What Dusholux GmbH does

Duscholux is a Swiss-German, family-owned manufacturer of premium shower enclosures, glass partitions, and bathroom fittings, founded in 1967 and headquartered in Thun, Switzerland. The company designs and produces custom-made shower walls across frameless (Viva, Collection, Air), partially framed (Bella Vita, Allegra), and slim-profile (Optima) ranges, alongside acrylic bathtubs (Piccolo, Prime-line), bath solutions (Step-in Pure), and the PanElle wall-panel system. Underlying technology centres on thermally-toughened safety glass (ESG) and laminated safety glass (VSG), a proprietary hydrophobic surface treatment (CareTec Pro), and in-house customization capabilities including digital printing, foiling, and screen printing across glass formats up to 2400 x 4200 mm, with bonding-without-drilling installation technology. Safety compliance is certified to DIN EN 14428 and sustainability management to ISO 14001 since 2016.

Duscholux generates revenue primarily through one-time sales of made-to-specification shower and bath products, complemented by spare-parts/accessories e-commerce, add-on customization services (CareTec Pro, digital printing), and professional measurement-and-installation services delivered through specialist dealers and direct enterprise engagement. The go-to-market is a channel-partner model via a network of bathroom specialists, distributors, and certified installers across at least 11 European countries (Switzerland, Germany, Austria, Netherlands, Belgium, Norway, Sweden, Italy, France, Spain, Portugal), with localized websites and direct sales support for projects. Customers include end-consumer homeowners, trade professionals (architects, contractors, bathroom specialists), hospitality groups (Hotel Adlon Kempinski, Scandic Park Stockholm, Amerikalinjen, Vulcano Hotel Zurich), and real-estate developers handling multi-unit residential and senior-care projects. The company operates subsidiaries in Norway (Duscholux Norge AS) and the Benelux region, has received multiple Red Dot and iF Design awards, and remains in continuous family ownership after more than five decades.

Name

Dusholux GmbH

Legal name

Duscholux AG

Website

https://duscholux.com

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Duscholux is a Swiss-German, family-owned manufacturer founded in 1967 that designs and produces custom-made premium shower enclosures, glass partitions, bathtubs, and wall panelling for European homeowners, hospitality groups, real-estate developers, and trade professionals via specialist dealer networks.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Shower Enclosures

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

akta.pro secondary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Shower enclosures
• Bathroom solutions
• Glass partitions
• Wall panelling systems
• Acrylic bathtubs

Headquarters

HQ city

Thun

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Shower Wall Systems: Custom-made shower walls sold through specialist retailers. Products include framed, semi-framed, and frameless designs across Viva, Collection, Air, Bella Vita, and Allegra product lines.
2. Bathtubs and Bath Solutions: Acrylic bathtubs (Piccolo, Prime-line) and bath solutions including step-in systems and bathtub shower walls.
3. PanElle Wall Panelling: Wall panelling systems for bathrooms offering marble, graphics, individual colors, haptic surfaces, and custom photo printing. Suitable for renovation and new construction.
4. Spare Parts and Accessories: Replacement parts including sealing profiles, water-repellent strips, and accessories sold through the e-commerce webshop. 10-year availability guarantee for spare parts.
5. Professional Services: Measurement, installation, and after-sales services provided through specialist dealers and directly by Duscholux.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Duscholux designs, manufactures, and distributes premium custom-made shower enclosures, glass partitions, bathtubs, and wall panelling systems for residential and commercial bathrooms. Its portfolio spans frameless shower walls (Viva, Collection, Air), partially framed designs (Bella Vita, Allegra, Optima), acrylic bathtubs (Piccolo, Prime-line), the PanElle wall panelling system, and proprietary surface treatments such as CareTec Pro coating. Products are made-to-measure, produced mainly in toughened/laminated safety glass and acrylic, and sold primarily through specialist dealers across Europe.

Product overview

Duscholux is a Swiss-German family-owned company offering a comprehensive bathroom solutions portfolio focused on premium shower walls and bathtubs. The core product lines include frameless shower walls (Viva, Collection, Air), partially framed designs (Bella Vita, Allegra), and slim-profile options (Optima). Supporting products include space-efficient bathtubs (Piccolo, Prime-line), innovative wall panel systems (PanElle), and value-added services like digital printing, foiling/screen printing, and the CareTec Pro glass coating. The portfolio is organized into product worlds (Viva, Collection, Air, Bella Vita) plus dedicated bathtub and bath solution lines, with customization through material options, color variants, and accessories. The company operates primarily in Switzerland with subsidiaries in Norway, Netherlands, Belgium, and Sweden, and serves both retail consumers and professional/project customers.

Differentiator

Problem solved

Functional benefit

Brands

• PanElle: Innovative wall panelling system made of rigid foam core with elegant acrylic glass fronts or modern structured surfaces. Available in Marble, Graphics, Individual, Haptics, and Objects collections.
• CareTec Pro
• Viva
• Collection
• Air
• Bella Vita
• Allegra
• Optima
• Step-in Pure
• Piccolo
• Prime-line

Products and services

• Viva Shower Walls
• Collection Shower Walls
• Air Shower Walls
• Bella Vita Shower Walls
• Allegra Shower Walls
• Optima Shower Walls
• Step-in Pure Bath Solution
• Piccolo Bathtub
• Prime-line Bathtubs
• PanElle Wall Panelling
• CareTec Pro Glass Coating Proprietary water-repellent glass surface coating that causes limescale and dirt to roll off the shower wall, reducing cleaning effort. Includes a 5-year guarantee on the easy-clean function and 10-year protection against glass corrosion.
• ESG/VSG Safety Glass Shower Systems Safety glass options for shower walls including single-pane toughened safety glass (ESG) and laminated safety glass (VSG) compliant with DIN EN 14428, providing impact resistance and safe fracture patterns.
• Digital Printing on Glass Custom photo and graphic printing service applied directly on shower glass with brilliant photo quality. Available in opaque (with white backing) or light-transparent variants up to 2000 x 3000 mm.
• Spare Parts and Accessories Replacement parts including sealing profiles, water-repellent strips, cleaning products, and accessories sold through the e-commerce webshop, with a 10-year availability guarantee after product discontinuation.

Quantifiable outcome

• 10-year availability guarantee for spare parts after product discontinuation
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SileaminorOthersSocial partnership with Silea, a foundation established in 1967 providing housing and work for people requiring support. Silea performs packaging tasks for Duscholux multiple times per year, handling various shipping materials and coordinating independently across different departments to complete orders on time.
• POWERPAY (MF Group)minorOthersExternal payment service provider offering 'purchase on invoice' payment method. MF Group / POWERPAY handles payment processing and invoicing for online purchases in the Swiss webshop.
• Specialist Dealers and Retailers NetworkcoreChannel Partner/ Reseller/ DistributorExtensive network of specialist bathroom dealers and retailers across Europe who sell, install, and provide after-sales support for Duscholux products. The dealer locator tool helps customers find nearby specialists.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Villeroy & Boch AG: Villeroy & Boch is a global premium bathroom brand offering ceramics, bathtubs, shower trays, and shower enclosures. Its premium brand positioning and architectural sales force overlap with Duscholux's enterprise and hospitality channels.
• Ideal Standard International: Ideal Standard is a UK-headquartered European bathroom manufacturer covering ceramics, faucets, and shower enclosures. It competes with Duscholux in mid-to-premium European hotel and residential projects through a broader portfolio.
• Hansgrohe SE: Hansgrohe is a German premium manufacturer of shower systems, faucets, and bathroom fittings. While focused on fittings rather than enclosures, it competes for the same premium project specifications and developer relationships across Europe.
• Duravit AG: Duravit is a major German manufacturer of ceramic bathroom fixtures, bathtubs, shower trays, and wellness products. While its portfolio is much broader, it competes with Duscholux in premium bathroom projects and specifications through architects and developers.

Regional players

• Ronal Group (Sanitary Solutions): Ronal Group is a Swiss-based manufacturer of wheels and sanitary products (formerly including SANIT), with shower enclosure offerings sold primarily in German-speaking and Benelux markets. It competes regionally with Duscholux on similar shower wall products in overlapping geographies.

Direct peers

• Novellini S.p.A. Novellini is a leading Italian producer of shower enclosures, bathtubs, and bathroom furniture. It competes head-on with Duscholux in premium shower walls across Southern and Western Europe, including frameless and walk-in solutions.
• Kermi GmbH: Kermi (part of the Arbonia Group) manufactures shower enclosures, radiators, and bathroom solutions across Europe. It is one of Duscholux's closest direct competitors in frameless shower walls and trade-led distribution in German-speaking markets.
• Hüppe GmbH: Hüppe is a long-established German manufacturer of shower enclosures, shower walls, and bathroom partitioning solutions. It directly competes with Duscholux in premium frameless and semi-frameless shower walls, serving similar European dealer and project channels.
• Royal Well (AWT) / Atlanta Bath Group: Royal Well (formerly Atlanta) is a German shower enclosure specialist offering walk-in, sliding, and pivot shower walls. It competes with Duscholux primarily in the German and Austrian trade channel on similar premium shower wall categories.
• Duka S.p.A. Duka is an Italian specialist manufacturer of shower enclosures and glass shower walls, with strong presence in DACH and Benelux markets. Its product mix of frameless and semi-frameless shower walls overlaps directly with Duscholux's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/duscholux.schweiz
• LinkedInlinkedin.com/company/duscholux-nederland-b.v.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dusholux GmbH