Affluence

What Affluence does

Affluence operates a private social network that connects high-net-worth individuals through a vetted, gated membership model. The Chicago-based company, founded in 2008, requires applicants to demonstrate a minimum household net worth of $1 million (US) or annual household income of $200,000, which is verified through the proprietary Affluence Wealth Indication Process. Members use Affluence Search to discover peers based on location, interest, and expertise, and access curated content on art, technology, and travel. The platform positions itself as an exclusive digital country club for accomplished individuals, distinct from mainstream social networks, with several thousand active members.

The core product is the Affluence social network itself, structured as a freemium offering: basic membership is free while premium benefits under the Affluence-Connect banner remain listed as coming soon, indicating monetization has not yet been activated at scale. The website, copyright-dated 2017, carries a Handpicked links section populated with dozens of external gambling, casino, and sports betting affiliate destinations, suggesting that affiliate referral revenue is likely a meaningful contributor to current income. Affluence trades on the OTC Pink market under the ticker AFFU, and operates with a small team of 11-50 employees led by co-founder Doug Stukel and CIO Blake Macleod. The company previously acquired Clear Blue Interactive in 2008 for an undisclosed amount.

Name

Affluence

Website

https://Affluence.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Affluence is a Chicago-based gated social network that vets members for $1M net worth or $200K income via its proprietary Affluence Wealth Indication Process. Freemium model with premium tier planned, supplemented by gambling affiliate revenue on OTC Pink (AFFU).

Ownership category

akta.pro rank

Product category

Private Social Networking Platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro primary industry

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

akta.pro secondary industry

Affluent / Mass-Affluent Private Banking (FSABADAC)

Keywords

• Private social network
• Exclusive membership platform
• High net worth networking
• Vetted online community
• Wealth verification service

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Freemium Membership: Basic membership is free but restricted to individuals meeting wealth thresholds. Premium membership tiers with additional exclusive benefits are planned (coming soon), suggesting a freemium model with paid premium upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Affluence operates a private social network for accomplished individuals who meet a minimum household net worth of $1 million or annual household income of $200,000. Members apply online and are vetted through the proprietary Affluence Wealth Indication Process before gaining access to the platform. Once admitted, members can discover and connect with other vetted individuals via Affluence Search and access exclusive content and expert advice on art, technology, and travel.

Product overview

Affluence is a single, unified private social network platform designed for high-net-worth individuals. The core offering is the Affluence platform itself, which provides vetted members access to an exclusive digital community. Key features include Affluence Search for member discovery and Affluence-Connect (forthcoming premium benefits). Membership is gated through the Vetted Membership process using the proprietary Affluence Wealth Indication Process, requiring either $1 million minimum household net worth or $200,000 annual household income.

Differentiator

Problem solved

Functional benefit

Products and services

• Affluence Private Social Network
• Vetted Membership (Affluence Wealth Indication Process)

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• LinkedIn: The dominant professional networking platform. Comparable to Affluence as the broad incumbent where wealthy and accomplished individuals already maintain profiles; Affluence competes by offering a more curated, exclusive subset of that professional-network value proposition.

Direct peers

• Entrepreneurs' Organization (EO): Global peer network for founders and entrepreneurs who have met revenue thresholds, with vetted membership and chapter-based networking. Comparable to Affluence as a credentials-gated community for accomplished individuals.
• Geneva (community app): Private group-communication platform used by creator collectives, professional communities, and invite-based groups. Comparable to Affluence as digital infrastructure enabling curated, gated group communities rather than open social networks.
• Quintessentially: Members-only luxury concierge and lifestyle network for ultra-high-net-worth individuals. Comparable to Affluence as an invite/HNW-gated community providing curated access and networking among wealthy peers.
• Soho House & Co: Global private members' club chain serving accomplished and creative professionals with physical locations plus a digital layer. Direct comparable to Affluence because both monetize exclusive access for high-achieving members and have layered in digital community features alongside the core membership offering.
• YPO (Young Presidents' Organization): Peer membership organization for CEOs and senior executives with verified leadership credentials. Comparable to Affluence in gating membership by accomplishment and providing a vetted network of high-status peers, though delivered primarily through local chapters and events.
• Victor (PrivateFly/Victor): Private aviation membership and booking platform serving affluent customers. Comparable to Affluence in the HNW-membership, digital-platform, lifestyle-access category, though its core offering is private jet access rather than social networking.
• Chapter (formerly The Wing): Vetted membership community for accomplished women offering networking, content, and events. Direct comparable to Affluence in the curated, vetted-membership, networking-for-ambitious-peers model.

Emerging players

• Circle: Software platform powering paid and gated online communities. Comparable to Affluence as enabling infrastructure for curated member communities, though Circle is the technology vendor rather than an operator of a single HNW network.
• Mastermind.com: Paid mastermind and group-coaching platform for entrepreneurs and high-achievers. Comparable to Affluence as a paid, vetted community targeting accomplished individuals seeking peer-level conversation, though focused on paid cohort experiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/affluenceorg
• LinkedInlinkedin.com/company/affluence-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affluence