold as standalone adhesive graphics.
• Logo Design Custom logo design services for individuals and small businesses needing brand identity artwork that can be applied to physical graphics.
• Motorsports Graphic Kits Pre-designed and custom graphic kits for dirt bikes (MX), ATVs, and UTVs, sold to motorsports enthusiasts for personalization and racing aesthetics.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Signs.com: Online-first custom sign and graphics retailer offering banners, decals, vehicle wraps, and business signage. Comparable because both serve small business and individual customers seeking custom printed signage through a hybrid online/physical model.
• FASTSIGNS: Largest franchised sign and graphics company in North America offering custom signage, vehicle wraps, and graphics services. Directly comparable as both produce the same core outputs (custom signs, vehicle wraps, commercial lettering) for overlapping SMB and commercial customer segments.
• Signarama: Global sign franchise offering custom signs, vehicle graphics, banners, and decals through independently owned locations. Directly comparable as both operate local storefronts producing custom signage for SMBs and individuals with similar product mixes.
• Image360: Sign franchise network under the United Franchise Group umbrella providing custom signs, vehicle wraps, and graphic solutions to local business clients. Comparable because both serve the local commercial signage and vehicle branding needs of SMB customers with project-based custom work.
• SpeedPro Imaging: National network specializing in large-format printing, vehicle wraps, and commercial signage with franchise locations across the US. Comparable because both compete for vehicle wrap and fleet branding projects and offer full-service custom graphics production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlaw Graphics