Pearlridge Center

What Pearlridge Center does

Pearlridge Center is an enclosed regional shopping mall located in Aiea, on the island of Oahu, Hawaii. Founded in 1972, the property is organized into Uptown and Downtown districts connected by an on-property monorail, housing over 100 tenant stores spanning fashion, dining, entertainment, and personal services. The center is anchored by Macy's and features the Consolidated Pearlridge Theatre as its principal entertainment tenant, and it hosts recurring community programming such as the weekly Saturday Village Market.

The property is owned by Washington Prime Group, a Colorado-incorporated retail real estate investment trust (REIT). Day-to-day digital and marketing operations are outsourced to Placewise LLC, which runs the center's website, store directory, deals platform, and event listings, while CBRE is engaged as the exclusive leasing agent for retail, office, and specialty leasing. Revenue is generated primarily through rental income from the roughly 100+ tenants across the two districts, with anchor leases (department store and cinema) typically representing a disproportionate share of gross rent relative to the in-line tenant base.

The center serves the West Oahu trade area, which is described as one of the fastest-growing regions in Hawaii, providing an expanding demographic base of local consumers. With 11-50 on-site employees, the operating footprint is consistent with a property-management entity rather than a corporate headquarters, reflecting a lean, third-party-serviced operating model in which leasing, marketing, and digital functions are executed by external partners on behalf of the REIT owner.

Name

Pearlridge Center

Legal name

Washington Prime Group

Website

https://pearlridgeonline.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Pearlridge Center is an enclosed shopping mall in Aiea, Hawaii, owned by Washington Prime Group, serving West Oahu consumers with over 100 retail, dining, and entertainment tenants across monorail-connected Uptown and Downtown districts anchored by Macy's and a Consolidated theatre.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Commercial property management
• Specialty leasing services
• Office space leasing

Headquarters

HQ city

Aiea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Tenant Leasing: Revenue generated from leasing retail space to tenants including clothing, beauty, dining, and service businesses. The mall offers various retail spaces across its district components.
2. Office Space Leasing: Revenue from leasing office space within the Pearlridge Center complex, with contact information provided for CBRE's Office Leasing Team.
3. Specialty Leasing: Revenue from specialty leasing arrangements, including temporary/seasonal vendors and kiosks. Managed through CBRE's Specialty Leasing Team.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pearlridge Center operates a regional enclosed shopping mall in Aiea, Hawaii, providing retail, dining, and entertainment experiences through more than 100 tenant stores across multiple district components connected by monorail. The business generates revenue by leasing retail space, office space, and specialty/kiosk space to third-party tenants, supported by a Placewise-operated digital platform featuring an online store directory, deals and sales listings, event calendar, and interactive mall map.

Product overview

Pearlridge Center is a shopping mall operated by Placewise LLC on behalf of owner Washington Prime Group, located in Aiea, Hawaii. The mall offers a digital platform comprising its main website, retail store directory (featuring over 100 stores including fashion, jewelry, electronics, and health services), a deals and sales platform featuring promotions from various tenants, the Village Market weekly evening market event with food trucks and vendors, Consolidated Pearlridge Theatre for movies, an interactive directory map, dining directory with multiple restaurant options, and commercial leasing services. This is a physical retail center with a digital information and services platform rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Brands

• Village Market: Weekly outdoor market event featuring food trucks, craft and retail vendors, live musical entertainment, and a beer garden. Held every Saturday from 5 to 9 p.m.

Products and services

• Retail Space Leasing Leasing of in-line and anchor retail space within Pearlridge Center's district components to clothing, beauty, dining, and service retailers. Handled by CBRE's Retail Leasing Team including John E. Stevens and Melisa Preus.
• Office Space Leasing Leasing of office space within the Pearlridge Center complex to office tenants, managed by CBRE's Office Leasing Team including Austin O'Leary and Serena C. Longo.
• Specialty Leasing

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• CBREcoreChannel Partner/ Reseller/ DistributorCBRE handles all leasing operations for Pearlridge Center including office leasing, retail leasing, and specialty leasing. The CBRE team includes Office Leasing Team (Austin O'Leary, Serena C. Longo), Retail Leasing Team (John E. Stevens, Melisa Preus), and Specialty Leasing (Jared Gady). CBRE provides professional commercial real estate leasing services for the property.
• Placewise LLCcoreStrategic or Co-development PartnerPlacewise LLC operates the Pearlridge Center website (pearlridgeonline.com) under the 'Brought to you by the Placewise Network' branding. Placewise provides the digital platform for mall management including the website, directory, deals, events, and leasing information systems.
• Consolidated TheatrescoreChannel Partner/ Reseller/ DistributorConsolidated Theatres operates the Pearlridge Theatre within the mall, offering movie entertainment. The theater is promoted on the mall's website under the Movies section linking to consolidatedtheatres.com/pearlridge.
• Washington Prime GroupcoreStrategic or Co-development PartnerWashington Prime Group owns Pearlridge Center. According to the Terms of Use, the website and Content are property of Washington Prime Group. Washington Prime Group is a retail real estate investment trust (REIT) specializing in retail properties.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Prince Kuhio Plaza: Enclosed regional mall in Hilo on Hawaii Island. Comparable as a Hawaii-based shopping center serving a regional consumer base with anchor department stores and in-line retail.
• International Market Place: Waikiki-based open-air shopping center in Honolulu featuring retail, dining, and entertainment. Comparable as a Hawaii regional mall destination competing for tourist and local consumer traffic.
• Queen Ka'ahumanu Center: Largest enclosed mall on Maui, located in Kahului. Comparable as a Hawaii regional mall destination serving island residents and tourists with anchor department stores and dining mix.
• Windward Mall: Enclosed shopping mall located in Kaneohe on Oahu's windward side. Comparable as a Class B/C enclosed regional mall on Oahu with anchor tenants and a similar mix of national retail and dining.
• Ala Moana Center: Hawaii's largest open-air shopping mall also located on Oahu, serving the same Honolulu-area consumer base. Directly comparable as a multi-anchor, multi-category Hawaii shopping center competing for the same shopper and tenant pool.

Broad incumbents

• Washington Prime Group: Owner of Pearlridge Center and a broader portfolio of enclosed malls across the U.S. Comparable as the parent REIT whose capital allocation and restructuring trajectory directly shape Pearlridge's reinvestment capacity.
• Simon Property Group: Largest U.S. mall REIT operating premier shopping destinations. Comparable as a large-scale mall operator whose portfolio strategies, leasing standards, and tenant mix set the benchmark Pearlridge competes against.
• Brookfield Properties: Diversified real estate operator with significant retail mall holdings in Hawaii and across the U.S. Comparable as a broader retail real estate platform competing for tenant relationships and consumer traffic.
• Macerich: Major U.S. mall REIT focused on regional shopping centers. Comparable as a mall-focused REIT with similar anchor-based retail model and exposure to department store traffic dynamics.

Regional players

• Ka Makana Ali'i: Open-air lifestyle center in Kapolei on West Oahu's growing leeward side. Comparable as a competing Oahu shopping destination, particularly relevant given its location in the same fast-growing West Oahu submarket as Pearlridge.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pearlridge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearlridge Center