Youngs Group

What Youngs Group does

Youngs Group (legal entity Beijing Yangsi Brand Management Co., Ltd. / 北京扬思品牌管理有限公司) is a privately-held, Beijing-headquartered marketing and brand activation agency founded in 2004. It operates four service lines: Event Marketing, Brand Marketing, Integrated Communication, and Pan-Entertainment, organizing product launches, conferences, exhibitions, test-drive experiences, festivals, concerts, and experiential campaigns. The firm also runs Mdigi as a digital marketing subsidiary to extend its offering beyond physical event execution.

The agency's core technology is creative design combined with event production and integrated communications — there is no proprietary software platform, AI/ML capability, or patents disclosed in available data. Revenue is generated through project-based professional services contracts custom-quoted per engagement, sold via direct enterprise field sales rather than self-serve or digital channels. Its client book is dominated by large Chinese enterprises and multinationals, with marquee logos spanning Alibaba, Tencent, Huawei, ByteDance/Douyin, Lenovo, BMW, MINI, Infiniti, NIO, XPENG, miHoYo, NetEase Games, Tmall, Xiaomi, Noah Holdings, Ping An, and Volcengine.

Operationally, Youngs Group is a domestic-only player with no global footprint claim, although a dedicated International Business contact suggests nascent overseas ambitions. The company maintains four regional offices across Beijing, Shanghai, Shenzhen, and Guangzhou & Macau, supporting nationwide field execution, and its marketing motion relies on portfolio case studies and client referrals rather than performance or content marketing channels. No funding rounds, M&A transactions, executive changes, or public-market events are disclosed.

Name

Youngs Group

Legal name

北京扬思品牌管理有限公司 (Beijing Yangsi Brand Management Co., Ltd.)

Website

https://youngs-group.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Youngs Group is a Beijing-based, private marketing agency offering event marketing, brand marketing, integrated communication, and pan-entertainment services to large Chinese enterprises across technology, automotive, e-commerce, gaming, and financial services, with offices in four Chinese cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Marketing Services: Project-based professional services for event conceptualization, planning, and execution including product launches, conferences, exhibitions, and experiential marketing activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Youngs Group is a Beijing-based marketing agency that provides integrated communication, pan-entertainment event, and brand marketing services to enterprise clients. Its offerings span event conceptualization and execution, brand activation, and digital marketing through its subsidiary Mdigi.

Product overview

Youngs Group is a comprehensive event marketing and brand management agency offering four core service lines: Event Marketing (using events as carriers for promotional campaigns), Brand Marketing (installing brand image and expanding brand influence), Integrated Communication (creative concepts across content, technology and media), and Pan-Entertainment (entertainment-based marketing through cross-entertainment resources). The company also operates Mdigi as its digital marketing subsidiary. The company organizes various event types including product launches, exhibitions, test drive experiences, festivals, concerts, and conferences for clients across technology, automotive, e-commerce, gaming, and entertainment sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Communications End-to-end marketing communications service combining brand strategy, creative development, and campaign execution for enterprise clients.
• Pan-Entertainment Event Marketing Event marketing service that leverages entertainment industry IP, celebrities, and experiential formats to build brand engagement for enterprise clients.
• Brand Activation Services Creative brand activation and experiential marketing services that bring brand strategies to life through events, campaigns, and consumer engagement.
• Mdigi Digital Marketing Digital marketing services offered through the company's Mdigi subsidiary, supporting online campaign execution, social media, and digital activation for enterprise clients.

Named customers26 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman China: Global public relations and communications firm with significant China operations serving enterprise clients on brand reputation, integrated communications, and major events. Overlaps with Youngs Group's integrated communication and brand activation services in China.
• WPP (Ogilvy China): Global holding-company network with major operations in China through Ogilvy, GroupM, and VMLY&R. Overlaps with Youngs Group in enterprise brand and event marketing but at much larger scale and across many more verticals and geographies.
• Dentsu China: Japanese-headquartered global agency network with substantial China presence. Competes for enterprise brand, event, and digital marketing engagements with major Chinese and multinational clients, comparable to Youngs Group's enterprise client base.
• Publicis Groupe (Leo Burnett China, Saatchi China): Global advertising holding company with significant China operations through Leo Burnett, Saatchi & Saatchi, and Publicis Shanghai. Competes for the same enterprise brand experience and integrated marketing mandates as Youngs Group, but with greater scale and broader portfolio.
• Isobar China: Global digital-first agency network with China operations, part of Dentsu. Comparable in providing experiential, digital, and integrated marketing services to enterprise clients in China, with similar focus on technology and consumer brand verticals.

Direct peers

• Charm Communications: China-focused integrated marketing and communications agency serving large enterprise clients with brand and event marketing capabilities. Comparable as a domestic Chinese competitor offering similar integrated services to major Chinese corporates.
• Aimedi (三人行传媒): Beijing-based integrated marketing services company listed in China, providing content marketing, digital marketing, and brand activation to enterprise clients. Comparable as a domestically listed Chinese mid-sized agency with overlapping service lines.
• Shunya International (宣亚国际): Beijing-listed integrated marketing communications company providing brand strategy, digital marketing, and event services to enterprise clients in China. Comparable in service scope and target customer base.
• BlueFocus Communication Group: Beijing-headquartered, publicly listed Chinese marketing communications group offering integrated digital, brand, and event marketing services to the same enterprise client base as Youngs Group, including major Chinese tech and consumer brands. It is the most direct domestic comparable by service mix and customer profile.
• Hylink Advertising: Beijing-based integrated marketing agency providing digital marketing, brand communication, and event services to enterprise clients in China. Comparable in mid-sized positioning and the breadth of its offering across creative, digital, and event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/youngs-experience-marketing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youngs Group