What MTData does

MTData (legal entity: Mobile Tracking & Data Pty Ltd) is an Australian fleet telematics provider founded in 2003 and headquartered in Mulgrave, Victoria. Since 2017, the company has been a wholly-owned subsidiary of Telstra, Australia's largest telecommunications carrier. MTData sells a modular hardware-plus-software platform for heavy-vehicle fleets, combining GPS tracking, in-vehicle devices, regulatory-certified compliance applications, and AI-enabled safety hardware. Its core stack includes the Hawk-Eye web-based fleet management platform, the ruggedized Talon in-vehicle driver tablet, the Swift mobile driver app, and the 7000AI all-in-one telematics unit launched in August 2024 with AI-powered distracted and drowsy driver detection. Adjacent modules span Electronic Work Diaries, fatigue management, MDVR cameras, IAP/TMA certified telematics, Smart On-Board Mass monitoring with seven TCA-approved scale integrations, asset and refrigeration tracking, job dispatch, and workshop maintenance software. MTData generates revenue across four streams: hardware sales, software subscriptions on the Hawk-Eye platform, professional services (installation, training, support), and managed regulatory services (IAP, TMA, RIM).

The company serves nine vertical segments — Transport & Logistics (primary), Mining/Oil & Gas, Service Sector, Concrete & Construction, Waste Management, Forestry & Agriculture, Bus & Coach, Courier, and Emergency & Government — via a direct enterprise field-sales motion with dedicated account managers and state-based coverage across Australia and regional presence in New Zealand. Customer logos include Linfox, Qube Bulk, ALDI, Wettenhalls, Sealanes, BFS, Central Pre-Mix, Richers Transport, Stevemacs Bulk Fuel Haulage, Lowes Petroleum, Murphy Transport Solutions, Millers Transport Group, and Midland Brick (Boral). Regulatory differentiation is anchored in TCA Level 3 IAP, TCA Level 2 TMA, NHVR-approved Electronic Work Diary, and RIM provider registration. The 2016 acquisition of Transport Compliance Services (TCS) and the September 2024 partnership with Picobyte (RUC Monkey) for New Zealand Road User Charges underline an ongoing compliance-first expansion strategy; the August 2023 CEO transition from founder Matthew Bellizia to Telstra IoT veteran Mark Chapman signals an offensive scaling mandate from the parent company.

MTData primarily operates across Australia and New Zealand, with historical office presence in North America, the UK, and Northern Europe inherited from a former taxi-dispatch business line. The company employs 51-100 staff (one source references 100+ at the Victorian head office) and is not publicly listed. Revenue is not disclosed in available materials.

Name

MTData

Legal name

Mobile Tracking & Data Pty Ltd

Website

https://mtdata.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

MTData is an Australian fleet telematics provider, owned by Telstra since 2017, that sells GPS tracking, AI-enabled in-vehicle hardware, and regulator-certified compliance software to heavy-vehicle fleets in transport, logistics, mining, construction, and government across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Fleet Telematics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Satellite Telecommunications (51741)

SIC

Computer Communications Equipment (3576), Transportation Services (4700)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industries

Telematics Hardware, Sensors & Installation Services (TLABAJAL), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

Keywords

• Fleet telematics solutions
• GPS vehicle tracking
• Heavy vehicle compliance
• Electronic work diary
• Driver fatigue management

Headquarters

HQ city

Belmont

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of GPS tracking units, data terminals, sensors, and other hardware devices for vehicle installation. Includes both purchased and rented equipment options.
2. Software Subscriptions: Licensed software access through Hawk-Eye platform with monthly or annual subscription fees. Includes network access and system licence options.
3. Professional Services: Installation, configuration, commissioning, training, and ongoing technical support services.
4. Certified Telematics Services: IAP (Intelligent Access Program), TMA (Telematics Monitoring Application), and RIM compliance monitoring services for regulatory requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MTData provides integrated GPS fleet telematics combining in-vehicle hardware (Talon driver tablet, Swift mobile app, 7000AI all-in-one unit, MDVR cameras), the Hawk-Eye web-based fleet management software platform, and certified regulatory telematics services (IAP, TMA, RIM, NHVR-approved EWD, Smart OBM). Its core business is selling telematics hardware, software subscriptions, and professional installation/support services to fleet operators for vehicle tracking, driver safety, fatigue compliance, mass management, and operational reporting.

Product overview

MTData is an Australian fleet telematics provider offering a modular platform-plus-applications architecture. The core Hawk-Eye fleet management platform serves as the central hub, integrating with in-vehicle devices (Talon driver tablet, Swift mobile app, 7000AI all-in-one unit) and specialized add-on modules for compliance (Electronic Work Diary, Fatigue Management, IAP, TMA), safety (MDVR cameras, AI driver monitoring), operations (Job Dispatch, Asset Tracking, Refrigeration monitoring), and maintenance (Workshop Software, Engine Management). The 3000 Series provides light vehicle tracking, while Professional Services support implementation. The portfolio serves transport & logistics, mining, construction, waste management, and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• EagleTrack: Low-cost e-commerce brand introduced in 2008
• Hawk-Eye
• Talon
• Swift
• 7000AI
• AuthR
• Complete Fatigue

Products and services

• Hawk-Eye Fleet Management Platform

Quantifiable outcome

• SPECTS scheme operators can enhance productivity benefits of up to $100,000 per truck per year
• +2 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability10 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Picobyte (RUC Monkey)coreTechnology or Integration · 6 September 2024Partnership to provide compliant Road User Charges (RUC) solutions for MTData's New Zealand customers. RUC is a distance charging system for vehicles using motive power other than petrol, including diesel trucks over 3.5 tonnes.
• Transport Compliance Services (TCS)coreStrategic or Co-development Partner · 1 January 2016Acquired in 2016, TCS was certified by Transport Certification Australia since 2009 as an Intelligent Access Program (IAP) Service Provider. Provides regulatory compliance monitoring services.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Fleetio: Fleetio is a fleet maintenance and operations management SaaS platform serving mid-market and SMB fleets with a focus on maintenance workflows and light vehicle tracking. While smaller and more software-focused than MTData, it represents the emerging cloud-native fleet management category competing for the same mid-market customers.

Broad incumbents

• Verizon Connect: Verizon Connect is a large incumbent fleet and asset management platform from Verizon, offering GPS tracking, telematics, and fleet productivity software to enterprise customers globally. As a broad telco-owned incumbent with overlapping capabilities, it is a comparable but larger-scale player relative to MTData.
• Trimble Transportation: Trimble Transportation provides transportation management, fleet mobility, and telematics solutions as part of a broader industrial technology portfolio. While not fleet telematics pure-play, its logistics technology scope and enterprise customer base make it a broad comparable for MTData's transport-focused offerings.

Direct peers

• EROAD: EROAD is a New Zealand-based fleet telematics, road user charge (RUC), and transport compliance provider serving ANZ markets. It is one of MTData's closest direct peers given shared regulatory environments, RUC partnerships, and mid-market fleet focus across Australia and New Zealand.
• Lytx: Lytx is a leading provider of video telematics and AI-powered dashcams for commercial fleets, with a strong driver safety analytics platform. Its focus on machine vision for distracted/drowsy driver detection directly overlaps with MTData's 7000AI AI safety capabilities.
• Samsara: Samsara provides a connected operations cloud combining fleet telematics, AI dashcams, equipment monitoring, and driver safety. Its AI-powered dashcam and integrated platform compete directly with MTData's 7000AI, MDVR camera system, and Hawk-Eye fleet management suite for mid-market and enterprise fleet customers.
• Motive: Motive (formerly KeepTruckin) provides an integrated fleet management platform with AI dashcams, GPS tracking, and compliance tools targeting commercial fleets. Its modern SaaS platform and AI-driven safety features compete directly with MTData's integrated Hawk-Eye, Talon, and 7000AI offerings.
• Geotab: Geotab is the global market leader in commercial fleet telematics with a connected vehicle platform for GPS tracking, driver behavior, and fleet optimization. It is the most direct comparable to MTData's Hawk-Eye platform and 7000AI in terms of product breadth and enterprise fleet customer base.
• Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is a Europe-headquartered fleet telematics platform offering GPS tracking, driver behavior, and fleet optimization with strong commercial vehicle heritage. It competes with MTData in providing subscription telematics services to enterprise fleets and is a useful valuation comparable.
• MiX Telematics: MiX Telematics is a South Africa-headquartered global fleet and asset telematics provider with operations across EMEA, Americas, and Australasia. Its subscription-based model and breadth across mining, transport, and public sector fleets make it directly comparable to MTData's vertical coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mtdataglobal
• LinkedInlinkedin.com/company/mtdata
• Facebookfacebook.com/mtdata-809753115728405

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTData