Protection4Kids

What Protection4Kids does

Protection4Kids is an Italian non-profit foundation (Fondazione Onlus) headquartered in Castelfranco Veneto that combats child trafficking, sexual exploitation, and online abuse of minors. The organization was founded by Andrea Baggio, Juan Riccardo Palacio (CEO of founding company ReputationUp), and child-protection expert Annachiara Sarto, operating with a disclosed headcount of 1–10 employees. Its mission spans both digital and physical child-protection domains, addressing the displacement of trafficking activity into online channels while conducting field humanitarian operations.

The foundation delivers its work through a portfolio of distinct programs. Learn4Rescue is an Escape Room-format training program for professionals in high-risk sectors to recognize and respond to human-trafficking indicators. Education4Kids delivers digital-safety and online-risk workshops in schools and universities, including the Istituto Salesiano E. di Sardagna in Italy. Three country programs — Gambia (anti-trafficking of aspiring child footballers, launched 2021), Nepal (partnership with Chhori NGO for shelter and rehabilitation of rescued girls and women, launched 2022), and Uganda (support for Amber Junior School orphanage, 2022–2025) — form the field-mission backbone, with EMDR Italia providing WHO-recognized trauma-therapy methodology at the Nepal site. Reported outcomes include 10,459+ lives impacted, 12,000+ reports analyzed, 5,000+ students trained, 1,520+ medical visits, and 300+ minors rescued.

The revenue model is donations-based rather than transactional. Individual donations and the Italian 5x1000 tax designation (Tax Code 92046340268) form the core funding base, supplemented by corporate sponsorships (Polyglass/Mapei Group, HelpRansomware, ReputationUp, CyberUp, and 20+ minor sponsors of the Gambia project) and Learn4Rescue training fees. Italian tax deductibility up to 10% of overall income provides donors with fiscal incentives. Distribution is primarily through the multilingual website (Italian, Spanish, English), email newsletter, press coverage in major Italian outlets, and direct engagement in schools, with no mobile app, API, or commercial product line.

Name

Protection4Kids

Legal name

Protection4Kids – Fondazione Onlus

Website

https://protection4kids.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Protection4Kids is an Italian non-profit foundation combating child trafficking and online exploitation through digital-safety education, escape-room professional training (Learn4Rescue), and field humanitarian missions in Gambia, Nepal, and Uganda.

Ownership category

akta.pro rank

Product category

Child Protection Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

akta.pro secondary industries

Child Rights & Protection (BPADAGAG), Safeguarding, Child Protection & Reporting Services (EDAJAIAD), Education in Emergencies (EiE) & Safe Schools (BPADAKAJ), Child Protection & Child Rights (BPAGABAG), Child Safety & Exploitation Prevention Operations (CSAM detection workflows, escalation) (BPAAALAK)

Keywords

• Child protection services
• Humanitarian aid programs
• Anti-trafficking training
• Digital safety education
• Nonprofit foundation services

Headquarters

HQ city

Veneto

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: The primary revenue stream consists of individual donations, corporate sponsorships, and 5x1000 tax designation contributions (Italian fiscal mechanism allowing taxpayers to direct a portion of taxes to nonprofit organizations). Donations fund specific projects including Gambia humanitarian missions, Nepal Chhori center support, Uganda school construction, and Education4Kids school programs.
2. Corporate Partnerships and Project Sponsorship: Companies sponsor specific projects or initiatives, receiving ESG benefits, brand visibility, and tax deduction advantages (up to 10% of overall income for donations). Corporate partners include Polyglass/Mapei Group (Gambia school renovation), HelpRansomware (main sponsor), ReputationUp (founding company), and CyberUp (main sponsor).
3. Learn4Rescue Training Programs: Advanced training courses using the Escape Room methodology for professionals in high-risk sectors to prevent and combat human trafficking. Revenue supports operational costs and mission activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Protection4Kids is an Italian non-profit foundation that protects children from online and offline abuse, exploitation, and trafficking through a portfolio of programs: Learn4Rescue (Escape Room-based professional anti-trafficking training), Education4Kids (digital safety education in schools), and field humanitarian missions in Gambia, Nepal, and Uganda providing shelter, medical care, education, and psychological support to at-risk minors. The foundation was established by the ReputationUp group and operates through donations, corporate sponsorships, and training fees.

Product overview

Protection4Kids is a non-profit foundation that combines technology, education, and international cooperation to protect minors from abuse and exploitation online and offline. The organization operates through a portfolio of programs: Learn4Rescue (escape room-based anti-trafficking training), Education4Kids (digital safety education in schools), and field humanitarian missions in Gambia, Nepal, and Uganda addressing child trafficking, exploitation, and poverty. The foundation was founded by the ReputationUp group and focuses on both digital world protection and emergency humanitarian contexts where minors are most vulnerable.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn4Rescue Advanced training program using an innovative Escape Room methodology to prevent and combat human trafficking. Trains professionals and key sectors operating in high-risk contexts to recognize signals, identify trafficking situations, and intervene consciously. Delivered globally to organizations in high-risk sectors.
• Education4Kids Educational project dedicated to fighting online child pornography by educating children and young people on responsible internet use. Delivers awareness and training sessions in schools and universities on digital safety and online risks. Has trained over 5,000 students.
• Gambia Mission Structural child protection program in Gambia addressing trafficking of minor aspiring footballers. Combines prevention, education, health, infrastructure, and international advocacy. Activities include a medical clinic, school support, and direct intervention against exploitation. Has provided 1,520+ free medical visits.
• Nepal Mission Support for the Chhori NGO in Kathmandu, which provides safe shelter, psychosocial support, medical and legal assistance, educational pathways, and professional training to girls and young women rescued from sexual exploitation and forced prostitution. Over 1,000 girls and women rescued since 2007.
• Uganda Mission Humanitarian intervention at Amber Junior School in Busunju, Mityana district, providing food supplies, electricity via generator, textbooks, and child protection training for teachers to support orphans and children from extreme poverty. Has renovated, electrified and made safe 4 schools for learning.

Quantifiable outcome

• 10,459+ stories changed and lives impacted since founding
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

25 partnerships are on record, tiered core, major, main sponsor and minor.

• EMDR ItaliacoreStrategic or Co-development Partner · 1 January 2025EMDR (Eye Movement Desensitization and Reprocessing) Italia provides psychological trauma intervention methodology for Nepal Chhori center. The WHO-recognized EMDR approach addresses complex traumas in rescued girls. Chhori's psychologist completed master's training in EMDR, providing advanced clinical tools for structured psychological support and trauma rehabilitation.
• Polyglass Ppa - Mapei GroupmajorStrategic or Co-development Partner · 1 January 2024Corporate sponsor of Gambia humanitarian missions. Funded school bathroom renovation at Mandinari primary school, guaranteeing children's right to study in safe conditions. Also supported school electrification and library renovation, enabling more inclusive educational environments. Healthcare support included free medical care for 500+ community members.
• ChhoricoreStrategic or Co-development Partner · 1 January 2022Chhori (meaning 'daughter') is a nonprofit organization founded in 2007 in Kathmandu, nationally recognized as a reference center against human trafficking. The partnership provides safe shelter, psychosocial support, medical and legal assistance, educational programs, and vocational training for girls and young women rescued from exploitation and forced prostitution. Since 2007, over 1,000 girls and women have been rescued. Protection4Kids supports Chhori with funding for food, education, clothing, professional staff support, and psychological services including EMDR trauma therapy.
• ReputationUpcoreStrategic or Co-development Partner · 1 January 2010ReputationUp is the founding company behind Protection4Kids. CEO Juan Riccardo Palacio co-founded the organization with Andrea Baggio and Annachiara Sarto. ReputationUp provides technology expertise in online content removal, right-to-be-forgotten services, and digital reputation management that supports Protection4Kids' mission to combat online exploitation and remove harmful content affecting minors.
• HelpRansomwaremain sponsorGTM or Marketing PartnerListed as a Main Sponsor of Protection4Kids alongside ReputationUp and CyberUp. HelpRansomware contributes to the organization's mission support and funding.
• CyberUpmain sponsorGTM or Marketing PartnerListed as a Main Sponsor of Protection4Kids alongside ReputationUp and HelpRansomware. CyberUp supports the organization's child protection mission.
• TecnoCraneminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project. Local Italian company providing support for Gambia humanitarian missions.
• AluphoenixminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• SoluzioneLavoro (SOL)minorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• FinnovaminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• AristarcominorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• Giado's (GIADOS)minorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• EffediemmeminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• F.lli StangherlinminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• ComacchiominorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• Alla TorreminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• PolyglassminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• San GiustinominorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• Cittadella Socio-Sanitaria CavarzereminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• Bar BorsaminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• 3.2minorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• DatoniminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• I Giardini del SoleminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• La FavoritaminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.
• TaopatchminorGTM or Marketing PartnerOfficial Sponsor of the Gambia Project.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Thorn: Tech-driven nonprofit building tools and educational products to combat child sexual exploitation; comparable in technology-meets-child-protection positioning (similar to Protection4Kids' ReputationUp heritage) and prevention curriculum focus.

Direct peers

• Polaris Project: US-based anti-trafficking organization operating the National Human Trafficking Hotline and survivor services; comparable on the anti-trafficking training-for-professionals dimension (cf. Learn4Rescue) and shelter/survivor-support mission element.
• Save the Children Italy: Major Italian NGO active in child protection, education in emergencies, and school-based safeguarding programming - directly comparable in Italy-based delivery, fundraising via 5x1000, and protection-from-violence focus.
• Telefono Azzurro: Italian child-protection helpline and advocacy NGO; comparable on Italy-domestic child safeguarding, school-based prevention programs, and 5x1000-style donor activation mechanics.
• ECPAT International: Global network focused on child sexual exploitation and trafficking, with member NGOs running awareness, policy, and survivor-recovery work. Protection4Kids' Education4Kids digital-safety curriculum, Chhori shelter support, and Learn4Rescue trafficking training operate in the same space.
• Internet Watch Foundation: UK-based organization that identifies, reports, and removes child sexual abuse material online; comparable to the report-analysis capability (12,000+ reports) and content-removal technology stream Protection4Kids operates through ReputationUp.
• SOS Children's Villages Italy: International NGO delivering direct care, education, and family-strengthening services to children at risk in Italy and globally; comparable on direct-care humanitarian programs in Uganda-style contexts and Italy 5x1000 fundraising approach.
• Terre des Hommes Italy: Italian branch of the international child-rights federation; both organizations deliver field humanitarian projects, school-based child protection, and advocacy against exploitation - directly comparable mission, geography, and beneficiary profile.

Broad incumbents

• National Center for Missing & Exploited Children (NCMEC): Largest US-based child-protection organization; CyberTipline and NetSmartz educational program are direct analogues to Protection4Kids' online CSAM analysis (12,000+ reports) and Education4Kids school curriculum.
• UNICEF Italy: UN children's agency Italian committee funding child protection, education, and emergency humanitarian work in the same geographies (Gambia, Nepal, Uganda) where Protection4Kids operates - overlapping SDG-aligned missions and Italy-based fundraising footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/protection4kid2
• Facebookfacebook.com/protection4kids
• LinkedInlinkedin.com/company/protection4kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protection4Kids