Foxwell
Foxwell is a Shenzhen-based manufacturer of aftermarket automotive diagnostic tools — OBD2 scanners, bidirectional tablets, heavy-duty truck scanners, battery testers, and thermal imagers — sold globally to independent repair shops, technicians, fleet operators, and DIY users via direct-to-consumer e-commerce and Amazon.
- Company typePrivate
- Founded2007
- HeadquartersShenzhen, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Foxwell does
Foxwell is a privately held Shenzhen-based manufacturer of aftermarket automotive diagnostic tools, founded in 2007 with 101–250 employees. The company designs and sells OBD2 and EOBD diagnostic scanners, brand-specific diagnostic tablets, heavy-duty truck scanners, battery analyzers, TPMS tools, thermal imagers, smoke machines, borescopes, and fuel injector cleaners. Its core technology centers on proprietary bidirectional active-test firmware, ECU coding, and support for a broad set of vehicle communication protocols (CAN-FD, DoIP, J1939, J1708, J1587, ISO9141-2, ISO14230-2, ISO15765-4) covering 140+ vehicle brands across American, European, and Asian markets, with a 28-language user interface. The NT-series forms the professional product backbone — from the $70–$89 NT301 code reader through mid-range bidirectional tools to the flagship NT919 BT and NT1009 tablets — supported by an HD-series for trucks and an accessory/VCI ecosystem that ties replacement parts and brand-specific adapters to installed devices.
Foxwell operates a primarily direct-to-consumer go-to-market via its own e-commerce storefront at foxwelldiag.com, with global shipping, an affiliate program, a loyalty program, and wholesale inquiry handling. It also distributes through Amazon Marketplace and other third-party resellers. Revenue mechanics combine one-time hardware sales (price points ranging from roughly $46 to $600) with a software licensing layer that sells additional vehicle brand coverage at approximately $60–$80 per brand for the NT510 Elite, NT530 Plus, and NT710 devices, plus aftermarket accessories, VCI replacement units, and consumables. The customer base is highly fragmented across independent repair shops, automotive technicians, mobile technicians, fleet maintenance teams, heavy-duty truck operators, and experienced DIY users, with earned media validation from outlets including Forbes, Car and Driver, CNET, Motor1.com, The Drive, and Tom's Guide, and trade association affiliations with SEMA, AutoCare, and ETI.
Foxwell firmographics
Firmographics- Name
- Foxwell
- Legal name
- Foxwell
- Website
- https://foxwelldiag.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foxwell is a Shenzhen-based manufacturer of aftermarket automotive diagnostic tools — OBD2 scanners, bidirectional tablets, heavy-duty truck scanners, battery testers, and thermal imagers — sold globally to independent repair shops, technicians, fleet operators, and DIY users via direct-to-consumer e-commerce and Amazon.
- Ownership category
- akta.pro rank
Foxwell industry classification
Industry- Product category
- Automotive Diagnostic Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)
- akta.pro secondary industry
- Mobile Diagnostics, Electrical & Telematics/ELD Service Calls (TLAKAFAF)
Keywords
Where Foxwell is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Foxwell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Foxwell generates primary revenue through the sale of automotive diagnostic hardware products including professional scanners (NT919 BT, NT710, NT809 BT), code readers (NT301), enhanced OBD2 scanners, brand-specific scan tools, heavy-duty truck scanners (HD500, HD301), battery analyzers (BT780, BT705, BT60, BT301, BT100 Pro), TPMS tools, thermal imagers, and accessories. Products are sold as one-time purchases with lifetime free software updates included.
- Vehicle Brand Software Licenses: Foxwell sells additional vehicle brand software licenses for its NT510 Elite, NT530 Plus, and NT710 scanners at approximately $60-$80 per brand. Products are sold with one free brand software included; additional brands require separate purchase. The software is authorized to the device serial number and enables multi-brand coverage expansion.
- Extra Vehicle Software: Foxwell sells software for additional vehicle manufacturers including BMW, Mercedes-Benz, VAG (Audi/Skoda/VW/Seat/Bentley/Bugatti/Lamborghini), Toyota/Lexus, Porsche, Ferrari, and 25+ other brands. Software is available at approximately $80 per brand license.
- Aftermarket Accessories: Foxwell sells accessories including adapter cables for various vehicle brands (Audi, Fiat, Kia, Mazda, GM, Toyota, Honda, Nissan, PSA, Mitsubishi, BMW, Mercedes-Benz), OBD2 extension cables, OBD16-DB15 cables for OBD1 vehicles, VCI replacement units, and wireless car mount chargers.
- Replacement VCI Units: Foxwell sells standalone VCI (Vehicle Communication Interface) units for GT60, NT809 BT, NT909, and NT1009 tablets as replacement parts at approximately $140 each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | NT919 BT - Professional Bidirectional Scanner |
| One time/ perpetual license | Pay-as-you-go | NT710 - Bi-directional Scan Tool |
| One time/ perpetual license | Pay-as-you-go | NT809 BT - Advanced Bluetooth Scanner |
| One time/ perpetual license | Pay-as-you-go | NT530 Plus - Bidirectional Diagnostic Scanner |
| One time/ perpetual license | Pay-as-you-go | NT510 Elite - All System Scanner |
| One time/ perpetual license | Pay-as-you-go | NT301 - OBD2 Code Reader |
| One time/ perpetual license | Pay-as-you-go | NT630 Plus - ABS/SRS Scanner |
| One time/ perpetual license | Pay-as-you-go | NT604 Elite - Enhanced OBD2 Scanner |
| One time/ perpetual license | Pay-as-you-go | HD500 - Heavy Duty Truck Scanner |
| One time/ perpetual license | Pay-as-you-go | HD301 - Heavy Duty Truck Scanner |
| One time/ perpetual license | Pay-as-you-go | BT780 - Battery Analyzer with Printer |
| One time/ perpetual license | Pay-as-you-go | BT705 - Battery Tester |
| One time/ perpetual license | Pay-as-you-go | BT100 Pro - Battery Load Tester |
| One time/ perpetual license | Pay-as-you-go | Vehicle Brand Software Licenses |
| One time/ perpetual license | Pay-as-you-go | Full Connector Package |
| One time/ perpetual license | Pay-as-you-go | Adapter Cables |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Foxwell product offering
Product offeringCore offering
Foxwell designs, manufactures, and sells automotive diagnostic hardware and related service tools, including OBD2 and brand-specific bidirectional scan tools, heavy-duty truck scanners, battery analyzers, TPMS tools, thermal imagers, smoke machines, borescopes, and fuel system service equipment. Products are sold direct to consumers, repair shops, fleet operators, and wholesale buyers through the company's e-commerce site, Amazon, and affiliate channels, with optional paid per-brand software licenses enabling multi-brand coverage on a single device.
Product overview
Foxwell is a manufacturer of automotive diagnostic tools and equipment. The product portfolio includes professional-grade OBD2 scanners and bidirectional diagnostic tools across multiple tiers (NT series for consumer through professional use), heavy-duty truck scanners (HD series), and a comprehensive range of automotive maintenance equipment. The product line spans handheld code readers (NT301), enhanced diagnostic scanners (NT604-716 series), brand-specific diagnostic tools (NT510/530/710 for BMW, VAG, Mercedes-Benz), advanced multi-system tablets (NT809BT, NT909, NT1009, NT919 BT), and truck-specific scanners (HD500, HD301). Supporting the core diagnostic tools are vehicle-specific adapters, connector packages, battery analyzers (BT series), TPMS tools (T series), thermal imagers (RT series), smoke machines (ST/SD series), borescopes (ES series), fuel injector cleaners (JT series), and brake fluid exchange equipment (RT1000). The ecosystem also includes software license add-ons for additional vehicle brand coverage. Foxwell positions itself as serving independent repair shops, mobile technicians, fleet maintenance teams, and advanced DIY users with solutions ranging from basic code readers to professional dealership-level diagnostic tablets.
Differentiator
Problem solved
Functional benefit
Products and services
- NT919 BT Bidirectional Diagnostic Scanner
- NT1009 Multi-System Bi-Directional Scan Tool
- NT909 Professional Car Scanner
- NT809 BT Bluetooth OBD2 Scanner
- NT809 Bi-Directional Car Scanner
- NT809TS Bi-Directional OBD2 Scanner with TPMS
- GT60 Android Tablet Scanner
- NT726 All-System Diagnostic Scanner
- NT710 Bi-Directional Scan Tool
- NT530 Plus Bidirectional Diagnostic Scanner
- NT510 Elite All-System Scanner
- NT301 OBD2 Code Reader
- NT630 Plus ABS/SRS Diagnostic Tool
- NT604 Elite Enhanced OBD2 Scanner
- NT614 Elite Enhanced OBD2 Scanner
- NT624 Elite Enhanced OBD2 Scanner
- NT650 Elite Bi-Directional Code Reader
- NT650 Pro Enhanced OBD2 Scanner
- NT706 Enhanced OBD2 Scanner
- NT716 Enhanced OBD2 Scanner
- HD500 Heavy-Duty Truck Scanner
- HD301 Heavy-Duty Truck Scanner
- BT780 Battery Analyzer with Printer
- BT705 Battery Tester
- BT60 Bluetooth Battery Load Analyzer
- BT301 12V Battery Tester
- BT100 Pro 12V Battery Load Tester
- T2000 Pro TPMS Diagnostic and Programming Tool
- T10/T20 Programmable TPMS Sensors
- ST203 and SD201 Automotive Smoke Machines
- RT280 and RT280 PRO Thermal Imagers
- RT100 Thermal Imager
- ES100 Automotive Borescope
- JT200, JT400, and JT600 Fuel Injector Cleaner Machines
- RT1000 Brake Fluid Exchange Machine
- Full Connector Package (14-adapter set)
- Vehicle-Specific Scanner Adapters
- OBD2 Extension Cable and OBD16-DB15 Cable
- Replacement VCI (Vehicle Communication Interface) Units
- Wireless Car Mount Charger
- Extra Vehicle Brand Software Licenses
Quantifiable outcome
- Saves $100 or more per diagnostic session by performing resets and calibrations independently instead of visiting a mechanic
- +3 more outcomes
Companies that use Foxwell
Customer profileSegments7 records
Ideal customer profiles3 records
Foxwell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Foxwell partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Foxwell competitors and assessment
Company assessmentBroad incumbents
- Snap-on Incorporated: Snap-on's MODUS, Solus, and Ethos diagnostic platforms serve professional technicians and franchise dealers at premium price points. It competes with Foxwell's upper-tier NT919 BT and NT1009 for shop buyers and offers a much broader tool portfolio.
- Matco Tools: Matco distributes professional diagnostic scanners (e.g., MDMax series) plus battery and emissions service tools via a US franchise truck-based model. It overlaps with Foxwell's professional-shop positioning but operates a fundamentally different, technician-direct distribution model.
- Bosch Automotive Aftermarket: Bosch supplies OBD2 diagnostic tools (e.g., OBD 1350/1450 series) plus battery, TPMS, and emissions service equipment via OE-grade channels. As the parent of Innova, it competes with Foxwell across multiple product categories including battery analyzers and scan tools.
Direct peers
- Autel Intelligent Technology: Autel is a Chinese-headquartered direct competitor making the MaxiSys line of bidirectional OBD2 diagnostic tablets covering 80+ vehicle brands with ECU coding and online programming. It is the closest comparable to Foxwell's NT919 BT and NT1009 in product, customer, and price segment.
- LAUNCH Tech: LAUNCH is a Chinese aftermarket-diagnostic pioneer (CRP, X431 series) competing head-to-head with Foxwell on bidirectional control, ECU coding, and CAN-FD/DoIP coverage across cars and trucks. Distribution and shop-channel positioning closely mirror Foxwell's.
- ANCEL: ANCEL is a Chinese budget OBD2 scanner brand covering similar entry-level and mid-tier handheld code readers, directly competing with Foxwell's NT301 and NT604 Elite on Amazon and DTC channels.
- Innova Electronics: Innova is a US aftermarket-diagnostic brand (owned by Bosch) selling OBD2 scanners, code readers, and battery testers to DIYers and pros. Its product tiers and DIY/small-shop positioning overlap directly with Foxwell's NT301, NT604 Elite, and battery-analyzer lines.
- TOPDON: TOPDON is a Chinese rival offering the Phoenix, Ultra, and ArtiDiag series of OBD2/Android scanners with similar bidirectional and ECU-coding features, frequently priced in the same bands as Foxwell's NT-series and an overlapping shop/DIY customer base.
Emerging players
- BlueDriver: BlueDriver is a smartphone-paired OBD2 scanner focused on consumer/DIY users with a subscription model for repair-report features. It overlaps with Foxwell's NT301 entry tier and competes for the same Amazon/DTC DIY buyer.
- FIXD Automotive: FIXD is a US consumer OBD2 sensor-plus-app product targeting first-time car owners and DIYers, comparable to Foxwell's NT301 and home-user segment on simplicity, pricing, and DTC/Amazon go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Foxwell social profiles
Digital presenceFoxwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foxwell leadership team
Management profileNumber of profiles
Foxwell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foxwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foxwell
What does Foxwell do?
Foxwell designs, manufactures, and sells automotive diagnostic hardware and related service tools, including OBD2 and brand-specific bidirectional scan tools, heavy-duty truck scanners, battery analyzers, TPMS tools, thermal imagers, smoke machines, borescopes, and fuel system service equipment. Products are sold direct to consumers, repair shops, fleet operators, and wholesale buyers through the company's e-commerce site, Amazon, and affiliate channels, with optional paid per-brand software licenses enabling multi-brand coverage on a single device.
Is Foxwell a public or private company?
Foxwell is a private company. It is classified as unknown and is currently operating.
When was Foxwell founded?
Foxwell was founded in 2007. It employs 11 to 50 people.
Where is Foxwell based?
Foxwell is headquartered in Shenzhen, China, in the Asia region.
How does Foxwell make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are vehicle Brand Software Licenses, extra Vehicle Software, aftermarket Accessories and replacement VCI Units.
Who are Foxwell's main competitors?
Broad incumbents on record are Snap-on Incorporated, Matco Tools and Bosch Automotive Aftermarket. Direct peers are Autel Intelligent Technology, LAUNCH Tech, ANCEL, Innova Electronics and TOPDON. Emerging players are BlueDriver and FIXD Automotive.
Does Foxwell have an API?
No public API is recorded for Foxwell.
What industry is Foxwell in?
Foxwell's product category is Automotive Diagnostic Equipment. Its primary akta.pro industry code is TLAKANAA, Vehicle Diagnostics & Fault Code Scanning Services, with a secondary code of TLAKAFAF, Mobile Diagnostics, Electrical & Telematics/ELD Service Calls. Its NAICS code is 3345 and its SIC code is 3600.