Transafe WA
Transafe WA is a Western Australian not-for-profit that promotes heavy-vehicle road safety through the mobile iNSTRUCKTA! VR education truck, regional Road Transport Industry Safety Forums across eight WA cities, and a network of 24+ corporate and government sponsors.
- Company typePrivate
- Founded2012
- HeadquartersOsborne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Transafe WA does
Transafe WA is a Western Australian not-for-profit industry initiative incorporated in 2012 by Founding Chairman Steve Post (deceased June 2021), now led by Executive Officer Rob Sharpe and Chairperson Niomi Hurley. The organization exists to promote heavy-vehicle road safety and supports three distinct end-user segments: employees of the road transport industry (drivers, operators, fleet managers), the general public who share roads with heavy vehicles, and primary/secondary school students reached via the iNSTRUCKTA! touring program. Its flagship is the iNSTRUCKTA! Safety Truck, a custom prime mover with an expandable semi-trailer fitted with 10 wireless VR headsets, 10 wall-mounted touch-screen tablets and a projection wall, which tours schools, community events and agricultural shows across Western Australia. A secondary pillar is the Road Transport Industry Safety Forum series, delivered in 8 WA cities (Perth, Geraldton, Albany, Bunbury, Kalgoorlie, Karratha, Port Hedland, Esperance) and recently surpassing 35 forums by May 2026.
Transafe WA's business model is that of a registered Australian charity with an ACNC tick, funded primarily by corporate sponsorships and government grants. The Federal Heavy Vehicle Safety Initiative (HVSI) and the WA Road Safety Commission co-fund iNSTRUCKTA!, while 24+ named corporate partners (CBH Group, Qube, JOST, NTI, HELLA, MTData, Teletrac Navman, Alcolizer, GT Insurance, Main Roads WA and others) provide cash and in-kind support. Supplementary revenue streams include membership tiers (Individual, Safety Supporter and Safety Partnership with undisclosed pricing) and small-scale raffle fundraising (e.g., $20 SIDCHROME toolkit tickets), alongside a catalog of free downloadable safety fact sheets and an online interactive road safety quiz. Distribution is community-led and event-driven: the iNSTRUCKTA! truck, regional forums, a multi-channel social presence (Facebook, Twitter, LinkedIn, YouTube), an email newsletter series, and earned media coverage in WA Transport Magazine and Truckin' Life Magazine. The organization's stated measurable outcome is sustained community education, citing the statistic that 80% of fatal car-versus-truck accidents are deemed the fault of car drivers (NTARC 2020) to justify its public-education mandate.
Transafe WA firmographics
Firmographics- Name
- Transafe WA
- Legal name
- Transafe WA
- Website
- https://transafewa.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Transafe WA is a Western Australian not-for-profit that promotes heavy-vehicle road safety through the mobile iNSTRUCKTA! VR education truck, regional Road Transport Industry Safety Forums across eight WA cities, and a network of 24+ corporate and government sponsors.
- Ownership category
- akta.pro rank
Transafe WA industry classification
Industry- Product category
- Road Safety Education Services
- NAICS
- Support Activities for Road Transportation (4884), Other Support Activities for Road Transportation (488490)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs) (TLAJAGAM)
Keywords
Where Transafe WA is headquartered
LocationHeadquarters
- HQ city
- Osborne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Transafe WA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Sponsorships and Donations: As a not-for-profit organization, Transafe WA relies on sponsorships from industry partners and donations to fund road safety initiatives.
- Raffle Fundraising: Conducts raffles (e.g., SIDCHROME tool kit raffles at $20 per ticket) to raise funds supporting initiatives including the iNSTRUCKTA! Safety Truck, community events, school visits, and road safety campaigns.
- Membership Programs: Offers Individual Memberships, Safety Supporter Memberships, and Safety Partnerships providing industry association benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SIDCHROME Raffle tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Transafe WA product offering
Product offeringCore offering
Transafe WA delivers road safety education programs for the Western Australian road transport industry and the broader community. Its flagship offering is the iNSTRUCKTA! Safety Truck — a mobile VR-enabled truck and semi-trailer that travels to schools and community events to teach road users about heavy vehicle blind spots, safe overtaking, and road sharing. The organization also runs Road Transport Industry Safety Forums across 8 WA cities, a tiered membership program, and publishes downloadable safety resources covering Chain of Responsibility, fatigue management, load restraint, and dangerous goods.
Product overview
TRANSAFE WA is a not-for-profit road safety organization that operates a portfolio of road safety education programs for the road transport industry and the broader Western Australian community. Its flagship offering is the iNSTRUCKTA! Safety Truck — a custom truck and expandable semi-trailer equipped with virtual reality (VR) headsets, interactive touch-screen quizzes, and a projection wall — which travels to schools and community events to educate road users about heavy vehicle safety. Complementing this are the Road Transport Industry Safety Forums held across WA cities, a membership program with individual and partnership tiers, an online safety quiz, and a library of downloadable safety fact sheets and guides covering topics such as chain of responsibility, load restraint, fatigue management, dangerous goods transport, and driver mental health.
Differentiator
Problem solved
Functional benefit
Brands
- iNSTRUCKTA!: A custom truck and semi-trailer combination equipped with VR technology to deliver innovative educational road safety programs to schools and community events throughout Western Australia.
Products and services
- iNSTRUCKTA! Safety Truck A mobile road safety education truck and expandable semi-trailer featuring a prime mover cab, immersive virtual reality (VR) experiences via 10 wireless headsets, 10 wall-mounted touch-screen tablets for interactive road safety quizzes, and a projection wall for safety videos. It tours schools, community events and agricultural shows across Western Australia to teach road users about heavy vehicle blind spots, safe overtaking, turning, and road sharing.
- Road Transport Industry Safety Forums In-person industry forums held across Western Australia (Perth, Geraldton, Albany, Bunbury, Kalgoorlie, Karratha, Port Hedland, Esperance) focusing on driver education, safety best practice, case studies, and industry needs and risks. Forums provide networking opportunities and direct access to industry decision makers and regulators for drivers, operators, fleet managers, and transport industry stakeholders.
- TRANSAFE WA Membership Program A tiered membership program for the Western Australian road transport industry offering Individual Memberships, Safety Supporter Memberships, and Safety Partnerships. Members receive access to safety resources, networking events, industry forums, and participation in industry safety initiatives.
- Safety Resources & Fact Sheets A library of downloadable safety resources covering Chain of Responsibility compliance and enforcement legislation, agricultural implements safety, business guides and templates, WorkSafe OHSE materials, fatigue management, load restraint guidelines, dangerous goods transport information, driver mental health resources, and truck emergency breakdown safety guidelines. Available to industry members, drivers, and the general public via the Transafe WA website.
Quantifiable outcome
- 80% of fatal accidents involving cars and trucks are deemed the fault of car drivers, not heavy vehicle drivers (NTARC 2020)
Companies that use Transafe WA
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Transafe WA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Transafe WA partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- CBH GroupcoreCBH Group (Australia's largest grain cooperative) joined as Gold Safety Partner contributing $25,000 on behalf of Western Australian growers. The sponsorship supports iNSTRUCKTA! visiting schools and community events within grain growing areas.
- JOST AustraliaminorJOST Australia donated a JOST JSK37 Sensor Coupling fifth wheel to the iNSTRUCKTA! Safety Truck project, providing safety technology for coupling monitoring.
- QubecoreTransport and logistics company Qube joined as a safety partner, contributing to the iNSTRUCKTA! safety truck project. Qube is committed to challenging safety, health and sustainability performance.
- Main Roads WAcoreWA transport agency responsible for the state's road network. Supports TRANSAFE WA as a sponsor working to provide safe, reliable roads.
- Road Safety CommissioncoreThe voice of road safety in Western Australia, dedicated to tackling road trauma. Partner supporting TRANSAFE WA initiatives through funding and strategic alignment.
- SIDCHROMEcoreIconic Australian tool brand since 1942. Sponsors raffles and provides prizes (tool kits) to support road safety fundraising initiatives.
- NTIcoreSpecialist transport insurance provider with over 50 years experience. Partner providing resources including the Trucking Basics practical guide and event sponsorship.
- Nationwide TrainingcoreRegistered Training Organisation providing Chain of Responsibility, fatigue management, and dangerous goods training courses referenced by TRANSAFE WA resources.
- MTDatacoreAustralian-owned telematics provider offering hardware and software solutions. Event sponsor and partner in safety forums.
- HELLA AustraliaminorAutomotive lighting and components supplier with over 100 years of innovation. Social responsibility and road safety are important to the company.
- GT InsuranceminorLeading provider of insurance solutions tailored for the Australian transport market since partnering with Allianz in 2006.
- Western Roads FederationcoreIndustry association representing road transport operators. Co-sponsors career forums and supports road safety initiatives.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Transafe WA competitors and assessment
Company assessmentDirect peers
- Towards Zero Foundation: Vision Zero-aligned road safety not-for-profit delivering education campaigns and stakeholder partnerships; comparable mission and operating model (industry-funded, awareness-focused).
- Kidsafe Australia: National child-safety charity delivering school-based injury prevention programs; directly comparable as a not-for-profit running in-school road-safety education with state branches and sponsor support.
- Amy Gillett Foundation: Australian road safety charity focused on cycling and sharing-the-road education; directly comparable as a not-for-profit delivering behavioural-change road safety programs with industry and government backing.
- Australian Road Safety Foundation: National not-for-profit dedicated to reducing road trauma through education, advocacy, and community campaigns; closely comparable mission, funding model, and target audience.
- National Road Safety Partnership Program (NRSPP): Industry-led road safety partnership program providing tools, resources, and forums for workplace fleet safety; directly comparable as a forum/networking-driven industry initiative funded by sponsors.
Regional players
- Brake (UK road safety charity): UK road safety charity delivering school education, community campaigns, and corporate fleet safety programs; comparable operating model but UK-focused geography.
- Transport Accident Commission (TAC) Victoria: Victorian government road safety agency running education and behaviour-change campaigns for heavy vehicles and the public; comparable as a regionally-bounded road safety education funder/operator.
Others
- ARRB (Australian Road Research Board): National road research and consulting body providing road safety data, audits, and engineering services to government; comparable as an adjacent road safety services provider but research/engineering rather than education.
Broad incumbents
- AAA (Australian Automobile Association): Federation of state motoring clubs running national road safety advocacy and education; broadly comparable in road safety mission but operates at federation scale rather than as a single community initiative.
- ANCAP Australasia: Regional vehicle safety assessment body providing star ratings and consumer education; comparable as a road-safety awareness entity but operating at vehicle-evaluation level rather than behavioural training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Transafe WA social profiles
Digital presenceTransafe WA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transafe WA leadership team
Management profileNumber of profiles
Profiles2 records
Transafe WA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transafe WA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transafe WA
What does Transafe WA do?
Transafe WA delivers road safety education programs for the Western Australian road transport industry and the broader community. Its flagship offering is the iNSTRUCKTA! Safety Truck — a mobile VR-enabled truck and semi-trailer that travels to schools and community events to teach road users about heavy vehicle blind spots, safe overtaking, and road sharing. The organization also runs Road Transport Industry Safety Forums across 8 WA cities, a tiered membership program, and publishes downloadable safety resources covering Chain of Responsibility, fatigue management, load restraint, and dangerous goods.
Is Transafe WA a public or private company?
Transafe WA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Transafe WA founded?
Transafe WA was founded in 2012. It employs 1 to 10 people.
Where is Transafe WA based?
Transafe WA is headquartered in Osborne, Australia, in the Oceania region.
How does Transafe WA make money?
Three revenue lines are on record. Sponsorships and Donations are the primary driver. The others are raffle Fundraising and membership Programs.
Who are Transafe WA's main competitors?
Direct peers on record are Towards Zero Foundation, Kidsafe Australia, Amy Gillett Foundation, Australian Road Safety Foundation and National Road Safety Partnership Program (NRSPP). Regional players are Brake (UK road safety charity) and Transport Accident Commission (TAC) Victoria. ARRB (Australian Road Research Board) is listed as an others. Broad incumbents are AAA (Australian Automobile Association) and ANCAP Australasia.
Does Transafe WA have an API?
No public API is recorded for Transafe WA.
What industry is Transafe WA in?
Transafe WA's product category is Road Safety Education Services. Its primary akta.pro industry code is TLAJAGAM, Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs). Its NAICS code is 4884 and its SIC code is 4700.