What RawTwist GmbH does

RawTwist GmbH is a Karlsruhe-based German private limited company (GmbH, registered at Amtsgericht Mannheim under HRB 726570) that operates a holistic health coaching practice under the branded methodology "Mikronährstoff-Küche" (Micronutrient Kitchen). The company delivers anti-inflammatory nutrition education and coaching services to two customer segments: corporate clients seeking employee wellness programs and health-conscious private individuals pursuing higher energy, better wellbeing, and chronic-inflammation mitigation through diet. Its product surface consists of a 3-part workshop series (two pre-recorded videos plus one live webinar), free downloadable guides (a 7-day meal plan, a nutrient checklist, and a pantry list), one-on-one coaching, and structured programs offered to both companies and private individuals.

The business operates a community-led, founder-anchored go-to-market motion. Free digital resources function as lead magnets that capture prospect contact data and enroll users into an email list, which is then nurtured into paid workshops, programs, and individual coaching engagements. No proprietary software platform, mobile application, AI/ML system, or third-party technology stack is described in the available materials; the entire offering is human-delivered content and live coaching tied to founder Dr. Regina Kratt's published book "Mikronährstoff-Küche" (TRIAS publisher) and her personal brand as Holistic Health Coach and speaker. The company is co-managed by Managing Directors Dr. Regina Kratt and Thomas Schurr and has reportedly served over 1,000 individuals across workshops, programs, and coaching engagements over its operating history.

Commercially, RawTwist generates revenue from per-engagement fees on workshops and structured programs (professional services) and from individual coaching sessions (professional services), with free downloadable guides and a free introductory conversation serving as funnel entry points in a freemium pattern. Pricing for paid offerings is not publicly disclosed. The company operates only in Germany (DACH-targeted), has no disclosed external funding, no institutional investors, and no strategic partnerships, and currently invests in digital infrastructure via an active website upgrade. The model is therefore labor-intensive, personal-brand-dependent, and geographically concentrated, with revenue tied directly to founder availability and per-engagement fees rather than to scalable software or recurring subscription contracts.

Name

RawTwist GmbH

Legal name

RawTwist GmbH

Website

https://rawtwist.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

RawTwist GmbH is a Karlsruhe-based holistic health coaching company that delivers anti-inflammatory nutrition education, workshops, and individual coaching under the Mikronährstoff-Küche methodology. It serves corporate wellness clients and health-conscious private individuals in Germany through founder-led programs and downloadable resources.

Ownership category

akta.pro rank

Product category

Holistic Nutrition Coaching

NAICS

Educational Support Services (61171), Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Holistic nutrition coaching
• Micronutrient meal planning
• Anti-inflammatory nutrition
• Corporate wellness workshops
• Health coaching services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Workshop and Program Fees: Revenue generated from conducting workshops and structured programs for both corporate clients and private individuals on micronutrient nutrition and healthy eating.
2. Individual Coaching: One-on-one coaching sessions offered by Dr. Regina Kratt, providing personalized nutrition guidance and support.
3. Digital Products (Guides and Checklists): Free downloadable materials (7-day plan, nutrient checklist, pantry list) serve as lead magnets, with potential for premium digital product offerings. Free introductory conversation available for prospect engagement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RawTwist GmbH delivers holistic health coaching and nutrition education centered on the proprietary "Mikronährstoff-Küche" methodology, focused on anti-inflammatory, micronutrient-rich eating for increased energy and wellbeing. The company offers a 3-part workshop series (two videos and one live webinar), downloadable educational tools (7-day meal plan and nutrient checklist), and individual coaching programs. Services are provided both to corporate clients seeking employee wellness programs and to private individuals seeking practical, sustainable nutrition guidance.

Product overview

RawTwist GmbH is a holistic health coaching company led by Dr. Regina Kratt, offering a nutrition methodology centered on the 'Mikronährstoff-Küche' (Micronutrient Kitchen) brand. The core offering consists of downloadable educational materials including the 7-Tage-Plan (7-day meal plan) and Nährstoff-Checkliste (nutrient checklist), complemented by a 3-part workshop series and individual coaching programs. The products work together as an integrated wellness ecosystem: the 7-day plan provides actionable meal guidance, the checklist tracks nutritional adequacy, and the workshops deliver deeper educational content on micronutrient optimization for both corporate and private clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Mikronährstoff-Küche (Book) Published book authored by Dr. Regina Kratt and released by TRIAS publisher, presenting the company's anti-inflammatory, micronutrient-rich nutrition methodology to consumers seeking more energy and wellbeing through everyday food.
• 7-Tage-Plan (7-Day Meal Plan) Free downloadable 7-day meal plan providing two recipes per day with shopping lists, designed to help users incorporate more micronutrients into their daily routine without dieting stress.
• Nährstoff-Checkliste (Nutrient Checklist) Free downloadable checklist that lets users verify whether they have consumed the most important food groups in sufficient quantities for comprehensive nutrient supply, supporting adherence tracking to the Mikronährstoff-Küche approach.
• Workshopreihe "Mikronährstoffversorgung im Alltag" 3-part structured workshop series consisting of two videos and one live webinar, teaching participants how to optimize their micronutrient supply using real foods with minimal effort. Delivered to both corporate clients and private individuals.
• Einzelcoachings und Programme (Individual Coaching and Programs) One-on-one coaching sessions and structured programs led by Dr. Regina Kratt, guiding individuals to more vitality and quality of life through personalized micronutrient-focused nutrition. Offered both for companies and private individuals, with a free introductory conversation available.

Quantifiable outcome

• Over 1,000 people served through workshops, programs, and individual coachings

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sophia Thiel: German fitness and nutrition influencer/coach brand selling coaching programs, recipes, and meal plans. Comparable as a German founder-led coaching brand monetizing a personal nutrition methodology through workshops, programs, and digital products.
• Mady Morrison: German wellness coach and content creator offering yoga, mindfulness, and holistic health programs. Comparable as a German founder-led wellness coaching brand monetizing personal expertise through digital content and structured programs, though with a movement/mindfulness rather than nutrition focus.
• 8fit: Berlin-origin fitness and nutrition coaching app combining workout plans with meal plans and coaching. Directly comparable as a holistic wellness coaching product, but delivered via a digital subscription app rather than live workshops.
• BodyChange: German online wellness coaching program offering meal plans, coaching, and community-based weight management. Comparable as a structured German coaching program combining nutrition education with paid coaching, though with a stronger weight-loss positioning.
• EatSmarter (eatbetter): German nutrition platform publishing recipes, meal plans, and nutrition guidance with monetization through content and partner programs. Comparable as a German nutrition content and meal-planning brand overlapping with RawTwist's downloadable 7-day plan and recipe-led methodology.
• Zuckerfrei (Alina Walther): German founder-led nutrition coaching brand focused on sugar-free, everyday eating. Closely comparable as a German influencer/coach-led program selling workshops, coaching, and digital content targeting health-conscious individuals with a holistic, non-diet approach.

Broad incumbents

• Freeletics: Munich-based AI-driven fitness and coaching app. Comparable as a German-rooted holistic coaching brand expanding into nutrition, but operating at significantly larger scale via a digital subscription platform.
• Foodspring: Berlin-based nutrition and fitness brand offering supplements, recipes, and meal plans. Comparable as a DACH-market nutrition brand combining educational content with monetized programs, but at significantly larger scale and with a product rather than coaching orientation.
• Gymondo: Berlin-based online fitness and nutrition platform offering workout and meal-plan subscriptions. Comparable as a DACH wellness platform bundling nutrition guidance with coaching content, though broader in scope and tech-delivered.

Emerging players

• The Nu Company: German direct-to-consumer supplements and functional nutrition brand with content-driven marketing. Comparable as a DACH nutrition brand using educational content and influencer-style storytelling, but product- rather than coaching-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RawTwist GmbH