Obdstar Technology
- Company typePrivate
- Founded2015
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Obdstar Technology firmographics
Firmographics- Name
- Obdstar Technology
- Legal name
- OBDSTAR Technology Co., Ltd
- Website
- https://obdstar.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Obdstar Technology industry classification
Industry- Product category
- Automotive Diagnostic Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Measuring & Controlling Devices, Nec (3829), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Onboard Diagnostics (OBD) Readiness & Drive-Cycle Verification (TLAKANAH)
- akta.pro secondary industry
- Mobile Diagnostics, Electrical & Telematics/ELD Service Calls (TLAKAFAF)
Keywords
Where Obdstar Technology is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Obdstar Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Device Sales: Sale of handheld diagnostic devices such as MS80, diagnostic cables (M001, M001A, M002, M004, N004, C1022), and accessories like ECU MASTER and PC VCI BOX
- Software Licenses and Upgrades: Software licenses with regular monthly updates for IMMO, ECU, Dash, Airbag, Marine, and other diagnostic functions. Updates include new vehicle model support and function additions
- OBDSTAR APP: Mobile application for diagnostic services and vehicle support
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Obdstar Technology product offering
Product offeringCore offering
OBDSTAR Technology designs, manufactures, and sells handheld automotive diagnostic devices (e.g., MS80) bundled with proprietary software for immobilizer key programming, ECU/TCM programming, dashboard calibration, airbag crash data reset, and motorcycle/marine diagnostics. The company also sells dedicated diagnostic cables, wiring harnesses, and mobile companion apps, and delivers ongoing monthly software updates covering an expanding list of global vehicle brands.
Product overview
OBDSTAR Technology Co., Ltd is a specialized automotive diagnostic equipment manufacturer offering a comprehensive portfolio of key programming and vehicle electronic systems diagnostic solutions. The core product line includes IMMO (Immobilizer Key Programming) systems supporting proximity key, blade key, and FOBIK key programming across major global and Chinese vehicle brands; Motorcycle/E-Moto Diagnostics for service reset and key programming on motorcycle brands including DUCATI, BMW, HARLEY DAVIDSON, KTM, and KAWASAKI; Marine Diagnostics for watercraft; and Dash/Airbag/ECU/Radio Diagnostics for instrument cluster calibration, airbag crash data reset, and ECU programming. Products are delivered through the OBDSTAR MS80 handheld diagnostic device platform, supported by the OBDSTAR APP mobile companion, Download Center for software updates, and Data Center for vehicle-specific programming information. The company maintains a continuous software update cycle with monthly IMMO upgrade announcements adding support for new vehicle models and functions.
Differentiator
Problem solved
Functional benefit
Products and services
- IMMO (Immobilizer Key Programming) Professional immobilizer key programming system for automotive vehicles, supporting proximity key, blade key, and FOBIK key programming across major global and Chinese vehicle brands for locksmiths, dealerships, and key programming service centers.
- Motorcycle/E-Moto Diagnostics Motorcycle diagnostic and service tool for dealerships and service centers supporting key programming, service lamp reset, throttle matching, exhaust valve self-learning, TPMS sensor matching, cruise control activation, and odometer adjustment for brands including Ducati, BMW, Harley-Davidson, KTM, MV Agusta, Vespa, Suzuki, and Kawasaki.
- Marine Diagnostics Marine vessel diagnostic system for key programming and electronic systems maintenance on watercraft, including BRP Sea-Doo outboard motors, sold to marine service centers.
- Dash/Airbag/ECU/Radio Diagnostics Comprehensive diagnostic system for dashboard instrument cluster calibration, airbag crash data reset, ECU programming and cloning, and radio unlocking, supporting multiple vehicle brands and thousands of part numbers for dealerships and specialty repair shops.
- Test Platform Universal diagnostic test platform for vehicle electronic control module testing and validation across multiple systems.
- OBDSTAR MS80 Handheld Diagnostic Device Handheld diagnostic device for motorcycle and automotive key programming, service reset, and special functions including throttle reset, exhaust valve learning, TPMS matching, and mileage adjustment, sold to locksmiths and service technicians.
- LI AUTO DEDICATED WIRING HARNESS (C1032) Dedicated wiring harness accessory for Li Auto vehicle key programming and diagnostic applications, sold to professional locksmiths and diagnostic technicians working on Li Auto vehicles.
Companies that use Obdstar Technology
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Obdstar Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Obdstar Technology partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Obdstar Technology competitors and assessment
Company assessmentDirect peers
- Foxwell: Mid-tier Chinese diagnostic brand offering handheld scanners and key programmers; competing on price-performance in the same workshops and locksmith channels as OBDSTAR.
- Topdon: Chinese manufacturer of professional diagnostic tablets, key programmers, and battery tools; overlapping IMMO and ECU programming portfolio plus aggressive global distribution make it a near-direct competitor.
- Autel Intelligent Technology: China-based global leader in professional automotive diagnostic tools (MaxiSys series), offering IMMO/key programming, ECU coding and ADAS calibration that directly competes with OBDSTAR across nearly every product category.
- Hella Gutmann Solutions: European professional diagnostic specialist (mega macs series) with strong independent workshop penetration; comparable IMMO/ADAS/service-reset capabilities to OBDSTAR, particularly outside Asia.
- XTOOL: Shenzhen-based diagnostic tool maker whose key programming, IMMO and ECU devices target the same independent locksmith and workshop segments as OBDSTAR.
- Launch Tech (CNlaunch): One of China's largest diagnostic-equipment manufacturers (X-431 series), competing head-on with OBDSTAR in IMMO, ECU, airbag and dashboard calibration for both passenger vehicles and motorcycles.
Emerging players
- ANCEL: Shenzhen-based maker of OBD2 scanners and entry-level diagnostic tools; partial overlap with OBDSTAR at the lower end of the professional spectrum and a growing threat in DIY/locksmith channels.
Regional players
- Cardiagtech: European-focused maker of key programmers (CGDI, Autel-like key tools) targeting IMMO specialists; comparable technology stack and an indirect competitor in markets where OBDSTAR is also present.
Broad incumbents
- Bosch Automotive Service Solutions: Bosch's diagnostic and workshop equipment (KTS series) competes with OBDSTAR in OEM-grade diagnostics and is an entrenched incumbent with deep dealer relationships worldwide.
- Snap-on Diagnostics: Global incumbent in professional automotive tooling whose Snap-on/Modis platforms compete for the same workshop spend, though with a much broader portfolio beyond diagnostics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Obdstar Technology social profiles
Digital presenceObdstar Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Obdstar Technology leadership team
Management profileNumber of profiles
Obdstar Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Obdstar Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Obdstar Technology
What does Obdstar Technology do?
OBDSTAR Technology designs, manufactures, and sells handheld automotive diagnostic devices (e.g., MS80) bundled with proprietary software for immobilizer key programming, ECU/TCM programming, dashboard calibration, airbag crash data reset, and motorcycle/marine diagnostics. The company also sells dedicated diagnostic cables, wiring harnesses, and mobile companion apps, and delivers ongoing monthly software updates covering an expanding list of global vehicle brands.
Is Obdstar Technology a public or private company?
Obdstar Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Obdstar Technology founded?
Obdstar Technology was founded in 2015. It employs 51 to 100 people.
Where is Obdstar Technology based?
Obdstar Technology is headquartered in Shenzhen, China, in the Asia region.
How does Obdstar Technology make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are software Licenses and Upgrades and OBDSTAR APP.
Who are Obdstar Technology's main competitors?
Direct peers on record are Foxwell, Topdon, Autel Intelligent Technology, Hella Gutmann Solutions, XTOOL and Launch Tech (CNlaunch). ANCEL is listed as an emerging player. Cardiagtech is listed as a regional player. Broad incumbents are Bosch Automotive Service Solutions and Snap-on Diagnostics.
Does Obdstar Technology have an API?
No public API is recorded for Obdstar Technology.
What industry is Obdstar Technology in?
Obdstar Technology's product category is Automotive Diagnostic Equipment. Its primary akta.pro industry code is TLAKANAH, Onboard Diagnostics (OBD) Readiness & Drive-Cycle Verification, with a secondary code of TLAKAFAF, Mobile Diagnostics, Electrical & Telematics/ELD Service Calls. Its NAICS code is 33451 and its SIC code is 3829.