Wealthstreet

What Wealthstreet does

Wealthstreet Financial Services Private Limited is an Ahmedabad-headquartered, SEBI-registered Indian stock broker and depository participant that operates a multi-asset digital investment platform for retail investors. Incorporated in 2016 (CIN U74999GJ2016PTC094432) with 51-100 employees, the company holds stock broker registration (INZ000157331) with NSE (90118), BSE (6668), and MCX (55870) memberships, CDSL depository participant status (IN-DP-CDSL-361-2018), and AMFI mutual fund distributor registration (ARN-118251, valid 30/10/2025 to 08/01/2029). Wealthstreet offers equities, futures and options, commodities, currencies, mutual funds, bonds, NCDs, ETFs, IPOs, NFOs, digital gold, and PMS through three client-facing platforms: the iwealth mobile app (Android and iOS), the iwealth Web trading platform, and Wealthstreet Desk for mutual fund transactions, with WiVA providing 24x7 WhatsApp-based query support. Underlying infrastructure uses BSE STAR MF for MF order routing, Accord Fintech for website content and platform services, Aadhaar/UIDAI and KYC Registration Agency for digital KYC, and 256-bit encryption with cloud-hosted backups.

The company's go-to-market combines self-serve digital onboarding (free account opening) with a dedicated Relationship Manager channel and a B2B partner/distributor program for ARN holders and mutual fund distributors. Revenue is generated primarily through transaction-based brokerage across NSE/BSE/MCX, recurring commissions from MF distribution, CDSL depository service fees, and IPO/NFO subscription facilitation. The pricing model is freemium: account opening is free and the Wealthstreet Elite service is offered at no charge for the first year. Customer segmentation is horizontal and retail-led, with primary focus on retail individual investors, secondary focus on active/professional traders via the iwealth Web platform, and a partner channel serving ARN holders and MF distributors. Wealthstreet is privately held by two directors, Ajay Radheshyam Saraogi and Kunal Bipinchandra Mehta, with no disclosed institutional investors, no funding rounds, no M&A activity, and operations confined to the Indian domestic market.

Name

Wealthstreet

Legal name

Wealthstreet Financial Services Private Limited

Website

https://wealthstreet.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Wealthstreet is an Indian SEBI-registered stock broker, CDSL depository participant, and AMFI-registered mutual fund distributor offering multi-asset trading in equities, F&O, commodities, and mutual funds via the iwealth App, iwealth Web, and Wealthstreet Desk platforms to retail investors and ARN distribution partners.

Ownership category

akta.pro rank

Product category

Retail Brokerage and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industries

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Retail stock broking
• Mutual fund distribution
• Depository participant services
• Digital wealth management
• Securities trading platform

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stock Broking: Commission-based brokerage revenue from equity trading, futures and options (F&O), and commodities trading across NSE, BSE, and MCX exchanges. Revenue earned per transaction based on applicable brokerage rates.
2. Mutual Fund Distribution: Revenue earned as AMFI-registered Mutual Fund distributor (ARN-118251) through commissions on mutual fund sales and distribution. Valid ARN registration from 30/10/2025 up to 08/01/2029.
3. Depository Participant Services: DP services offered under CDSL (IN-DP-CDSL-361-2018) including demat account maintenance, securities dematerialization/rematerialization, pledge creation, and transmission of securities.
4. IPO and NFO Subscription: Revenue from facilitating Initial Public Offerings (IPOs) and New Fund Offerings (NFOs) for investors through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Wealthstreet is a SEBI-registered stock broker and CDSL depository participant that provides retail investors access to equities, derivatives, commodities, mutual funds, IPOs, bonds, ETFs, digital gold, and PMS through its iwealth mobile app, iwealth web platform, and Wealthstreet Desk platform. The company operates as a one-stop digital wealth platform offering trading, mutual fund distribution, depository services, and personalized investment advisory under a single integrated account.

Product overview

Wealthstreet is an all-in-one digital wealth management platform offering integrated financial services through a platform-plus-modules architecture. The core product suite consists of iwealth App (mobile trading), iwealth Web (web trading), and Wealthstreet Desk (mutual fund platform), supported by WiVA virtual assistant for customer service. These products enable trading across equities, derivatives, commodities, currencies, mutual funds, bonds, IPOs, and other investment instruments through NSE, BSE, and MCX exchanges, with CDSL depository services for demat account management.

Differentiator

Problem solved

Functional benefit

Brands

• iwealth: Mobile trading app and web platform for equities, F&O, commodities, and currencies trading with real-time quotes from NSE, BSE, and MCX
• Wealthstreet Desk
• WiVA

Products and services

• Stock Broking Services SEBI-registered equity trading and investment services enabling users to trade in stocks, futures, options, bonds, NCDs, ETFs, IPOs, and commodities through online, offline, or mobile app channels via NSE, BSE, and MCX exchange memberships.
• Mutual Fund Distribution AMFI-registered mutual fund distribution service (ARN-118251) providing access to a wide selection of mutual fund schemes with personalized advice and portfolio management, executed via the BSE STAR MF platform and Wealthstreet Desk.
• iwealth Mobile Trading App All-in-one mobile trading application enabling users to trade in Equities, F&O, Commodities, and Currencies with real-time quotes from NSE, BSE, and MCX, research calls, notifications, alerts, fingerprint lock security, and instant fund transfers.
• iwealth Web Trading Platform Web-based trading application designed for actively engaged clients performing frequent trading, offering lightning-fast execution and advanced market analysis tools across NSE, BSE, and MCX.
• Wealthstreet Desk Web-based platform with intuitive interface facilitating mutual fund transactions and tracking of all investments across asset classes with round-the-clock access, family account linking, and integrated calculators.
• Depository Participant Services (CDSL) DP services offered under CDSL (IN-DP-CDSL-361-2018) including demat account maintenance, securities dematerialization and rematerialization, pledge creation, and transmission of securities for clients.
• IPO and NFO Subscription Service for facilitating Initial Public Offerings (IPOs) and New Fund Offerings (NFOs) for investors through the Wealthstreet platform, enabling online application across primary market offerings.

Quantifiable outcome

• 24x7 Portfolio Access
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Accord Fintech Private LimitedcoreTechnology or IntegrationContent Powered by Accord Fintech Private Limited. Accord Fintech provides the technology platform and content infrastructure powering the Wealthstreet website and digital services.
• BSE STAR MFcoreTechnology or IntegrationWealthstreet uses the BSE STAR MF transaction platform to facilitate seamless mutual fund transactions and servicing for investors.
• CDSL (Central Depository Services Limited)coreTechnology or IntegrationWealthstreet acts as a Depository Participant under CDSL (IN-DP-CDSL-361-2018), providing demat account services, dematerialization, rematerialization, pledge, and settlement services.
• NSE (National Stock Exchange)coreTechnology or IntegrationMember of NSE (Member ID: 90118) providing equity trading, F&O, and other market services.
• BSE (Bombay Stock Exchange)coreTechnology or IntegrationMember of BSE (Member ID: 6668) providing equity and other trading services.
• MCX (Multi Commodity Exchange)coreTechnology or IntegrationMember of MCX (Member ID: 55870) providing commodity trading services.
• AMFI (Association of Mutual Funds in India)coreChannel Partner/ Reseller/ DistributorAMFI registered Mutual Fund distributor (ARN-118251) valid from 30/10/2025 to 08/01/2029, enabling distribution of mutual fund products across eligible schemes.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sharekhan: Established Indian retail broker offering equities, derivatives, MF distribution, and IPO services through online and RM-assisted channels. Comparable hybrid digital-plus-advisory model and pan-India retail focus.
• Upstox: Tech-led discount broker offering equities, F&O, commodities, and mutual funds through mobile and web platforms. Directly competes with Wealthstreet in retail Indian brokerage with similar multi-asset, multi-platform structure.
• Groww: Leading Indian retail investing platform offering equities, mutual funds, and digital gold via a mobile-first app. Closely comparable to Wealthstreet in target customer (retail Indian investors), asset class coverage (equities, MF, IPOs), and self-serve digital onboarding model.
• Angel One: Full-service-to-discount hybrid broker with mobile trading app, MF distribution, and IPO services. Comparable to Wealthstreet's combination of execution platform and broader investment products (MF, IPO, F&O) with national retail reach.
• Zerodha: India's largest discount stock broker, also offering direct mutual funds through Coin. Operates Kite trading platform and Coin MF platform serving retail investors across India — directly comparable to Wealthstreet's iwealth app, web, and MF distribution offering.
• 5paisa: Discount broker offering equities, derivatives, commodities, mutual funds, and digital gold via mobile/web platforms. Comparable target customer (retail Indian investors) and multi-asset platform structure.

Broad incumbents

• Motilal Oswal Financial Services: Full-service Indian broker-dealer offering equities, derivatives, MF distribution, PMS, and wealth advisory to retail and institutional clients. Comparable in offering multi-asset retail services, though operates at much larger scale with institutional and research businesses.
• Kotak Securities: Bank-affiliated (Kotak Mahindra) full-service broker providing equities, derivatives, MF, and IPO services to retail investors through digital platforms and RM-assisted channels. Comparable product coverage and hybrid digital-plus-advisory model.
• HDFC Securities: Bank-affiliated (HDFC Bank) full-service broker with equities, MF, IPO, and wealth advisory offerings for retail investors. Comparable product breadth to Wealthstreet, with a national footprint supported by HDFC Bank's distribution.
• ICICI Direct: Bank-affiliated (ICICI Bank) full-service broker offering equities, MF, IPO, bonds, and PMS to retail investors through a digital platform plus RM advisory. Comparable product breadth and retail customer base, but operates as a much larger incumbent with bank backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wealthstreetfin
• Facebookfacebook.com/WealthstreetOfficial
• LinkedInlinkedin.com/company/wealthstreetofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealthstreet