EquiLibre

Name

EquiLibre

Legal name

ÉquiLibre

Website

https://equilibre.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Body Image Education and Public Health Promotion

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE)

Keywords

• Body image education
• Professional training programs
• Awareness campaigns
• Pedagogical workshops
• Nonprofit health promotion

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training and Formation Fees: ÉquiLibre generates revenue through paid training programs and professional development courses for healthcare workers, educators, and other professionals. Pricing varies by membership status (regular, professional, student) with tiered rates for different training levels.
2. Resource Sales and Downloads: Sale of pedagogical materials, workshop resources, and educational tools through their e-commerce platform. Some resources are free while others require purchase.
3. Membership Fees: Annual membership program offering reduced pricing on training and resources, with different tiers for regular members, professional members, and students.
4. Donations: The organization accepts donations from the public to support their mission of promoting positive body image and inclusive environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ÉquiLibre is a Quebec-based nonprofit organization that promotes positive body image and healthy lifestyle practices through professional training programs, school-based pedagogical workshops, sports-specific toolkits, and annual public awareness campaigns. Its offerings include a multi-level professional training curriculum (Niveaux 1-4), the BTBP school program, the CORPS et SPORT toolkits for coaches, prenatal/postnatal toolkits, a podcast, a blog, and a photo bank — distributed via its e-commerce website and direct partnerships with schools, sports organizations, and government bodies in Quebec.

Product overview

ÉquiLibre is a Quebec nonprofit organization focused on promoting positive body image and creating inclusive environments that value body diversity. The organization's offerings include: educational training programs for professionals (Niveau 1-4 training series, childhood/adolescence body image training, body diversity training for media); pedagogical workshops for schools (Les préjugés c'est assez!, Le poids et l'apparence sans commentaire, Actif.ive à ma manière); the CORPS et SPORT toolkit for coaches; awareness campaigns (Le poids? Sans commentaire!, La grossophobie ça suffit!, Semaine sans diète, Être au-delà du paraître, Dixversité); multimedia content (Balado Au-delà du miroir podcast, Blogue monÉquilibre blog); resource assets (photo bank with 28 free body diversity images); and tools for summer camps, prenatal/postnatal support, and professional directories. The organization does not offer a technology platform but provides educational resources, training programs, and awareness campaigns primarily for Quebec educators, health professionals, coaches, and the general public.

Differentiator

Problem solved

Functional benefit

Brands

• Dixversité: Quebec initiative awards program that recognizes initiatives promoting body diversity in Quebec, formerly known as Prix ÉquiLibre
• Bien dans sa tête, bien dans sa peau (BTBP)
• Balado Au-delà du miroir
• Blogue monÉquilibre
• CORPS et SPORT
• Maman bien dans sa peau, bébé en santé

Products and services

• Formation Poids et image corporelle Niveau 1-4 A four-level professional training program for health and social service professionals covering body image concepts, non-diet intervention approaches, and practical skills to support clients in developing healthy relationships with their bodies, food, and physical activity.
• Favoriser une image corporelle positive à l'enfance et à l'adolescence A 7-hour online asynchronous training for professionals working with youth aged 6-17, covering body image intervention strategies and approaches.
• Place à la diversité corporelle! (Training) Online training for media, fashion, and advertising professionals to better understand issues surrounding thinness as a social norm and to promote body diversity in their projects.
• Programme Bien dans sa tête, bien dans sa peau (BTBP) A comprehensive school-based program of turnkey workshops designed to promote positive body image development and adoption of healthy, non-stereotyped behaviors regarding body, food, and physical activity among youth in Quebec primary and secondary schools.
• Les préjugés, c'est assez! A 60-75 minute pedagogical workshop for Grade 7 (1re secondaire) students enabling them to identify biases about weight and appearance, their origins and effects, and propose ways to reduce them.
• Le poids et l'apparence: sans commentaire! A workshop for Grade 11 (5e secondaire) students exploring why comments about weight and appearance can be harmful and teaching alternative ways to intervene.
• CORPS et SPORT Toolkits for coaches to foster positive relationships with body, food, and sport among athletes, particularly youth. Organized into four sport categories: weight-class sports, team sports, endurance/gravitational sports, and technico-artistic sports.
• Maman bien dans sa peau, bébé en santé (Postnatal Coffret complet) A toolkit with two video capsules (25 and 50 minutes) for professionals supporting women after pregnancy, aimed at fostering positive body image development after childbirth.
• Balado Au-delà du miroir A podcast featuring expert guests that challenges false beliefs perpetuated by diet culture, addresses the complexity of the relationship between weight and health, and offers compassionate advice to help people see their bodies beyond the mirror.
• Blogue monÉquilibre A blog where the editorial team discusses topics related to diet, body, physical activity practice, and family.
• Banque de photos A photo bank featuring body diversity presented in a positive, respectful, and stereotype-free manner, available for use in communications and educational content.
• Place à la diversité corporelle! - Coffret de 28 photos A free photo set of 28 images showcasing positive, respectful, and stereotype-free body diversity for use in communications and educational content.
• Je suis unique! A 30-60 minute activity for campers aged 9-12, encouraging youth to recognize their uniqueness by valuing personal skills without focusing on physical appearance.
• Actif.ive à ma manière! Educational activities for 2nd and 3rd cycle primary school students to spark interest in being active for pleasure and benefits, helping students identify physical activities based on their preferences.
• Relaxation guidée suite à la pratique d'activités physiques An 8-minute 46-second guided relaxation audio for physical education teachers and the public, aimed at increasing awareness of external gazes during physical activity.
• Répertoire de professionnel.le.s A directory of professionals working in areas related to body image, nutrition, physical activity, and wellness.

Quantifiable outcome

• More than 1 in 2 Quebec youth report being dissatisfied with their appearance, highlighting the critical need for body image interventions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fondation OlocoreStrategic or Co-development PartnerDevelopment partner for prenatal and postnatal body image toolkit 'Maman bien dans sa peau'. Fondation Olo contributed to the development of resources for professionals working with women during and after pregnancy, supporting the organization's maternal health initiatives.
• Dispensaire diététique de MontréalcoreStrategic or Co-development PartnerDevelopment partner contributing nutritional expertise to the postnatal body image toolkit. The dispensary provided professional knowledge for developing intervention resources for new mothers.
• Fondation Tremplin SantécoreStrategic or Co-development PartnerCharitable foundation that adapted and distributes body image tools for summer camp settings. Their mission is to promote healthy habits in leisure contexts for Canadian youth, particularly in socially and financially disadvantaged areas.
• Association pour la santé publique du QuébeccoreStrategic or Co-development PartnerCollaborated with ÉquiLibre on the 'Grossophobie et image corporelle' toolbox, which contains video training capsules, infographics, awareness comics, and a resolution template. Partnered with the Table québécoise sur la saine alimentation.
• KO MédiaminorOthersProduction partner for the television advertisement 'Les petits commentaires peuvent avoir de grosses conséquences' developed for the 2024 fatphobia awareness campaign.
• Various Sports OrganizationscoreChannel Partner/ Reseller/ DistributorVarious Quebec sports organizations that participated in video production for the 'Bougeons sans pression!' campaign, including ÉquiLibre member organizations that hosted filming for the physical activity awareness video.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• About-Face: US non-profit focused on media literacy and body image education, particularly for girls and young women. Comparable through its educator toolkits and body-diversity media resources.
• The Body Positive: Non-profit organization offering body-image curricula, facilitator training, and school programs aligned with the 'Health at Every Size' framework — closely mirrors ÉquiLibre's BTBP school intervention model.
• National Eating Disorders Association (NEDA): The leading US-based non-profit dedicated to eating disorders and body image education, screening, and awareness. Highly comparable as a non-profit delivering body-image education, professional training, and public campaigns — the principal cross-border analogue to ÉquiLibre.

Regional players

• Bodywhys: Ireland's national voluntary organization supporting people affected by eating disorders, with body-image education programs targeting schools and youth — closest international Francophone/European analogue to ÉquiLibre's BTBP school model.
• Obesity Canada / Coalition Poids: Canada's leading obesity-focused charity, addressing weight stigma and providing professional/healthcare training. Operates adjacent to ÉquiLibre's weight-inclusive healthcare training (Levels 1-4) but on a national rather than Quebec-francophone scale.

Broad incumbents

• Dove Self-Esteem Project: Unilever/Dove's global body-confidence education program for youth, including school curricula and educator resources. A broader incumbent operating in the same body-image-education category with significantly larger funding and reach.

Emerging players

• The Representation Project: Non-profit using film, education, and activism to challenge gender and body stereotypes — comparable through similar campaign-driven, education-led advocacy on body image and media representation.
• Beauty Redefined: Non-profit working on body image through media literacy and educational content for educators and parents. Overlaps with ÉquiLibre's media professional training (Place à la diversité corporelle!) and public awareness campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GroupeEquiLibre
• Facebookfacebook.com/GroupeEquiLibre
• LinkedInlinkedin.com/company/groupeequilibre
• Instagraminstagram.com/groupeequilibre/?hl=fr-ca
• TikToktiktok.com/@groupeequilibre

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EquiLibre